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U.S. Army Special Forces soldiers perform a mission brief
to local militia roleplayers before conducting a joint training
exercise in Louisiana, March 14
2	 Spring 2015
Welcome to another edition of the IO Sphere. Over
the past year, there has been a significant increase
in hostilities throughout the world. During 2014
there was the Russian annexation of the Crimea followed by
a civil war in the Ukraine. We also saw the rise of the Islamic
State which took control of significant territory in both Syria
and Iraq. An Iranian-supported militia recently toppled the
government of Yemen and that country is heading toward
civil war with Al Qaida in the Arab Peninsula, battling the
Shi’ite militia in that country.Violence is also on the increase
in North Africa with attacks in Libya and Tunisia.
Due to the unrest throughout the world, I felt this year
we would have an overarching theme: The Year of the
Adversary. From this overarching theme we will be focusing
on different hot spots with each issue. This issue will focus
on Russia.
The key for Russian leadership is the preservation of Russia
and the increase of Russian influence. The breakup of the
Soviet Union was a heavy blow to Russian prestige. This
event left Russia barely a regional power after a long period
of being a global super power. The blow to their security
posture, however, was mitigated for a long time as they still
maintained strong relations with border nations. Over time
these relationships started to get weaker which left Russia in
a position of feeling their security, and therefore their very
existence, was in danger.
Russia presents an interesting case. As pointed out in the
article, “The
Reach of the
Bear: Russian
Information
Operations,”
“ T h e r e i s
a m i x o f
inferiority
c o m p l e x ,
narcissistic
injury, and
r e a c t i v e
grandiosity
in Russian
politics that
f u e l s i t s
aggression
u n d e r t h e
g u i s e o f
‘ d e f e n s e ’
and aid to its
‘mistreated
e t h n i c
compatriots.’” This belief is, to some extent, justified by
their history of being invaded by various aggressors. The
use of the border nations to create a buffer zone to prevent
invasion of Mother Russia is very important to the Russian
mind. As such, the “betrayal” by the Ukraine in seeking
closer relations with the west left Russia feeling they needed
tighter control of the border nations in order to ensure that
buffer zone.
The US and Western Europe have made some moves to
counter Russian aggression. The primary vehicle used
has been targeted sanctions against Russian leaders and
businesses with close ties to the government. In addition
to these sanctions, the current oil glut has hurt the Russian
economy by lowering the price of the main export – energy.
While this hasn’t had an immediate impact on curbing the
aggressive attitude, it is hoped that it will in the long term.
In the short term the use of information operations to counter
Russian information warfare may be our best weapon. Russia
is a great believer in information warfare and their targets are
both internal and external. Internally, they seek to maintain
support through economic hardship by showing themselves
and ethnic Russians in other border countries as the victims of
western aggression. The people of Russia have little problem
seeing themselves as a victim and, therefore, are more willing
to accept hardship – at least for now.
In addition to the article mentioned above, we have two other
articles focused on Russia: “Potemkin Conservatism. An
ideological tool of the Kremlin,” which looks at the Russian
government’s use of conservative ideology as a means of
maintaining control and “Putin, Clausewitz, and Ukraine,”
which looks at the Kremlin’s use of limited war.
Gregory C. Radabaugh
SES, JIOWC
The Year of the Adversary:
Russia
By
Mr. Gregory C. Radabaugh
Director
Joint Information Operations Warfare
Center
Mr. Gregory C. Radabaugh, a member of the
Senior Executive Service, is the Director, Joint
Information Operations Warfare Center (JIOWC),
a Chairman’s Controlled Activity (CCA) at Joint
Base San Antonio-Lackland, Texas. Mr. Radabaugh
entered the Air Force as an enlisted linguist in 1974,
flying reconnaissance missions overseas. He was
commissioned in 1979, and served in a variety of
Service and national-level positions. An expert in
information operations and cyberspace operations,
he has lectured at the John F. Kennedy School of
Government, Harvard University, and on the evolving
threat in cyberspace at numerous international
conferences at home and abroad.
3
Editor’s Note: The following article was originally posted
in the March 2015 issue of Point of View published by
the Polish Centre for Eastern Studies (Ośrodek Studiów
Wschodnich found at http://www.osw.waw.pl/en) and
translated by Jim Todd. This article looks at the current
conservative ideology that has become the Kremlin’s
new political strategy. While this strategy has brought
about short-term benefits to the regime, it may prove
counterproductive in the longer term. This article is re-
printed with permission from the publisher.
Key Points
1.	 The conservative ideology which has predominated in
official discourse in Russia since 2011 has become the
ideological foundation
of the Kremlin’s new
political strategy that
may be described as “the
conservative project.”
Its main objective is to
stabilize the regime,
which felt challenged
by the demands for
liberalization coming
fromthenewmiddleclass
and part of the business
and administrative elite.
These demands, which
are incompatible with
Putin’s political regime,
have been rejected by
the Kremlin, and their
supporters have been
subjected to repression.
The ruling establishment has thus demonstrated
that it expressly rules out any attempt to carry out a
modernization based on Western models. The Kremlin
has indicated the existence of a fundamental discrepancy
between Russia and contemporary Western civilization,
in order to create an ideological counterweight to
liberalism and to rule out the transplantation of Western
political models into Russia. The Kremlin has also used
this argument to justify Russian great power aspirations,
implying the right to shape the world order, to legitimize
its confrontation with the “degenerate” West, and to
facilitate its search for allies.
2.	 Apart from the rhetoric, the Kremlin’s “conservative
project” includes a number of political and legislative
measures aimed at strengthening the president’s position,
subordinating business and administrative elites, and
at mobilizing public support. An important element
of this “project” is the so-called “nationalization of
the elite,” which entails disciplining members of
the state administration and business and increasing
their economic burdens. In foreign policy, the project
envisages the reintegration of the post-Soviet space
under the aegis of Moscow, as evidenced by the
annexation of Crimea and the attempt to establish a pro-
Russian quasi-state of “Novorossiya” on the territory
of Ukraine.
3.	 The Kremlin is approaching this conservative ideology
purely instrumentally, using it to create an ideological
counterweight to its opponents who call for liberal
reform of the current system of government. Many of
the laws enacted under the banner of “conservatism”
are not intended to create a social order consistent with
conservative assumptions; in fact, the Kremlin has
not formulated a positive vision for an ultimate social
model based on these values. The purpose of these laws
is to strike at the government’s opponents. Moreover,
the actual conduct of the members of the ruling camp
contradicts the values they profess, considering their
extreme materialism and ostentatious consumerism and
their symbiotic economic ties with the West.
4.	 For the time being, the implementation of the
“conservative project” has brought the authorities
some ad hoc benefits, neutralizing the public’s
discontent with the Kremlin’s policy and redirecting its
frustration against the West. But in the longer term, the
project’s effectiveness as a tool for social mobilization
behind the government will be limited. The so-called
“nationalization of the elite” may prove especially
counterproductive because it amplifies their discontent
and anxiety, which over time will contribute to the
destabilization of the regime. On the international
stage, the effectiveness of the “conservative project”
is limited in the short term, because it antagonizes the
Western political establishment and mobilizes it to resist
Russia’s aggressive policy. However, it may prove more
effective in the long run, if the European political scene is
significantly reshuffled; a harbinger of this is the ongoing
rise in support for populist and Eurosceptic parties in
national elections and the European Parliament.
Introduction
At the beginning of his third presidential term, Vladimir
Putin openly declared that he saw “conservative values” as an
ideological signpost for his policies. The Kremlin presented
its own interpretation of Russian political traditions and social
model as representing “conservative values._” According to
this line of reasoning, the Russian political tradition requires
that the state authority be strong, centralized and hierarchic,
and vested in a charismatic leader whose rule bears a special,
quasi-sacred character, despite the formal maintenance of
democratic (electoral) mechanisms of legitimacy. In the
Kremlin’s interpretation, the Russian social model consists
of the traditional family pattern (especially large families),
a passive role for society in the political processes, and
the presence of organized religion in the public life (with
particular emphasis on the role of the Russian Orthodox
Church) as a source of moral principles.
However, an analysis of the Kremlin’s policy leads to the
conclusion that it is treating this conservative ideology in
Potemkin Conservatism. An ideological tool of the Kremlin
by
Witold Rodkiewicz, Jadwiga Rogoża
Translated by: Jim Todd
4	 Spring 2015
a purely instrumental manner. The resort to conservatism
is aimed solely at enhancing the legitimacy of the existing
model of power by defining it as being “traditional” for
Russia. While it is the Kremlin’s genuine intention to
maintain a strong, centralized state power, the conservative
social and moral rhetoric is in fact being used as just another
“political technology,” i.e. a tool for manipulating public
opinion, both domestically and abroad. Using this ideology
does not mean that the current ruling camp really adheres
to conservative values, or that it has a long-term program to
implement them. We are in fact dealing with another kind
of “Potemkin village,” the aim of which is to divert public
attention from Russia’s real socio-political and economic
problems, and to provide the authorities with arguments to
implement repressive internal policies and an anti-Western
foreign policy.
I. THE ROOTS OF THE KREMLIN’S
“CONSERVATISM”
Although conservative ideology has predominated in the
Kremlin’s rhetoric for several years, it has not been yet
presented as a formal and comprehensive concept. Its
contents can be reconstructed only on the basis of Vladimir
Putin’s policy statements. References to conservative
ideology appeared in Putin’s speeches and texts during his
campaign before the 2012 presidential elections. Therein
he emphasized the importance of “traditional values,”
which according to him include: a strong state power,
political stability, a hierarchical social order, patriotism
and a traditional family model. This has spurred Kremlin
experts and officials to declare themselves supporters of the
conservative line, and to develop conservative themes in their
publications and speeches1
. As a result, conservatism has
come to dominate the ruling camp’s ideological discourse,
and begun to shape the official vision of Russia’s domestic
governance and international order.
The conservative threads emerged for the first time in
January 2012, in Putin’s pre-election article “Russia is
concentrating2
.” In this article, Putin highlights the need to
maintain political stability, and argues that radical changes
are detrimental to the successful development of countries
and societies. He also emphasizes that respect for a strong
state is encoded in Russian culture, and that fidelity to
traditional values and religions is a prerequisite for the
consolidation of society.
Conservative themes appeared clearly and unambiguously
in Putin’s addresses to parliament in 2012 and 2013, as well
as in his speech at a meeting of the Valdai Club in 2013. The
main theme of his December 2012 address was the need to
return to “traditional values” – the President declared that at
the beginning of the twenty-first century Russia had faced a
“crisis of values,” and that Russian society lacked “spiritual
ties” (духовные скрепы)3
.
Putin presented himself explicitly as a conservative for
the first time in his 2013 address to parliament. Citing the
philosopher Nikolai Berdyaev, he stated that “the point
of conservatism is not that it prevents movement forward
and upward, but that it prevents movement backward and
downward, into chaotic darkness and a return to a primitive
state.”4
Putin stressed that Russia has assumed the position
of a defender of traditional values which for thousands of
years have formed the spiritual and moral underpinnings
of civilizations and nations: the traditional family, human
life, religious and spiritual life, the values of humanism
and global diversity. According to Putin, these values have
been rejected by the West, which he accused of not just
revising moral standards and blurring national and cultural
identities, but even of an equating of good with evil. Such
practices, Putin argued, undermine the democratic nature
of the Western countries because they are imposed against
the will of the majority of their peoples. Moreover, in his
opinion, the Western elites are trying to impose these liberal
values on both Western and non-Western societies. In his
opinion, such “attempts to impose a supposedly progressive
model of development will lead to regression, barbarism
and bloodshed.” Putin stressed that Russia is not alone in
defending traditional values: “We know that the number of
people who support us around the world is growing.”
Putin enlarged on themes of national identity and Christian
values in a speech to the Valdai Club forum in 2013. He
argued that in the modern world, success depends not only
on military capabilities, but primarily on the intellectual,
spiritual and moral accomplishments of the nation. Putin
declared that Russia’s mission is to defend the values derived
from Christianity and other world religions, and from the
moral standards which have been developed over millennia,
which are indispensable for the preservation of human
dignity. He called for the moral, intellectual and physical
development of the human being to be recognized as the
chief aim of the Russian government’s philosophy. Putin
highlighted patriotism, civic responsibility, solidarity, and
identification with Russian national interests as defined by the
Kremlin as the foundations for the formation of civic identity
among Russians. He described Russia as a state-civilization,
the core of which is the ethnic Russian nation, and whose
bonds are the Russian language and culture, the Orthodox
religion and the other traditional religions of Russia (Islam,
Judaism, Buddhism).
At the same time, Putin delivered a sharp criticism of Western
civilization, which is “actually rejecting its roots. They
are denying moral principles and all traditional identities:
national, cultural, religious and even sexual. They are
implementing policies that equate large families with same-
sex partnerships, belief in God with the belief in Satan. And
people are aggressively trying to export this model all over
the world. Without the values embedded in Christianity and
other world religions, without the standards of morality
that have taken shape over millennia, people will inevitably
lose their human dignity. We consider it natural and right to
defend these values.5
”
Putin also rejected what he described as “the so-called
tolerance, neutered and barren,” being enforced by the
West not only upon Russia but upon the whole world. In his
opinion such actions, together with attempts to resuscitate
the unipolar model of the world, will reduce sovereign states
to the role of vassals.
II. THE GENESIS OF THE KREMLIN’S
“CONSERVATIVE PROJECT”
Conservative themes are not entirely new in the Kremlin’s
ideological arsenal. They were first expressed when Putin
came to power at the turn of 2000; and then after 2003, in
response to the wave of “color revolutions” in the post-
Soviet area. At that time, however, they did not dominate
the Kremlin’s ideological message, but rather coexisted
alongside other ideological currents. It was only after Putin’s
return to the presidency in May 2012 that the references
to conservative, traditional values came to dominate the
Kremlin’s official narrative, and became the main ideological
foundation of government policy.
5
When deciding on the use of conservatism for political
purposes, Putin invoked a radical version of the concept
which had previously existed on the margins of Russian
political and intellectual life. This version was extremely
anti-Western and anti-liberal, and called for the revival of
the empire. These ideas have been developed and promoted
since the early 1990s by writers and journalists like
Aleksandr Dugin, Aleksandr Prokhanov, Mikhail Leontyev,
Nikolai Starikov, Natalia Narochnitskaya, and also by the
Russian Orthodox Archimandrite Tikhon (lay name Georgy
Shevkunov), who is believed to be Putin’s personal confessor.
The Kremlin began to attract and consolidate these hitherto
dispersed and fragmented conservative circles, thus granting
them greater political weight. As a result, the nationalist-
conservative discourse – which until now had been peripheral
in public debate in Russia – became dominant.
The Kremlin chose to use conservative ideology in reaction
to the changing socio-political situation in Russia. In the last
decade, as a result of economic growth and the spread of
information technologies (especially the Internet), Russian
society has developed an urban middle class, which is
characterized not only by higher living standards, but also by
a political culture different from that of the post-Soviet period.
In this group, demands have arisen for systemic reforms,
including economic liberalization and political pluralism,
as well as the reduction of state interference in social life
and space for grassroots civic initiatives. Putin’s return to
the Kremlin shattered these groups’ hopes of fulfilling their
aspirations. This resulted in a build-up of discontent within
this class, which took the form of street protests and a number
of grassroots initiatives that represented mechanisms for
holding the government accountable to the public (including
the independent observation of elections). In response, the
ruling camp used force to suppress the protests, growing civic
aspirations and activities. This meant that it has definitely
abandoned any attempts to implement modernization based
on the Western model.
Another reason why Putin raised the banner of conservatism
was his belief that the susceptibility of part of the population
to liberal ideas stems from an ideological void which arose in
the aftermath of the discrediting and collapse of communism.
Therefore, the authorities believed it necessary to present
society with an attractive ideological alternative that could fill
this void, and thus prevent the spread of liberal attitudes and
beliefs. This offer was aimed primarily at Putin’s traditional
social base – the poor inhabitants of the provinces, employed
in the public sector, industry and agriculture.
III. THE CHARACTERISTICS OF THE
KREMLIN’S “CONSERVATISM”
A characteristic feature of the Kremlin’s “conservatism” is
the predominance of negative over positive assumptions. In
this ideology, the phenomena and values that Russia should
be tackling are more distinctly and sharply defined, while its
positive agenda remains vague and inchoate. This ideology is
primarily opposed to the political, social and cultural models
of the modern West. Its positive layer draws upon Russia”s
traditional political and social model, which according to
the authorities is not merely desirable, but simply immanent
for Russia.
The Kremlin’s ideology preaches that Russia and the modern
West represent fundamentally discrepant civilizations. These
discrepancies are a consequence of the West’s abandonment
of the values of Christian civilization and its rejection of
traditionally understood identities – of nation, culture,
religion, gender, and even of the distinction between good and
evil.The Kremlin positions Russia as a defender and mainstay
of European civilization. At the same time, by highlighting
the divergence between Russia and contemporary Western
civilization, the Kremlin intends to rule out any chance of
Western political models being adopted in Russia. Moreover,
this ideology assumes that the way to solve the problems
plaguing Russia lies not in systemic reforms, but in the moral
and spiritual healing of society.
On the positive side, the Kremlin’s ideology advocates
maintaining political and social stability, the revival of
national identity and the cultivation of patriotism, a return
to the traditional model of the family, state paternalism and
social corporatism. In particular this ideology, drawing on
its own interpretation of the Russian political tradition,
proclaims the need to maintain a strong, hierarchical and
centralized state power in Russia. The epitome of this should
be a charismatic leader, whose authority has a special,
quasi-sacred character, despite the formal maintenance of
democratic (electoral) mechanisms of its legitimacy.
This ideology presents society (the people) as being rooted
in Russian tradition and naturally wedded to conservative
values. It calls for the cultivation of the traditional model of a
large family with many children, as well as the reinstatement
of the Orthodox Church (and other traditional religions) as
a source of moral principles in social and public life. The
Kremlin’s “conservatism” contrasts the Russian people
with the elites; the latter – due to their involvement in
international economic relations in a globalized world, and
their interests related to this – are presented as vulnerable to
external geopolitical pressures and to Western ideological
influence. The government thus appeals to genuine social
sentiments which combine anti-elitism, anti-Americanism
and xenophobia.At the same time, in the Kremlin’s vision of
the model of the state, the role of society (the people) is that
of a subject, limited to passive participation in the processes
initiated by the authorities.
IV. THE “CONSERVATIVE PROJECT” IN
DOMESTIC POLITICS
The Kremlin’s reaction to the political and social challenges
facing it has not been limited to the ideological sphere.
Invoking conservative values, the Kremlin has taken a
number of steps aimed at consolidating the regime. These
steps have followed a consistent pattern suggesting that the
Kremlin has devised and is implementing an overarching
political strategy that can be described as “the conservative
project.” It should be noted, however, that the authorities have
never presented a comprehensive concept of this “project,”
for example in the form of a formal program or a publicly
announced strategy.
As part of this project, the Kremlin has taken comprehensive
counter-reforming measures, leading to the further
centralization of power; restricting political activity
and curbing civil rights; it intensified harassment of the
opposition; taken steps to discipline the administrative
and business elites; reinforced the repressive apparatus
and expanded its prerogatives6
. Although the Kremlin had
resorted to repression against the opposition before, under
the banner of the “conservative project” it has extended
them beyond the political sphere, and applied to people
who are not direct political opponents of the regime. The
regime has now penalized any behaviors and attitudes that
go beyond the traditional (as the Kremlin defines it) canon
of lifestyle and worldview (as exemplified, among others,
6	 Spring 2015
by the prison sentences handed down to the members of
Pussy Riot). The broadly defined opposition has also been
subjected to a propaganda campaign invoking conservative
values; this has equated any criticism of the authoritarian
system of government with opposition to Russia as such,
or even with treason. It has also strove to discredit the
opposition by arguing that liberal democratic ideology
that it proclaims will lead naturally and inevitably to the
spread of non-traditional lifestyles in society, as allegedly
evidenced by the transformation of everyday customs in the
West. As part of the “conservative project,” the Kremlin has
also used institutions of the Russian Orthodox Church to
wage its propaganda against the liberal opposition. Finally,
one of the government’s most effective tactics has been to
brand the opposition of a large part of liberal circles to the
annexation of Crimea as being anti-Russian and unpatriotic
(Putin has described opponents of the annexation as “national
traitors”) – which puts liberals beyond the pale of official
political competition.
An important element of the “conservative project” is
the disciplining measures taken by the authorities against
the Russian elite, a process which has become known as
“nationalization of the elites.” These measures were a
reaction to the skepticism Putin had faced from part of the
elite upon his return to the Kremlin in 2012. In response,
the presidential administration has moved to strengthen the
mechanisms which render the elite dependent on the Kremlin
and enforce obedience to the president. Kremlin propaganda
pictured the elites’ contacts and business ties with the West
as an instrument of their subordination to foreign political
centers, which undermined their loyalty to Moscow. At
the Kremlin’s initiative, parliament has adopted a series of
laws which have tightened the presidential administration’s
supervision of the foreign assets and business activities
of Russian officials and employees of state corporations.
They have been banned from owning foreign bank accounts
and obligated to disclose the sources of funds for purchase
of properties abroad. They were also obliged to declare
any second (and subsequent) citizenships. The Kremlin
has created a special register of these two groups’ assets,
including data on financial transactions.
One of the “project’s” goals is to demonstrate that Putin’s
policies enjoy the support of the majority of the general
public, and that the people are opposed to the idea of liberal
reforms. Drawing on the conservative ideology, the project
contrasts the “corrupt” elites and “demoralized” middle class
with the “ordinary people,” who allegedly remain faithful
to traditional values, and are therefore not susceptible to
anti-Putin slogans. According to the Kremlin, the group of
the “ordinary people” includes the inhabitants of provincial
towns and rural areas, with lower standards of living, as
well as employees of the public sector and industrial plants.
On the basis of this group, in 2011 the Kremlin created the
All-Russia Popular Front, which simulates a genuine social
movement, although in reality it is a centrally-controlled
structure managed by Kremlin officials. This Front,
professing a conservative ideology, was intended to serve
as a counterweight to both the liberal protest movement and
to Putin’s own political base, the United Russia party, which
was losing public support and undergoing internal erosion
at the time.
V. “CONSERVATISM”ASAN INSTRUMENT
OF FOREIGN POLICY
Putin’s “conservatism” was devised not only with a Russian
audience in mind, but also with the intention of using it as a
tool of foreign policy. Both Putin and the Russian ruling elite
believe that the current international situation is characterized
by growing competition between the great powers. In their
view, this is increasingly acquiring a civilizational dimension,
involving a choice between alternative paths of development
and different socio-political models. The regime’s leading
representatives have openly declared that the West,
particularly the United States, is seeking to impose Western
values on Russia in order to create favorable conditions for
the anti-system opposition, which they will subsequently use
to overthrow the current government in Russia (as part of a
policy of “color revolutions”). So in the eyes of the Kremlin,
the ideological sphere has become an important part of
international competition. The Kremlin considers it essential
to formulate an attractive ideological message in order to
legitimize Russia’s aspirations to the role of a great power
which influences the shape of the global international order.
This message is also meant to increase Russia’s attractiveness
as the patron of those political forces that are opposed to
Western liberalism (especially in its post-modern form) as
well as to the hegemony of the US and the EU.
This offer is a conservative ideology which proclaims the need
to observe traditional values, based on the teachings of the
world’s great religions, and to preserve national identities, as
well as political and social stability.At the same time, Russian
diplomacy and propaganda has been systematically building
and promoting a narrative in which the world is threatened
on one hand by religious and political radicalism (Islamists,
fascists, nationalists), and on the other by the postmodern
liberalism of theWest, behind which lies theAmerican pursuit
of world hegemony. In this narrative, Russia is presented as
the main defender of a stable international order, traditional
state sovereignty, and civilizational and political pluralism
throughout the world.
This conservative ideological (and political) offer is aimed at
those sections of the European elite which are Eurosceptic,
anti-American and hostile to globalization, and which defend
traditional conservative Christian values. Such tendencies can
be found both on the right (the French National Front and
the conservative Gaullists, Hungarian Jobbik, the German
AfD) as well as on the left (post-communist and communist
parties in Europe, including the German Die Linke and the
Greek Syriza). The Kremlin’s “conservative” ideology is
also intended to appeal to the so-called “silent majority,”
that is, “average” EU citizens, who (in the opinion of the
Kremlin’s experts) are disillusioned with the European
project, and are becoming increasingly critical of their own
elites and the postmodern values and patterns of behavior
which these elites propagate. In the United States, meanwhile,
the Kremlin is trying to reach conservative Christian circles
with its ideological message, especially those that defend
the traditional family model and oppose abortion. In the
United States the Kremlin is also addressing supporters of
isolationism, and those who urge Washington to respect the
interests of other great powers and to seek agreement with
Russia in the face of the rising power of China. Russian
propaganda also draws on the economic crisis in Europe, and
the growing disillusionment with both the European Union
and the political forces that have so far dominated the political
scene in Europe. The Kremlin’s conservative ideology draws
indirectly on Putin’s idea of a “Great Europe” which is to
be based on a double pillar of the European Union and the
Eurasian Union, which together should form a “common
economic and cultural space” extending “from Lisbon to
Vladivostok”7
.
7
Another part of the Kremlin’s “conservative project” is the
concept of the so-called Russian World (Русский Мир),8
which has been promoted by the Russian state since 2006.
The “Russian World” is defined as a community of people
who identify themselves not merely with Russian language
and culture, but also with the traditions and achievements
of the Russian Empire and the Soviet Union. This concept
postulates the existence of a separate, multi-ethnic and
multi-religious Russian civilization, which has the status of
one of the world’s great civilizations. The primary aim of
cultivating a sense of community thus defined is to weaken
national identities of the citizens of post-Soviet states; to
build up their ties with, and loyalty to, the Russian state; and
to promote the idea that Russia alone can be their natural
civilizational and political centre. Thus, the concept of the
Russian World is an important tool in the Kremlin’s policy
for reintegrating the post-Soviet space under the leadership
and the domination of Russia. The Kremlin has also invoked
this idea in its propaganda to legitimize the annexation of
Crimea in March 2014 and the “hybrid war” against Ukraine,
pointing to the religious, historical and ethnic ties which
these territories have with Russia. Crimea was portrayed as
“the Temple Mount in Jerusalem,” and eastern and southern
Ukraine as “Novorossiya.9
”
VI. THE “CONSERVATIVE PROJECT”:
AN EFFECTIVE TOOL OR A SELF-
DELUSIONAL MIRAGE?
The Kremlin’s adoption of the new “conservative” ideology,
and the implementation of the political project based on
it, seems in the short term to have brought the Kremlin
the desired results. In contrast, however, the long-term
consequences may be unfavorable for the authorities.
For the time being the implementation of the “conservative
project” has inhibited the erosion of legitimacy of the regime.
