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Pay and the Demise of
Performance Management
7700 Irvine Center Dr., Ste. 930
Irvine, CA 92618
(888) 703 0080
www.vladvisors.com
www.phantomstockonline.com
www.bonusright.com
 Founded in 1996
 Over 450 Clients in North America
Vision: Help Businesses Build and
Sustain a Performance Culture
Accelerate performance capabilities by designing
pay strategies that transform employees into
growth partners.
If you do that…
• Quality of talent will improve.
• Employee engagement will expand.
• Performance will be magnified.
• Business growth will be accelerated.
• Shareholder value will increase.
55
Core Issues
 Business change is exponential.
 Performance management
reinvention is one more symptom.
 Domino effect.
 Pay implications.
66
Core Message
Adapt or Die
77
Let’s Assess
Poll Question:
How would you describe your current performance
management or employee appraisal system?
 We follow a formal methodology.
 We use an informal, adaptive, flexible system.
 We have no performance management process.
88
Headlines
99
History Lesson
Appraisals adopted by businesses grew out of the military’s merit system
following WWI. Primary focus: weed out non-performers.
2000
Organizations got flatter, which dramatically increased the number of direct reports each
manager had, making it harder to invest time in developing them.
2011
Kelly Services was the first big professional services firm to drop appraisals, and other major
firms followed suit, emphasizing frequent, informal feed back.
2012
Adobe ended annual performance reviews, in keeping with the famous “Agile Manifesto” and
the notion that annual targets were irrelevant to the way its business operated.
2016
Deloitte, PwC, and others that tried going numberless are reinstating performance ratings but
using more than one number and keeping the new emphasis on developmental feedback.
1010
What’s the Result?
Old Systems
 Accountability for past behavior at the
expense of improving current
performance.
 Excessive time devoted to holding
meetings, completing forms, creating
ratings.
 Managers influenced by personal biases.
 Impact of appraisal on compensation
influences feedback.
1111
What’s Driving the Revolution?
New Systems
 Emphasis on speed, agility and constant
(ongoing learning).
 Focus on continuous building of the
workforce.
 Emphasize mentoring and coaching
instead of assessing and correcting.
 Transition from measuring performance
to improving performance.
1212
Case Study: Deloitte
Three Objectives
1. Recognize performance
2. See performance
3. Fuel performance
Source: Reinventing Performance Management, HBR, April 2015,
Marcus Buckingham and Ashley Goodall
1313
Recognize Performance
 Variable compensation tied to multiple
data points (instead of a single rating).
 Conversations about performance tied
to that data.
 What’s the most detailed view of you that we
can gather and share?
 How does that data support a conversation
about your performance?
 How can we equip our leaders to have
insightful conversations?
“Our question now is not ‘What is the simplest
view of you?’ but ‘What is the richest?’ ”
1414
See Performance
 Feedback comes from
immediate team leader.
 Focus on leader’s feelings and
intentions instead of rating
team member skills.
 Evaluation at the end of a
project or quarter—whichever
came first.
1515
See Performance
Team Leader 4 Question Evaluation:
1. Given what I know of this person’s
performance, and if it were my money, I
would award this person the highest possible
compensation increase and bonus [measures
overall performance and unique value to the
organization on a five-point scale from
“strongly agree” to “strongly disagree”].
2. Given what I know of this person’s
performance, I would always want him or her
on my team [measures ability to work well
with others on the same five-point scale].
1616
See Performance
3. This person is at risk for low
performance [identifies problems
that might harm the customer or the
team on a yes-or-no basis].
4. This person is ready for promotion
today [measures potential on a yes-
or-no basis].
1717
See Performance
“In effect, we are asking our team leaders what they
would do with each team member rather than what
they think of that individual. When we aggregate
these data points over a year… we produce a rich
stream of information for leaders’ discussions of
what they, in turn, will do—whether it’s a question
of succession planning, development paths, or
performance-pattern analysis.
“…the organization’s leaders can use the new data
to review a targeted subset of employees (those
eligible for promotion, for example, or those with
critical skills) and can debate what actions Deloitte
might take to better develop that particular group.
In this aggregation of simple but powerful data
points, we see the possibility of shifting…from
talking about the ratings to talking about our
people—from ascertaining the facts of performance
to considering what we should do in response to
those facts.”
1818
Fuel Performance
Focus on the trinity of
purpose, expectations, and
strengths.
 Every team leader to check in
with each team member once
a week.
 “These check-ins are not in addition
to the work of a team leader; they
are the work of a team leader.”
 Check-ins are initiated by the
team member rather than by
the team leader.
1919
Fuel Performance
“To support both people in these conversations, our system will allow individual
members to understand and explore their strengths using a self-assessment tool and
then to present those strengths to their teammates, their team leader, and the rest
of the organization.”
