The business English course book 
in the 21st Century: 
Tblehnedi nbg uprsinitn aneds dsig iEtalnglish course book 
in the 21st Century: 
blending print and digital 
Pete Sharma 
Bonn, November 2014
Overview 
• Historical overview of printed 
business English course books 
• Digital components 
• Merging print and digital: practical 
ideas 
2
Part one Early days 
• Late 60s - Early 70s 
– addition to General English course book 
– specialist vocabulary 
– texts & exercises 
• 1972 The Bellcrest File 
• Mid-70s – 80s Functioning in Business 
3
New developments 
• 1990 
– ‘Filofax’ / 1:1 
• 1991 Business Objectives 
• 1992 Framework materials 
4
More developments 
• Pre-experience vs in-work 
• International Express 
• Vocational courses 
• Skills books (presentations) 
5
The course-book 
conundrum 
6 
Needs 
analysis 
ESP mats 
Podcasts 
Authentic Frameworks 
Teacher-produced 
Student 
docs 
No materials 
Videos
Part two New developments 
• Video podcasts 
• Blogs 
• E-books 
• Apps 
• Learning platforms 
7
Video podcasts 
8
Company blogs 
9
Blogs & bloggers 
10
E-books 
11
E-books 
12
Apps 
Presentations 
13 
SlideShark™ Prezi Viewer
Apps 
Language skills 
14 
Evernote 
TED Dragon Dictation
Apps 
Publisher-produced apps 
15 
Practical English Usage Oxford Advanced 
Learner’s Dictionary
Online learning platforms 
16
Online learning platforms 
Practical and needs-driven, so it helps learners develop the language 
they need to function effectively at work
English for Work 
Professional Development 
18 
3 levels available in January 2015 (A2 / B1 / B1+) – more to follow
Professional Development 
19
Flexibility of use 
Alongside printed coursebooks, flipped classroom setting, 
completely self-study
Telephoning A2 
Automatic marking (All EfW activities are automatically marked, so Ss can check 
their progress by themselves. This makes the course very suitable for self-study).
Dictionary look up (link to the Oxford Learner’s Dictionaries) 
Professional Development 
22
Gradebook 
Gradebook tool (All of the results from the 
automatically-marked activities are 
recorded in the Gradebook, which both 
teachers and students can access).
Additional features 
Assign and manage homework 
Communicate and collaborate
Part three Print and digital 
Co-existence 
Appropriacy 
25
Scales / dimensions 
Offline 
Expert produced 
26 
Online 
Teacher produced 
Different needs
10 Practical ideas 
• Grammar 
• Vocabulary 
• Language skills 
• Business skills 
27
Professional Development 
28 
Activities move from print to digital, or sometimes vice versa
Grammar 
Present perfect 
Business Result [Upper Int]
Business Result [Starter] 
Grammar – present continuous as future
International Express [Elementary] 
Function 
Giving & getting directions
Language of trends 
International Express [Pre-Int]
Needs analysis Word Cloud 
Presentations Presentations Presentations Presentations Presentations 
Sales Sales Sales Sales 
Telephoning Telephoning Telephoning 
Meetings Meetings 
Tagul
Which dictionary do you use?
Business Result [Int] 
Vocabulary 
Quizlet
Listening 
The ‘flipped classroom’
Reading 
Business Result [Upper Int]
Speaking 
Business Result [Upper Int]
Writing 
Skills for Business Studies [Int]
Business Result [Int] 
Telephoning

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Editor's Notes

  • #22: Explore benefits of LMS functionality (which printed coursebooks just can’t offer). Dictionary look up (link to the Oxford Learner’s Dictionaries)