It has consolidated most of the elite around President Putin,
suppressing the burgeoning symptoms of dissatisfaction with
the direction in which the regime has been developing. The
project has also expanded the Kremlin’s mechanisms for
monitoring the elites, whose fear of reprisals means that they
only occasionally dare to take the risk of publicly protesting
against the policy line currently pursued by the authorities.
Moreover, Putin’s policies delegitimize and hinder any action
which the opposition takes against him.
By appealing to conservative ideology, the authorities have
managed to increase public support for Putin and justify the
repressive measures taken against members of the elite and
the middle class. The Kremlin’s actions, aimed both at the
oligarchs and at various minorities (sexual, religious, ethnic),
together with slogans against “American imperialism” and
Western interference in the post-Soviet states, have met with
an enthusiastic reception among broad sections of society.
Equally effective means of mobilizing public support for the
Kremlin has been the aggressive, anti-Western foreign policy.
The annexation of Crimea proved particularly efficacious,
raising President Putin’s approval ratings from 60% to over
80%10
and consolidating both the Russian public and the
elites around the Kremlin.
Making a foreign policy tool out of the conservative ideology
has also allowed Russia to expand the camp of its supporters
in Europe by attracting the radical, populist and Eurosceptic
right, which over the past few years, thanks to its electoral
success, has moved from the fringes into the centre of
European politics. The invocation of conservative ideology
has also reinforced the Kremlin’s attempts to establish a
tactical alliance with conservative Christian circles (also
within the Roman Catholic Church), both in Europe and
the United States. The “conservatism” proclaimed by the
Kremlin also seems to have been quite an effective tool
against the “soft power” of the European Union in the morally
conservative post-Soviet societies, as is particularly evident
in Georgia and Moldova, and was also observed in Ukraine
before the Russian aggression.
On the other hand, among the mainstream of Western
public opinion and in the Western political establishment,
the donning of the conservative mask by the Kremlin has
contributed significantly to a loss of sympathy, or even to
an increase in hostility towards Russia, and in particular
to its current authorities. Meanwhile within Russia, this
conservative ideology will not solve the fundamental problem
of the fragile legitimacy of the Kremlin’s authority in the eyes
of that part of the Russian elite which had been expecting
a gradual liberalization of the system – primarily of private
business, of a large part of the state administration (including
the so-called “establishment liberals”), and also of the more
affluent social groups (i.e. the middle class). So far, these
groups have been the main beneficiaries of Russia’s economic
and technological cooperation with the West, the modalities
of which allowed them to have a share in revenues from
Russian raw material exports and to deposit, invest and spend
their funds in the West. The Kremlin’s sharp anti-Western
policy shift and the annexation of Crimea are definitely not
in their interest. The sanctions imposed by the West have
already caused significant financial losses, and they fear that
there will be yet more such. The concerns of these groups
have been further heightened by the Kremlin’s efforts to
redistribute the largest assets (the Bashneft case), triggered
by the worsening economic situation11
. Therefore in the long
run, forcing through the “conservative project” carries the
risk of destabilizing the regime, because it is antagonizing
many groups within the elite and the affluent social strata,
worsening their economic condition, and undermining their
sense of security.
In addition, the Kremlin can hardly count on active public
support for its ideological project.The deeply rooted passivity
of Russian society means that even those initiatives it supports
rarely mobilize them to undertake grassroots activity in
accordance with the instructions of the Kremlin ideologues.
One such example was the anti-Kremlin street protests in
2011-2012, when the authorities were forced to put a great
deal of effort into organizing rallies supporting Putin and
to bring entire factory crews to those rallies. Many of the
conservative demands put forward by the Kremlin diverge
from the real needs and aspirations of broader social groups.
The proposed “traditional family values” are in conflict with
contemporary Russian mores, and the Orthodox values being
propagated contrast with the Russian people’s minimal level
of real involvement in religious practice and the life of the
Church12
.
The impact of the Kremlin’s conservative ideology may
also be weakened by the fact that the ruling clan itself sees
this ideology in purely instrumental terms. Many of the
“conservative” declarations are in fact feigned and used for
propaganda purposes; the Kremlin’s actions do not affect
the oligarchic nature of Putin’s system, nor do they translate
into an increase in the influence of “the people” on the
mechanisms governing the state. The extreme materialism
and ostentatious consumerism of the ruling elite stand in
stark contrast to the values proclaimed, something which has
not escaped public attention. There is a glaring discrepancy
between the government’s patriotic and anti-Western
8	 Spring 2015
phraseology and the spectacular consumption of Western
goods by its representatives. Due to its instrumental nature,
the Kremlin’s ideology cannot build a lasting and genuine
relationship between the government and society which
would protect the government against a loss of support caused
by the deterioration of economic conditions in Russia.
WITOLD RODKIEWICZ, JADWIGA ROGOŻA
Endnotes:
I. The roots of the Kremlin’s “conservatism”
1. In May 2014 the ISEPI Foundation, headed by Dmitriy Badovskiy,
a former employee of the Presidential Administration, organized the
“Berdiayev Readings,” a conference on conservative ideas (to be held
regularly); and in June 2014 the foundation started issuing a serial almanac
called “Conservative Notebooks” (http://www.isepr.ru/almanah), which
includes articles by Natalia Narochnitskaya, Sergei Glazyev, Dmitriy
Kisielov, Sergei Markov and others. In 2014 a training programme dedicated
to the “conservative idea” was organized for the staff of the Presidential
Administration and the inner core of the All-Russian National Front; and
Vyacheslav Nikonov, one of the Kremlin’s ideologues and the head of the
Russkiy Mir foundation, led a seminar for the deputies of the State Duma
on “Russian conservatism. The ideology of conservatism and conservative
politics.
2. http://putin2012.ru/#article-1
3. Speech by the President to the Federal Assembly, 12 December 2012;
http://eng.kremlin.ru/news/4739
4. Speech by the President to the Federal Assembly, 12 December 2013;
http://eng.kremlin.ru/news/6402
5. Speech by President Putin at a meeting of the Valdai Club, 19 September
2013, http://eng.kremlin.ru/news/6007
IV. The “conservative project” in domestic politics
6. For more information, see Jadwiga Rogoża, “Putin’s correction of the
state: under the banner of conservatism,” OSW Analyses, 18 December 2013,
http://www.osw.waw.pl/pl/publikacje/analisy/2013-12-18/korekta-panstwa-
putina-pod-szyldem-konserwatyzmu
V. “Conservatism” as an instrument of foreign policy
7. For more information, see Marek Menkiszak, “United Europe. Putin’s
vision of European (dis)integration”, OSW Studies, October 2013, http://
www.osw.waw.pl/node/21241
8. Marek Menkiszak, “The Putin Doctrine: Creating the conceptual
foundations for Russian dominance in the post-Soviet area”, OSW
Commentary, 27 March 2014, http://www.osw.waw.pl/pl/publikacje/
komentarze-osw/2014-03-27/doktryna-putina-tworzenie-koncepcyjnych-
podstaw-rosyjskiej
9. Speech by Vladimir Putin to the Federal Assembly, 4 December 2014,
http://news.kremlin.ru/news/47173; Putin’s speech at a meeting of the Valdai
Club participants, 24 October 2014, http://www.kremlin.ru/news/46860,
and in an interview on 17 April 2014, http://www.kremlin.ru/news/20796
VI. The “conservative project”: an effective tool or a self-delusional mirage?
10.According to a survey by WCIOM of 15 May 2014, support for Putin rose
from 60.9% in January 2014 to a record 85.9%. The Levada Centre poll of 30
April 2014 recorded an increase from 65% in January to 82% inApril 2014.
11. The nationalization of the Bashneft oil company, which belonged to
Vladimir Yevtushenkov, one of Russia’s richest men, was a negative sign
for business. Russian companies now fear that this may be just the beginning
of another wave of redistribution of assets, caused by the deterioration of
the economic situation and the contraction of the resources available to the
state and the oligarchs closest to the Kremlin.
12. Although around 73% of the Russian population declare themselves
to be Orthodox, only around 3% regularly attend church and receive
the sacraments (Levada Centre study, 2009). According to data from the
Russian Ministry of Internal Affairs from 2013, the Easter celebrations
(the highest holiday of the Orthodox year) were attended by less than 4%
of the population. In addition, Russia has the world’s highest divorce rate
(UN demographic data for 2012). Russia is also a world leader in terms
of abortions (which are legally permitted and subsidized by the state); it
ranks first in the world in proportion to the population, and second place in
absolute terms (after China).
Editor’s Note: Using Thailand after last year’s coup as
an example, Specialist Lanum looks at how information
operations assessments could be conducted. In paticular, the
author cautions against limited data that may produce false
positives. due to the costs in both money and personnel, he
suggests that periodic use of social media may be a way to
conduct miniture audits of a targeted area.
Context
On May 22nd, 2014, The Royal Thai Army launched
a coup d’état against the government of Thailand
under the leadership of General Prayuth Chan-Ocha.
Upon announcing the overthrow, a ban on political activism
took effect. Citizens calling for protests on social media, or
inciting them in public, were warned that they could face
prosecution for sedition. In complement, the Thai Ministry
of information has also intermittently blocked national access
to social media outlets, including Twitter, altogether. Several
URLs have remained blocked since the May coup.
The coup led to a near-global reprimand. Shared-border
nations voiced concerns over diplomatic ties and border
tensions. Millions of aid dollars were withheld. The United
States alone withheld 3.5 million dollars in military aid and
cancelled all of their military exercises there to date, including
the 2014 iteration of the Cobra Gold annual bilateral exercise.
As the US State Department and Military deliberate on the
future of ties with the nation, they must consider the strategic
Information Operations goals in the nation. In addition,
they must contemplate the accountabilities required to meet
their goal, and the metrics by which they’ll measure their
success. With the nature of the new Thai government, and the
competing shaping operations they are conducting, there are
Figure 1. A banner in Bangkok, observed on 3 June 2014, informs the
public that ‘like’ or ‘share’ activity on social media could land them in
prison. The banner says this is “for the sake of the monarchy”.
Source: Author
Fool’s Cobra Gold
Broaching the subject of
false positives in Information
Operations Assessments
by
SPC Jake Lanum, HHC, 56th TIOG
9
unique operational challenges in measuring effects. If reliant
upon standard, narrowly scoped, measures of effectiveness,
there is great potential for false positives, indicating success
in US diplomatic and military goals where little-to-no actual
progress has been made.
Case & Point: Cobra Gold Study
Athree month social media audit conducted from September
to November 2014 added supplemental perspective on the
information environment in Thailand post-coup. Tracking
the sentimentality and momentum tied to a series of eight
coup-related keywords and hashtags indicated a macro
trend of steeply declining mentions across the board – some
dropping more steeply than others (i.e. “Red Shirts”). The
blanket decline could be interpreted as a drop in passion on
the subject. If one looked at the data in a vacuum, this would
be reinforced by the absence of any new negative mentions
of the incoming party from October to November.
Alternatively, the aforementioned metrics could be a false
positive, and may just serve as a testament of the absolute
information dominance of the new regime in Thailand.
Presented with the favorable information however,
confirmation-biased leaders would insist on continued
military exercises and Information Operations without regard
to any additional contrary evidence. Decision-making based
on this type of faulty or incomplete information results in
severely degraded mission conditions, regardless of the field
of operation. This can be largely negated with thoughtful
planning and with implementation of accountabilities in the
formation of measures of effectiveness.
Refining Measures of Effectiveness
The basics of information collection and bias-reduction
are taught to aspiring 17 and 18 year-old intelligence
professionals in initial entry training at Ft. Huachuca every
year, but the fundamentals are not always applied in the
Information Operations discipline holistically. Utilizing
a single source for anything is not a good idea, especially
when that source is unproven or may be under distress. Social
Media, HUMINT, SIGINT, and survey responses can all be
indicators of the hostility or friendliness of a host nation. In
isolation, however, those responses cannot be verified. There
needs to be corroboration from secondary and tertiary sources
for information to be acted upon in order to reduce risk. As
such, when designing Information Operations Assessments,
planners need to ensure that their accountabilities span several
sources of confirmation. This mirrors the tailoring of media
to specific demographics in the conduct of the actual shaping
operations.
Aside from these foundational mitigations, efforts should
also be made to observe change over time. Current doctrine
dictates that IO practitioners have a baseline and a result
to determine the level of their success or failure. This
is analogous to taking a before and after picture of the
greater Detroit area over the last 30 years. Equipped with
the before and after picture, one would be able to see that
the infrastructure has changed measurably, but couldn’t
trace the genesis of the issues, or the speed at which things
deteriorated.
To address this, assessment teams can, and should, conduct
miniature audits of the informational atmospherics between
the baseline and final assessment, where possible. Deploying
assessment teams to collect information on the ground in the
targeted areas is far too unwieldy and expensive to implement
in this way, but social media provides an inexpensive insight
that can be conducted periodically by reserve, guard, and
active duty intelligence service members as a gut check.
Conclusion
In conclusion, Information Operations assessments, like
all data sciences with dynamic variables, are subject to
false positives. Conditions in the host nation can distort the
sampling taken by assessment teams at the baseline, after
the operations have been conducted, or any step in between.
Assessment personnel must be vigilant to observe attempts
to direct shaping operations to specific neighborhoods or
otherwise tamper with results. By implementing controls, like
taking a multi-discipline approach to collection, the potential
for these false positives can be greatly reduced.
SPC Jake Lanum has planned multiple IO assessments with
the 56th TIOG in the PACOM AOR. In a civilian capacity,
he is a graduate student in Marketing at Harvard University,
and an IntelligenceAnalyst for a corporate intelligence team.
10	 Spring 2015
The Case for a New Joint Function: Operationalizing the
Human Domain through Engagement
By
Jeremy Sauer, Francisco Vega, Allisa Walker and Carlos Haddock
Editor’s Note: This article originally appeared in Small Wars
Journal (SMJ). Only minor formatting changes were made
to this article from the original is to change the hyperlinks to
endnotes. Per SMJ’s free share licensing, this article may be
freely shared for non-commercial purposes. For full details of
the SMJ licensing, see http://creativecommons.org/licenses/
by-nc-sa/3.0/.
There is no doubt that the United States joint force is
the world’s most capable military. From small scale
contingencies and crisis response to major combat
operations, the joint force provides a broad range of options
across the land, air, maritime, space, and cyberspace domains
to decision makers.1
However, the joint force has yet to
adequately account for the very reason it is applied to solve
the nation’s problems – to coerce, deter, assure, and compel
populations in the “human domain.”2
Indeed, influencing
populations – peoples, militaries, and governments – is a
cornerstone of joint operations; ensuring desired strategic
outcomes are long-lasting through enduring changes to
human behavior. Introducing a new joint function would
significantly improve the ability of the joint force to influence
populations.
Joint functions are a means to organize operations to
improve force effectiveness. “Joint functions are related
capabilities and activities grouped together to help [joint
force commanders] integrate, synchronize, and direct joint
operations.”3
Adding another joint function to the current
set of six, which is attuned to the human domain, will fill
a significant gap in how joint force commanders and their
staffs organize and conduct operations.4
This seventh joint
function will consist of those operations which enable
transitions between the current doctrinal execution of a
theater campaign plan, through any necessary shaping and
combat operations, to the “new normal.” Additionally, this
function will profess to long-term efforts, like stability
operations and building partners’ capacity, which the joint
force contributes the preponderance of resources to as part
of a whole-of-government approach. To remain capable of
full-spectrum superiority in the future, the joint force must
operationalize the human domain through a seventh joint
function.5
The Importance of the Human Aspects of
Military Operations: Past to Present
Many theorists recognize the criticality of human aspects of
conflict and war. Thucydides posits the causes of war are fear,
honor, and interest, all of which speak to irrational, social, and
rational aspects of people, militaries, and governments.6
Sun
Tzu identifies human aspects in his discussions on deception,
confusion, and spirit. Belligerents can utilize deception,
which is the basis of all wars, to confuse and anger each
other. Further, skillful warriors avoid attacking troops with
high morale.7
If one takes these ideas to heart, then dismissing
the human domain will cause joint force commanders and
their staffs to devalue the irrational aspects of adversaries,
misread the enemy’s true intent, and ultimately lead to the
development of misguided strategy. As Carl von Clausewitz
states, war is “composed of primordial violence, hatred, and
enmity … the first of these three aspects mainly concern the
people; the second the commander and his army; the third
the government.”8
Therefore, applying kinetic and non-
kinetic capabilities to understand and affect the decisions
of people, security forces, and governments are essential to
joint operations.
Looking to the past, and conscious of their experiences in
Iraq and Afghanistan, U.S. land forces began to formally
acknowledge the relevance of the human domain. In March
2012, U.S.Army Special Operations Command published the
“Special Operations White Paper,” which defined the human
domain as “the totality of the physical, cultural, and social
environments that influence human behavior to the extent
that success of any military operation or campaign depends
on the application of unique capabilities that are designed
to fight and win population-centric conflicts.”9
This white
paper also proposed the creation of a seventh warfighting
function for the U.S. Army, named “special operations,” to
facilitate operations in the human domain and aid capability
development efforts. This notion was supported by many
of the Army’s senior leaders and they have since advocated
for the human domain and the seventh warfighting function,
although naming it special operations was viewed by some
as too parochial and limiting.
Interestingly, the joint force recently began to identify
activities related to a seventh functional area in its future-
focused concepts. The Capstone Concept for Joint Operations
(CCJO) describes how future joint forces, globally postured,
combine with each other and other mission partners across
the range of military operations.10
This future operational
construct entails specific implications across the six joint
functions in addition to a seventh functional area identified
as “partnership strategies.” Similarly, the Joint Operational
Access Concept (JOAC) describes how future joint forces
gain operational access in environments characterized
by anti-access and area denial capabilities.11
While this
concept does not acknowledge “engagement” as a joint
function, it identifies engagement capabilities, all relating
to the human domain, which are essential to the concept’s
implementation.12
For example, the JOAC requires the
capability to develop relationships, support regional partners,
and improve partners’capabilities. Since the CCJO and JOAC
are intended to drive force development across doctrine,
organization, training, materiel, leadership and education,
personnel, and facilities, and policy (DOTMLPF-P), the next
logical and inherent step for the joint force is to include a
seventh joint function in doctrine.
In February 2014, the Army Chief of Staff approved the
U.S. Army Functional Concept for Engagement. This
groundbreaking concept expands from the Army’s current
six functional concepts, all of which closely mirror the joint
functions, except for mission command, which generally
relates to command and control. The U.S. Army Functional
Concept for Engagement describes how future Army forces
“…operate more effectively in the land domain while
fully accounting for the human aspects of conflict and war
by providing lethal and nonlethal capabilities to assess,
11
shape, deter, and influence the decisions of security forces,
governments, and people.”13
The two broad components
of this concept include partnership and special warfare
activities. What is important to note is theArmy considers its
warfighting functions as building blocks of combat power.14
By definition, combat power includes lethal and nonlethal
components, and adding another dimension promises to
enhance theArmy’s effective application of combat power. To
ensure the decisiveness of operations in the future, the joint
force must also adopt a seventh function to efficiently project
combat power in and through the human domain.
Properly Framing Military Operations: The
Imperative for the Seventh Joint Function
Joint functions are applied within the land, air, maritime,
space, and cyberspace domains to achieve campaign
objectives.  Each function is applicable to multiple
domains. For example, fires capabilities can originate from
maritime domain, pass through the air, to create effects on
land. However, the one essential element missing from each
domain, and from which each arguably derives its importance
in military affairs, is the human element. While the human
domain is not often explicitly recognized, it remains the
foundational source from which all other domains derive
their importance (see Figure 1). After all, if it were not for
humans, the cyberspace domain would not exist, nor would
the other domains be relevant. Similarly, although humans
live on land, it is they who build and operate the ships which
sail and planes that fly. It is within the human domain where
joint forces ultimately ensure decisive outcomes. Therefore,
joint force commanders and staffs must appreciate that
operating effectively in and through the human domain is
vital to achieving campaign objectives.
Howdojointforcecommandersandtheirstaffsplantoconduct
operations in and through the human domain? Considering the
current six joint functions, they attempt to account for those
capabilities and activities intended to coerce, deter, assure,
and compel enemy and friendly populations. Certainly, cells
or “tiger teams” may form ad hoc to address the human
aspects of conflict and war, but formally instituting a series
of systems and tasks is in order to accurately account for
operations in the human domain. These activities will
provide an overarching purpose to the application of all
other joint functions and thereby enable the joint force to
remain dominant in land, air, maritime, space, and cyberspace
operations. 
The future joint force must operationalize the human domain
through an “engagement” function. This new function
should include those lethal and non-lethal capabilities
and activities related to conducting security cooperation,
influencing enemies and actors of concern, and ensuring a
lasting peace if conflict occurs.15
Adding this engagement
function enhances joint operations by aiding commanders
and staffs to integrate, synchronize, and direct operations
more holistically. The engagement function applies across
the joint campaign phases and across the range of military
operations, but it has significance in certain phases and
operations and in the transitions between them. A visual
depiction of how the future joint force applies power in and
through all domains, including the human domain, by means
of the seven joint functions is shown in Figure 2.Accounting
for all the “steady state” activities and those that take place
during the “stabilize” and “enable civil authorities” phases
of joint operations within the current six joint functions is
nearly impossible, as they are largely focused on the physical
components of combat operations. Operationalizing the
engagement function will provide the focus the joint force
needs to remain effective across the phases of joint operations
far into the future.
Implications ofAdopting the Engagement Joint
Function
The decision to add engagement to the family of joint
functions must not be made lightly. Instead, the joint force
must assess the benefits of the engagement function in light
of the costs involved. Overall, the engagement function is
expected to foster DOTMLPF-P changes, with doctrinal
changes coming first. Determining how the engagement
function is institutionalized may require years, as intellectual
efforts often do in learning organizations as large as the joint
force, but the results will pay dividends.
Several significant implications will result from adopting the
engagement function. For example, joint force commanders
must decide how best to put theory into practice and ensure the
engagement tasks are not planned in a stovepipe. Additionally,
the joint force must reconcile any existing recommendations
Figure 1: The Human Domain as Foundational to all Others
Source: Author
Figure 2: Joint Application of Combat Power
Source: Author
12	 Spring 2015
to make niches like information operations a joint function.
Likewise, capabilities and activities organized under the
current six functions, such as civil-military operations, can
be realigned to better fit under the engagement function,
since doing so will improve the joint force’s ability to plan
for, execute, and achieve decisive outcomes. Finally, the joint
force must consider defining a new combat power model
that captures how the joint force achieves decisive results by
means of the seven joint functions. Through a series of joint
wargames, experiments, and seminars, these and many other
DOTMLPF-P gaps and solutions will become evident. A
thorough understanding of all the implications of adopting the
engagement function certainly deserves further exploration.
A Seventh Joint Function
The human domain is just as important as those possessing
physical and virtual qualities and after 13 years of continuous
conflict, most services have begun to conceptualize
about how to account for the human aspects of military
operations. Indeed, the joint force does more than fight and
win the nation’s wars through physical means. Every day,
in every region of the world, the joint force is conducting
operations and protecting the homeland by, with, and through
allies and partners. When called upon to fight, the joint
force is ultimately aiming to physically and psychologically
affect people, militaries, and governments. Since the human
domain is essential to all operations, the joint force must
operationalize it through the engagement function.
Operationalizing the engagement function will better
enable joint force commanders and their staffs to apply
combat power and integrate, synchronize, and direct the
range of military operations across the phases of a joint
campaign. Adding a seventh function to the current set
requires further study to understand the implications, but
ignoring the need all together risks the success of military
operations by relegating those capabilities and activities as
afterthoughts. Applying the systems and tasks associated with
the engagement function will improve how the joint force
deters adversaries, compels and coerces enemies, and assures
allies and partners. Adoption of the engagement function is
vital for the continued dominance of the joint force and its
ability to achieve full spectrum superiority in the future.
Major Jeremy Sauer, USA, is an Army Strategist at
Headquarters, U.S. Army Pacific. He holds a BA in Political
Science from Boise State University and a MS in International
Political Economy from the Colorado School of Mines.
Major Francisco Vega, USAF, is a Munitions Maintenance
Officer. He holds BA in Psychology from St. Mary’s
University at the University of Texas at San Antonio and a
MBAand a MS inAeronautical Science from Embry-Riddle
Aeronautical University.
Commander Allisa Walker, USN, is an Information Warfare
Officer. She holds a BS in Special Education from the
University of Memphis and a MS in Information Technology
Management from the Naval Postgraduate School.
Endnotes:
1. In a military context, and for the purpose of this paper, domains are those
physical and virtual environments in which human activity occurs.
2. The U.S. Army recently defined the human domain as “the cultural,
psychological and social environments that influence human behavior to the
extent that the success of any military operation or campaign depends on
the application of unique capabilities that are designed to influence, fight,
and win in population-centric conflicts.” Department of theArmy, The U.S.
Army Functional Concept for Engagement, http://www.tradoc.army.mil/
tpubs/pams/tp525-8-5.pdf, 36.
3. Department of Defense, Joint Publication 3-0, Joint Operations, http://
www.dtic.mil/doctrine/new_pubs/jp3_0.pdf, III-1.
4. The six joint functions are command and control, intelligence, fires,
movement and maneuver, protection, and sustainment. Joint Operations,
III-1 – III-39.
5. Full spectrum superiority is defined as “the cumulative effect of dominance
in the air, land, maritime, and space domains and information environment
(which includes cyberspace) that permits the conduct of joint operations
without effective opposition or prohibitive interference.” Joint Operations,
GL-10.
6. Thucydides, The History of the Peloponnesian War, translated by Rex
Warner (New York: Penguin Books, 1972), 80.
7. Sun Tzu, The Art of War, edited by Samuel B. Griffith (NewYork: Oxford
University Press, 1963), 63, 65-67, 75, and 108.
8. Carl von Clausewitz, On War, edited and translated by Michael Howard
and Peter Paret (New York: Alfred A. Knopf, 1993), 101.
9. Army Special Operations Capabilities Integration Center, “Special
Operations White Paper,” https://cac.arcicportal.army.mil/sites/cde/condev/
White%20Papers%20and%20CONOPS/WHITE%20PAPERS/Special%20
Operations%20White%20Paper%20-%20Special%20Operations%20
As%207th%20Warfighting%20Function%20(28%20Feb%202012,%20
ARSOCIC,%20USAJFKSWCS).pdf, 1.
10. Department of Defense, Capstone Concept for Joint Operations: Joint
Force 2020, http://www.dtic.mil/futurejointwarfare/concepts/ccjo_2012.
pdf, 4.
11. Anti-access is defined as “those actions and capabilities, usually long-
range, designed to prevent an opposing force from entering an operational
area.” Area denial is defined as “those actions and capabilities, usually of
shorter range, designed not to keep an opposing force out, but to limit its
freedom of action within the operational area.” Department of Defense,
Joint Operational Access Concept, http://www.defense.gov/pubs/pdfs/
JOAC_Jan%202012_Signed.pdf, i.