2020
2121
2222
2323
2424
2525
3 Business Reasons for Eliminating
Formal Performance Appraisals
1. The Return to People
Development
2. The Need for Agility
3. The Centrality of
Teamwork
Source: The Performance Management Revolution,
HBR, October 2016, Peter Cappelli & Anna Tavis
2626
The Return to People Development
 Competitive pressure to
upgrade talent management
efforts.
 Employees in charge of their
own growth.
 Requires rich and frequent
feedback from supervisors
▪ Need better met by frequent,
informal check-ins than by
annual reviews.
2727
The Return to People Development
Compensation
Implications:
Construct pay
strategies in a Total
Rewards framework
2828
Total Rewards Approach
Compelling Future
Positive Work
Environment
Opportunities for
Personal and
Professional Growth
Financial Rewards
2929
Compelling Future
 The company’s
purpose and
mine are
aligned.
 I see myself in
the company’s
future.
 I have a “seat at
the table” in
determining
the direction of
the company.
 I like the
direction the
company is
headed.
 I embrace the
company’s
values.
 I believe the
company can
achieve its
growth goals.
3030
Positive Work Environment
 I like the nature of the
work I’m doing.
 I am working within my
unique ability.
 My responsibilities have
strategic purpose.
 I work in a team of
individuals with
complementary skills.
 There are channels and
processes for solving
problems and decision
making.
3131
Personal and Professional Development
As a result of my immersion in
the culture and resources of
this organization, my unique
abilities will improve—and I will
experience personal and
professional fulfillment.
3232
Financial Rewards
 I have some
control over
how much I
can earn if I
produce.
 I feel a sense of
partnership
with
ownership.
 There is a
philosophy that
guides pay decisions
and I relate to it.
 There is a
mechanism for
sharing value with
those who help
produce it.
3333
Drive
“Pay people
adequately and
fairly, get the
issue of money
off the table,
then give them
lots of
autonomy.”
3434
Drive
Autonomy
Mastery
Purpose
3535
Total Rewards Approach
Compelling Future
Purpose
Positive Work
Environment
Autonomy
Opportunities for
Personal and
Professional Growth
Mastery & Purpose
Financial Rewards
Partnership
3636
The Need for Agility
 Rapid innovation is a source of
competitive advantage which
means future needs are
continually changing.
 Projects are short-term and
tend to change along the way,
so employees’ goals and tasks
can’t be plotted out a year in
advance with much accuracy.
“Because organizations won’t necessarily
want employees to keep doing the same
things, it doesn’t make sense to hang on
to a system that’s built mainly to assess
and hold people accountable for past or
current practices.”
3737
The Need for Agility
Compensation
Implications: Create a
rewards strategy that is
flexible but enduring and
build an agile operational
structure to manage it.
3838
Flexible but Enduring
 Look at compensation
strategy as you would an
investment portfolio.
 Individual pay
components are your
“asset classes.”
 As things change, adjust
weighting of each asset
class.
3939
Salary
Performance
Incentives
Sales
Incentives
Growth
Incentives
Core Health
& Welfare
Plans
Executive
Benefit
Plans
Qualified
Retirement
Plans
Nonqualified
Retirement
Plans
Salaries
Competitive with market standards?
Tied to strong performance management process (merit)?
Managed within a flexible but effective structure?
Performance Incentives
Tied to productivity gains?
Clear, achievable and meaningful?
Self-financing?
Sales Incentives
Challenging yet achievable?
Reinforcing the right behaviors?
Differentiating your offering?
Growth Incentives
Linked to a compelling future?
Supporting an ownership mentality?
Securing premier talent?
Core Benefits
Responsive to today’s employee marketplace?
Allocating resources where most needed?
Evaluated to eliminate unnecessary expense?
Executive Benefits
Flexible enough to address varying circumstances?
Communicating a unique relationship?
Reducing employee tax expense?
Qualified Retirement Plans
Giving employees an opportunity to optimize retirement values?
Operated with comprehensive fiduciary accountability?
Avoiding conflicts and minimizing expenses?
Nonqualified Retirement Plans
Optimizing tax-deferral opportunities?
Aligning long-term interests of employees with shareholders?
Structured to receive best possible P&L impact?
