Pd cairo 360 overview
- 1. NIGHTLIF E FILM ART RESTAURANTS CULTU RE The Definitive Guide to Living in the Capital CAFES SHOPPIN EVENTS MUSIC G SIGHTSEEING FASHION CINEMA
- 2. CAIRO 360 OVERVIEW o Cairo 360 is a multi-award winning online magazine which serves as the definitive guide to living in Africa’s biggest capital. o The site is aimed at Cairenes and carries reviews and features of all the latest venues Cairo has to offer from restaurants and nightspots to art galleries, event listings and shopping. o Cairo 360 also provides a comprehensive guide to events, and cinema listings, and ideas for travelling on weekends. o Cairo360 delivers it pioneering content in both English as well as Arabic. www.Cairo360.com
- 3. TARGET MARKET o Our target market comprises three main groups: o Egyptian males and females between 16 – 24 o Egyptian males and females between 25 – 34 o Expats living in Cairo, and long stay visitors. o All three groups together comprises the highest value A+ audience in Egypt with the highest disposable income. o All three groups are highly educated, have high internet penetration and access to new technologies, and are well travelled. www.Cairo360.com
- 4. STATISTICS & INFO o 890,000 visits to Cairo360.com in the past 6 months (approx. 148,300/month) o 2,315,000 page-views served in the past 6 months (approx. 385,830/month) o 11,250,000 ad impressions sold in the past 6 months (approx. 1,875,000/month) o Average of 4 minutes spent on site by every user. o Winner of Web Academy Award in 2010. o Available in English and Arabic o Available online, on mobile and Iphone application o 15,000 downloads on Cairo360 Iphone App since launch in October 2011. o Statistics can be independently checked on metric websites such as www.Alexa.com and www.Compete.com www.Cairo360.com
- 6. THANK YOU