12. Ibid, 33-34.
13. The U.S. Army Functional Concept for Engagement, 11.
14. Combat power is “the total means of destructive, constructive, and
information capabilities that a military unit or formation can apply at a given
time.” Department of the Army, Army Doctrine Reference Publication 3-0,
Unified Land Operations, http://armypubs.army.mil/doctrine/DR_pubs/
DR_a/pdf/adrp3_0.pdf, 3-1 – 3-2.
15. Security cooperation is defined as “all Department of Defense interactions
with foreign defense establishments to build defense relationships that
promote specific U.S. security interests, develop allied and friendly military
capabilities for self-defense and multinational operations, and provide U.S.
forces with peacetime and contingency access to a host nation.” Department
of Defense, Joint Publication 1-02, Department of Defense Dictionary of
Military and Associated Terms, http://www.dtic.mil/doctrine/new_pubs/
jp1_02.pdf, 235.
PDF IO Sphere, Spring 2015
14	 Spring 2015
Editor’s Note: This article aslo originally appeared in
Small Wars Journal (SMJ). Only minor formatting changes
were made to this article from the original is to change the
hyperlinks to endnotes. Per SMJ’s free share licensing, this
article may be freely shared for non-commercial purposes. For
full details of the SMJ licensing, see http://creativecommons.
org/licenses/by-nc-sa/3.0/.
Russia has applied limited war as a means by
which to achieve its political goals since the early
1990s. Conflicts in Moldova, Georgia, andAzerbaijan
displayed Russia’s willingness to use the defense of ethnic
Russians and Russian speakers as a justification to undermine
the territorial integrity of neighboring states in order to
maintain its influence over the former Soviet Bloc.1
However,
Russia escalated its formula of limited war through indigenous
ethnic forces when it annexed the Crimean Peninsula. The
separatist struggle that ensued in Eastern Ukraine marked
a return to Russia’s traditional model, but with increased
visibility from the West, and economic sanctions that Russia
did not see with its previous endeavors. Going back to
Clausewitz, Russian President Vladimir Putin is attempting
to balance the trinity of passion, military means, and political
aims in executing a plan that relies on friction and mass to
succeed on the ground. However, the real question might not
be whether Putin’s strategy is Clausewitzian, but whether he
is choosing the correct means by which to accomplish the
goal of increasing Russian influence along its borders.
Clausewitz would laud Putin’s ability to use war as a way
of achieving political ends. Russia only chose to initiate
hostilities after other forms of political power had failed to
maintain its influence over Ukraine such as gas subsidies
and support to the regime of Viktor Yanukovych, especially
towards joining Russia’s burgeoning Eurasian custom house.2
However, the removal of Yanukovych and the immediate
shift of the new Ukrainian government towards Europe
caused Russia to respond with military force through the
annexation of Crimea and subsequent support to separatists
in Eastern Ukraine. Russia views these actions as its best
chance to maintain its influence over a state that it cannot
“lose” to Europe. Russia will continue to view Ukraine as
absolutely essential to its national security framework as
Russia considers the expansion of NATO and the potential
deployment of land- and sea-based missile defense systems
near its border as encirclement by the West.3
Russia has used the passion of ethnic nationalism both
domestically and within the Russian Diaspora to justify its
military intervention in Ukraine. Konstantin Dolgov, the
Foreign Ministry official in charge of defending the right of
ethnic Russians living abroad, remarked that, “the bacteria
of neo-Nazism is spreading across Europe.”4
At the same
time, Vladimir Putin has publicly vowed to defend “Russian
citizens” and “Russian speakers” from this perceived danger
of persecution at the hands of fascist radicals including
offensive action if necessary.5
This rhetoric is popular in
Russia and amongst ethnic Russians in Ukraine as many see
the actions of the new Ukrainian regime as a direct challenge
not only to Russian national security, but also as a threat of
a “fascist” regime against ethnic Russians. However, the
danger of overly relying on the passion of the population
rises as support fades, and Russian public support for its
government’s interventionist policies has continued to
wane. As economic sanctions take their toll on the Russian
economy combined with a devaluation of the ruble and
eroding standards of living, “enthusiasm for war and isolation
is diminishing fast.”6
If this is the case, Russia might have to
face the possibility of waging an unpopular war in Ukraine7
and falling into recession in 2015.
Shifting from the strategic to the operational and tactical
levels, Russia is leveraging the Clausewitzian concepts of
friction and mass to its advantage in Ukraine. The persistent
ambiguity over Russian overt military involvement due to a
lack of information coming out of Eastern Ukraine has been
advantageous to Russian strategy as it causes friction and
a fog of war to develop for both Ukrainian forces and the
international community. Russian news media has greatest
access to the region as reporters embedded with separatist
units provide a propagandized version of the conflict for
consumption both in Russia and, more importantly, with the
targeted Russian Diaspora in Eastern Ukraine that watches
predominantly Russian television.8
The idea that information
technology has somehow lifted Clausewitz’s fog of war
does not apply when Russia is able to maintain information
dominance over the narrative coming out of Eastern Ukraine.9
Despite taking advantage of friction during the initial
phases of the conflict, Russia was also the victim of this
concept when separatists shot down Malaysian Airlines
Flight 777. Despite publicly blaming this tragedy on the
Ukrainian government, Putin had to mitigate this event
through a massive propaganda campaign within Russia and
by temporarily limiting overt support to separatist rebels
even as Russian troops continued to mass on the border.10
During this time, the Ukrainian military seemed poised to
reclaim all the territory that separatist rebels had seized at
the beginning of the conflict.
When faced with the decision of whether to allow Ukrainian
advance or escalate the conflict further, Russia decided to
mass additional weapons, armor, and personnel in Eastern
Ukraine with immediate effects. The Russian application
of mass allowed the separatists to regain the offensive and
extend their territorial control in the east. Had Russia decided
not to mass combat power at this decisive moment, the
conflict in Ukraine could have either ended with a restoration
of Ukrainian sovereignty over the breakaway region, or
forced Russia to escalate further to a conventional invasion.
According to Clausewitz, the nature of the commander is
essential towards the execution of a military campaign to
achieve political ends. However, he warns that the military
and political structures should be separate with the former
subordinate to the latter. In Russia, Vladimir Putin has
essentially combined the roles of military commander and
political leader, driving Russian political policy and the
military means by which to achieve those goals. Putin has
displayed characteristics of a leader that Clausewitz equated
to “genius” such as decisiveness, political awareness, and
determination, in the execution of a nuanced strategy to
Putin, Clausewitz, and Ukraine
By
CAPT Alex Deep, USA
15
expand Russian influence.11
However, Clausewitz also
understood that leaders must be able to alter actions and
decisions based on the effectiveness of a strategy. Whether
Putin can do this is still undetermined, but his staunchness
in continuing to execute a strategy that alienates the states
he wants to influence, seems counterintuitive.
As Clausewitz used historic examples to display general
concepts, comparing Russian strategy in Ukraine with pre-
WWI sheds historic light on Russian behavior. Prior to WWI,
Russia equated its great power status to territorial expansion
and influence over its Slavic Diaspora in the Balkans as
Czar Nicholas II drove the decision-making process based
on the nature of the authoritarian regime. However, this
obsession with expansion led Russia to decline as defeats
in the Russo-Japanese War and Crimean War weakened its
status prior to 1914, and WWI led to social revolution.12
Today, Russia is executing an aggressive strategy to reclaim
its great power status through a hybrid of conventional and
irregular warfare under the auspice of protecting the Russian
Diaspora. However, this obsession with destabilizing the
territorial integrity of neighboring states, now including
territorial expansion in Crimea, has weakened Russia
financially and encouraged states within its perceived sphere
to move towards the West. Russia is following concepts from
Clausewitz in Ukraine, but might be selecting the wrong
strategy to achieve its political goals.
Captain Alex Deep is currently a Master of Arts in
International Relations and International Economics
candidate at Johns Hopkins University School of Advanced
International Studies (SAIS), focusing on Strategic Studies.
Alex was previously assigned to 1st Battalion, 3rd Special
Forces Group (Airborne) in Fort Bragg, North Carolina.
During his most recent combat deployments, Captain Deep
served as a Special Forces Operational Detachment – Alpha
Commander operating throughout Eastern Afghanistan,
and Chief of Operations for Special Operations Task Force
- Northeast. Captain Deep has been selected to instruct
International Relations and Comparative Politics at the
United States Military Academy upon completion of his
studies at Johns Hopkins SAIS.
Endnotes:
Works Cited:
Clausewitz, Carl von. On War. Edited by Michael Howard and Peter Paret.
Princeton, NJ: Princeton University Press, 1989.
Cohen, Stephen. “Patriotic Heresy vs. The New Cold War.” Nation. 15
September 2014, Vol. 299, Issue 11, p. 22-26.
Kissinger, Henry. Diplomacy. New York: Simon & Schuster, 1994.
Mankoff, Jeffrey. “Russia’s Latest Land Grab.” Foreign Affairs. May 2014,
Vol.93, Issue 3, p. 60-68.
“Russian and Ukraine: Putin’s People.” The Economist. 13 December 2014,
available online at: http://www.economist.com/news/europe/21636047-
president-remains-popular-his-ukrainian-adventure-could-change-faster-
many.
Shuster, Simon and Charlotte McDonald-Gibson. “Russia’s Fifth Column.”
Time. 15 December 2014, Vol. 184, Issue 23, p. 46-49.
Shuster, Simon et al, “Crime Without Punishment,” Time, 04 August 2104,
Vol. 184 Issue 5, p. 26-35.
Strachen, Hew. The Direction of War: Contemporary Strategy in Historical
Perspective. Cambridge, United Kingdom; NewYork: Cambridge University
Press, 2013.
Szostek, Joanna. “Russia and the News Media in Ukraine: A Case of Soft
Power.” East European Politics and Societies. August 2014, Vol. 28 Issue
3, p. 463-486.
Endnotes:
1. Jeffrey Mankoff, “Russia’s Latest Land Grab,” Foreign Affairs, May
2014, Vol.93, Issue 3, 60.
2. Ibid, 63.
3. Stephen Cohen, “Patriotic Heresy vs. The New Cold War,” Nation, 15
September 2014, Vol. 299, Issue 11, 22.
4. Simon Shuster and Charlotte McDonald-Gibson, “Russia’s Fifth Column,”
Time, 15 December 2014, Vol. 184, Issue 23, 47.
5. Mankoff, 62.
6. “Russian and Ukraine: Putin’s People,” The Economist, 13 December 2014,
available online at: http://www.economist.com/news/europe/21636047-
president-remains-popular-...
7.According to the Economist article “Russia and Ukraine: Putin’s People”
from 13 December 2014, “Over the past nine months opinion polls find
that support for the presence of Russian troops in Ukraine have fallen from
74% to 23%.”
8. Joanna Szostek, “Russia and the News Media in Ukraine: A Case of
Soft Power,” East European Politics and Societies, August 2014, Vol. 28
Issue 3, 463.
9. Hew Strachen, The Direction of War: Contemporary Strategy in Historical
Perspective, (Cambridge, United Kingdom; New York: Cambridge
University Press, 2013), 48.
10. Simon Shuster et al, “Crime Without Punishment,” Time, 04 August
2014, Vol. 184, Issue 5, 28.
11. Carl von Clausewitz, On War, Edited by Michael Howard and Peter
Paret, (Princeton, NJ: Princeton University Press, 1989), 103.
12. Henry Kissinger, Diplomacy, (New York: Simon & Schuster, 1994),
173-175.
16	 Spring 2015
Editor’s Note: This is the 10th in a series of updates
on activities involving the Information Operations Best
Practices Community of Practice (IO BP CoP). The IO BP
CoP comprises a mailing list of over 100 individuals from
20 organizations across the joint IO community, interagency,
and services. The CoP meets quarterly via SIPRNet Defense
Connect Online (DCO) to share information on potential
joint IO BPs.
Since its inception in September 2012, the IO Best
Practices Community of Practice (IO BP CoP) has
conducted 13 virtual collaboration sessions via VTC
and SIPRNet Defense Connect Online (DCO). Eleven of
those sessions were regularly scheduled (quarterly) sessions,
and two were out-of-cycle sessions on special-interest topics.
Topics have included such subject areas as force development,
IO planning tools/processes, assessment, and effects-based
targeting, subject-matter expert exchanges, and the DOD
Rewards Program.
On 25 February, the IO BP CoP held their 1QCY15 virtual
collaboration session via DCO. Two speakers from the Joint
Assessment Doctrine (JADE) Evaluation Quick Reaction
Test (QRT), Mr. Walt Ledford and Dr. Tom Bock, provided
an update on recent efforts to refine the IO Assessment
process. JADE QRT has been tasked to develop a DOTMLPF
memorandum of findings for the joint staff that will:
•	 Provide revision recommendations and inputs for JP
3-0 and JP 5-0;
•	 Provide recommendations for joint training on
conducting operation assessment; and
•	 Provide recommendations for joint education on
conducting operation assessment.
•	 One major issue JADE QRT noted during their research
was assessment terminology is often contradictory,
unclear, and/or restrictive.
Finally, Dr. Brock discussed the assessment survey they
conducted. Of 162 stakeholders that received surveys, 62 were
completed. These surveys showed that there were significant
issues with operation assessment in doctrine and training and
education.
The next IO BP collaborative session is currently scheduled
for 20 May 2015, 1100 Central Time. Optimum participation
is encouraged, as are nominations for additional BP-related
topics for sharing. Nominating a topic does not necessarily
equate to a volunteer statement to present. We can research
subject-matter experts and organizations who may be willing
to share their expertise on areas of interest. Points of contact for
the IO BP collaborative effort are Maj. Dan DuBois at daniel.
dubois@us.af.mil on NIPRNET, daniel.l.dubois2.mil@mail.
smil.mil on SIPRNET, or telephonically at 210.977.4973/DSN
969.4973 and Mr. Roger Gaebel at roger.gaebel.ctr@us.af.mil,
roger.gaebel.ctr@mail.smil.mil, 210.977.4666/DSN 969.4666.
lead is Mr. Ricardo Coronado, GG-14, 210.925.8004, and at
ricardo.coronado@us.af.mil, ricardo.t.coronado.civ@mail.
smil.mil.
Major Dan DuBois, USAF, is an Information Operations
Officer at the Joint Information Operations Warfare Center
(JIOWC). Maj DuBois has served as a Public Affairs Officer
for 14 years in a variety of assignments at Air Mobility
Command,Air Combat Command,Air Education andTraining
Command, and US Air Force Central Command. During that
time Maj DuBois has deployed as the Information Operations
Officer for a Provincial Reconstruction Team (PRT) in
Afghanistan in 2008 and as the Information Operations Officer
for a Joint Special Operations Task Force in 2014.
Information Operations Best Practices Collaboration
by
Maj. Dan DuBois
17
Preparing For, Conducting and Analyzing
Engagements
by
MSG Michael Lindsay
Editor’s Note: The following article looks at how to prepare
and conduct an engagement session. The article mostly
focuses on the preparation aspect as this sets the stage for
a successful engagement overall. While the article uses a
business engagement, a job interview, as an example, the
techniques are certainly transferable to multiple types of
military engagements.
First impressions are very important when it comes to
any type of meeting or engagement. How you look
and present yourself will dictate how the meeting goes
and what the outcome is. This article will encompass three
sections: Preparation, Execution and Analysis.
I will break the preparation phase down into personal
preparation, research and rehearsals. Although each section
or phase is just as important as the next, it all starts with the
proper preparation and how well you prepare depends on how
well the engagement goes for you and how good the outcome
meets your end state.
The first part of the preparation is doing a good mission
analysis: knowing your audience and coming up with goals
and an end state. It is imperative that when writing your goals
they are obtainable, assessable and only one action per goal
but more than one objective per goal. For example:
Goal 1: Obtain employment with XXX organization.
•	 Objective 1A. Gain rapport
•	 Objective 1B. Get immediate feedback during the
interview
•	 Objective 1C. Get second interview if necessary
Goal 2: Obtain the salary XXX (within + or – 2%).
•	 Objective 2A. Open salary negotiation
•	 Objective 2B. State what you bring to the team to
deserve what you are requesting.
End state: I will be hired for the position I am interviewing
for and obtain the salary that I am worth.
Now, you are probably asking, “How do I reach those goals?”
Well, the first part of the answer to that is research.You need to
gain as much knowledge as possible about the person or people
you are engaging and the business they work for. Things you
need to research for the person and the business (to include
the position you are interviewing for) are:
The person: What are their likes/ dislikes? What is their
educational background? Are they married, have kids? What
type of morals/values do they have? What religion are they?
Do they speak other languages? Do they have anything in
common with you such as hobbies?
How do you gain this knowledge? Websites like Google, wiki
and other social media are incredibly valuable. You can find
out most of these things by looking in those places on the
web, but a lot of it will also come during the first interview
by looking around the office, being personable and asking
questions. Once you go into their office for an interview, most
people will hang up their degrees, have a certain type/genre
of books on the book shelf, certain types of decorations or
pictures, and probably have pictures of their family on the
desk.All of these things you can use to gain rapport by asking
questions. For example:
“I see you have a lot of boat decorations and
pictures up, do you own a boat?” This will then spur
conversations about boats and if you are a boat owner
or knowledgeable about them. It gives you something
in common with your interviewer. People like to talk
about themselves and by you showing interest in them
helps you gain rapport with them.
The business: What does the business DO? Do they have any
competitors? What are their corporate values? Do they do any
charity work? Who are their key members and what they do
or what are their positions?
The company website usually has all of the information
to answer most of the questions above. You just have
to do a little digging.
The position: What are the daily duties and scope of the
position? How does the position fit in with the corporation?
Who are the other team members? Who will be your boss?
What is the average/mean salary for the position in your
area? Where do you think you sit on the salary line with your
education and experience?
The position posting will usually tell you what your
duties will be and what certifications, qualifications,
experience, and education that is required. There are
other websites that will tell you what the salaries are
in your area for the specific job you are interviewing
for. Some of the information you will have to gather
at the interview by asking the direct questions.
The next part of preparation is conducting rehearsals. Know
what you want to get out of the meeting and if there is anything
you have to give, if necessary, to include what your options are
or what you are comfortable with negotiating. If this is another
type of meeting like a military key leader engagement it will
follow the same rules as above except you will also bring a
note taker (which will help out gaining the information on
the person you are meeting with by scanning the office and
writing down as many observations as possible).
Depending on where you are and if there are any language
barriers you might also want to consider bringing an interpreter.
Rehearsing with the interpreter is a must. It is always good to
bring someone you are comfortable with and someone you
trust so you know the right message is getting translated.
Make sure you have someone role play the person you are
supposed to meet with and answer actual questions. Go
through several iterations of this engagement and consider as
many wrenches that may be thrown in as possible.
Personal presentation is extremely important. It is the very
first impression you make on the person you are meeting/
interviewing with. Most people make their minds up about
a person within the first ten seconds of meeting them. You
18	 Spring 2015
don’t want to blow any future opportunity because of poor
personal preparation.
Some of the considerations and preparations you need to do
are getting a fresh hair cut, make sure nails are clipped and
neatly groomed, be clean shaven, make sure you have fresh
breath, make sure you don’t have any nose or ear hairs sticking
out to distract from your personal appearance. Don’t wear too
much cologne or make-up. Ensure you are freshly showered
and have on deodorant. If you sweat a lot bring a small hand
towel to dry off with before you go into the interview and
bring hand sanitizer so your hands are not sticky when you
go to hand shake.
Always dress to impress. This includes ensuring your clothes
fit properly, and are tailored if you are wearing a suit. The
accessories are equally as important as the clothes are and are
often overlooked. Other considerations are matching your belt
and shoe color, not wearing a sport watch with a business suit,
wearing proper shoes with your attire, and making sure your
tie matches and does not distract the interviewer. You only
get one time for a first impression. This goes for every time
you go out. You never know who you will run into and when
it will be imperative to make that first impression.
Now that you are familiar with preparation here are a few
tips on how to gain rapport rapidly and execute the meeting
successfully.As soon as you walk through the door they will be
watching and paying attention to you. You have made a great
first impression by how you dress and how you walk, which
shows confidence. Make sure you smile and your hands are
not wet and sticky, and then give a firm handshake.
As the meeting actually opens make sure to always start by
sitting in a formal stance then take cues from the interviewer.
Take a mental note of how fast or slow they are talking to you
and then match the tone and speed of their voice. Also notice
the speed they are breathing. This gives you a huge advantage.
If they are breathing fast or heavily, more than likely they are
in a hurry or are aggravated about something. By matching
their breath subconsciously they will then eventually start
matching your breath and you can actually start to slow their
breathing down and calm them. This takes a lot of practice
but the more rapport you gain the easier it is. Making small
talk will give you time to watch and listen to the interviewer
and give you time to look around the room inconspicuously.
Now use the information you gained during the preparation
and example of looking for common interests. Talking about
them and being knowledgeable about things they care about
go a long way in gaining and maintain rapport. This is also
where you discuss what you want to gain, answer questions,
bring credibility to yourself by expanding on subjects and
personal certifications and experience.
When closing a meeting or interview make sure you answer
their questions and at the end they will ask you if you have any
questions as well. Never say no.Always have questions to ask
about the team or job.Always restate what was accomplished
and schedule a follow up if needed.
After the meeting it is always important to conduct an analysis.
Some things to answer: Did you get what you wanted? Did
you establish good rapport? What did your note taker notice
about the office/meeting place? Make sure to update info on
who you talked with any new personal information, what went
right, what could be better for next time? This way you always
have more information and ensure your subsequent meetings
go well and improve rapport.
MSG Michael Lindsay is a MISO/PSYOP Operator
with over 16 years IO experience.
19
Editor’s Note: Russia has long been a believer in information
warfare (information operations) and uses it to good effect.
As well, due to historical events that have effected Russia,
they believe they need a “buffer zone” to protect them from
further aggression. The following article discusses Russia’s
use of information warfare as a way to extend their influence
over those countries that once made up the Soviet Union.
Introduction
Recent Russian actions in eastern Ukraine and the
Crimea have forced a reassessment of the long-
term threat posed by
Russia to the nations in
its so-called “Near
Abroad.” Beyond Russia’s
ability to field forces for
kinetic operations, the role
of its Information Warfare
effort merits examination
as it appears to have been
a critical component of
Russia’s operations
in the Near Abroad. A
review of publically
available information
from news agencies, non-
governmental organizations
(NGOs), and academic
journals indicates that
far from being a recent
development, Russia has
a long history of using
information in order to
support its national
objectives. Additionally,
Russia bases its actions
i n t h e i n f o r m a t i o n
environment on perceptions
of the current threat to
Russian interests, and the
collective memory of the
Russia experience.
Historical Influences
Throughout history, Russia suffered from both invasions and
numerous conflicts with major powers. These powers have
included the Mongols, Napoleonic France, England, the
Ottoman Empire, Japan, and Germany under both the Kaiser
and Nazi governments (Kaplan, 2012; Laitin, 1998). The
majority of Russia’s territory lacks the geographical features
required to protect it from invasion by foreign powers (Kaplan,
2014). Russian leadership views the states within the Near
Abroad as a buffer zone essential to protect Russian security
(Humphrey, 2009). Consequently, Russia has long sought to
ensure its security by establishing and maintaining a zone
of special influence in the territories closest to its borders
(Farhat-Holzman, 2014; Greene, 2009). Russian leadership
assumes that “all states seek to expand their influence using
both hard and soft power under the doctrine of Realpolitik”
(Trenin, 2007, p. 35). Russia views, with a degree of political
paranoia created by their own failures to achieve imperialistic
goals against Europe and Asia, Western advocacy of liberal
democratic or “universal” values as a smokescreen under
which the EU, North Atlantic Treaty Organization (NATO),
and the United States seek to strengthen their positions at
Russia’s expense. A xenophobic sense of entitlement and
grandiosity has long influenced Russia’s history. Russia
seeks to be both respected and feared. Russia strives to both
isolate itself from foreign influences while being a leading
actor in world affairs. There is a mix of inferiority complex,
narcissistic injury, and reactive grandiosity in Russian politics
that fuels its aggression under the guise of “defense” and aid
to its “mistreated ethnic compatriots.”
Russian Threat Perceptions
People interpret events through the prism of existing
knowledge, experience, and the psychological forces in its
leaders and culture (Horgan & Timmons, 2007; Wertsch &
Karumidze, 2009). Russia’s Ministry of Defense (MOD)
viewed NATO’s post-Soviet continuation and its subsequent
eastward expansion as a continuation of western hostile
intent. This enabled Western forces to stage assets closer
to Russian borders than had been the case while the Soviet
Union and Warsaw Pact existed (Jackson, 2002). Russian
military leadership likely views the Soviet Union’s collapse
as a preeminent example of non-kinetic activities leading to
the achievement of Western strategic goals at the expense
of Russia; in this case, the long-term goal of the United
States and NATO to end the Soviet (i.e. Russian) domination
of Eastern Europe (Blank, 2008). Russian leadership also
views US operations in Iraq and NATO’s operations in
Afghanistan as troubling. Russia views these operations as
having a directly negative effect on Russia’s security interests
(Russian relations with the former government of Iraq and the
proximity of Afghanistan to the Near Abroad). Furthermore,
Russia perceives a double standard from Western criticism
of Russian counter-terrorist operations in the regions of
Chechnya, Dagestan, and Ingushetia, while the West engages
in humanitarian interventions (e.g., Bosnia, Kosovo, Libya)
and counter-terrorist operations throughout the world (Mash,
2008).  Finally, Russia views itself as under siege from
Western cultural influences that Russia believes undermine
its internal stability (e.g., human rights NGOs that seek to
reign in Russian state security operations against real and
perceived enemies of the state) as well as its influence in the
NearAbroad (Blank, 2013; Darczewska, 2008). The 2012 law
on Russian NGOs that receive foreign funding highlights the
depth of Russia’s paranoia towards NGOs that seek to advance
The Reach of the Bear:
Russian Information Operations
By
Fred A. Tafoya
Contributing Authors: Dr. Gary W. Buffington & MSgt Blair Anderson
Background on the term “Near
Abroad”: Former Russian
Foreign Minister Andrey
Kozyrev apparently first
popularized it in the 1990s.The
phrase summarizes Russia’s
self-proclaimed “strategic
and privileged sphere of
influence” that envelops the
14 former peripheral republics
of the now defunct USSR.
They include the three Baltic
Republics of Estonia, Latvia,
and Lithuania; the three eastern
European countries of Belarus,
Moldova, and Ukraine; the
three Caucasus countries of
Armenia, Azerbaijan, and
Georgia; and the five Central
Asian nations of Kazakhstan,
Kyrgyzstan, Tajikistan,
Uzbekistan, and Turkmenistan.