Compensation
“Asset Classes”
4040
Form of Pay Purpose Standard Investment ROI
Salaries
Provide for the current cash needs
of our executives
40-50th percentile for
peer group
$500,000
Achieve ROA standard
of 0.75%
Short-term Incentives
Enhance current cash payments to
executives for achieving top and
bottom line annual goals
30-40% of base salary $168,000 (Target)
15% revenue growth
and 12% margin
Long-term Incentives
(Cash)
Retain execs; focus them on long-
term earnings growth; align with
shareholder interests; meet wealth
accumulation needs
15-20% of base salary $84,000 (Target)
Long-term growth in
earnings (double
earnings = share 13%
of new value)
Long-term Incentives
(Equity)
Retain execs; focus them on long-
term earnings growth; align with
shareholder interests; meet wealth
accumulation needs
15-20% of base salary $84,000 (Target)
Long-term growth in
earnings (double
earnings = share 13%
of new value)
Core Benefits
Meet basic security needs of the
executives
50th percentile for peer
group
$25,500 ROA of 0.75%
Executive Benefits
Enhance basic security needs and
meet market standards for
perquisites
50th percentile for peer
group
$24,000 ROA of 0.75%
Qualified Retirement
Provide wealth accumulation
opportunity for executives
40th percentile (3% of
salary)
$15,000 ROA of 0.75%
Supplemental
Retirement
Strengthen rewards value
proposition to help recruit and
retain executives; meet wealth
accumulation needs
30th percentile
compared to banks that
have plans
$135,000 ROA of 0.9%
4141
Build a Total Compensation Structure
A total compensation
structure gives you a
comprehensive view of all
compensation and benefit
plans and ensures
operational integrity.
4242
The Total Compensation Structure
Min Mid Max
1 203,531 271,375 339,219 50.0% 100% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 15,000 20,000
2 150,078 200,103 250,129 35.0% 75% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 10,000 12,500
3 119,497 159,329 199,161 25.0% 50% 100% 0% 5% Yes 5% $11,141 25 5 5,000 8,000
4 102,632 136,843 171,054 20.0% 25% 100% 0% 5% $6,127 25 5 5,000
5 81,293 101,616 121,940 15.0% 5% $6,127 25 5 5,000
6 69,720 87,150 104,580 15.0% 5% $6,127 15 5
7 58,564 73,205 87,846 10.0% 5% $6,127 15 5
8 50,176 62,720 75,264 10.0% 5% $6,127 15 5
9 44,038 51,809 59,580 5.0% 5% $6,127 15 5
10 37,211 43,777 50,344 5.0% 5% $6,127 10 5
11 30,784 36,217 41,649 5.0% 5% $6,127 10 5
12 23,562 27,720 31,878 5.0% 5% $6,127 10 5
13 19,529 22,975 26,421 0.0% 5% $6,127 10 5
14 17,354 20,417 23,479 0.0% 5% $6,127 10 5
Annual Car
Allow
Grade/
Band Sick Days
Salary Range
Bonus
Target
LTIP
Target
Financial
Planning
Perk
Deferred
Comp
Elegible
Deferred
Comp Max
Match
401k
Match
Max %
Vacation
Days
% Phantom
Stock FV
% Phantom
Stock AO
Health,
Dental,
Life
4343
Creating a Balance
Total Compensation Structure
Name Title/Position Tier Salary
Short-term
Incentive
Target
Long-term
Incentive
Target
Total Direct
Comp
H&W
Annual
Value
QRP
Annual
Value
Security
Plans Annual
Value
Total
Indirect
Comp TRI
Jason Smith CEO 1 $ 300,000 $ 120,000 $ - $ 420,000 $ 18,200 $ 8,000 $ - $ 26,200 $ 446,200
Lucy Jones VP Marketing 2 $ 210,000 $ 45,000 $ - $ 255,000 $ 16,200 $ 7,000 $ - $ 23,200 $ 278,200
Rick Miller VP Sales 2 $ 160,000 $ 85,000 $ - $ 245,000 $ 9,200 $ 6,000 $ - $ 15,200 $ 260,200
Janice Johnson CFO 2 $ 195,000 $ 40,000 $ - $ 235,000 $ 10,200 $ 5,000 $ - $ 15,200 $ 250,200
Maria York Director 3 $ 160,000 $ 10,000 $ - $ 170,000 $ 12,200 $ 4,000 $ - $ 16,200 $ 186,200
Frank North Director 3 $ 150,000 $ 10,000 $ - $ 160,000 $ 11,200 $ 3,000 $ - $ 14,200 $ 174,200
Ricardo South Director 3 $ 140,000 $ 10,000 $ - $ 150,000 $ 7,700 $ 2,000 $ - $ 9,700 $ 59,700
Simon Lewis Director 3 $ 130,000 $ 10,000 $ - $ 140,000 $ 8,700 $ 2,500 $ - $ 11,200 $ 151,200
$ 1,445,000 $ 330,000 $ - $ 1,775,000 $ 93,600 $ 37,500 $ - $ 131,100 $ 1,906,100
How are
these values
determined?
Why no LTI
to balance
the STI?
Should we be
addressing
these needs?
4444
The Centrality of Teamwork
 Moving away from forced ranking and from appraisals’ focus
on individual accountability makes it easier to foster
teamwork.