Since the presidency of Boris
Yeltsin, Moscow has reserved
for itself the right to intervene
in the internal affairs of these
countries and has done so
in Moldova [1992], Georgia
[2008], and, most recently, in
Ukraine [2014] (Beaumont,
2014).
20	 Spring 2015
human rights. These organizations are required to register as
“foreign agents” (Reuters, 2012). Russia views countering
Western influence both internally and in the Near Abroad as
critical to its security interests (Darczewska, 2008; Mankoff,
2014). Russia has an established history of interventions in
order to assert its influence, but it may have little capacity for
the introspection required to consider the long-term effects of
its policies on global stability or long-term Russian economic
viability (Darczewska, 2008; Mankoff, 2014). Russia has yet to
recognize the fact that it was the aggressor for decades during
the Cold War, and that its current efforts to impose its will
upon sovereign nations in the Near Abroad is a continuation
of Russian aggression.
Russia’s Contemporary Use of Information
Operations
Russian leadership draws upon a long history of using what the
United States terms as Information Operations (IO) to conduct
“large scale political warfare in order to reshape the thinking
of an entire community” (Blank, 2013; Pomerantsev & Weiss,
2014). Russian influence operations trace a lineage to Soviet
“spetspropaganda,” or special propaganda, whose importance
to state security was recognized prior to the onset of World
War Two (Darczewska, 2008). Influence operations have
grown in importance to Russian security in the post-Soviet
era. Leading voices within the post-Soviet Russian military
have spoken publicly about the weaponization of information
and a change in the very nature of war (Blank, 2013; Coalson,
2014; Thomas, 2014). Russia recognizes that information
operations allow nations to achieve political objectives with
means short of committing military forces to kinetic action, or
in concert with kinetic action during times of conflict (Blank,
2013; Thomas, 2014). General Valery Gerasimov, the Chief
of the Russian General Staff noted:
The focus of applied methods of conflict has altered in
the direction of the broad use of political, economic,
informational, humanitarian, and other nonmilitary
measures—applied in coordination with the protest
potential of the population. All this is supplemented
by military means of a concealed character, including
carrying out actions of informational conflict and the
actions of special-operations forces. The open use
of forces—often under the guise of peacekeeping
and crisis regulation—is resorted to only at a certain
stage, primarily for the achievement of final success
in the conflict. The information space opens wide
asymmetrical possibilities for reducing the fighting
potential of the enemy. In north Africa, we witnessed
the use of technologies for influencing state structures
and the population with the help of information
networks. It is necessary to perfect activities in the
information space, including the defense of our own
objects (Coalson, 2014; Galeotti, 2014).
As Russia views itself as the target of Western information
warfare, it has continued to develop its ability to operate
effectively in the information environment (Blank, 2013;
Thomas, 2014). Russia has established several lines of effort
to contest the information environment and has engaged in
the widespread manipulation of the Russia public due to
the Russian government’s near total dominace of television
(Nisbet & Mikati, 2015).
Media: The Russian government has stood up news
organizations in order to advance the Russian government
perspective (Pomerantsev & Weiss, 2014). For example,
the Kremlin controls Central Russian Television News, yet
this media outlet enjoys
widespread support and
is the primary source
of news for 84% of the
Russian populace (Nisbet &
Mikati, 2015). In addition to
advancing the Russian state
position in international
affairs, Russian news
organizations such as
Central Russia TV and RT
(Russia Today) give airtime
to Western political actors,
who advance conspiracy
theories, anti-Western
policies, sow suspicion of
independent media outlets,
and serve as disinformation
platforms (Nisbet & Mikati,
2015;Pomerantsev&Weiss,
2014). Russia also employs
individuals to influence
western opinion via op-ed
articles/interviews in which
their funding by Russian
organizations is seldom
disclosed (Pomerantsev &
Weiss, 2014). Russia uses its media reach within the Near
Abroad (both broadcast and Internet based) in order to
target ethnic Russians with themes and messages designed
to leverage so-called “collective memory” as well as long-
standing grievances (Pomerantsev & Weiss, 2014; Wertsch
& Karumidze, 2009). Russia uses thousands of so-called
“Internet trolls” to feed disinformation on social media as
well as engage in abusive/vulgar commentary in order to
disrupt information consumers from engaging in facts-based
debate on issues (Aliaksandrau, 2014; Pomerantsev & Weiss,
2014). The growth of social media has enabled Russian
influence operations to disseminate information to widely
dispersed audiences, in near real-time, while bypassing
traditional gatekeepers who help to ensure accuracy of
information. Between the reach of broadcast media such
as (but not limited to) RT and the Internet-based efforts at
dissemination, Russian influence operations have established a
persistent reach to targeted audiences that far exceeds anything
the Soviet Union was ever able to establish.
EthnicRussianslivingintheNearAbroad:TheRussianstate’s
near total dominance of the information environment in Russia
allows for creation of a near constant stream of information/
disinformation sympathetic to the Russian government’s
perspective for Russian language audiences outside of Russia
itself (Pomerantsev & Weiss, 2014). Propaganda disseminated
under the cover of news reports have disseminated false
information of atrocities committed against ethnic Russians
in the Near Abroad, while imposing a near blackout of
information related to Russian misdeeds or casualties
(Aliaksandrau, 2014; Pomerantsev & Weiss, 2014; Wertsch
& Karumidze, 2009). Putin’s repeated insistence that Moscow
is the protector of all Russians worldwide illustrates the
foundational basis for these propaganda efforts. Where
Russians and Russian-speakers live, where Russian culture
and the Russian Orthodox faith hold or held sway, Putin
describes these people and areas as nash — “ours.” Russian
messaging often finds a receptive audience among ethnic
Russians in the Near Abroad as the Russian minorities
perceive the non-Russian majority as oppressive of Russian
culture and language. Additionally, large numbers of ethnic
Collective memory is “a
representationofthepastshared
by members of a group such as
a generation or nation-state”
(Wertsch, 2008).  Collective
memory serves as a basis by
which groups interpret current
events through the prism of the
group’s historical experience
(Gongaware, 2010). Members
maintain collective memory
through both formal sources
of information such as
books, memorials, films, and
interactions between members
of the collective (Coman,
Brown, Koppel, & Hirst,
2009). During WWII, Russia
utilized the collective memory
of their citizens in order to
strengthen national resolve
despite enduring horrific losses
of lives, treasure, and territory
during Germany’s invasion
(Wertsch, 2007).
21
Russians may not have full citizenship in the host country
(Conant, 2014; Motyl, 2015; Satfire, 1994). Whether or not the
Russian minority in a particular nation in fact faces obstacles
to full integration within the host nation is beyond the scope
of this paper; however, it is important to note that pre-existing
grievances among these populations give Russian influence
operations a potential attack vector. Russian minorities in
several nations have already organized into political parties
(Commercio, 2004; STRATFOR, 2014).These political parties
could be used to advance a separatist agenda. NATO nations’
intervention on behalf of KosovarAlbanians, and recognition
of Kosovo’s independence is used as precedent for Russia’s
actions in the NearAbroad, despite the fact that Russia opposed
both; thus, NATO governments may need to be prepared to
articulate the differences between their situation and historic
precedence (Berzins, 2014).
Russia uses deniable groups such as the Russia-based “Night
Wolves” motorcycle club as agents of influence meant to
stoke pro-Russian sentiment and pan-Slavic pride throughout
Europe (Llobet & Popov, 2014; Shuster, 2014). Russia also
reportedly uses organized criminal networks (clandestine and
violent by nature) as agents of destablization, influence, and
intelligence in return for a symbiotic relationship with the
Russian state (Fickenauer & Voronin, 2001; Orttung & Walker,
2015; Porter, 2015).
Russia reportedly has issued passports to ethnic Russians
living outside of Russia; actions that provide a pretext for
intervention within the Near Abroad (Blomfield, 2008; Lohr,
2014). While ethnic pride in-and-of-itself is not necessarily a
cause for concern, Russia’s use of such tribalism undertaken
within any of the NATO countries whose ethnic Russian
populations feel estranged from the majority population/
government may find fertile ground.
Economic Tools: Russia has used its status as a major energy
producer to punish political actions that run counter to
Russian interests, and reward behavior that supports Russian
objectives (Emerging Markets Monitor, 2006; Pomerantsev
& Weiss, 2014). Globalization of markets has allowed Russia
to establish itself as a critical financial component of key
economic sectors in Western nations (Pomerantsev & Weiss,
2014). The importance of Russian capital to key Western
nations has led business leaders to lobby their national
leadership to refrain from actions that could potentially
disrupt these flows of trade between their nations and Russia
(Norman, 2014; Scheep & Schmergal, 2014; SPIEGEL Staff,
2014). Additionally, Russia has reportedly funded movements
and political leaders who advocate policies that align with
Russia’s interests (Dodman, 2014; Johnson, 2014; Orenstein,
2014; Pomerantsev & Weiss, 2014). Numerous media reports
indicate Russia has found numerous Western political parties
that are willing to accept Russian financial assistance in order
to build their political party’s base of support, or advance their
policy positions (Bender, 2014). Western nations have had to
launch counterintelligence investigations to address the threat
posed by Russia’s purchase of “agents of influence” (Braw,
2014; Day, 2014). This last point bears repeating; Russia
uses money in order to influence the public policy of Western
nations by directly influencing the democratic process within
these nations, and coopting members of Western governments.
Conclusion
Russia has long viewed information operations (or information
warfare) as a key component in their national security
architecture. While the current downturn in the Russian
economy due to falling energy prices and economic sanctions
may constrain Russia’s ability to engage as actively as before,
Russia views itself as under assault from Western nations
who seek to spread Western democratic norms throughout
the Near Abroad and into Russia itself. Russian leadership
views such “encroachment” as a threat to Russia’s national
security and internal stability. While the US/EU view liberal
democracy as a positive value, Moscow views this as a
hostile “contagion” against which Russia must insulate and
quarantine. Thus, Russia will continue to engage in activities
designed to influence nations within the Near Abroad to
adopt policies that align with Russian strategic objectives; or
failing that, that disrupt the ability of nations within the Near
Abroad to integrate fully with Western economic/military
structures. Russia will continue to engage in operations
designed to take advantage of Western democracies’ need
to fundraise in order to effectively campaign, potentially
undermining Western resolve from within.
Nation-states within the Near Abroad with significant ethnic
Russian populations (or those who identify with Russia) are
at significant risk for Russian influence operations due to
Russia’s ability to leverage the collective memory or pre-
existing grievances. An increase or decrease in the number of
nationals who claim either dual citizenship (host nation and
Russian) or whose only passport is Russian may serve as an
indicator of Russian interest in coopting ethnic Russians in
the targeted country; however, specific conditions will vary by
country and demographics. Western nations seeking to counter
Russian influence operations would do well to understand the
holistic nature of Russian operations (i.e., not limited to the
military realm) and ensure counter-messages take the target
audience’s collective memory and existing grievances into
account. Finally, Russian leadership’s pernicious view of
Western advocacy for liberal democratic norms (i.e., Russia
assumes they are meant to undermine Russian national
security and keep Russia weak) are unlikely to change in the
near term. Russia assumes that all nations seek to advance
their interests at the expense of competitors, in the same way
Figure 1
Source: Graphic source (Bender, 2014)
22	 Spring 2015
that Western nations view freedom of the press and liberal
democratic norms as “universal values.” Therefore, themes
and messages that factor in the Russian perception are more
likely to resonate and effectively inform.
Fred A. Tafoya is a former member of the US Army’s 82nd
Airborne Division. He has overseas assignments in Bosnia and
Germany. Mr. Tafoya has a Bachelor of Arts in Intelligence
Studies, Master ofArts in Diplomacy, and is currently working
on a doctorate in psychology (PsyD). He has written previously
on Islamic Extremism in the Balkans. He currently works as
a USAF civilian analyst assigned to the Joint Information
Operations Warfare Center’s J2 as the chief of the Human
Influence Targeting Team.
Gary W. Buffington, D.Min., is a retired lieutenant colonel
in the USAF Chaplain Corps. He has had several overseas
assignments including Thailand, Spain, Germany, Japan,
Egypt, and Saudi Arabia. Since his USAF retirement, he
has researched and written about the role of culture and
religion, the ideological foundations of Islamist extremism
and other totalitarian movements, and the history of strategic
communications in the US. He has also researched and written
several socio-cultural country studies. He currently works for
MacB as a Senior Social Scientist under contract to the Joint
Information Operations Warfare Center’s J2 Human Influence
Targeting Team.
MSgt Blair Anderson has served in the US Armed Forces for
over 18 years in both the US Army and US Air Force. MSgt
Anderson’s has provided expert support to warfighters in both
Afghanistan and Iraq, and improved situational awareness for
combatant commanders in the USEUCOM, USAFRICOM,
USCENTCOM, USPACOM, and USSOUTHCOM Areas of
Responsibility. MSgt Anderson is currently assigned to the
Joint Information Operations Warfare Center as a division
senior enlisted advisor.
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Editor’s Note: Rumor has long been used as an information
operations weapon. This tool provides the capability to
quickly disseminate misinformation to a targeted community
with little risk of attribution. Rumor can, and has been, used
to degrade the morale of civilian and military member of
an adversary nation. Countering rumors can also present a
serious challenge to the targeted nation. Whispering Snake
takes a look at the use of rumor in warfare.
The use of rumour as a tool of black propaganda is nothing
new. History is littered with tales of rumour warfare and its
effects: from Gideon in the Jordan River Valley3
, Genghis
Khan as he conqueredAsia4
and Bonaparte during the Italian
campaign5
. Whether its aim was to spread disinformation,
reduce morale, enhance reputation, or simply to ridicule
and undermine, it has been, and is still used to good effect.
Rumours are low-cost, low-tech communication weapons
that can be used by anyone to disrupt the efforts of
communications, civil affairs or outreach campaigns, such as
those undertaken by governments in crisis response situations
or militaries in insurgencies.
In World War II rumour warfare came of age: the network
of resistance organisations, spies, saboteurs and fifth
columnists proved excellent vectors and interlocutors to
spread ‘mis’ and disinformation. This proliferation of false
and deliberately false information led to the major powers
creating departments responsible for the countering of enemy
rumour warfare and the creation and dissemination of their
own. In the United States, within weeks of the Japanese
attack at Pearl Harbour nearly a thousand malicious rumours
had been recorded by researchers. The content of these
rumours covered anti-Semitism, how to dodge the draft and
opposition to the US Government’s War Bonds campaign.
The US Government feared the spread of disinformation
would seriously damage the war effort and forced President
Roosevelt to broadcast repudiation in a special ‘fireside chat’
to the nation.6
]
Robert Knapp in 19447
reports on his analysis of these
thousand rumours. Knapp identified three basic characteristics
that apply to rumour, all of which endure today:
1.	 They are transmitted by word of mouth
2.	 They provide “information” about a “person,
happening, or condition”
3.	 They express and gratify “the emotional needs of the
community”
Based on his study, Knapp divided those rumours into three
types.
Pipe dreams that reflected public desires and wished-for
outcomes (E.g. Japan’s oil reserves were low and thus World
War II would soon end). Bogyman or fear rumours reflected
feared outcomes (E.g.An enemy surprise attack is imminent).
Wedge-driving rumours intended to undermine group loyalty
or interpersonal relations (e.g. American Catholics were
seeking to avoid the draft; German-Americans, Italian-
Americans, Japanese-Americans were not loyal).
Knapp also found that negative rumours were more likely to
be disseminated than positive ones.
Ahumourous example of rumour warfare is demonstrated in
a sketch by comediansArmstrong and Miller8
. In which they
tell the story of the creation of a song about Hitler, Goebbels
et al and their dysfunctional reproductive organs. At the end
of the sketch a Churchillian figure proclaims, “Gentleman, I
think we have just won ourselves a war.”
Greg Kelley, author of Colonel Bogey’s March through Folk
and Popular Culture states: “As a means of ridiculing the
Nazis, ‘Hitler Has Only Got One Ball became immensely
popular among both British and American troops, who in
transmitting this song were exercising something of a wartime
convention by demeaning the sexual faculties of enemy
leaders. But the mockery extended beyond just the Nazis’
sexual capacities. Since the 1920s, the words balls or ballsy
had come to denote notions of courage, nerve, or fortitude.
In that sense, defective testicles rendered the Nazis defective
soldiers…was particularly forceful, and satisfying, to Allied
soldiers in that it scattered satiric buckshot across the whole
Nazi high command.”
It has been suggested that the pre-Glasnost Soviet descriptions
of what remained of Hitler’s corpse reported his having only
one functional testicle at the suggestion of Guy Burgess and/
or Kim Philby, as part of their making a joke, based on this
song, that they could expect the British population and secret
services to get9
.
British wartime propaganda rumours were known as sibs,
from the Latin sibilarre – to whisper – and were fabricated
at Country Headquarters (CHQ) by the Underground
Propaganda Committee (UPC), a department from within
SO1 (the propaganda branch of the SOE). Contrary to
popular belief, they were subject to an approvals process
through an Inter-Services Security Board and then onwards
to the Joint Intelligence Committee. Later all sibs had to be
passed to the Foreign office for further approval. When the
Political Warfare Executive (PWE) was formed, the UPC
The Whispering Snake
Manufacturing consent1
via the dissemination of rumour
By
CSgt Ade Austin-Rudd, 15(UK) Psychological Operations Group
“The essence of rumouring is that you know what nobody else
knows and that you want everybody else to know that you know
that they don’t know”2
PWE 1942
25
was subsumed as a sub-committee. Of note the franc tireur
Sefton Delmer was never a member of the UPC and had his
own rumour manufactory.
Sibs as weapons of war must not be created haphazardly;
they must be subject to approval and they must have their
own ‘RoE’. They have to be part of the strategic plan and
must support the narrative, albeit loosely. They can be used
to undermine malign actors’ morale, to cause confusion as
part of a deception plan but most of all they must be targeted.
A3A10
is essential to achieve maximum effect, identify
the targets’ susceptibility and vulnerability, and to allow
Measurement of Effect (MoE). The PWE held the view that
sibs ….are not created for the edification or titivation of the
gossips; the strategy and techniques of effective whispering
have to be closely related to military requirements…11
During World War II this need for A3A or consumer
research was not realised and central co-ordination was also
paid lip service resulting often in message fratricide or the
dissemination of childish and ridiculous sibs. One such 1940
rumour was vilified by the Daily Mail. It stated that 200 man
eating sharks had been imported fromAustralia by the British
Government and released into the English Channel.12
OPSEC is vital, particularly if the source of the rumour and/
or the disseminator is to retain credibility with the target
audience.
Rumours must be short. Overly verbose rumours will lose
their padding as they are passed and lose their coherence,
like a game of Chinese Whispers. Short and pithy rumours
will gain embellishment as they are passed, as each vector
elaborates.
In their study, GordonAllport and Joseph Postman concluded
that, “as rumor travels it [...] grows shorter, more concise,
more easily grasped and told.”13
His conclusion was based on a test of message diffusion
between persons, which found that about 70% of details
in a message were lost in the first 5-6 mouth-to-mouth
transmissions. Salacious details, especially about enemy
leaders will enhance the sibs’effectiveness, as in the case of
Hitler and his monorchism.
Successful PWE sibs were simple and effective and usually
layered, in that they are connected to Gustav Siegfried Eins
(GS-1)14
or Soldatatensender15
broadcasts, leaflets, fifth
column activity and other products such as the forgery work
of Ellic Howe16
.
Below are listed some of the more successful rumours:17
“You do not see seagulls over the Mediterranean – they
have all been killed by oil from sunken German tankers
which tried to supply Rommel”
“Women in war factories are losing their good looks,
their skins go yellow and they lose their capacity to
bear children”
“Hitler has given instructions to Goebbels that no more
references are to be made to him having been a corporal”
“SS men are in safe jobs at home and taking your wives
and girlfriends whilst you fight at the front”
“Officers get the decent brothels with the best looking
girls”
In 1944, using a combination of sib and the Nachtrichten
fur die Truppen18
newspaper, a new British invention was
announced that could ensure that an Allied fighter would
shoot down every German plane it attacked: the pilot would
set a dial to the type of German plane, presses a button and
the gadget, called the Automatic Sight Mk 11D, then takes
over. It takes control of the aircraft, flies the plane and opens
fire once in the optimum position, thus ensuring a 100% kill
rate. This rumour had a grain of truth, six months earlier a
new sight called the Giro Gunsight had been fitted to RAF
and USAAF fighters. It did not fly the aircraft but it allowed
the pilot to better assess angle of deflection and lead and
increased by up to 50% the chances of a kill.19
Few can resist the temptation to pass on bad news or find
out and pass on details of the private lives of their leaders or
key influencers. To be seen to be in the know and to be able
to enhance your status by sharing what others don’t know is
incredibly seductive. It is the exploitation of these base traits
of human nature that form the basis for successful whispered
propaganda.
The PWE’s recently declassified documents20
define
Propaganda as:
The deliberate direction, or even manipulation, of
information to secure a definitive objective. It is an
attempt to direct the thinking of the recipient, without
his conscious collaboration, into predetermined
channels. It is the conditioning of the recipient by
devious methods with an ulterior motive. Propaganda
emphasises those facts which best serve its purpose.
It creates the atmosphere in which the audience
is most susceptible to suggestion. By power of
suggestion, which in favourable circumstances
becomes instruction, it secures positive action.
In the past, much research on rumour and propaganda
came from psychological approaches. The focus was on
how statements of questionable veracity (absolutely false
to the ears of some listeners) circulated orally from person
to person.
The Internet’s appearance as a new media technology
has shown ever new possibilities for the fast diffusion of
rumour. Nor had previous research taken into consideration
the particular form or style of deliberately chosen rumours
for political, strategic and military purposes in particular
circumstances.
Working within political communication studies, Jayson
Harsin introduced the concept of the “rumour bomb”21
.
Harsin starts with the widespread definition of rumour as a
claim whose truthfulness is in doubt and which often has no
clear source even if its ideological or partisan origins and
intents are clear. He then treats it as a particular rhetorical
strategy in current contexts of media and politics in many
societies. For Harsin, a rumour bomb extends the definition
of rumour into a communication concept with the following
features:
1.	 A crisis of verification – A crisis of verification is
perhaps the most salient and politically dangerous
aspect of rumor. Berenson22
defines rumor as a kind of
persuasive message involving a proposition that lacks
‘secure standards of evidence.’
2.	 A context of public uncertainty or anxiety about a
political group, figure, or cause, which the rumour
bomb overcomes or transfes onto an opponent.
3.	 A clearly partisan even if an anonymous source (e.g.
“an unnamed advisor to the president”), which seeks
to profit politically from the rumor bomb’s diffusion.
26	 Spring 2015
4.	 A rapid diffusion via highly developed electronically
mediated societies where news travels fast(superseding
Knapp’s word of mouth transmission theory).
In addition, Harsin locates the rumour bomb within other
communication methods as a layered approach. Unlike
a “smear campaign,” rumour bombs need not be about
discrediting a person. “Spin” also specifically refers to an
event and its semiotics. Rumour bombs may seek to produce
events themselves.
A rumour bomb can be seen as having some characteristics
of these general concepts, but rumour bombs happen in
very particular cultural and historical conditions. They
begin in a rapport between deliberate “disinformers” and
media, whether TV news, talk shows, newspapers, radio, or
websites. They then circulate across these media, perhaps,
but not necessarily, resulting in interpersonal mouth-to-ear
rumour propagation.
Rumours also play an important role in strategic
communication. They can be viewed as stories that seem
rational but that are steeped into speculation and falsehoods
in connection with a certain narrative.
In their book, Daniel Bernardi, Pauline Hope Cheong, Chris
Lundry and Scott W. Ruston coin the term narrative IED23
to
help explain the function and danger of rumors in a strategic
communication context.
As Bernardi notes, “Like their explosive cousins, rumours
can be created and planted by nearly anybody, require limited
resources to utilize, can be deadly for those in its direct path,
and can instill fear.”
Propaganda by rumour is at its best when it refrains from
making outright statements and contents itself with colouring
information. It empowers and whitens the characters of some
and undermines discredits and blackens others.
Rumours are more likely to resonate amongst the target
audience and in the minds of people of many cultures more
than official news and public affairs statements by military
or government officials. In the integrated approach, where
communication is key to shaping the battlespace, this must
be a case for adopting a rumour warfare campaign that is
designed to counter those propagated by malign forces using
similar dissemination methods.
“Rumour is potentially useful in psychological warfare
since its source is not obvious and does not depend on
a formal communication system for its dissemination.
Typically its dissemination occurs in a friendly face-to-
face situation of mutual trust. For this reason, rumour
tends to be more credible than conventional means
of propaganda. It is particularly suitable for use in
primitive communities where formal communications
are ill-developed, uncontrolled and uncentralised.”24
Rumour warfare should contain an element of truth in order
to enhance credibility (as in the Mk 11D Automatic Sight
sib). Outright falsehoods run the risk of being ‘caught out’
and make direct refutation easy, damaging the credibility
of the source considerably and potentially irrevocably. For
example, this was seen in the case of the claims spread by
the Infidels of Britain25
on their Facebook page that there
exists an Islamic conspiracy to ban the children’s television
program Peppa Pig. No such campaign exists; it was in fact
a joke made by an internet prankster Zayn Sheikh26
. Several
national newspapers picked up on the story and blindly
reprinted it, links to social media groups were included and
the story spread like wildfire and was reposted on other right
wing social media sites such as those of the National front,
English Defence League and Britain First. Even the Muslim
Council of Britain was taken in by the spoof27
.
In an age where face-to-face communication has been
replaced by anonymity and social media the power of rumour,
propagated by whatever means, is stronger than ever.
“Content is not viewed as an object to be transmitted
but as something that is shaped, reshaped and
reinforced in a succession of communicative acts…..
In this sense a rumor may be regarded as something
that is constantly being constructed.”28
Shibutani 1966
CSgt Austin-Rudd has been Information Operations
practitioner for 5 years, with operational experience in IO
in Helmand. He currently serves as chief instructor at 15
PsyOps and regularly deploys to to MCB Quantico to assist
in MCIOC training.
Endnotes:
1. Walter Lippmann, Public Opinion, 1922 p 158
2. Meaning Techniques and Methods of Political Warfare 1942 p
7 (ii)
3. Smith, R. Houston. “The Book of Judges,” in the Interpreter’s
One-Volume Commentary on the Bible. Abingdon Press, 1984
4. David Nicolle, The Mongol Warlords: Genghis Khan, Kublai
Khan, Hulegu, Tamerlane (2004) p. 21
5. Ami des Lois (Paris), 11 floréal, an 4 (28 April 1796). This
sentiment was echoed in the 5 brumaire session of the Council of
Five Hundred, when Rion paid tribute to Bonaparte: “It is above-
all the young hero of Italy, this general who has surpassed himself
in heroism, who deserves our attention. Like Caesar, he could say:
‘I came, I saw, I conquered.’ But Caesar attacked the rights of the
people, and Bonaparte fights for liberty.”
6. http://www.presidency.ucsb.edu/ws/index.php?pid=16224
You and I have the utmost contempt for Americans who, since
27
Pearl Harbor, have whispered or announced “off the record” that
there was no longer any Pacific Fleet – that the fleet was all sunk or
destroyed on December 7 –that more than a thousand of our planes
were destroyed on the ground. They have suggested slyly that the
Government has withheld the truth about casualties – that eleven
or twelve thousand men were killed at Pearl Harbor instead of the
figures as officially announced. They have even served the enemy
propagandists by spreading the incredible story
7. A Psychology of Rumor, Robert Knapp, 1944
8. www.youtube.com/watch?v=MetBQSkDUoA
9. Explaining Hitler: The Search for the Origins of His Evil, Ron
Rosenbaum, 1998, P141
10. Actor, Audience, Adversary Analysis.
11. Meaning Techniques and Methods of Political Warfare 1942,
p7 (iii)
12. The Fourth Arm, Charles Cruickshank, 1981, p109
13. Psychology of Rumor 1947, p75
14. Black Boomerang, Sefton Delmer, 1962Ch7. Gustav Siegfried
Eins (GS1) was a British black propaganda radio station operated
by the PWE. It was the brainchild of Sefton Delmer, and purported
to be an illegal radio station operating within Nazi Germany
15. Black Boomerang, Sefton Delmer, 1962 Ch11.Soldatensender
Calais(G.9) was a British black propaganda broadcaster during the
Second World War operated by the Political Warfare Executive.
It pretended to be a station of the German military broadcasting
network (“Soldiers’ Radio Calais”). The station was in operation
between November 14, 1943, and April 30, 1945, when it ceased
operations
16. The Black game, Ellic Howe, 1982
17. Black Propaganda in the Second world war, Stanley Newcourt-
Nowodworski, 2005, p 113
18. Black Boomerang, Sefton Delmer, 1962, P146. A joint British
and American production, a newspaper headed Nachrichten fur
die Truppe was produced virtually daily from April 1944 until the
very end of the war. It was spread by the RAF but mainly by the
USAAF. Production peaked at about two million in November 1944.
It was “grey” in character, ie not openly acknowledged as anAllied
production, and even some American troops in France thought it
was a German effort
19. Black Propaganda in the Second world war, Stanley Newcourt-
Nowodworski, 2005, p 129
20. Meaning Techniques and Methods of Political Warfare 1942
21.The Rumour Bomb:Theorising the Convergence of New and Old
Trends in Mediated US Politics, Jayson Harsin., Southern Review:
Communication, Politics & Culture, Vol. 39, No. 1, 2006, P84-110
22. Rumor and Reflection, Bernard Berenson, 1952
23. Narrative Landmines: Rumors, Islamist Extremism and the
Struggle for Strategic Influence, Daniel Bernardi, Pauline Hope
Cheong, Chris Lundry and Scott W. Ruston, 2012, P168
24. The use of Rumor in Psychological Warfare, John P. Kishler and
Kenneth W.Yarnold, et al, 1958, P661
25. A right wing political movement who claim in their manifesto
to represent the indigenous people of Britain. http://www.
infidelsofbritain.mysite.com/rhetoric.htm
26. http://www.mirror.co.uk/news/comedian-behind-ban-peppa-
pig-4173708
27. http://www.breitbart.com/Breitbart-London/2014/09/06/
Muslims-Peppa-Pig
28. Improvised News, T.Shibutani, 1966, p9
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  • 3. 1 Disclaimer Statement This Department of Defense publication (ISSN 1939-2370) is an authorized publication for the members of the Department of Defense and interested stakeholders. Contents of the IO Sphere are not nec- essarily the official views of, or endorsed by, the U.S. Government, the Department of Defense, the Joint Staff, or the Joint Information Operations Warfare Center. The content is edited, prepared, and provided by the J51Advocacy Office of the Joint Information Opera- tions Warfare Center under the direction of the U.S. DOD Joint Staff J-39/Deputy Director for Special Actions and Operations. Authors are required to conduct security review of all submissions with their own organization. All photographs are the property of the DOD or JIOWC, unless otherwise indicated. Send articles, Letters to the Editor, or byline editorials to jiowc.iosphere@us.af.mil or Joint Information Operations Warfare Center, Attn: IO Sphere Editor, 2 Hall Blvd, Ste 217, San Antonio, Texas 78243-7074. Articles in this publication may be reproduced without permission. If reproduced, IO Sphere and contributing authors request a courtesy line and appropriate source citation. CALL FOR ARTICLES AND GENERAL S U B M I S S I O N G U I D E L I N E S : IO Sphere welcomes submissions of articles regarding full-spectrum IO, including all information-related capabilities and activities. IO Sphere also welcomes book reviews and editorial commentary on IO and defense- related topics. All submissions will be considered for the next available issue, or issue in which the theme best matches the article. Additional submission information and themes can be found on the IO Sphere website. General submission guidelines follow: TEXT - Microsoft Word. CHARTS/GRAPHS - TIFF, GIF, JPG format or Microsoft PowerPoint with maximum of one full-size chart or graph on each slide. PHOTOGRAPHS - TIFF, GIF or JPG in 200 dpi resolution or higher. Please place graphs/photographs/charts on separate pages or as file attachments. FORMAT/LENGTH - 400 words or more double spaced. Send letters to the editor, articles, press releases and editorials to: jiowc.iosphere@us.af.mil or Joint Information Operations Warfare Center - IO Sphere 2 Hall Blvd., Suite 217 San Antonio, TX 78243-7074 Phone: (210) 977-5227 DSN: 969 FAX: (210) 977-4654 If you’re on a .mil network, then IO Sphere is available to you on the Joint Staff’s JDEIS electronic publishing site. Go to https://jdeis.js.mil/jdeis/index.jsp, and look at the left-hand listing at the bottom, then click on Additional Resources and JIOWC IO Sphere. IO Sphere can also be found on SIPRNet at: http://intelshare.intelink.sgov.gov/sites/jiowc/publications/default.aspx Endnote references for all academic articles are published with the article. Contact the Editor for questions about endnotes. Note: From .mil official domains CAC credentials are required. Also you can find IO Sphere content at www.iosphere.org U.S. Army Special Forces soldiers perform a mission brief to local militia roleplayers before conducting a joint training exercise in Louisiana, March 14
  • 4. 2 Spring 2015 Welcome to another edition of the IO Sphere. Over the past year, there has been a significant increase in hostilities throughout the world. During 2014 there was the Russian annexation of the Crimea followed by a civil war in the Ukraine. We also saw the rise of the Islamic State which took control of significant territory in both Syria and Iraq. An Iranian-supported militia recently toppled the government of Yemen and that country is heading toward civil war with Al Qaida in the Arab Peninsula, battling the Shi’ite militia in that country.Violence is also on the increase in North Africa with attacks in Libya and Tunisia. Due to the unrest throughout the world, I felt this year we would have an overarching theme: The Year of the Adversary. From this overarching theme we will be focusing on different hot spots with each issue. This issue will focus on Russia. The key for Russian leadership is the preservation of Russia and the increase of Russian influence. The breakup of the Soviet Union was a heavy blow to Russian prestige. This event left Russia barely a regional power after a long period of being a global super power. The blow to their security posture, however, was mitigated for a long time as they still maintained strong relations with border nations. Over time these relationships started to get weaker which left Russia in a position of feeling their security, and therefore their very existence, was in danger. Russia presents an interesting case. As pointed out in the article, “The Reach of the Bear: Russian Information Operations,” “ T h e r e i s a m i x o f inferiority c o m p l e x , narcissistic injury, and r e a c t i v e grandiosity in Russian politics that f u e l s i t s aggression u n d e r t h e g u i s e o f ‘ d e f e n s e ’ and aid to its ‘mistreated e t h n i c compatriots.’” This belief is, to some extent, justified by their history of being invaded by various aggressors. The use of the border nations to create a buffer zone to prevent invasion of Mother Russia is very important to the Russian mind. As such, the “betrayal” by the Ukraine in seeking closer relations with the west left Russia feeling they needed tighter control of the border nations in order to ensure that buffer zone. The US and Western Europe have made some moves to counter Russian aggression. The primary vehicle used has been targeted sanctions against Russian leaders and businesses with close ties to the government. In addition to these sanctions, the current oil glut has hurt the Russian economy by lowering the price of the main export – energy. While this hasn’t had an immediate impact on curbing the aggressive attitude, it is hoped that it will in the long term. In the short term the use of information operations to counter Russian information warfare may be our best weapon. Russia is a great believer in information warfare and their targets are both internal and external. Internally, they seek to maintain support through economic hardship by showing themselves and ethnic Russians in other border countries as the victims of western aggression. The people of Russia have little problem seeing themselves as a victim and, therefore, are more willing to accept hardship – at least for now. In addition to the article mentioned above, we have two other articles focused on Russia: “Potemkin Conservatism. An ideological tool of the Kremlin,” which looks at the Russian government’s use of conservative ideology as a means of maintaining control and “Putin, Clausewitz, and Ukraine,” which looks at the Kremlin’s use of limited war. Gregory C. Radabaugh SES, JIOWC The Year of the Adversary: Russia By Mr. Gregory C. Radabaugh Director Joint Information Operations Warfare Center Mr. Gregory C. Radabaugh, a member of the Senior Executive Service, is the Director, Joint Information Operations Warfare Center (JIOWC), a Chairman’s Controlled Activity (CCA) at Joint Base San Antonio-Lackland, Texas. Mr. Radabaugh entered the Air Force as an enlisted linguist in 1974, flying reconnaissance missions overseas. He was commissioned in 1979, and served in a variety of Service and national-level positions. An expert in information operations and cyberspace operations, he has lectured at the John F. Kennedy School of Government, Harvard University, and on the evolving threat in cyberspace at numerous international conferences at home and abroad.
  • 5. 3 Editor’s Note: The following article was originally posted in the March 2015 issue of Point of View published by the Polish Centre for Eastern Studies (Ośrodek Studiów Wschodnich found at http://www.osw.waw.pl/en) and translated by Jim Todd. This article looks at the current conservative ideology that has become the Kremlin’s new political strategy. While this strategy has brought about short-term benefits to the regime, it may prove counterproductive in the longer term. This article is re- printed with permission from the publisher. Key Points 1. The conservative ideology which has predominated in official discourse in Russia since 2011 has become the ideological foundation of the Kremlin’s new political strategy that may be described as “the conservative project.” Its main objective is to stabilize the regime, which felt challenged by the demands for liberalization coming fromthenewmiddleclass and part of the business and administrative elite. These demands, which are incompatible with Putin’s political regime, have been rejected by the Kremlin, and their supporters have been subjected to repression. The ruling establishment has thus demonstrated that it expressly rules out any attempt to carry out a modernization based on Western models. The Kremlin has indicated the existence of a fundamental discrepancy between Russia and contemporary Western civilization, in order to create an ideological counterweight to liberalism and to rule out the transplantation of Western political models into Russia. The Kremlin has also used this argument to justify Russian great power aspirations, implying the right to shape the world order, to legitimize its confrontation with the “degenerate” West, and to facilitate its search for allies. 2. Apart from the rhetoric, the Kremlin’s “conservative project” includes a number of political and legislative measures aimed at strengthening the president’s position, subordinating business and administrative elites, and at mobilizing public support. An important element of this “project” is the so-called “nationalization of the elite,” which entails disciplining members of the state administration and business and increasing their economic burdens. In foreign policy, the project envisages the reintegration of the post-Soviet space under the aegis of Moscow, as evidenced by the annexation of Crimea and the attempt to establish a pro- Russian quasi-state of “Novorossiya” on the territory of Ukraine. 3. The Kremlin is approaching this conservative ideology purely instrumentally, using it to create an ideological counterweight to its opponents who call for liberal reform of the current system of government. Many of the laws enacted under the banner of “conservatism” are not intended to create a social order consistent with conservative assumptions; in fact, the Kremlin has not formulated a positive vision for an ultimate social model based on these values. The purpose of these laws is to strike at the government’s opponents. Moreover, the actual conduct of the members of the ruling camp contradicts the values they profess, considering their extreme materialism and ostentatious consumerism and their symbiotic economic ties with the West. 4. For the time being, the implementation of the “conservative project” has brought the authorities some ad hoc benefits, neutralizing the public’s discontent with the Kremlin’s policy and redirecting its frustration against the West. But in the longer term, the project’s effectiveness as a tool for social mobilization behind the government will be limited. The so-called “nationalization of the elite” may prove especially counterproductive because it amplifies their discontent and anxiety, which over time will contribute to the destabilization of the regime. On the international stage, the effectiveness of the “conservative project” is limited in the short term, because it antagonizes the Western political establishment and mobilizes it to resist Russia’s aggressive policy. However, it may prove more effective in the long run, if the European political scene is significantly reshuffled; a harbinger of this is the ongoing rise in support for populist and Eurosceptic parties in national elections and the European Parliament. Introduction At the beginning of his third presidential term, Vladimir Putin openly declared that he saw “conservative values” as an ideological signpost for his policies. The Kremlin presented its own interpretation of Russian political traditions and social model as representing “conservative values._” According to this line of reasoning, the Russian political tradition requires that the state authority be strong, centralized and hierarchic, and vested in a charismatic leader whose rule bears a special, quasi-sacred character, despite the formal maintenance of democratic (electoral) mechanisms of legitimacy. In the Kremlin’s interpretation, the Russian social model consists of the traditional family pattern (especially large families), a passive role for society in the political processes, and the presence of organized religion in the public life (with particular emphasis on the role of the Russian Orthodox Church) as a source of moral principles. However, an analysis of the Kremlin’s policy leads to the conclusion that it is treating this conservative ideology in Potemkin Conservatism. An ideological tool of the Kremlin by Witold Rodkiewicz, Jadwiga Rogoża Translated by: Jim Todd
  • 6. 4 Spring 2015 a purely instrumental manner. The resort to conservatism is aimed solely at enhancing the legitimacy of the existing model of power by defining it as being “traditional” for Russia. While it is the Kremlin’s genuine intention to maintain a strong, centralized state power, the conservative social and moral rhetoric is in fact being used as just another “political technology,” i.e. a tool for manipulating public opinion, both domestically and abroad. Using this ideology does not mean that the current ruling camp really adheres to conservative values, or that it has a long-term program to implement them. We are in fact dealing with another kind of “Potemkin village,” the aim of which is to divert public attention from Russia’s real socio-political and economic problems, and to provide the authorities with arguments to implement repressive internal policies and an anti-Western foreign policy. I. THE ROOTS OF THE KREMLIN’S “CONSERVATISM” Although conservative ideology has predominated in the Kremlin’s rhetoric for several years, it has not been yet presented as a formal and comprehensive concept. Its contents can be reconstructed only on the basis of Vladimir Putin’s policy statements. References to conservative ideology appeared in Putin’s speeches and texts during his campaign before the 2012 presidential elections. Therein he emphasized the importance of “traditional values,” which according to him include: a strong state power, political stability, a hierarchical social order, patriotism and a traditional family model. This has spurred Kremlin experts and officials to declare themselves supporters of the conservative line, and to develop conservative themes in their publications and speeches1 . As a result, conservatism has come to dominate the ruling camp’s ideological discourse, and begun to shape the official vision of Russia’s domestic governance and international order. The conservative threads emerged for the first time in January 2012, in Putin’s pre-election article “Russia is concentrating2 .” In this article, Putin highlights the need to maintain political stability, and argues that radical changes are detrimental to the successful development of countries and societies. He also emphasizes that respect for a strong state is encoded in Russian culture, and that fidelity to traditional values and religions is a prerequisite for the consolidation of society. Conservative themes appeared clearly and unambiguously in Putin’s addresses to parliament in 2012 and 2013, as well as in his speech at a meeting of the Valdai Club in 2013. The main theme of his December 2012 address was the need to return to “traditional values” – the President declared that at the beginning of the twenty-first century Russia had faced a “crisis of values,” and that Russian society lacked “spiritual ties” (духовные скрепы)3 . Putin presented himself explicitly as a conservative for the first time in his 2013 address to parliament. Citing the philosopher Nikolai Berdyaev, he stated that “the point of conservatism is not that it prevents movement forward and upward, but that it prevents movement backward and downward, into chaotic darkness and a return to a primitive state.”4 Putin stressed that Russia has assumed the position of a defender of traditional values which for thousands of years have formed the spiritual and moral underpinnings of civilizations and nations: the traditional family, human life, religious and spiritual life, the values of humanism and global diversity. According to Putin, these values have been rejected by the West, which he accused of not just revising moral standards and blurring national and cultural identities, but even of an equating of good with evil. Such practices, Putin argued, undermine the democratic nature of the Western countries because they are imposed against the will of the majority of their peoples. Moreover, in his opinion, the Western elites are trying to impose these liberal values on both Western and non-Western societies. In his opinion, such “attempts to impose a supposedly progressive model of development will lead to regression, barbarism and bloodshed.” Putin stressed that Russia is not alone in defending traditional values: “We know that the number of people who support us around the world is growing.” Putin enlarged on themes of national identity and Christian values in a speech to the Valdai Club forum in 2013. He argued that in the modern world, success depends not only on military capabilities, but primarily on the intellectual, spiritual and moral accomplishments of the nation. Putin declared that Russia’s mission is to defend the values derived from Christianity and other world religions, and from the moral standards which have been developed over millennia, which are indispensable for the preservation of human dignity. He called for the moral, intellectual and physical development of the human being to be recognized as the chief aim of the Russian government’s philosophy. Putin highlighted patriotism, civic responsibility, solidarity, and identification with Russian national interests as defined by the Kremlin as the foundations for the formation of civic identity among Russians. He described Russia as a state-civilization, the core of which is the ethnic Russian nation, and whose bonds are the Russian language and culture, the Orthodox religion and the other traditional religions of Russia (Islam, Judaism, Buddhism). At the same time, Putin delivered a sharp criticism of Western civilization, which is “actually rejecting its roots. They are denying moral principles and all traditional identities: national, cultural, religious and even sexual. They are implementing policies that equate large families with same- sex partnerships, belief in God with the belief in Satan. And people are aggressively trying to export this model all over the world. Without the values embedded in Christianity and other world religions, without the standards of morality that have taken shape over millennia, people will inevitably lose their human dignity. We consider it natural and right to defend these values.5 ” Putin also rejected what he described as “the so-called tolerance, neutered and barren,” being enforced by the West not only upon Russia but upon the whole world. In his opinion such actions, together with attempts to resuscitate the unipolar model of the world, will reduce sovereign states to the role of vassals. II. THE GENESIS OF THE KREMLIN’S “CONSERVATIVE PROJECT” Conservative themes are not entirely new in the Kremlin’s ideological arsenal. They were first expressed when Putin came to power at the turn of 2000; and then after 2003, in response to the wave of “color revolutions” in the post- Soviet area. At that time, however, they did not dominate the Kremlin’s ideological message, but rather coexisted alongside other ideological currents. It was only after Putin’s return to the presidency in May 2012 that the references to conservative, traditional values came to dominate the Kremlin’s official narrative, and became the main ideological foundation of government policy.
  • 7. 5 When deciding on the use of conservatism for political purposes, Putin invoked a radical version of the concept which had previously existed on the margins of Russian political and intellectual life. This version was extremely anti-Western and anti-liberal, and called for the revival of the empire. These ideas have been developed and promoted since the early 1990s by writers and journalists like Aleksandr Dugin, Aleksandr Prokhanov, Mikhail Leontyev, Nikolai Starikov, Natalia Narochnitskaya, and also by the Russian Orthodox Archimandrite Tikhon (lay name Georgy Shevkunov), who is believed to be Putin’s personal confessor. The Kremlin began to attract and consolidate these hitherto dispersed and fragmented conservative circles, thus granting them greater political weight. As a result, the nationalist- conservative discourse – which until now had been peripheral in public debate in Russia – became dominant. The Kremlin chose to use conservative ideology in reaction to the changing socio-political situation in Russia. In the last decade, as a result of economic growth and the spread of information technologies (especially the Internet), Russian society has developed an urban middle class, which is characterized not only by higher living standards, but also by a political culture different from that of the post-Soviet period. In this group, demands have arisen for systemic reforms, including economic liberalization and political pluralism, as well as the reduction of state interference in social life and space for grassroots civic initiatives. Putin’s return to the Kremlin shattered these groups’ hopes of fulfilling their aspirations. This resulted in a build-up of discontent within this class, which took the form of street protests and a number of grassroots initiatives that represented mechanisms for holding the government accountable to the public (including the independent observation of elections). In response, the ruling camp used force to suppress the protests, growing civic aspirations and activities. This meant that it has definitely abandoned any attempts to implement modernization based on the Western model. Another reason why Putin raised the banner of conservatism was his belief that the susceptibility of part of the population to liberal ideas stems from an ideological void which arose in the aftermath of the discrediting and collapse of communism. Therefore, the authorities believed it necessary to present society with an attractive ideological alternative that could fill this void, and thus prevent the spread of liberal attitudes and beliefs. This offer was aimed primarily at Putin’s traditional social base – the poor inhabitants of the provinces, employed in the public sector, industry and agriculture. III. THE CHARACTERISTICS OF THE KREMLIN’S “CONSERVATISM” A characteristic feature of the Kremlin’s “conservatism” is the predominance of negative over positive assumptions. In this ideology, the phenomena and values that Russia should be tackling are more distinctly and sharply defined, while its positive agenda remains vague and inchoate. This ideology is primarily opposed to the political, social and cultural models of the modern West. Its positive layer draws upon Russia”s traditional political and social model, which according to the authorities is not merely desirable, but simply immanent for Russia. The Kremlin’s ideology preaches that Russia and the modern West represent fundamentally discrepant civilizations. These discrepancies are a consequence of the West’s abandonment of the values of Christian civilization and its rejection of traditionally understood identities – of nation, culture, religion, gender, and even of the distinction between good and evil.The Kremlin positions Russia as a defender and mainstay of European civilization. At the same time, by highlighting the divergence between Russia and contemporary Western civilization, the Kremlin intends to rule out any chance of Western political models being adopted in Russia. Moreover, this ideology assumes that the way to solve the problems plaguing Russia lies not in systemic reforms, but in the moral and spiritual healing of society. On the positive side, the Kremlin’s ideology advocates maintaining political and social stability, the revival of national identity and the cultivation of patriotism, a return to the traditional model of the family, state paternalism and social corporatism. In particular this ideology, drawing on its own interpretation of the Russian political tradition, proclaims the need to maintain a strong, hierarchical and centralized state power in Russia. The epitome of this should be a charismatic leader, whose authority has a special, quasi-sacred character, despite the formal maintenance of democratic (electoral) mechanisms of its legitimacy. This ideology presents society (the people) as being rooted in Russian tradition and naturally wedded to conservative values. It calls for the cultivation of the traditional model of a large family with many children, as well as the reinstatement of the Orthodox Church (and other traditional religions) as a source of moral principles in social and public life. The Kremlin’s “conservatism” contrasts the Russian people with the elites; the latter – due to their involvement in international economic relations in a globalized world, and their interests related to this – are presented as vulnerable to external geopolitical pressures and to Western ideological influence. The government thus appeals to genuine social sentiments which combine anti-elitism, anti-Americanism and xenophobia.At the same time, in the Kremlin’s vision of the model of the state, the role of society (the people) is that of a subject, limited to passive participation in the processes initiated by the authorities. IV. THE “CONSERVATIVE PROJECT” IN DOMESTIC POLITICS The Kremlin’s reaction to the political and social challenges facing it has not been limited to the ideological sphere. Invoking conservative values, the Kremlin has taken a number of steps aimed at consolidating the regime. These steps have followed a consistent pattern suggesting that the Kremlin has devised and is implementing an overarching political strategy that can be described as “the conservative project.” It should be noted, however, that the authorities have never presented a comprehensive concept of this “project,” for example in the form of a formal program or a publicly announced strategy. As part of this project, the Kremlin has taken comprehensive counter-reforming measures, leading to the further centralization of power; restricting political activity and curbing civil rights; it intensified harassment of the opposition; taken steps to discipline the administrative and business elites; reinforced the repressive apparatus and expanded its prerogatives6 . Although the Kremlin had resorted to repression against the opposition before, under the banner of the “conservative project” it has extended them beyond the political sphere, and applied to people who are not direct political opponents of the regime. The regime has now penalized any behaviors and attitudes that go beyond the traditional (as the Kremlin defines it) canon of lifestyle and worldview (as exemplified, among others,
  • 8. 6 Spring 2015 by the prison sentences handed down to the members of Pussy Riot). The broadly defined opposition has also been subjected to a propaganda campaign invoking conservative values; this has equated any criticism of the authoritarian system of government with opposition to Russia as such, or even with treason. It has also strove to discredit the opposition by arguing that liberal democratic ideology that it proclaims will lead naturally and inevitably to the spread of non-traditional lifestyles in society, as allegedly evidenced by the transformation of everyday customs in the West. As part of the “conservative project,” the Kremlin has also used institutions of the Russian Orthodox Church to wage its propaganda against the liberal opposition. Finally, one of the government’s most effective tactics has been to brand the opposition of a large part of liberal circles to the annexation of Crimea as being anti-Russian and unpatriotic (Putin has described opponents of the annexation as “national traitors”) – which puts liberals beyond the pale of official political competition. An important element of the “conservative project” is the disciplining measures taken by the authorities against the Russian elite, a process which has become known as “nationalization of the elites.” These measures were a reaction to the skepticism Putin had faced from part of the elite upon his return to the Kremlin in 2012. In response, the presidential administration has moved to strengthen the mechanisms which render the elite dependent on the Kremlin and enforce obedience to the president. Kremlin propaganda pictured the elites’ contacts and business ties with the West as an instrument of their subordination to foreign political centers, which undermined their loyalty to Moscow. At the Kremlin’s initiative, parliament has adopted a series of laws which have tightened the presidential administration’s supervision of the foreign assets and business activities of Russian officials and employees of state corporations. They have been banned from owning foreign bank accounts and obligated to disclose the sources of funds for purchase of properties abroad. They were also obliged to declare any second (and subsequent) citizenships. The Kremlin has created a special register of these two groups’ assets, including data on financial transactions. One of the “project’s” goals is to demonstrate that Putin’s policies enjoy the support of the majority of the general public, and that the people are opposed to the idea of liberal reforms. Drawing on the conservative ideology, the project contrasts the “corrupt” elites and “demoralized” middle class with the “ordinary people,” who allegedly remain faithful to traditional values, and are therefore not susceptible to anti-Putin slogans. According to the Kremlin, the group of the “ordinary people” includes the inhabitants of provincial towns and rural areas, with lower standards of living, as well as employees of the public sector and industrial plants. On the basis of this group, in 2011 the Kremlin created the All-Russia Popular Front, which simulates a genuine social movement, although in reality it is a centrally-controlled structure managed by Kremlin officials. This Front, professing a conservative ideology, was intended to serve as a counterweight to both the liberal protest movement and to Putin’s own political base, the United Russia party, which was losing public support and undergoing internal erosion at the time. V. “CONSERVATISM”ASAN INSTRUMENT OF FOREIGN POLICY Putin’s “conservatism” was devised not only with a Russian audience in mind, but also with the intention of using it as a tool of foreign policy. Both Putin and the Russian ruling elite believe that the current international situation is characterized by growing competition between the great powers. In their view, this is increasingly acquiring a civilizational dimension, involving a choice between alternative paths of development and different socio-political models. The regime’s leading representatives have openly declared that the West, particularly the United States, is seeking to impose Western values on Russia in order to create favorable conditions for the anti-system opposition, which they will subsequently use to overthrow the current government in Russia (as part of a policy of “color revolutions”). So in the eyes of the Kremlin, the ideological sphere has become an important part of international competition. The Kremlin considers it essential to formulate an attractive ideological message in order to legitimize Russia’s aspirations to the role of a great power which influences the shape of the global international order. This message is also meant to increase Russia’s attractiveness as the patron of those political forces that are opposed to Western liberalism (especially in its post-modern form) as well as to the hegemony of the US and the EU. This offer is a conservative ideology which proclaims the need to observe traditional values, based on the teachings of the world’s great religions, and to preserve national identities, as well as political and social stability.At the same time, Russian diplomacy and propaganda has been systematically building and promoting a narrative in which the world is threatened on one hand by religious and political radicalism (Islamists, fascists, nationalists), and on the other by the postmodern liberalism of theWest, behind which lies theAmerican pursuit of world hegemony. In this narrative, Russia is presented as the main defender of a stable international order, traditional state sovereignty, and civilizational and political pluralism throughout the world. This conservative ideological (and political) offer is aimed at those sections of the European elite which are Eurosceptic, anti-American and hostile to globalization, and which defend traditional conservative Christian values. Such tendencies can be found both on the right (the French National Front and the conservative Gaullists, Hungarian Jobbik, the German AfD) as well as on the left (post-communist and communist parties in Europe, including the German Die Linke and the Greek Syriza). The Kremlin’s “conservative” ideology is also intended to appeal to the so-called “silent majority,” that is, “average” EU citizens, who (in the opinion of the Kremlin’s experts) are disillusioned with the European project, and are becoming increasingly critical of their own elites and the postmodern values and patterns of behavior which these elites propagate. In the United States, meanwhile, the Kremlin is trying to reach conservative Christian circles with its ideological message, especially those that defend the traditional family model and oppose abortion. In the United States the Kremlin is also addressing supporters of isolationism, and those who urge Washington to respect the interests of other great powers and to seek agreement with Russia in the face of the rising power of China. Russian propaganda also draws on the economic crisis in Europe, and the growing disillusionment with both the European Union and the political forces that have so far dominated the political scene in Europe. The Kremlin’s conservative ideology draws indirectly on Putin’s idea of a “Great Europe” which is to be based on a double pillar of the European Union and the Eurasian Union, which together should form a “common economic and cultural space” extending “from Lisbon to Vladivostok”7 .