 The application of “promised-based management”
principles.
4545
The Centrality of Teamwork
Compensation
Implications: Focus on
value-creation and value
sharing tied to a balance
of company and team
performance.
4646
How Do You Define Value Creation?
Calculate Your
Productivity Profit
4747
Productivity Profit Example:
Item Amount
Capital Account $20,000,000
Cost of Capital 12%
Capital Charge $2,400,000
Operating Income $10,000,000
Productivity Profit $7,600,000
Total Rewards
Investment
$25,000,000
ROTRI™ 30.4%
(ROTRI™ = Productivity Profit/Total Rewards Investment)
4848
Productivity Profit Example:
Item Figure
Capital Account $20,000,000
Cost of Capital 12%
Capital Charge $2,400,000
Operating Income $10,000,000
*Productivity Profit $7,600,000
Total Rewards
Investment
$25,000,000
ROTRI™ 30.4%
(ROTRI™ = Productivity Profit/Total Rewards Investment)
*Variable Pay
Plans (Value
Sharing) are
financed from
Productivity
Profit
4949
Balanced Incentives
 Short-Term Incentives
 Reward profitable revenue engine
performance
 Long-Term Incentives
 Reward sustained growth and profitability
5050
Incentives: Basic Construct
 All employees are told they will share in the
creation of company value
 Every employee has a defined incentive
opportunity aligned to forecasted company
results
 Base – Minimum performance
 Target - Forecast
 Superior - Overachievement
5151
Incentive Calculation
 Actual incentive can be tied to actual company
performance.
 If company results are halfway between Base and Target.
Incentives will be calculated halfway between Base and
Target
 Actual Results = $47,500,000
 Calculated Incentive = $5,625
5252
Planning Weighting/Allocation
Pool allocation to plan participants
contingent on:
 Company Performance – Employees
should have all or a majority portion of
their bonus based on company
performance
 Org Unit Performance – A portion of
an employee’s bonus can be allocated
based on department, location,
division,
or business unit
5353
Planning Weighting/Allocation
 Make overall company performance the primary objective (e.g.
~60 - 100%)
 Organizational unit success should be secondary objective (e.g.
~40 - 10%)
 Weight the overall incentive:
5454
Individual Performance
 Trend is to de-emphasize
personal performance
 Performance Management
 Managers more likely to be
honest about performance if
incentives are not directly
correlated to performance
rating
 If performance is deemed
“unacceptable” discretion
can be exercised to eliminate
incentive payment
5555
Growth Incentives (Value Sharing)
5656
Select the Right Plan Type
Stock Option
Performance Shares
Restricted Stock
Phantom Stock
Option
Performance
Phantom Stock
Phantom Stock Profit Pool
Performance Unit
Strategic Deferred
Compensation
5757
Grant Equity or
Not Equity?
Full Value or
Appreciation Only?
Yes
Appreciation
Stock Option
Full Value
Performance Based?
Yes
Performance Shares
No
Restricted Stock
No
Reward for Value
Increase or Financial
Performance?
Value Increase
Full Value or
Appreciation?
Appreciation
Phantom Stock
Option
Full Value
Performance Based?
Yes
Performance
Phantom Stock
No
Phantom Stock
Financial
Performance
Appreciation-
Performance Based or
Employee Directed?
Performance
Based Reward for
Profit/Cash Flow or
Other Metrics?
Profits
Allocation or
Objectives Based?
Allocation
Profit Pool
ObjectivesOther Metrics
Performance Unit
Employee Directed
Strategic Deferred
Compensation
5858
Define Your Performance Framework
Business
Framework
Talent
Framework
Compensation
Framework
5959
Business Framework
Phase One
 Define Growth Expectations
(Vision)
▪ Key outcomes that must be achieved
 Define Business Model and
Strategy
▪ Performance Engine
▪ How the company will compete
▪ Where are growth opportunities?
 Identify Roles and Expectations
▪ Establish Performance Criteria
▪ Define “Success”
Business
Framework
6060
Compensation Framework
Phase Two
 Establish a pay
philosophy
▪ Expansive vs. Selective—or
Hybrid
▪ Define what the company is
willing to pay for
 Engineer a pay strategy
▪ Structure
▪ Mindset
 Adopt a “Total Rewards”
Approach
Compensation
Framework
6161
Talent Framework
Phase Three
 Identify Key Producers
▪ Meeting “success”
standards
 Identify Talent “Gaps”
▪ Recruiting Strategy
 Communicate
Expectations
▪ Define success
 Communicate Rewards
▪ Philosophy
▪ Programs
▪ Value Statement
Talent
Framework
6262
So What Do We Conclude?
 Formal appraisals are being
replaced by ongoing
conversations.
 Team member assessments
are focused on improving
performance and shaping
the future company.
 Compensation must support
people development and
teamwork while being agile
yet enduring.
 Companies need a
performance framework.
6363
Today’s Presenter:
Ken Gibson
SeniorVice President
(949) 265-5703
kgibson@vladvisors.com
7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288
www.VLadvisors.com  www.PhantomStockOnline.com
ThankYou!

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Pay and Demise of Performance Management

  • 1. Pay and the Demise of Performance Management
  • 2. 7700 Irvine Center Dr., Ste. 930 Irvine, CA 92618 (888) 703 0080 www.vladvisors.com www.phantomstockonline.com www.bonusright.com  Founded in 1996  Over 450 Clients in North America
  • 3. Vision: Help Businesses Build and Sustain a Performance Culture Accelerate performance capabilities by designing pay strategies that transform employees into growth partners.
  • 4. If you do that… • Quality of talent will improve. • Employee engagement will expand. • Performance will be magnified. • Business growth will be accelerated. • Shareholder value will increase.
  • 5. 55 Core Issues  Business change is exponential.  Performance management reinvention is one more symptom.  Domino effect.  Pay implications.
  • 7. 77 Let’s Assess Poll Question: How would you describe your current performance management or employee appraisal system?  We follow a formal methodology.  We use an informal, adaptive, flexible system.  We have no performance management process.
  • 9. 99 History Lesson Appraisals adopted by businesses grew out of the military’s merit system following WWI. Primary focus: weed out non-performers. 2000 Organizations got flatter, which dramatically increased the number of direct reports each manager had, making it harder to invest time in developing them. 2011 Kelly Services was the first big professional services firm to drop appraisals, and other major firms followed suit, emphasizing frequent, informal feed back. 2012 Adobe ended annual performance reviews, in keeping with the famous “Agile Manifesto” and the notion that annual targets were irrelevant to the way its business operated. 2016 Deloitte, PwC, and others that tried going numberless are reinstating performance ratings but using more than one number and keeping the new emphasis on developmental feedback.
  • 10. 1010 What’s the Result? Old Systems  Accountability for past behavior at the expense of improving current performance.  Excessive time devoted to holding meetings, completing forms, creating ratings.  Managers influenced by personal biases.  Impact of appraisal on compensation influences feedback.
  • 11. 1111 What’s Driving the Revolution? New Systems  Emphasis on speed, agility and constant (ongoing learning).  Focus on continuous building of the workforce.  Emphasize mentoring and coaching instead of assessing and correcting.  Transition from measuring performance to improving performance.
  • 12. 1212 Case Study: Deloitte Three Objectives 1. Recognize performance 2. See performance 3. Fuel performance Source: Reinventing Performance Management, HBR, April 2015, Marcus Buckingham and Ashley Goodall
  • 13. 1313 Recognize Performance  Variable compensation tied to multiple data points (instead of a single rating).  Conversations about performance tied to that data.  What’s the most detailed view of you that we can gather and share?  How does that data support a conversation about your performance?  How can we equip our leaders to have insightful conversations? “Our question now is not ‘What is the simplest view of you?’ but ‘What is the richest?’ ”
  • 14. 1414 See Performance  Feedback comes from immediate team leader.  Focus on leader’s feelings and intentions instead of rating team member skills.  Evaluation at the end of a project or quarter—whichever came first.
  • 15. 1515 See Performance Team Leader 4 Question Evaluation: 1. Given what I know of this person’s performance, and if it were my money, I would award this person the highest possible compensation increase and bonus [measures overall performance and unique value to the organization on a five-point scale from “strongly agree” to “strongly disagree”]. 2. Given what I know of this person’s performance, I would always want him or her on my team [measures ability to work well with others on the same five-point scale].
  • 16. 1616 See Performance 3. This person is at risk for low performance [identifies problems that might harm the customer or the team on a yes-or-no basis]. 4. This person is ready for promotion today [measures potential on a yes- or-no basis].
  • 17. 1717 See Performance “In effect, we are asking our team leaders what they would do with each team member rather than what they think of that individual. When we aggregate these data points over a year… we produce a rich stream of information for leaders’ discussions of what they, in turn, will do—whether it’s a question of succession planning, development paths, or performance-pattern analysis. “…the organization’s leaders can use the new data to review a targeted subset of employees (those eligible for promotion, for example, or those with critical skills) and can debate what actions Deloitte might take to better develop that particular group. In this aggregation of simple but powerful data points, we see the possibility of shifting…from talking about the ratings to talking about our people—from ascertaining the facts of performance to considering what we should do in response to those facts.”