  • 9. 7 Another part of the Kremlin’s “conservative project” is the concept of the so-called Russian World (Русский Мир),8 which has been promoted by the Russian state since 2006. The “Russian World” is defined as a community of people who identify themselves not merely with Russian language and culture, but also with the traditions and achievements of the Russian Empire and the Soviet Union. This concept postulates the existence of a separate, multi-ethnic and multi-religious Russian civilization, which has the status of one of the world’s great civilizations. The primary aim of cultivating a sense of community thus defined is to weaken national identities of the citizens of post-Soviet states; to build up their ties with, and loyalty to, the Russian state; and to promote the idea that Russia alone can be their natural civilizational and political centre. Thus, the concept of the Russian World is an important tool in the Kremlin’s policy for reintegrating the post-Soviet space under the leadership and the domination of Russia. The Kremlin has also invoked this idea in its propaganda to legitimize the annexation of Crimea in March 2014 and the “hybrid war” against Ukraine, pointing to the religious, historical and ethnic ties which these territories have with Russia. Crimea was portrayed as “the Temple Mount in Jerusalem,” and eastern and southern Ukraine as “Novorossiya.9 ” VI. THE “CONSERVATIVE PROJECT”: AN EFFECTIVE TOOL OR A SELF- DELUSIONAL MIRAGE? The Kremlin’s adoption of the new “conservative” ideology, and the implementation of the political project based on it, seems in the short term to have brought the Kremlin the desired results. In contrast, however, the long-term consequences may be unfavorable for the authorities. For the time being the implementation of the “conservative project” has inhibited the erosion of legitimacy of the regime. It has consolidated most of the elite around President Putin, suppressing the burgeoning symptoms of dissatisfaction with the direction in which the regime has been developing. The project has also expanded the Kremlin’s mechanisms for monitoring the elites, whose fear of reprisals means that they only occasionally dare to take the risk of publicly protesting against the policy line currently pursued by the authorities. Moreover, Putin’s policies delegitimize and hinder any action which the opposition takes against him. By appealing to conservative ideology, the authorities have managed to increase public support for Putin and justify the repressive measures taken against members of the elite and the middle class. The Kremlin’s actions, aimed both at the oligarchs and at various minorities (sexual, religious, ethnic), together with slogans against “American imperialism” and Western interference in the post-Soviet states, have met with an enthusiastic reception among broad sections of society. Equally effective means of mobilizing public support for the Kremlin has been the aggressive, anti-Western foreign policy. The annexation of Crimea proved particularly efficacious, raising President Putin’s approval ratings from 60% to over 80%10 and consolidating both the Russian public and the elites around the Kremlin. Making a foreign policy tool out of the conservative ideology has also allowed Russia to expand the camp of its supporters in Europe by attracting the radical, populist and Eurosceptic right, which over the past few years, thanks to its electoral success, has moved from the fringes into the centre of European politics. The invocation of conservative ideology has also reinforced the Kremlin’s attempts to establish a tactical alliance with conservative Christian circles (also within the Roman Catholic Church), both in Europe and the United States. The “conservatism” proclaimed by the Kremlin also seems to have been quite an effective tool against the “soft power” of the European Union in the morally conservative post-Soviet societies, as is particularly evident in Georgia and Moldova, and was also observed in Ukraine before the Russian aggression. On the other hand, among the mainstream of Western public opinion and in the Western political establishment, the donning of the conservative mask by the Kremlin has contributed significantly to a loss of sympathy, or even to an increase in hostility towards Russia, and in particular to its current authorities. Meanwhile within Russia, this conservative ideology will not solve the fundamental problem of the fragile legitimacy of the Kremlin’s authority in the eyes of that part of the Russian elite which had been expecting a gradual liberalization of the system – primarily of private business, of a large part of the state administration (including the so-called “establishment liberals”), and also of the more affluent social groups (i.e. the middle class). So far, these groups have been the main beneficiaries of Russia’s economic and technological cooperation with the West, the modalities of which allowed them to have a share in revenues from Russian raw material exports and to deposit, invest and spend their funds in the West. The Kremlin’s sharp anti-Western policy shift and the annexation of Crimea are definitely not in their interest. The sanctions imposed by the West have already caused significant financial losses, and they fear that there will be yet more such. The concerns of these groups have been further heightened by the Kremlin’s efforts to redistribute the largest assets (the Bashneft case), triggered by the worsening economic situation11 . Therefore in the long run, forcing through the “conservative project” carries the risk of destabilizing the regime, because it is antagonizing many groups within the elite and the affluent social strata, worsening their economic condition, and undermining their sense of security. In addition, the Kremlin can hardly count on active public support for its ideological project.The deeply rooted passivity of Russian society means that even those initiatives it supports rarely mobilize them to undertake grassroots activity in accordance with the instructions of the Kremlin ideologues. One such example was the anti-Kremlin street protests in 2011-2012, when the authorities were forced to put a great deal of effort into organizing rallies supporting Putin and to bring entire factory crews to those rallies. Many of the conservative demands put forward by the Kremlin diverge from the real needs and aspirations of broader social groups. The proposed “traditional family values” are in conflict with contemporary Russian mores, and the Orthodox values being propagated contrast with the Russian people’s minimal level of real involvement in religious practice and the life of the Church12 . The impact of the Kremlin’s conservative ideology may also be weakened by the fact that the ruling clan itself sees this ideology in purely instrumental terms. Many of the “conservative” declarations are in fact feigned and used for propaganda purposes; the Kremlin’s actions do not affect the oligarchic nature of Putin’s system, nor do they translate into an increase in the influence of “the people” on the mechanisms governing the state. The extreme materialism and ostentatious consumerism of the ruling elite stand in stark contrast to the values proclaimed, something which has not escaped public attention. There is a glaring discrepancy between the government’s patriotic and anti-Western
  • 10. 8 Spring 2015 phraseology and the spectacular consumption of Western goods by its representatives. Due to its instrumental nature, the Kremlin’s ideology cannot build a lasting and genuine relationship between the government and society which would protect the government against a loss of support caused by the deterioration of economic conditions in Russia. WITOLD RODKIEWICZ, JADWIGA ROGOŻA Endnotes: I. The roots of the Kremlin’s “conservatism” 1. In May 2014 the ISEPI Foundation, headed by Dmitriy Badovskiy, a former employee of the Presidential Administration, organized the “Berdiayev Readings,” a conference on conservative ideas (to be held regularly); and in June 2014 the foundation started issuing a serial almanac called “Conservative Notebooks” (http://www.isepr.ru/almanah), which includes articles by Natalia Narochnitskaya, Sergei Glazyev, Dmitriy Kisielov, Sergei Markov and others. In 2014 a training programme dedicated to the “conservative idea” was organized for the staff of the Presidential Administration and the inner core of the All-Russian National Front; and Vyacheslav Nikonov, one of the Kremlin’s ideologues and the head of the Russkiy Mir foundation, led a seminar for the deputies of the State Duma on “Russian conservatism. The ideology of conservatism and conservative politics. 2. http://putin2012.ru/#article-1 3. Speech by the President to the Federal Assembly, 12 December 2012; http://eng.kremlin.ru/news/4739 4. Speech by the President to the Federal Assembly, 12 December 2013; http://eng.kremlin.ru/news/6402 5. Speech by President Putin at a meeting of the Valdai Club, 19 September 2013, http://eng.kremlin.ru/news/6007 IV. The “conservative project” in domestic politics 6. For more information, see Jadwiga Rogoża, “Putin’s correction of the state: under the banner of conservatism,” OSW Analyses, 18 December 2013, http://www.osw.waw.pl/pl/publikacje/analisy/2013-12-18/korekta-panstwa- putina-pod-szyldem-konserwatyzmu V. “Conservatism” as an instrument of foreign policy 7. For more information, see Marek Menkiszak, “United Europe. Putin’s vision of European (dis)integration”, OSW Studies, October 2013, http:// www.osw.waw.pl/node/21241 8. Marek Menkiszak, “The Putin Doctrine: Creating the conceptual foundations for Russian dominance in the post-Soviet area”, OSW Commentary, 27 March 2014, http://www.osw.waw.pl/pl/publikacje/ komentarze-osw/2014-03-27/doktryna-putina-tworzenie-koncepcyjnych- podstaw-rosyjskiej 9. Speech by Vladimir Putin to the Federal Assembly, 4 December 2014, http://news.kremlin.ru/news/47173; Putin’s speech at a meeting of the Valdai Club participants, 24 October 2014, http://www.kremlin.ru/news/46860, and in an interview on 17 April 2014, http://www.kremlin.ru/news/20796 VI. The “conservative project”: an effective tool or a self-delusional mirage? 10.According to a survey by WCIOM of 15 May 2014, support for Putin rose from 60.9% in January 2014 to a record 85.9%. The Levada Centre poll of 30 April 2014 recorded an increase from 65% in January to 82% inApril 2014. 11. The nationalization of the Bashneft oil company, which belonged to Vladimir Yevtushenkov, one of Russia’s richest men, was a negative sign for business. Russian companies now fear that this may be just the beginning of another wave of redistribution of assets, caused by the deterioration of the economic situation and the contraction of the resources available to the state and the oligarchs closest to the Kremlin. 12. Although around 73% of the Russian population declare themselves to be Orthodox, only around 3% regularly attend church and receive the sacraments (Levada Centre study, 2009). According to data from the Russian Ministry of Internal Affairs from 2013, the Easter celebrations (the highest holiday of the Orthodox year) were attended by less than 4% of the population. In addition, Russia has the world’s highest divorce rate (UN demographic data for 2012). Russia is also a world leader in terms of abortions (which are legally permitted and subsidized by the state); it ranks first in the world in proportion to the population, and second place in absolute terms (after China). Editor’s Note: Using Thailand after last year’s coup as an example, Specialist Lanum looks at how information operations assessments could be conducted. In paticular, the author cautions against limited data that may produce false positives. due to the costs in both money and personnel, he suggests that periodic use of social media may be a way to conduct miniture audits of a targeted area. Context On May 22nd, 2014, The Royal Thai Army launched a coup d’état against the government of Thailand under the leadership of General Prayuth Chan-Ocha. Upon announcing the overthrow, a ban on political activism took effect. Citizens calling for protests on social media, or inciting them in public, were warned that they could face prosecution for sedition. In complement, the Thai Ministry of information has also intermittently blocked national access to social media outlets, including Twitter, altogether. Several URLs have remained blocked since the May coup. The coup led to a near-global reprimand. Shared-border nations voiced concerns over diplomatic ties and border tensions. Millions of aid dollars were withheld. The United States alone withheld 3.5 million dollars in military aid and cancelled all of their military exercises there to date, including the 2014 iteration of the Cobra Gold annual bilateral exercise. As the US State Department and Military deliberate on the future of ties with the nation, they must consider the strategic Information Operations goals in the nation. In addition, they must contemplate the accountabilities required to meet their goal, and the metrics by which they’ll measure their success. With the nature of the new Thai government, and the competing shaping operations they are conducting, there are Figure 1. A banner in Bangkok, observed on 3 June 2014, informs the public that ‘like’ or ‘share’ activity on social media could land them in prison. The banner says this is “for the sake of the monarchy”. Source: Author Fool’s Cobra Gold Broaching the subject of false positives in Information Operations Assessments by SPC Jake Lanum, HHC, 56th TIOG
  • 11. 9 unique operational challenges in measuring effects. If reliant upon standard, narrowly scoped, measures of effectiveness, there is great potential for false positives, indicating success in US diplomatic and military goals where little-to-no actual progress has been made. Case & Point: Cobra Gold Study Athree month social media audit conducted from September to November 2014 added supplemental perspective on the information environment in Thailand post-coup. Tracking the sentimentality and momentum tied to a series of eight coup-related keywords and hashtags indicated a macro trend of steeply declining mentions across the board – some dropping more steeply than others (i.e. “Red Shirts”). The blanket decline could be interpreted as a drop in passion on the subject. If one looked at the data in a vacuum, this would be reinforced by the absence of any new negative mentions of the incoming party from October to November. Alternatively, the aforementioned metrics could be a false positive, and may just serve as a testament of the absolute information dominance of the new regime in Thailand. Presented with the favorable information however, confirmation-biased leaders would insist on continued military exercises and Information Operations without regard to any additional contrary evidence. Decision-making based on this type of faulty or incomplete information results in severely degraded mission conditions, regardless of the field of operation. This can be largely negated with thoughtful planning and with implementation of accountabilities in the formation of measures of effectiveness. Refining Measures of Effectiveness The basics of information collection and bias-reduction are taught to aspiring 17 and 18 year-old intelligence professionals in initial entry training at Ft. Huachuca every year, but the fundamentals are not always applied in the Information Operations discipline holistically. Utilizing a single source for anything is not a good idea, especially when that source is unproven or may be under distress. Social Media, HUMINT, SIGINT, and survey responses can all be indicators of the hostility or friendliness of a host nation. In isolation, however, those responses cannot be verified. There needs to be corroboration from secondary and tertiary sources for information to be acted upon in order to reduce risk. As such, when designing Information Operations Assessments, planners need to ensure that their accountabilities span several sources of confirmation. This mirrors the tailoring of media to specific demographics in the conduct of the actual shaping operations. Aside from these foundational mitigations, efforts should also be made to observe change over time. Current doctrine dictates that IO practitioners have a baseline and a result to determine the level of their success or failure. This is analogous to taking a before and after picture of the greater Detroit area over the last 30 years. Equipped with the before and after picture, one would be able to see that the infrastructure has changed measurably, but couldn’t trace the genesis of the issues, or the speed at which things deteriorated. To address this, assessment teams can, and should, conduct miniature audits of the informational atmospherics between the baseline and final assessment, where possible. Deploying assessment teams to collect information on the ground in the targeted areas is far too unwieldy and expensive to implement in this way, but social media provides an inexpensive insight that can be conducted periodically by reserve, guard, and active duty intelligence service members as a gut check. Conclusion In conclusion, Information Operations assessments, like all data sciences with dynamic variables, are subject to false positives. Conditions in the host nation can distort the sampling taken by assessment teams at the baseline, after the operations have been conducted, or any step in between. Assessment personnel must be vigilant to observe attempts to direct shaping operations to specific neighborhoods or otherwise tamper with results. By implementing controls, like taking a multi-discipline approach to collection, the potential for these false positives can be greatly reduced. SPC Jake Lanum has planned multiple IO assessments with the 56th TIOG in the PACOM AOR. In a civilian capacity, he is a graduate student in Marketing at Harvard University, and an IntelligenceAnalyst for a corporate intelligence team.
  • 12. 10 Spring 2015 The Case for a New Joint Function: Operationalizing the Human Domain through Engagement By Jeremy Sauer, Francisco Vega, Allisa Walker and Carlos Haddock Editor’s Note: This article originally appeared in Small Wars Journal (SMJ). Only minor formatting changes were made to this article from the original is to change the hyperlinks to endnotes. Per SMJ’s free share licensing, this article may be freely shared for non-commercial purposes. For full details of the SMJ licensing, see http://creativecommons.org/licenses/ by-nc-sa/3.0/. There is no doubt that the United States joint force is the world’s most capable military. From small scale contingencies and crisis response to major combat operations, the joint force provides a broad range of options across the land, air, maritime, space, and cyberspace domains to decision makers.1 However, the joint force has yet to adequately account for the very reason it is applied to solve the nation’s problems – to coerce, deter, assure, and compel populations in the “human domain.”2 Indeed, influencing populations – peoples, militaries, and governments – is a cornerstone of joint operations; ensuring desired strategic outcomes are long-lasting through enduring changes to human behavior. Introducing a new joint function would significantly improve the ability of the joint force to influence populations. Joint functions are a means to organize operations to improve force effectiveness. “Joint functions are related capabilities and activities grouped together to help [joint force commanders] integrate, synchronize, and direct joint operations.”3 Adding another joint function to the current set of six, which is attuned to the human domain, will fill a significant gap in how joint force commanders and their staffs organize and conduct operations.4 This seventh joint function will consist of those operations which enable transitions between the current doctrinal execution of a theater campaign plan, through any necessary shaping and combat operations, to the “new normal.” Additionally, this function will profess to long-term efforts, like stability operations and building partners’ capacity, which the joint force contributes the preponderance of resources to as part of a whole-of-government approach. To remain capable of full-spectrum superiority in the future, the joint force must operationalize the human domain through a seventh joint function.5 The Importance of the Human Aspects of Military Operations: Past to Present Many theorists recognize the criticality of human aspects of conflict and war. Thucydides posits the causes of war are fear, honor, and interest, all of which speak to irrational, social, and rational aspects of people, militaries, and governments.6 Sun Tzu identifies human aspects in his discussions on deception, confusion, and spirit. Belligerents can utilize deception, which is the basis of all wars, to confuse and anger each other. Further, skillful warriors avoid attacking troops with high morale.7 If one takes these ideas to heart, then dismissing the human domain will cause joint force commanders and their staffs to devalue the irrational aspects of adversaries, misread the enemy’s true intent, and ultimately lead to the development of misguided strategy. As Carl von Clausewitz states, war is “composed of primordial violence, hatred, and enmity … the first of these three aspects mainly concern the people; the second the commander and his army; the third the government.”8 Therefore, applying kinetic and non- kinetic capabilities to understand and affect the decisions of people, security forces, and governments are essential to joint operations. Looking to the past, and conscious of their experiences in Iraq and Afghanistan, U.S. land forces began to formally acknowledge the relevance of the human domain. In March 2012, U.S.Army Special Operations Command published the “Special Operations White Paper,” which defined the human domain as “the totality of the physical, cultural, and social environments that influence human behavior to the extent that success of any military operation or campaign depends on the application of unique capabilities that are designed to fight and win population-centric conflicts.”9 This white paper also proposed the creation of a seventh warfighting function for the U.S. Army, named “special operations,” to facilitate operations in the human domain and aid capability development efforts. This notion was supported by many of the Army’s senior leaders and they have since advocated for the human domain and the seventh warfighting function, although naming it special operations was viewed by some as too parochial and limiting. Interestingly, the joint force recently began to identify activities related to a seventh functional area in its future- focused concepts. The Capstone Concept for Joint Operations (CCJO) describes how future joint forces, globally postured, combine with each other and other mission partners across the range of military operations.10 This future operational construct entails specific implications across the six joint functions in addition to a seventh functional area identified as “partnership strategies.” Similarly, the Joint Operational Access Concept (JOAC) describes how future joint forces gain operational access in environments characterized by anti-access and area denial capabilities.11 While this concept does not acknowledge “engagement” as a joint function, it identifies engagement capabilities, all relating to the human domain, which are essential to the concept’s implementation.12 For example, the JOAC requires the capability to develop relationships, support regional partners, and improve partners’capabilities. Since the CCJO and JOAC are intended to drive force development across doctrine, organization, training, materiel, leadership and education, personnel, and facilities, and policy (DOTMLPF-P), the next logical and inherent step for the joint force is to include a seventh joint function in doctrine. In February 2014, the Army Chief of Staff approved the U.S. Army Functional Concept for Engagement. This groundbreaking concept expands from the Army’s current six functional concepts, all of which closely mirror the joint functions, except for mission command, which generally relates to command and control. The U.S. Army Functional Concept for Engagement describes how future Army forces “…operate more effectively in the land domain while fully accounting for the human aspects of conflict and war by providing lethal and nonlethal capabilities to assess,
  • 13. 11 shape, deter, and influence the decisions of security forces, governments, and people.”13 The two broad components of this concept include partnership and special warfare activities. What is important to note is theArmy considers its warfighting functions as building blocks of combat power.14 By definition, combat power includes lethal and nonlethal components, and adding another dimension promises to enhance theArmy’s effective application of combat power. To ensure the decisiveness of operations in the future, the joint force must also adopt a seventh function to efficiently project combat power in and through the human domain. Properly Framing Military Operations: The Imperative for the Seventh Joint Function Joint functions are applied within the land, air, maritime, space, and cyberspace domains to achieve campaign objectives.  Each function is applicable to multiple domains. For example, fires capabilities can originate from maritime domain, pass through the air, to create effects on land. However, the one essential element missing from each domain, and from which each arguably derives its importance in military affairs, is the human element. While the human domain is not often explicitly recognized, it remains the foundational source from which all other domains derive their importance (see Figure 1). After all, if it were not for humans, the cyberspace domain would not exist, nor would the other domains be relevant. Similarly, although humans live on land, it is they who build and operate the ships which sail and planes that fly. It is within the human domain where joint forces ultimately ensure decisive outcomes. Therefore, joint force commanders and staffs must appreciate that operating effectively in and through the human domain is vital to achieving campaign objectives. Howdojointforcecommandersandtheirstaffsplantoconduct operations in and through the human domain? Considering the current six joint functions, they attempt to account for those capabilities and activities intended to coerce, deter, assure, and compel enemy and friendly populations. Certainly, cells or “tiger teams” may form ad hoc to address the human aspects of conflict and war, but formally instituting a series of systems and tasks is in order to accurately account for operations in the human domain. These activities will provide an overarching purpose to the application of all other joint functions and thereby enable the joint force to remain dominant in land, air, maritime, space, and cyberspace operations.  The future joint force must operationalize the human domain through an “engagement” function. This new function should include those lethal and non-lethal capabilities and activities related to conducting security cooperation, influencing enemies and actors of concern, and ensuring a lasting peace if conflict occurs.15 Adding this engagement function enhances joint operations by aiding commanders and staffs to integrate, synchronize, and direct operations more holistically. The engagement function applies across the joint campaign phases and across the range of military operations, but it has significance in certain phases and operations and in the transitions between them. A visual depiction of how the future joint force applies power in and through all domains, including the human domain, by means of the seven joint functions is shown in Figure 2.Accounting for all the “steady state” activities and those that take place during the “stabilize” and “enable civil authorities” phases of joint operations within the current six joint functions is nearly impossible, as they are largely focused on the physical components of combat operations. Operationalizing the engagement function will provide the focus the joint force needs to remain effective across the phases of joint operations far into the future. Implications ofAdopting the Engagement Joint Function The decision to add engagement to the family of joint functions must not be made lightly. Instead, the joint force must assess the benefits of the engagement function in light of the costs involved. Overall, the engagement function is expected to foster DOTMLPF-P changes, with doctrinal changes coming first. Determining how the engagement function is institutionalized may require years, as intellectual efforts often do in learning organizations as large as the joint force, but the results will pay dividends. Several significant implications will result from adopting the engagement function. For example, joint force commanders must decide how best to put theory into practice and ensure the engagement tasks are not planned in a stovepipe. Additionally, the joint force must reconcile any existing recommendations Figure 1: The Human Domain as Foundational to all Others Source: Author Figure 2: Joint Application of Combat Power Source: Author
  • 14. 12 Spring 2015 to make niches like information operations a joint function. Likewise, capabilities and activities organized under the current six functions, such as civil-military operations, can be realigned to better fit under the engagement function, since doing so will improve the joint force’s ability to plan for, execute, and achieve decisive outcomes. Finally, the joint force must consider defining a new combat power model that captures how the joint force achieves decisive results by means of the seven joint functions. Through a series of joint wargames, experiments, and seminars, these and many other DOTMLPF-P gaps and solutions will become evident. A thorough understanding of all the implications of adopting the engagement function certainly deserves further exploration. A Seventh Joint Function The human domain is just as important as those possessing physical and virtual qualities and after 13 years of continuous conflict, most services have begun to conceptualize about how to account for the human aspects of military operations. Indeed, the joint force does more than fight and win the nation’s wars through physical means. Every day, in every region of the world, the joint force is conducting operations and protecting the homeland by, with, and through allies and partners. When called upon to fight, the joint force is ultimately aiming to physically and psychologically affect people, militaries, and governments. Since the human domain is essential to all operations, the joint force must operationalize it through the engagement function. Operationalizing the engagement function will better enable joint force commanders and their staffs to apply combat power and integrate, synchronize, and direct the range of military operations across the phases of a joint campaign. Adding a seventh function to the current set requires further study to understand the implications, but ignoring the need all together risks the success of military operations by relegating those capabilities and activities as afterthoughts. Applying the systems and tasks associated with the engagement function will improve how the joint force deters adversaries, compels and coerces enemies, and assures allies and partners. Adoption of the engagement function is vital for the continued dominance of the joint force and its ability to achieve full spectrum superiority in the future. Major Jeremy Sauer, USA, is an Army Strategist at Headquarters, U.S. Army Pacific. He holds a BA in Political Science from Boise State University and a MS in International Political Economy from the Colorado School of Mines. Major Francisco Vega, USAF, is a Munitions Maintenance Officer. He holds BA in Psychology from St. Mary’s University at the University of Texas at San Antonio and a MBAand a MS inAeronautical Science from Embry-Riddle Aeronautical University. Commander Allisa Walker, USN, is an Information Warfare Officer. She holds a BS in Special Education from the University of Memphis and a MS in Information Technology Management from the Naval Postgraduate School. Endnotes: 1. In a military context, and for the purpose of this paper, domains are those physical and virtual environments in which human activity occurs. 2. The U.S. Army recently defined the human domain as “the cultural, psychological and social environments that influence human behavior to the extent that the success of any military operation or campaign depends on the application of unique capabilities that are designed to influence, fight, and win in population-centric conflicts.” Department of theArmy, The U.S. Army Functional Concept for Engagement, http://www.tradoc.army.mil/ tpubs/pams/tp525-8-5.pdf, 36. 3. Department of Defense, Joint Publication 3-0, Joint Operations, http:// www.dtic.mil/doctrine/new_pubs/jp3_0.pdf, III-1. 4. The six joint functions are command and control, intelligence, fires, movement and maneuver, protection, and sustainment. Joint Operations, III-1 – III-39. 5. Full spectrum superiority is defined as “the cumulative effect of dominance in the air, land, maritime, and space domains and information environment (which includes cyberspace) that permits the conduct of joint operations without effective opposition or prohibitive interference.” Joint Operations, GL-10. 6. Thucydides, The History of the Peloponnesian War, translated by Rex Warner (New York: Penguin Books, 1972), 80. 7. Sun Tzu, The Art of War, edited by Samuel B. Griffith (NewYork: Oxford University Press, 1963), 63, 65-67, 75, and 108. 8. Carl von Clausewitz, On War, edited and translated by Michael Howard and Peter Paret (New York: Alfred A. Knopf, 1993), 101. 9. Army Special Operations Capabilities Integration Center, “Special Operations White Paper,” https://cac.arcicportal.army.mil/sites/cde/condev/ White%20Papers%20and%20CONOPS/WHITE%20PAPERS/Special%20 Operations%20White%20Paper%20-%20Special%20Operations%20 As%207th%20Warfighting%20Function%20(28%20Feb%202012,%20 ARSOCIC,%20USAJFKSWCS).pdf, 1. 10. Department of Defense, Capstone Concept for Joint Operations: Joint Force 2020, http://www.dtic.mil/futurejointwarfare/concepts/ccjo_2012. pdf, 4. 11. Anti-access is defined as “those actions and capabilities, usually long- range, designed to prevent an opposing force from entering an operational area.” Area denial is defined as “those actions and capabilities, usually of shorter range, designed not to keep an opposing force out, but to limit its freedom of action within the operational area.” Department of Defense, Joint Operational Access Concept, http://www.defense.gov/pubs/pdfs/ JOAC_Jan%202012_Signed.pdf, i. 12. Ibid, 33-34. 13. The U.S. Army Functional Concept for Engagement, 11. 14. Combat power is “the total means of destructive, constructive, and information capabilities that a military unit or formation can apply at a given time.” Department of the Army, Army Doctrine Reference Publication 3-0, Unified Land Operations, http://armypubs.army.mil/doctrine/DR_pubs/ DR_a/pdf/adrp3_0.pdf, 3-1 – 3-2. 15. Security cooperation is defined as “all Department of Defense interactions with foreign defense establishments to build defense relationships that promote specific U.S. security interests, develop allied and friendly military capabilities for self-defense and multinational operations, and provide U.S. forces with peacetime and contingency access to a host nation.” Department of Defense, Joint Publication 1-02, Department of Defense Dictionary of Military and Associated Terms, http://www.dtic.mil/doctrine/new_pubs/ jp1_02.pdf, 235.