  • 18. 1818 Fuel Performance Focus on the trinity of purpose, expectations, and strengths.  Every team leader to check in with each team member once a week.  “These check-ins are not in addition to the work of a team leader; they are the work of a team leader.”  Check-ins are initiated by the team member rather than by the team leader.
  • 19. 1919 Fuel Performance “To support both people in these conversations, our system will allow individual members to understand and explore their strengths using a self-assessment tool and then to present those strengths to their teammates, their team leader, and the rest of the organization.”
  • 20. 2020
  • 21. 2121
  • 22. 2222
  • 23. 2323
  • 24. 2424
  • 25. 2525 3 Business Reasons for Eliminating Formal Performance Appraisals 1. The Return to People Development 2. The Need for Agility 3. The Centrality of Teamwork Source: The Performance Management Revolution, HBR, October 2016, Peter Cappelli & Anna Tavis
  • 26. 2626 The Return to People Development  Competitive pressure to upgrade talent management efforts.  Employees in charge of their own growth.  Requires rich and frequent feedback from supervisors ▪ Need better met by frequent, informal check-ins than by annual reviews.
  • 27. 2727 The Return to People Development Compensation Implications: Construct pay strategies in a Total Rewards framework
  • 28. 2828 Total Rewards Approach Compelling Future Positive Work Environment Opportunities for Personal and Professional Growth Financial Rewards
  • 29. 2929 Compelling Future  The company’s purpose and mine are aligned.  I see myself in the company’s future.  I have a “seat at the table” in determining the direction of the company.  I like the direction the company is headed.  I embrace the company’s values.  I believe the company can achieve its growth goals.
  • 30. 3030 Positive Work Environment  I like the nature of the work I’m doing.  I am working within my unique ability.  My responsibilities have strategic purpose.  I work in a team of individuals with complementary skills.  There are channels and processes for solving problems and decision making.
  • 31. 3131 Personal and Professional Development As a result of my immersion in the culture and resources of this organization, my unique abilities will improve—and I will experience personal and professional fulfillment.
  • 32. 3232 Financial Rewards  I have some control over how much I can earn if I produce.  I feel a sense of partnership with ownership.  There is a philosophy that guides pay decisions and I relate to it.  There is a mechanism for sharing value with those who help produce it.
  • 33. 3333 Drive “Pay people adequately and fairly, get the issue of money off the table, then give them lots of autonomy.”
  • 35. 3535 Total Rewards Approach Compelling Future Purpose Positive Work Environment Autonomy Opportunities for Personal and Professional Growth Mastery & Purpose Financial Rewards Partnership
  • 36. 3636 The Need for Agility  Rapid innovation is a source of competitive advantage which means future needs are continually changing.  Projects are short-term and tend to change along the way, so employees’ goals and tasks can’t be plotted out a year in advance with much accuracy. “Because organizations won’t necessarily want employees to keep doing the same things, it doesn’t make sense to hang on to a system that’s built mainly to assess and hold people accountable for past or current practices.”
  • 37. 3737 The Need for Agility Compensation Implications: Create a rewards strategy that is flexible but enduring and build an agile operational structure to manage it.
  • 38. 3838 Flexible but Enduring  Look at compensation strategy as you would an investment portfolio.  Individual pay components are your “asset classes.”  As things change, adjust weighting of each asset class.
  • 39. 3939 Salary Performance Incentives Sales Incentives Growth Incentives Core Health & Welfare Plans Executive Benefit Plans Qualified Retirement Plans Nonqualified Retirement Plans Salaries Competitive with market standards? Tied to strong performance management process (merit)? Managed within a flexible but effective structure? Performance Incentives Tied to productivity gains? Clear, achievable and meaningful? Self-financing? Sales Incentives Challenging yet achievable? Reinforcing the right behaviors? Differentiating your offering? Growth Incentives Linked to a compelling future? Supporting an ownership mentality? Securing premier talent? Core Benefits Responsive to today’s employee marketplace? Allocating resources where most needed? Evaluated to eliminate unnecessary expense? Executive Benefits Flexible enough to address varying circumstances? Communicating a unique relationship? Reducing employee tax expense? Qualified Retirement Plans Giving employees an opportunity to optimize retirement values? Operated with comprehensive fiduciary accountability? Avoiding conflicts and minimizing expenses? Nonqualified Retirement Plans Optimizing tax-deferral opportunities? Aligning long-term interests of employees with shareholders? Structured to receive best possible P&L impact? Compensation “Asset Classes”
  • 40. 4040 Form of Pay Purpose Standard Investment ROI Salaries Provide for the current cash needs of our executives 40-50th percentile for peer group $500,000 Achieve ROA standard of 0.75% Short-term Incentives Enhance current cash payments to executives for achieving top and bottom line annual goals 30-40% of base salary $168,000 (Target) 15% revenue growth and 12% margin Long-term Incentives (Cash) Retain execs; focus them on long- term earnings growth; align with shareholder interests; meet wealth accumulation needs 15-20% of base salary $84,000 (Target) Long-term growth in earnings (double earnings = share 13% of new value) Long-term Incentives (Equity) Retain execs; focus them on long- term earnings growth; align with shareholder interests; meet wealth accumulation needs 15-20% of base salary $84,000 (Target) Long-term growth in earnings (double earnings = share 13% of new value) Core Benefits Meet basic security needs of the executives 50th percentile for peer group $25,500 ROA of 0.75% Executive Benefits Enhance basic security needs and meet market standards for perquisites 50th percentile for peer group $24,000 ROA of 0.75% Qualified Retirement Provide wealth accumulation opportunity for executives 40th percentile (3% of salary) $15,000 ROA of 0.75% Supplemental Retirement Strengthen rewards value proposition to help recruit and retain executives; meet wealth accumulation needs 30th percentile compared to banks that have plans $135,000 ROA of 0.9%
  • 41. 4141 Build a Total Compensation Structure A total compensation structure gives you a comprehensive view of all compensation and benefit plans and ensures operational integrity.
  • 42. 4242 The Total Compensation Structure Min Mid Max 1 203,531 271,375 339,219 50.0% 100% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 15,000 20,000 2 150,078 200,103 250,129 35.0% 75% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 10,000 12,500 3 119,497 159,329 199,161 25.0% 50% 100% 0% 5% Yes 5% $11,141 25 5 5,000 8,000 4 102,632 136,843 171,054 20.0% 25% 100% 0% 5% $6,127 25 5 5,000 5 81,293 101,616 121,940 15.0% 5% $6,127 25 5 5,000 6 69,720 87,150 104,580 15.0% 5% $6,127 15 5 7 58,564 73,205 87,846 10.0% 5% $6,127 15 5 8 50,176 62,720 75,264 10.0% 5% $6,127 15 5 9 44,038 51,809 59,580 5.0% 5% $6,127 15 5 10 37,211 43,777 50,344 5.0% 5% $6,127 10 5 11 30,784 36,217 41,649 5.0% 5% $6,127 10 5 12 23,562 27,720 31,878 5.0% 5% $6,127 10 5 13 19,529 22,975 26,421 0.0% 5% $6,127 10 5 14 17,354 20,417 23,479 0.0% 5% $6,127 10 5 Annual Car Allow Grade/ Band Sick Days Salary Range Bonus Target LTIP Target Financial Planning Perk Deferred Comp Elegible Deferred Comp Max Match 401k Match Max % Vacation Days % Phantom Stock FV % Phantom Stock AO Health, Dental, Life
  • 43. 4343 Creating a Balance Total Compensation Structure Name Title/Position Tier Salary Short-term Incentive Target Long-term Incentive Target Total Direct Comp H&W Annual Value QRP Annual Value Security Plans Annual Value Total Indirect Comp TRI Jason Smith CEO 1 $ 300,000 $ 120,000 $ - $ 420,000 $ 18,200 $ 8,000 $ - $ 26,200 $ 446,200 Lucy Jones VP Marketing 2 $ 210,000 $ 45,000 $ - $ 255,000 $ 16,200 $ 7,000 $ - $ 23,200 $ 278,200 Rick Miller VP Sales 2 $ 160,000 $ 85,000 $ - $ 245,000 $ 9,200 $ 6,000 $ - $ 15,200 $ 260,200 Janice Johnson CFO 2 $ 195,000 $ 40,000 $ - $ 235,000 $ 10,200 $ 5,000 $ - $ 15,200 $ 250,200 Maria York Director 3 $ 160,000 $ 10,000 $ - $ 170,000 $ 12,200 $ 4,000 $ - $ 16,200 $ 186,200 Frank North Director 3 $ 150,000 $ 10,000 $ - $ 160,000 $ 11,200 $ 3,000 $ - $ 14,200 $ 174,200 Ricardo South Director 3 $ 140,000 $ 10,000 $ - $ 150,000 $ 7,700 $ 2,000 $ - $ 9,700 $ 59,700 Simon Lewis Director 3 $ 130,000 $ 10,000 $ - $ 140,000 $ 8,700 $ 2,500 $ - $ 11,200 $ 151,200 $ 1,445,000 $ 330,000 $ - $ 1,775,000 $ 93,600 $ 37,500 $ - $ 131,100 $ 1,906,100 How are these values determined? Why no LTI to balance the STI? Should we be addressing these needs?
  • 44. 4444 The Centrality of Teamwork  Moving away from forced ranking and from appraisals’ focus on individual accountability makes it easier to foster teamwork.  The application of “promised-based management” principles.