  • 16. 14 Spring 2015 Editor’s Note: This article aslo originally appeared in Small Wars Journal (SMJ). Only minor formatting changes were made to this article from the original is to change the hyperlinks to endnotes. Per SMJ’s free share licensing, this article may be freely shared for non-commercial purposes. For full details of the SMJ licensing, see http://creativecommons. org/licenses/by-nc-sa/3.0/. Russia has applied limited war as a means by which to achieve its political goals since the early 1990s. Conflicts in Moldova, Georgia, andAzerbaijan displayed Russia’s willingness to use the defense of ethnic Russians and Russian speakers as a justification to undermine the territorial integrity of neighboring states in order to maintain its influence over the former Soviet Bloc.1 However, Russia escalated its formula of limited war through indigenous ethnic forces when it annexed the Crimean Peninsula. The separatist struggle that ensued in Eastern Ukraine marked a return to Russia’s traditional model, but with increased visibility from the West, and economic sanctions that Russia did not see with its previous endeavors. Going back to Clausewitz, Russian President Vladimir Putin is attempting to balance the trinity of passion, military means, and political aims in executing a plan that relies on friction and mass to succeed on the ground. However, the real question might not be whether Putin’s strategy is Clausewitzian, but whether he is choosing the correct means by which to accomplish the goal of increasing Russian influence along its borders. Clausewitz would laud Putin’s ability to use war as a way of achieving political ends. Russia only chose to initiate hostilities after other forms of political power had failed to maintain its influence over Ukraine such as gas subsidies and support to the regime of Viktor Yanukovych, especially towards joining Russia’s burgeoning Eurasian custom house.2 However, the removal of Yanukovych and the immediate shift of the new Ukrainian government towards Europe caused Russia to respond with military force through the annexation of Crimea and subsequent support to separatists in Eastern Ukraine. Russia views these actions as its best chance to maintain its influence over a state that it cannot “lose” to Europe. Russia will continue to view Ukraine as absolutely essential to its national security framework as Russia considers the expansion of NATO and the potential deployment of land- and sea-based missile defense systems near its border as encirclement by the West.3 Russia has used the passion of ethnic nationalism both domestically and within the Russian Diaspora to justify its military intervention in Ukraine. Konstantin Dolgov, the Foreign Ministry official in charge of defending the right of ethnic Russians living abroad, remarked that, “the bacteria of neo-Nazism is spreading across Europe.”4 At the same time, Vladimir Putin has publicly vowed to defend “Russian citizens” and “Russian speakers” from this perceived danger of persecution at the hands of fascist radicals including offensive action if necessary.5 This rhetoric is popular in Russia and amongst ethnic Russians in Ukraine as many see the actions of the new Ukrainian regime as a direct challenge not only to Russian national security, but also as a threat of a “fascist” regime against ethnic Russians. However, the danger of overly relying on the passion of the population rises as support fades, and Russian public support for its government’s interventionist policies has continued to wane. As economic sanctions take their toll on the Russian economy combined with a devaluation of the ruble and eroding standards of living, “enthusiasm for war and isolation is diminishing fast.”6 If this is the case, Russia might have to face the possibility of waging an unpopular war in Ukraine7 and falling into recession in 2015. Shifting from the strategic to the operational and tactical levels, Russia is leveraging the Clausewitzian concepts of friction and mass to its advantage in Ukraine. The persistent ambiguity over Russian overt military involvement due to a lack of information coming out of Eastern Ukraine has been advantageous to Russian strategy as it causes friction and a fog of war to develop for both Ukrainian forces and the international community. Russian news media has greatest access to the region as reporters embedded with separatist units provide a propagandized version of the conflict for consumption both in Russia and, more importantly, with the targeted Russian Diaspora in Eastern Ukraine that watches predominantly Russian television.8 The idea that information technology has somehow lifted Clausewitz’s fog of war does not apply when Russia is able to maintain information dominance over the narrative coming out of Eastern Ukraine.9 Despite taking advantage of friction during the initial phases of the conflict, Russia was also the victim of this concept when separatists shot down Malaysian Airlines Flight 777. Despite publicly blaming this tragedy on the Ukrainian government, Putin had to mitigate this event through a massive propaganda campaign within Russia and by temporarily limiting overt support to separatist rebels even as Russian troops continued to mass on the border.10 During this time, the Ukrainian military seemed poised to reclaim all the territory that separatist rebels had seized at the beginning of the conflict. When faced with the decision of whether to allow Ukrainian advance or escalate the conflict further, Russia decided to mass additional weapons, armor, and personnel in Eastern Ukraine with immediate effects. The Russian application of mass allowed the separatists to regain the offensive and extend their territorial control in the east. Had Russia decided not to mass combat power at this decisive moment, the conflict in Ukraine could have either ended with a restoration of Ukrainian sovereignty over the breakaway region, or forced Russia to escalate further to a conventional invasion. According to Clausewitz, the nature of the commander is essential towards the execution of a military campaign to achieve political ends. However, he warns that the military and political structures should be separate with the former subordinate to the latter. In Russia, Vladimir Putin has essentially combined the roles of military commander and political leader, driving Russian political policy and the military means by which to achieve those goals. Putin has displayed characteristics of a leader that Clausewitz equated to “genius” such as decisiveness, political awareness, and determination, in the execution of a nuanced strategy to Putin, Clausewitz, and Ukraine By CAPT Alex Deep, USA
  • 17. 15 expand Russian influence.11 However, Clausewitz also understood that leaders must be able to alter actions and decisions based on the effectiveness of a strategy. Whether Putin can do this is still undetermined, but his staunchness in continuing to execute a strategy that alienates the states he wants to influence, seems counterintuitive. As Clausewitz used historic examples to display general concepts, comparing Russian strategy in Ukraine with pre- WWI sheds historic light on Russian behavior. Prior to WWI, Russia equated its great power status to territorial expansion and influence over its Slavic Diaspora in the Balkans as Czar Nicholas II drove the decision-making process based on the nature of the authoritarian regime. However, this obsession with expansion led Russia to decline as defeats in the Russo-Japanese War and Crimean War weakened its status prior to 1914, and WWI led to social revolution.12 Today, Russia is executing an aggressive strategy to reclaim its great power status through a hybrid of conventional and irregular warfare under the auspice of protecting the Russian Diaspora. However, this obsession with destabilizing the territorial integrity of neighboring states, now including territorial expansion in Crimea, has weakened Russia financially and encouraged states within its perceived sphere to move towards the West. Russia is following concepts from Clausewitz in Ukraine, but might be selecting the wrong strategy to achieve its political goals. Captain Alex Deep is currently a Master of Arts in International Relations and International Economics candidate at Johns Hopkins University School of Advanced International Studies (SAIS), focusing on Strategic Studies. Alex was previously assigned to 1st Battalion, 3rd Special Forces Group (Airborne) in Fort Bragg, North Carolina. During his most recent combat deployments, Captain Deep served as a Special Forces Operational Detachment – Alpha Commander operating throughout Eastern Afghanistan, and Chief of Operations for Special Operations Task Force - Northeast. Captain Deep has been selected to instruct International Relations and Comparative Politics at the United States Military Academy upon completion of his studies at Johns Hopkins SAIS. Endnotes: Works Cited: Clausewitz, Carl von. On War. Edited by Michael Howard and Peter Paret. Princeton, NJ: Princeton University Press, 1989. Cohen, Stephen. “Patriotic Heresy vs. The New Cold War.” Nation. 15 September 2014, Vol. 299, Issue 11, p. 22-26. Kissinger, Henry. Diplomacy. New York: Simon & Schuster, 1994. Mankoff, Jeffrey. “Russia’s Latest Land Grab.” Foreign Affairs. May 2014, Vol.93, Issue 3, p. 60-68. “Russian and Ukraine: Putin’s People.” The Economist. 13 December 2014, available online at: http://www.economist.com/news/europe/21636047- president-remains-popular-his-ukrainian-adventure-could-change-faster- many. Shuster, Simon and Charlotte McDonald-Gibson. “Russia’s Fifth Column.” Time. 15 December 2014, Vol. 184, Issue 23, p. 46-49. Shuster, Simon et al, “Crime Without Punishment,” Time, 04 August 2104, Vol. 184 Issue 5, p. 26-35. Strachen, Hew. The Direction of War: Contemporary Strategy in Historical Perspective. Cambridge, United Kingdom; NewYork: Cambridge University Press, 2013. Szostek, Joanna. “Russia and the News Media in Ukraine: A Case of Soft Power.” East European Politics and Societies. August 2014, Vol. 28 Issue 3, p. 463-486. Endnotes: 1. Jeffrey Mankoff, “Russia’s Latest Land Grab,” Foreign Affairs, May 2014, Vol.93, Issue 3, 60. 2. Ibid, 63. 3. Stephen Cohen, “Patriotic Heresy vs. The New Cold War,” Nation, 15 September 2014, Vol. 299, Issue 11, 22. 4. Simon Shuster and Charlotte McDonald-Gibson, “Russia’s Fifth Column,” Time, 15 December 2014, Vol. 184, Issue 23, 47. 5. Mankoff, 62. 6. “Russian and Ukraine: Putin’s People,” The Economist, 13 December 2014, available online at: http://www.economist.com/news/europe/21636047- president-remains-popular-... 7.According to the Economist article “Russia and Ukraine: Putin’s People” from 13 December 2014, “Over the past nine months opinion polls find that support for the presence of Russian troops in Ukraine have fallen from 74% to 23%.” 8. Joanna Szostek, “Russia and the News Media in Ukraine: A Case of Soft Power,” East European Politics and Societies, August 2014, Vol. 28 Issue 3, 463. 9. Hew Strachen, The Direction of War: Contemporary Strategy in Historical Perspective, (Cambridge, United Kingdom; New York: Cambridge University Press, 2013), 48. 10. Simon Shuster et al, “Crime Without Punishment,” Time, 04 August 2014, Vol. 184, Issue 5, 28. 11. Carl von Clausewitz, On War, Edited by Michael Howard and Peter Paret, (Princeton, NJ: Princeton University Press, 1989), 103. 12. Henry Kissinger, Diplomacy, (New York: Simon & Schuster, 1994), 173-175.
  • 18. 16 Spring 2015 Editor’s Note: This is the 10th in a series of updates on activities involving the Information Operations Best Practices Community of Practice (IO BP CoP). The IO BP CoP comprises a mailing list of over 100 individuals from 20 organizations across the joint IO community, interagency, and services. The CoP meets quarterly via SIPRNet Defense Connect Online (DCO) to share information on potential joint IO BPs. Since its inception in September 2012, the IO Best Practices Community of Practice (IO BP CoP) has conducted 13 virtual collaboration sessions via VTC and SIPRNet Defense Connect Online (DCO). Eleven of those sessions were regularly scheduled (quarterly) sessions, and two were out-of-cycle sessions on special-interest topics. Topics have included such subject areas as force development, IO planning tools/processes, assessment, and effects-based targeting, subject-matter expert exchanges, and the DOD Rewards Program. On 25 February, the IO BP CoP held their 1QCY15 virtual collaboration session via DCO. Two speakers from the Joint Assessment Doctrine (JADE) Evaluation Quick Reaction Test (QRT), Mr. Walt Ledford and Dr. Tom Bock, provided an update on recent efforts to refine the IO Assessment process. JADE QRT has been tasked to develop a DOTMLPF memorandum of findings for the joint staff that will: • Provide revision recommendations and inputs for JP 3-0 and JP 5-0; • Provide recommendations for joint training on conducting operation assessment; and • Provide recommendations for joint education on conducting operation assessment. • One major issue JADE QRT noted during their research was assessment terminology is often contradictory, unclear, and/or restrictive. Finally, Dr. Brock discussed the assessment survey they conducted. Of 162 stakeholders that received surveys, 62 were completed. These surveys showed that there were significant issues with operation assessment in doctrine and training and education. The next IO BP collaborative session is currently scheduled for 20 May 2015, 1100 Central Time. Optimum participation is encouraged, as are nominations for additional BP-related topics for sharing. Nominating a topic does not necessarily equate to a volunteer statement to present. We can research subject-matter experts and organizations who may be willing to share their expertise on areas of interest. Points of contact for the IO BP collaborative effort are Maj. Dan DuBois at daniel. dubois@us.af.mil on NIPRNET, daniel.l.dubois2.mil@mail. smil.mil on SIPRNET, or telephonically at 210.977.4973/DSN 969.4973 and Mr. Roger Gaebel at roger.gaebel.ctr@us.af.mil, roger.gaebel.ctr@mail.smil.mil, 210.977.4666/DSN 969.4666. lead is Mr. Ricardo Coronado, GG-14, 210.925.8004, and at ricardo.coronado@us.af.mil, ricardo.t.coronado.civ@mail. smil.mil. Major Dan DuBois, USAF, is an Information Operations Officer at the Joint Information Operations Warfare Center (JIOWC). Maj DuBois has served as a Public Affairs Officer for 14 years in a variety of assignments at Air Mobility Command,Air Combat Command,Air Education andTraining Command, and US Air Force Central Command. During that time Maj DuBois has deployed as the Information Operations Officer for a Provincial Reconstruction Team (PRT) in Afghanistan in 2008 and as the Information Operations Officer for a Joint Special Operations Task Force in 2014. Information Operations Best Practices Collaboration by Maj. Dan DuBois
  • 19. 17 Preparing For, Conducting and Analyzing Engagements by MSG Michael Lindsay Editor’s Note: The following article looks at how to prepare and conduct an engagement session. The article mostly focuses on the preparation aspect as this sets the stage for a successful engagement overall. While the article uses a business engagement, a job interview, as an example, the techniques are certainly transferable to multiple types of military engagements. First impressions are very important when it comes to any type of meeting or engagement. How you look and present yourself will dictate how the meeting goes and what the outcome is. This article will encompass three sections: Preparation, Execution and Analysis. I will break the preparation phase down into personal preparation, research and rehearsals. Although each section or phase is just as important as the next, it all starts with the proper preparation and how well you prepare depends on how well the engagement goes for you and how good the outcome meets your end state. The first part of the preparation is doing a good mission analysis: knowing your audience and coming up with goals and an end state. It is imperative that when writing your goals they are obtainable, assessable and only one action per goal but more than one objective per goal. For example: Goal 1: Obtain employment with XXX organization. • Objective 1A. Gain rapport • Objective 1B. Get immediate feedback during the interview • Objective 1C. Get second interview if necessary Goal 2: Obtain the salary XXX (within + or – 2%). • Objective 2A. Open salary negotiation • Objective 2B. State what you bring to the team to deserve what you are requesting. End state: I will be hired for the position I am interviewing for and obtain the salary that I am worth. Now, you are probably asking, “How do I reach those goals?” Well, the first part of the answer to that is research.You need to gain as much knowledge as possible about the person or people you are engaging and the business they work for. Things you need to research for the person and the business (to include the position you are interviewing for) are: The person: What are their likes/ dislikes? What is their educational background? Are they married, have kids? What type of morals/values do they have? What religion are they? Do they speak other languages? Do they have anything in common with you such as hobbies? How do you gain this knowledge? Websites like Google, wiki and other social media are incredibly valuable. You can find out most of these things by looking in those places on the web, but a lot of it will also come during the first interview by looking around the office, being personable and asking questions. Once you go into their office for an interview, most people will hang up their degrees, have a certain type/genre of books on the book shelf, certain types of decorations or pictures, and probably have pictures of their family on the desk.All of these things you can use to gain rapport by asking questions. For example: “I see you have a lot of boat decorations and pictures up, do you own a boat?” This will then spur conversations about boats and if you are a boat owner or knowledgeable about them. It gives you something in common with your interviewer. People like to talk about themselves and by you showing interest in them helps you gain rapport with them. The business: What does the business DO? Do they have any competitors? What are their corporate values? Do they do any charity work? Who are their key members and what they do or what are their positions? The company website usually has all of the information to answer most of the questions above. You just have to do a little digging. The position: What are the daily duties and scope of the position? How does the position fit in with the corporation? Who are the other team members? Who will be your boss? What is the average/mean salary for the position in your area? Where do you think you sit on the salary line with your education and experience? The position posting will usually tell you what your duties will be and what certifications, qualifications, experience, and education that is required. There are other websites that will tell you what the salaries are in your area for the specific job you are interviewing for. Some of the information you will have to gather at the interview by asking the direct questions. The next part of preparation is conducting rehearsals. Know what you want to get out of the meeting and if there is anything you have to give, if necessary, to include what your options are or what you are comfortable with negotiating. If this is another type of meeting like a military key leader engagement it will follow the same rules as above except you will also bring a note taker (which will help out gaining the information on the person you are meeting with by scanning the office and writing down as many observations as possible). Depending on where you are and if there are any language barriers you might also want to consider bringing an interpreter. Rehearsing with the interpreter is a must. It is always good to bring someone you are comfortable with and someone you trust so you know the right message is getting translated. Make sure you have someone role play the person you are supposed to meet with and answer actual questions. Go through several iterations of this engagement and consider as many wrenches that may be thrown in as possible. Personal presentation is extremely important. It is the very first impression you make on the person you are meeting/ interviewing with. Most people make their minds up about a person within the first ten seconds of meeting them. You
  • 20. 18 Spring 2015 don’t want to blow any future opportunity because of poor personal preparation. Some of the considerations and preparations you need to do are getting a fresh hair cut, make sure nails are clipped and neatly groomed, be clean shaven, make sure you have fresh breath, make sure you don’t have any nose or ear hairs sticking out to distract from your personal appearance. Don’t wear too much cologne or make-up. Ensure you are freshly showered and have on deodorant. If you sweat a lot bring a small hand towel to dry off with before you go into the interview and bring hand sanitizer so your hands are not sticky when you go to hand shake. Always dress to impress. This includes ensuring your clothes fit properly, and are tailored if you are wearing a suit. The accessories are equally as important as the clothes are and are often overlooked. Other considerations are matching your belt and shoe color, not wearing a sport watch with a business suit, wearing proper shoes with your attire, and making sure your tie matches and does not distract the interviewer. You only get one time for a first impression. This goes for every time you go out. You never know who you will run into and when it will be imperative to make that first impression. Now that you are familiar with preparation here are a few tips on how to gain rapport rapidly and execute the meeting successfully.As soon as you walk through the door they will be watching and paying attention to you. You have made a great first impression by how you dress and how you walk, which shows confidence. Make sure you smile and your hands are not wet and sticky, and then give a firm handshake. As the meeting actually opens make sure to always start by sitting in a formal stance then take cues from the interviewer. Take a mental note of how fast or slow they are talking to you and then match the tone and speed of their voice. Also notice the speed they are breathing. This gives you a huge advantage. If they are breathing fast or heavily, more than likely they are in a hurry or are aggravated about something. By matching their breath subconsciously they will then eventually start matching your breath and you can actually start to slow their breathing down and calm them. This takes a lot of practice but the more rapport you gain the easier it is. Making small talk will give you time to watch and listen to the interviewer and give you time to look around the room inconspicuously. Now use the information you gained during the preparation and example of looking for common interests. Talking about them and being knowledgeable about things they care about go a long way in gaining and maintain rapport. This is also where you discuss what you want to gain, answer questions, bring credibility to yourself by expanding on subjects and personal certifications and experience. When closing a meeting or interview make sure you answer their questions and at the end they will ask you if you have any questions as well. Never say no.Always have questions to ask about the team or job.Always restate what was accomplished and schedule a follow up if needed. After the meeting it is always important to conduct an analysis. Some things to answer: Did you get what you wanted? Did you establish good rapport? What did your note taker notice about the office/meeting place? Make sure to update info on who you talked with any new personal information, what went right, what could be better for next time? This way you always have more information and ensure your subsequent meetings go well and improve rapport. MSG Michael Lindsay is a MISO/PSYOP Operator with over 16 years IO experience.
  • 21. 19 Editor’s Note: Russia has long been a believer in information warfare (information operations) and uses it to good effect. As well, due to historical events that have effected Russia, they believe they need a “buffer zone” to protect them from further aggression. The following article discusses Russia’s use of information warfare as a way to extend their influence over those countries that once made up the Soviet Union. Introduction Recent Russian actions in eastern Ukraine and the Crimea have forced a reassessment of the long- term threat posed by Russia to the nations in its so-called “Near Abroad.” Beyond Russia’s ability to field forces for kinetic operations, the role of its Information Warfare effort merits examination as it appears to have been a critical component of Russia’s operations in the Near Abroad. A review of publically available information from news agencies, non- governmental organizations (NGOs), and academic journals indicates that far from being a recent development, Russia has a long history of using information in order to support its national objectives. Additionally, Russia bases its actions i n t h e i n f o r m a t i o n environment on perceptions of the current threat to Russian interests, and the collective memory of the Russia experience. Historical Influences Throughout history, Russia suffered from both invasions and numerous conflicts with major powers. These powers have included the Mongols, Napoleonic France, England, the Ottoman Empire, Japan, and Germany under both the Kaiser and Nazi governments (Kaplan, 2012; Laitin, 1998). The majority of Russia’s territory lacks the geographical features required to protect it from invasion by foreign powers (Kaplan, 2014). Russian leadership views the states within the Near Abroad as a buffer zone essential to protect Russian security (Humphrey, 2009). Consequently, Russia has long sought to ensure its security by establishing and maintaining a zone of special influence in the territories closest to its borders (Farhat-Holzman, 2014; Greene, 2009). Russian leadership assumes that “all states seek to expand their influence using both hard and soft power under the doctrine of Realpolitik” (Trenin, 2007, p. 35). Russia views, with a degree of political paranoia created by their own failures to achieve imperialistic goals against Europe and Asia, Western advocacy of liberal democratic or “universal” values as a smokescreen under which the EU, North Atlantic Treaty Organization (NATO), and the United States seek to strengthen their positions at Russia’s expense. A xenophobic sense of entitlement and grandiosity has long influenced Russia’s history. Russia seeks to be both respected and feared. Russia strives to both isolate itself from foreign influences while being a leading actor in world affairs. There is a mix of inferiority complex, narcissistic injury, and reactive grandiosity in Russian politics that fuels its aggression under the guise of “defense” and aid to its “mistreated ethnic compatriots.” Russian Threat Perceptions People interpret events through the prism of existing knowledge, experience, and the psychological forces in its leaders and culture (Horgan & Timmons, 2007; Wertsch & Karumidze, 2009). Russia’s Ministry of Defense (MOD) viewed NATO’s post-Soviet continuation and its subsequent eastward expansion as a continuation of western hostile intent. This enabled Western forces to stage assets closer to Russian borders than had been the case while the Soviet Union and Warsaw Pact existed (Jackson, 2002). Russian military leadership likely views the Soviet Union’s collapse as a preeminent example of non-kinetic activities leading to the achievement of Western strategic goals at the expense of Russia; in this case, the long-term goal of the United States and NATO to end the Soviet (i.e. Russian) domination of Eastern Europe (Blank, 2008). Russian leadership also views US operations in Iraq and NATO’s operations in Afghanistan as troubling. Russia views these operations as having a directly negative effect on Russia’s security interests (Russian relations with the former government of Iraq and the proximity of Afghanistan to the Near Abroad). Furthermore, Russia perceives a double standard from Western criticism of Russian counter-terrorist operations in the regions of Chechnya, Dagestan, and Ingushetia, while the West engages in humanitarian interventions (e.g., Bosnia, Kosovo, Libya) and counter-terrorist operations throughout the world (Mash, 2008).  Finally, Russia views itself as under siege from Western cultural influences that Russia believes undermine its internal stability (e.g., human rights NGOs that seek to reign in Russian state security operations against real and perceived enemies of the state) as well as its influence in the NearAbroad (Blank, 2013; Darczewska, 2008). The 2012 law on Russian NGOs that receive foreign funding highlights the depth of Russia’s paranoia towards NGOs that seek to advance The Reach of the Bear: Russian Information Operations By Fred A. Tafoya Contributing Authors: Dr. Gary W. Buffington & MSgt Blair Anderson Background on the term “Near Abroad”: Former Russian Foreign Minister Andrey Kozyrev apparently first popularized it in the 1990s.The phrase summarizes Russia’s self-proclaimed “strategic and privileged sphere of influence” that envelops the 14 former peripheral republics of the now defunct USSR. They include the three Baltic Republics of Estonia, Latvia, and Lithuania; the three eastern European countries of Belarus, Moldova, and Ukraine; the three Caucasus countries of Armenia, Azerbaijan, and Georgia; and the five Central Asian nations of Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, and Turkmenistan. Since the presidency of Boris Yeltsin, Moscow has reserved for itself the right to intervene in the internal affairs of these countries and has done so in Moldova [1992], Georgia [2008], and, most recently, in Ukraine [2014] (Beaumont, 2014).