  • 45. 4545 The Centrality of Teamwork Compensation Implications: Focus on value-creation and value sharing tied to a balance of company and team performance.
  • 46. 4646 How Do You Define Value Creation? Calculate Your Productivity Profit
  • 47. 4747 Productivity Profit Example: Item Amount Capital Account $20,000,000 Cost of Capital 12% Capital Charge $2,400,000 Operating Income $10,000,000 Productivity Profit $7,600,000 Total Rewards Investment $25,000,000 ROTRI™ 30.4% (ROTRI™ = Productivity Profit/Total Rewards Investment)
  • 48. 4848 Productivity Profit Example: Item Figure Capital Account $20,000,000 Cost of Capital 12% Capital Charge $2,400,000 Operating Income $10,000,000 *Productivity Profit $7,600,000 Total Rewards Investment $25,000,000 ROTRI™ 30.4% (ROTRI™ = Productivity Profit/Total Rewards Investment) *Variable Pay Plans (Value Sharing) are financed from Productivity Profit
  • 49. 4949 Balanced Incentives  Short-Term Incentives  Reward profitable revenue engine performance  Long-Term Incentives  Reward sustained growth and profitability
  • 50. 5050 Incentives: Basic Construct  All employees are told they will share in the creation of company value  Every employee has a defined incentive opportunity aligned to forecasted company results  Base – Minimum performance  Target - Forecast  Superior - Overachievement
  • 51. 5151 Incentive Calculation  Actual incentive can be tied to actual company performance.  If company results are halfway between Base and Target. Incentives will be calculated halfway between Base and Target  Actual Results = $47,500,000  Calculated Incentive = $5,625
  • 52. 5252 Planning Weighting/Allocation Pool allocation to plan participants contingent on:  Company Performance – Employees should have all or a majority portion of their bonus based on company performance  Org Unit Performance – A portion of an employee’s bonus can be allocated based on department, location, division, or business unit
  • 53. 5353 Planning Weighting/Allocation  Make overall company performance the primary objective (e.g. ~60 - 100%)  Organizational unit success should be secondary objective (e.g. ~40 - 10%)  Weight the overall incentive:
  • 54. 5454 Individual Performance  Trend is to de-emphasize personal performance  Performance Management  Managers more likely to be honest about performance if incentives are not directly correlated to performance rating  If performance is deemed “unacceptable” discretion can be exercised to eliminate incentive payment
  • 56. 5656 Select the Right Plan Type Stock Option Performance Shares Restricted Stock Phantom Stock Option Performance Phantom Stock Phantom Stock Profit Pool Performance Unit Strategic Deferred Compensation
  • 57. 5757 Grant Equity or Not Equity? Full Value or Appreciation Only? Yes Appreciation Stock Option Full Value Performance Based? Yes Performance Shares No Restricted Stock No Reward for Value Increase or Financial Performance? Value Increase Full Value or Appreciation? Appreciation Phantom Stock Option Full Value Performance Based? Yes Performance Phantom Stock No Phantom Stock Financial Performance Appreciation- Performance Based or Employee Directed? Performance Based Reward for Profit/Cash Flow or Other Metrics? Profits Allocation or Objectives Based? Allocation Profit Pool ObjectivesOther Metrics Performance Unit Employee Directed Strategic Deferred Compensation
  • 58. 5858 Define Your Performance Framework Business Framework Talent Framework Compensation Framework
  • 59. 5959 Business Framework Phase One  Define Growth Expectations (Vision) ▪ Key outcomes that must be achieved  Define Business Model and Strategy ▪ Performance Engine ▪ How the company will compete ▪ Where are growth opportunities?  Identify Roles and Expectations ▪ Establish Performance Criteria ▪ Define “Success” Business Framework
  • 60. 6060 Compensation Framework Phase Two  Establish a pay philosophy ▪ Expansive vs. Selective—or Hybrid ▪ Define what the company is willing to pay for  Engineer a pay strategy ▪ Structure ▪ Mindset  Adopt a “Total Rewards” Approach Compensation Framework
  • 61. 6161 Talent Framework Phase Three  Identify Key Producers ▪ Meeting “success” standards  Identify Talent “Gaps” ▪ Recruiting Strategy  Communicate Expectations ▪ Define success  Communicate Rewards ▪ Philosophy ▪ Programs ▪ Value Statement Talent Framework
  • 62. 6262 So What Do We Conclude?  Formal appraisals are being replaced by ongoing conversations.  Team member assessments are focused on improving performance and shaping the future company.  Compensation must support people development and teamwork while being agile yet enduring.  Companies need a performance framework.
  • 63. 6363 Today’s Presenter: Ken Gibson SeniorVice President (949) 265-5703 kgibson@vladvisors.com 7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288 www.VLadvisors.com  www.PhantomStockOnline.com ThankYou!