  • 22. 20 Spring 2015 human rights. These organizations are required to register as “foreign agents” (Reuters, 2012). Russia views countering Western influence both internally and in the Near Abroad as critical to its security interests (Darczewska, 2008; Mankoff, 2014). Russia has an established history of interventions in order to assert its influence, but it may have little capacity for the introspection required to consider the long-term effects of its policies on global stability or long-term Russian economic viability (Darczewska, 2008; Mankoff, 2014). Russia has yet to recognize the fact that it was the aggressor for decades during the Cold War, and that its current efforts to impose its will upon sovereign nations in the Near Abroad is a continuation of Russian aggression. Russia’s Contemporary Use of Information Operations Russian leadership draws upon a long history of using what the United States terms as Information Operations (IO) to conduct “large scale political warfare in order to reshape the thinking of an entire community” (Blank, 2013; Pomerantsev & Weiss, 2014). Russian influence operations trace a lineage to Soviet “spetspropaganda,” or special propaganda, whose importance to state security was recognized prior to the onset of World War Two (Darczewska, 2008). Influence operations have grown in importance to Russian security in the post-Soviet era. Leading voices within the post-Soviet Russian military have spoken publicly about the weaponization of information and a change in the very nature of war (Blank, 2013; Coalson, 2014; Thomas, 2014). Russia recognizes that information operations allow nations to achieve political objectives with means short of committing military forces to kinetic action, or in concert with kinetic action during times of conflict (Blank, 2013; Thomas, 2014). General Valery Gerasimov, the Chief of the Russian General Staff noted: The focus of applied methods of conflict has altered in the direction of the broad use of political, economic, informational, humanitarian, and other nonmilitary measures—applied in coordination with the protest potential of the population. All this is supplemented by military means of a concealed character, including carrying out actions of informational conflict and the actions of special-operations forces. The open use of forces—often under the guise of peacekeeping and crisis regulation—is resorted to only at a certain stage, primarily for the achievement of final success in the conflict. The information space opens wide asymmetrical possibilities for reducing the fighting potential of the enemy. In north Africa, we witnessed the use of technologies for influencing state structures and the population with the help of information networks. It is necessary to perfect activities in the information space, including the defense of our own objects (Coalson, 2014; Galeotti, 2014). As Russia views itself as the target of Western information warfare, it has continued to develop its ability to operate effectively in the information environment (Blank, 2013; Thomas, 2014). Russia has established several lines of effort to contest the information environment and has engaged in the widespread manipulation of the Russia public due to the Russian government’s near total dominace of television (Nisbet & Mikati, 2015). Media: The Russian government has stood up news organizations in order to advance the Russian government perspective (Pomerantsev & Weiss, 2014). For example, the Kremlin controls Central Russian Television News, yet this media outlet enjoys widespread support and is the primary source of news for 84% of the Russian populace (Nisbet & Mikati, 2015). In addition to advancing the Russian state position in international affairs, Russian news organizations such as Central Russia TV and RT (Russia Today) give airtime to Western political actors, who advance conspiracy theories, anti-Western policies, sow suspicion of independent media outlets, and serve as disinformation platforms (Nisbet & Mikati, 2015;Pomerantsev&Weiss, 2014). Russia also employs individuals to influence western opinion via op-ed articles/interviews in which their funding by Russian organizations is seldom disclosed (Pomerantsev & Weiss, 2014). Russia uses its media reach within the Near Abroad (both broadcast and Internet based) in order to target ethnic Russians with themes and messages designed to leverage so-called “collective memory” as well as long- standing grievances (Pomerantsev & Weiss, 2014; Wertsch & Karumidze, 2009). Russia uses thousands of so-called “Internet trolls” to feed disinformation on social media as well as engage in abusive/vulgar commentary in order to disrupt information consumers from engaging in facts-based debate on issues (Aliaksandrau, 2014; Pomerantsev & Weiss, 2014). The growth of social media has enabled Russian influence operations to disseminate information to widely dispersed audiences, in near real-time, while bypassing traditional gatekeepers who help to ensure accuracy of information. Between the reach of broadcast media such as (but not limited to) RT and the Internet-based efforts at dissemination, Russian influence operations have established a persistent reach to targeted audiences that far exceeds anything the Soviet Union was ever able to establish. EthnicRussianslivingintheNearAbroad:TheRussianstate’s near total dominance of the information environment in Russia allows for creation of a near constant stream of information/ disinformation sympathetic to the Russian government’s perspective for Russian language audiences outside of Russia itself (Pomerantsev & Weiss, 2014). Propaganda disseminated under the cover of news reports have disseminated false information of atrocities committed against ethnic Russians in the Near Abroad, while imposing a near blackout of information related to Russian misdeeds or casualties (Aliaksandrau, 2014; Pomerantsev & Weiss, 2014; Wertsch & Karumidze, 2009). Putin’s repeated insistence that Moscow is the protector of all Russians worldwide illustrates the foundational basis for these propaganda efforts. Where Russians and Russian-speakers live, where Russian culture and the Russian Orthodox faith hold or held sway, Putin describes these people and areas as nash — “ours.” Russian messaging often finds a receptive audience among ethnic Russians in the Near Abroad as the Russian minorities perceive the non-Russian majority as oppressive of Russian culture and language. Additionally, large numbers of ethnic Collective memory is “a representationofthepastshared by members of a group such as a generation or nation-state” (Wertsch, 2008).  Collective memory serves as a basis by which groups interpret current events through the prism of the group’s historical experience (Gongaware, 2010). Members maintain collective memory through both formal sources of information such as books, memorials, films, and interactions between members of the collective (Coman, Brown, Koppel, & Hirst, 2009). During WWII, Russia utilized the collective memory of their citizens in order to strengthen national resolve despite enduring horrific losses of lives, treasure, and territory during Germany’s invasion (Wertsch, 2007).
  • 23. 21 Russians may not have full citizenship in the host country (Conant, 2014; Motyl, 2015; Satfire, 1994). Whether or not the Russian minority in a particular nation in fact faces obstacles to full integration within the host nation is beyond the scope of this paper; however, it is important to note that pre-existing grievances among these populations give Russian influence operations a potential attack vector. Russian minorities in several nations have already organized into political parties (Commercio, 2004; STRATFOR, 2014).These political parties could be used to advance a separatist agenda. NATO nations’ intervention on behalf of KosovarAlbanians, and recognition of Kosovo’s independence is used as precedent for Russia’s actions in the NearAbroad, despite the fact that Russia opposed both; thus, NATO governments may need to be prepared to articulate the differences between their situation and historic precedence (Berzins, 2014). Russia uses deniable groups such as the Russia-based “Night Wolves” motorcycle club as agents of influence meant to stoke pro-Russian sentiment and pan-Slavic pride throughout Europe (Llobet & Popov, 2014; Shuster, 2014). Russia also reportedly uses organized criminal networks (clandestine and violent by nature) as agents of destablization, influence, and intelligence in return for a symbiotic relationship with the Russian state (Fickenauer & Voronin, 2001; Orttung & Walker, 2015; Porter, 2015). Russia reportedly has issued passports to ethnic Russians living outside of Russia; actions that provide a pretext for intervention within the Near Abroad (Blomfield, 2008; Lohr, 2014). While ethnic pride in-and-of-itself is not necessarily a cause for concern, Russia’s use of such tribalism undertaken within any of the NATO countries whose ethnic Russian populations feel estranged from the majority population/ government may find fertile ground. Economic Tools: Russia has used its status as a major energy producer to punish political actions that run counter to Russian interests, and reward behavior that supports Russian objectives (Emerging Markets Monitor, 2006; Pomerantsev & Weiss, 2014). Globalization of markets has allowed Russia to establish itself as a critical financial component of key economic sectors in Western nations (Pomerantsev & Weiss, 2014). The importance of Russian capital to key Western nations has led business leaders to lobby their national leadership to refrain from actions that could potentially disrupt these flows of trade between their nations and Russia (Norman, 2014; Scheep & Schmergal, 2014; SPIEGEL Staff, 2014). Additionally, Russia has reportedly funded movements and political leaders who advocate policies that align with Russia’s interests (Dodman, 2014; Johnson, 2014; Orenstein, 2014; Pomerantsev & Weiss, 2014). Numerous media reports indicate Russia has found numerous Western political parties that are willing to accept Russian financial assistance in order to build their political party’s base of support, or advance their policy positions (Bender, 2014). Western nations have had to launch counterintelligence investigations to address the threat posed by Russia’s purchase of “agents of influence” (Braw, 2014; Day, 2014). This last point bears repeating; Russia uses money in order to influence the public policy of Western nations by directly influencing the democratic process within these nations, and coopting members of Western governments. Conclusion Russia has long viewed information operations (or information warfare) as a key component in their national security architecture. While the current downturn in the Russian economy due to falling energy prices and economic sanctions may constrain Russia’s ability to engage as actively as before, Russia views itself as under assault from Western nations who seek to spread Western democratic norms throughout the Near Abroad and into Russia itself. Russian leadership views such “encroachment” as a threat to Russia’s national security and internal stability. While the US/EU view liberal democracy as a positive value, Moscow views this as a hostile “contagion” against which Russia must insulate and quarantine. Thus, Russia will continue to engage in activities designed to influence nations within the Near Abroad to adopt policies that align with Russian strategic objectives; or failing that, that disrupt the ability of nations within the Near Abroad to integrate fully with Western economic/military structures. Russia will continue to engage in operations designed to take advantage of Western democracies’ need to fundraise in order to effectively campaign, potentially undermining Western resolve from within. Nation-states within the Near Abroad with significant ethnic Russian populations (or those who identify with Russia) are at significant risk for Russian influence operations due to Russia’s ability to leverage the collective memory or pre- existing grievances. An increase or decrease in the number of nationals who claim either dual citizenship (host nation and Russian) or whose only passport is Russian may serve as an indicator of Russian interest in coopting ethnic Russians in the targeted country; however, specific conditions will vary by country and demographics. Western nations seeking to counter Russian influence operations would do well to understand the holistic nature of Russian operations (i.e., not limited to the military realm) and ensure counter-messages take the target audience’s collective memory and existing grievances into account. Finally, Russian leadership’s pernicious view of Western advocacy for liberal democratic norms (i.e., Russia assumes they are meant to undermine Russian national security and keep Russia weak) are unlikely to change in the near term. Russia assumes that all nations seek to advance their interests at the expense of competitors, in the same way Figure 1 Source: Graphic source (Bender, 2014)
  • 24. 22 Spring 2015 that Western nations view freedom of the press and liberal democratic norms as “universal values.” Therefore, themes and messages that factor in the Russian perception are more likely to resonate and effectively inform. Fred A. Tafoya is a former member of the US Army’s 82nd Airborne Division. He has overseas assignments in Bosnia and Germany. Mr. Tafoya has a Bachelor of Arts in Intelligence Studies, Master ofArts in Diplomacy, and is currently working on a doctorate in psychology (PsyD). He has written previously on Islamic Extremism in the Balkans. He currently works as a USAF civilian analyst assigned to the Joint Information Operations Warfare Center’s J2 as the chief of the Human Influence Targeting Team. Gary W. Buffington, D.Min., is a retired lieutenant colonel in the USAF Chaplain Corps. He has had several overseas assignments including Thailand, Spain, Germany, Japan, Egypt, and Saudi Arabia. Since his USAF retirement, he has researched and written about the role of culture and religion, the ideological foundations of Islamist extremism and other totalitarian movements, and the history of strategic communications in the US. He has also researched and written several socio-cultural country studies. He currently works for MacB as a Senior Social Scientist under contract to the Joint Information Operations Warfare Center’s J2 Human Influence Targeting Team. MSgt Blair Anderson has served in the US Armed Forces for over 18 years in both the US Army and US Air Force. MSgt Anderson’s has provided expert support to warfighters in both Afghanistan and Iraq, and improved situational awareness for combatant commanders in the USEUCOM, USAFRICOM, USCENTCOM, USPACOM, and USSOUTHCOM Areas of Responsibility. MSgt Anderson is currently assigned to the Joint Information Operations Warfare Center as a division senior enlisted advisor. Bibliography: Aliaksandrau, A. (2014). Brave new war. Index on Censorship, 43(4), 54-58. Beaumont, P. (2014, March 1). Russia makes latest high-risk move to keep pieces of its “near abroad” in check. Retrieved from The Guardian: http://www.theguardian.com/world/2014/mar/02/russia- moves-keep-near-abroad-soviet-states-in-check Bender, J. (2014, December 09). Putin is infiltrating European politics with shocking effectivness. Retrieved from http://www. businessinsider.com/putin-is-infiltrating-europe-2014-12 Berzins, J. (2014). Russia’s new generation of warfare in Ukraine: Implications for Latvain Defense Policy. National DefenseAcademy of Latvia: Center for Security and Strategic Research. Blank, S. (2008). Threats to and from Russia:An assessment. Journal of Slavic Military Studies, 21, 491-526. Blank, S. (2013). Russian information warfare as domestic counterinsurgency. American Foreign Policy Interests, 35, 33-44. Blomfield, A. (2008, August 17). Russia distributing passport in the Crimea. Retrieved from The Telegraph: http://www.telegraph. co.uk/news/worldnews/europe/ukraine/2575421/Russia-distributing- passports-in-the-Crimea.html Braw, E. (2014, December 10). Russian spies return to Europe in a new Cold War. Retrieved from Newsweek: http://www.newsweek. com/2014/12/19/spies-are-back-espionage-booming-new-cold- war-290686.html?piano_t=1 Brzezinski, Z., & Sullivan, P. (Eds.). (1997). Russia and the Commonwealth of Independent States: Documents, data, and analysis. Coalson, R. (2014, November 2). Top Russian general lays bare Putin’s plan for Ukraine. Retrieved from Huffington Post: http:// www.huffingtonpost.com/robert-coalson/valery-gerasimov-putin- ukraine_b_5748480.html Coman,A., Brown,A. D., Koppel, J., & Hirst, W. (2009). Collective memory from a psychological perspective. International Journal of Politics, Culture, and Society, 125-141. Commercio, M. E. (2004). Exit in the Near Abroad: The Russian minorities in Latvia and Kyrgyzstan. Problems of Post-Communism, 51(6), 23-32. Conant, E. (2014, May 2). Ethnic Russians: Pretext for Putin’s Ukraine Invasion? Retrieved from National Geographic: http://news. nationalgeographic.com/news/2014/05/140502-russia-putin-ukraine- geography-crimea-language/ Darczewska, J. (2008). The anatomy of Russian information warfare: The Crimean operations - A case study. Point of View. Day, M. (2014, October 27). Extremely high number of Russian spies in Czech Republic. Retrieved from The Telegraph: http://www. telegraph.co.uk/news/worldnews/europe/czechrepublic/11190596/ Extremely-high-number-of-Russian-spies-in-Czech-Republic.html Dodman, B. (2014, November 23). France’s cash-strapped far right turns to Russian lender. Retrieved from France 24: http://www. france24.com/en/20141123-france-far-right-turns-russian-lender- national-front-marine-le-pen/ Emerging Markets Monitor. (2006). Russia’s Near Abroad: Geopolitical Outlook. Emerging Markets Monitor, 12(26), 1-3. Farhat-Holzman, L. (2014). Book Reviews: Kaplan, Robert D., The revenge of geography: What the map tells us about coming conflicts and the battle against fate. Comparative Civilizations Review, 70, 106-107. Fickenauer, J. O., & Voronin, Y. A. (2001). The threat of Russian organized crime. National Institute of Justice. Galeotti, M. (2014, July 06). The “Gerasimov Doctrine” and Russian non-linear war. Retrieved from In Moscows Shadow: https:// inmoscowsshadows.wordpress.com/2014/07/06/the-gerasimov- doctrine-and-russian-non-linear-war/ Gongaware, T. B. (2010). Collective memory anchors: Collective identity and continuity in social movements. Sociological Focus, 214-239. Greene, R. H. (2009). The origins of Slavic nations: Premodern identies in Russia, Ukraine, and Belarus. Journal of World History, 20(3), 451-453. Horgan, T., & Timmons, M. (2007). Morphological rationalism and the psychology of moral judgement. Ethical Theory and Moral Practice, 10(3), 279-295. Humphrey, P. B. (2009). State of play in Russia’s near abroad. Joint Force Quarterly, 41-46. Jackson, W. D. (2002). Encircled again: Russia’s military assesses threats in a post-Soviet world. Political Science Quarterly, 117(3), 373- 400. Johnson, K. (2014, June 20). Russia’s quiet war against European fracking. Retrieved from Foreign Policy: http://foreignpolicy. com/2014/06/20/russias-quiet-war-against-european-fracking/ Kaplan, R. D. (2012). The revenge of geography: What the map tells us about comming conflicts and the battle against fate. New York: Random House. Kaplan, R. D. (2014, March). Crimera: The revenge of geography? Forbes.
  • 25. 23 Laitin, D. D. (1998). Identity in formation: The Russian-speaking population in the near abroad. Cornell University Press. Llobet, A., & Popov, M. (2014, October 10). Leaders of Putin’s favorite biker gang: We consider ourselves part of the army of Russia. Retrieved from Business Insider: http://www.businessinsider.com/ afp-russias-night-wolves-ride-for-the-motherland-2014-10 Lohr, E. (2014, March 04). What can passports tell us about Putin’s intentions. Retrieved from Washington Post: http://www. washingtonpost.com/blogs/monkey-cage/wp/2014/03/04/what-can- passports-tell-us-about-putins-intentions/ Mankoff, J. (2014). Russia’s latest land grab: How Putin won Crimea and lost Ukraine. Foreign Affairs. Mash, C. (2008). New cold war, new NATO, and new states in a desecularizing Eastern Europe. The Review of Faith & International Affairs, 6(3), 63-67. Motyl,A. J. (2015, Jan 26). When Putin’s brittle regime implodes, our protection will be a stable Ukraine. Retrieved from Atlantic Council: http://www.atlanticcouncil.org/blogs/new-atlanticist/when-putins- brittle-regime-implodes-our-protection-will-be-a-stable-ukraine Nisbet, E. C., & Mikati, S. (2015, February 18). Putin stokes paranoia about the web. Retrieved from Newsweek: http://www.newsweek. com/putin-stokes-paranoia-about-web-307663 Norman, L. (2014, October 29). Eu projects impact of sanctions on Russian economy: Less of an impact on European growth rates. The Wall Street Journal. Orenstein, M. A. (2014). Putin’s Western allies: Why Europe’s far right is on the Kremlin’s side. Foreign Affairs. Orttung, R., & Walker, C. (2015, February 13). Putin’s frozen conflicts. Retrieved from Foreign Policy: https://foreignpolicy. com/2015/02/13/putins-frozen-conflicts/ Pomerantsev, P., & Weiss, M. (2014). The menace of unreality: How the Kremlin weaponizes information, culture, and money. NewYork: The Institute of Modern Russia, Inc. Porter, T. (2015, January 3). Vladimir Putin named person of the year for “innovation in organized crime”. Retrieved from International Business Times: http://www.ibtimes.co.uk/vladimir-putin-named- person-year-innovation-organised-crime-1481739 Reuters.(2012,July21).Russia’sPutinsignsNGO“foreignagent”law. Retrieved from Reuters: http://www.reuters.com/article/2012/07/21/ us-russia-putin-ngos-idUSBRE86K05M20120721 Satfire, W. (1994, May 22). On language: The Near Abroad. The New York Times. Scheep, M., & Schmergal, C. (2014, July 21). The boomerang effect: Sanctions on Russia hit German economy hard. Spiegel. Shleifer,A., &Treisman, D. (2011).Why Moscow says no:Aquestion of Russian Interests, not psychology. Foreign Affairs. Shuster, S. (2014, February 28). Russia ups the ante in Crimea by sending in the Night Wolves. Time. SPIEGEL Staff. (2014, March 14). Economic war with Russia: A high price for German business. Spiegel. STRATFOR. (2014, September 21). The Former Soviet Union two decades on. Retrieved from Stratfor Global Intelligence: https://www. stratfor.com/analysis/former-soviet-union-two-decades Thomas, T. (2014). Russia’s information warfare strategy: Can the nation cope in future conflicts? The Journal of Slavic Military Studies, 27(1), 101-130. Trenin, D. (2007). Russia’s threat perception and strategic posture. Wertsch, J. V. (2007). National narratives and the conservative nature of collective memory. Neohelicon, 34(2), 23-33. Wertsch, J. V. (2008). The narrative organization of collective memory. Ethos, 120-134. Wertsch, J. V., & Karumidze, Z. (2009). Spining the past: Russian and Georgian accounts of the war of August 2008. Memory Studies, 2(3), 377-391.
  • 26. 24 Spring 2015 Editor’s Note: Rumor has long been used as an information operations weapon. This tool provides the capability to quickly disseminate misinformation to a targeted community with little risk of attribution. Rumor can, and has been, used to degrade the morale of civilian and military member of an adversary nation. Countering rumors can also present a serious challenge to the targeted nation. Whispering Snake takes a look at the use of rumor in warfare. The use of rumour as a tool of black propaganda is nothing new. History is littered with tales of rumour warfare and its effects: from Gideon in the Jordan River Valley3 , Genghis Khan as he conqueredAsia4 and Bonaparte during the Italian campaign5 . Whether its aim was to spread disinformation, reduce morale, enhance reputation, or simply to ridicule and undermine, it has been, and is still used to good effect. Rumours are low-cost, low-tech communication weapons that can be used by anyone to disrupt the efforts of communications, civil affairs or outreach campaigns, such as those undertaken by governments in crisis response situations or militaries in insurgencies. In World War II rumour warfare came of age: the network of resistance organisations, spies, saboteurs and fifth columnists proved excellent vectors and interlocutors to spread ‘mis’ and disinformation. This proliferation of false and deliberately false information led to the major powers creating departments responsible for the countering of enemy rumour warfare and the creation and dissemination of their own. In the United States, within weeks of the Japanese attack at Pearl Harbour nearly a thousand malicious rumours had been recorded by researchers. The content of these rumours covered anti-Semitism, how to dodge the draft and opposition to the US Government’s War Bonds campaign. The US Government feared the spread of disinformation would seriously damage the war effort and forced President Roosevelt to broadcast repudiation in a special ‘fireside chat’ to the nation.6 ] Robert Knapp in 19447 reports on his analysis of these thousand rumours. Knapp identified three basic characteristics that apply to rumour, all of which endure today: 1. They are transmitted by word of mouth 2. They provide “information” about a “person, happening, or condition” 3. They express and gratify “the emotional needs of the community” Based on his study, Knapp divided those rumours into three types. Pipe dreams that reflected public desires and wished-for outcomes (E.g. Japan’s oil reserves were low and thus World War II would soon end). Bogyman or fear rumours reflected feared outcomes (E.g.An enemy surprise attack is imminent). Wedge-driving rumours intended to undermine group loyalty or interpersonal relations (e.g. American Catholics were seeking to avoid the draft; German-Americans, Italian- Americans, Japanese-Americans were not loyal). Knapp also found that negative rumours were more likely to be disseminated than positive ones. Ahumourous example of rumour warfare is demonstrated in a sketch by comediansArmstrong and Miller8 . In which they tell the story of the creation of a song about Hitler, Goebbels et al and their dysfunctional reproductive organs. At the end of the sketch a Churchillian figure proclaims, “Gentleman, I think we have just won ourselves a war.” Greg Kelley, author of Colonel Bogey’s March through Folk and Popular Culture states: “As a means of ridiculing the Nazis, ‘Hitler Has Only Got One Ball became immensely popular among both British and American troops, who in transmitting this song were exercising something of a wartime convention by demeaning the sexual faculties of enemy leaders. But the mockery extended beyond just the Nazis’ sexual capacities. Since the 1920s, the words balls or ballsy had come to denote notions of courage, nerve, or fortitude. In that sense, defective testicles rendered the Nazis defective soldiers…was particularly forceful, and satisfying, to Allied soldiers in that it scattered satiric buckshot across the whole Nazi high command.” It has been suggested that the pre-Glasnost Soviet descriptions of what remained of Hitler’s corpse reported his having only one functional testicle at the suggestion of Guy Burgess and/ or Kim Philby, as part of their making a joke, based on this song, that they could expect the British population and secret services to get9 . British wartime propaganda rumours were known as sibs, from the Latin sibilarre – to whisper – and were fabricated at Country Headquarters (CHQ) by the Underground Propaganda Committee (UPC), a department from within SO1 (the propaganda branch of the SOE). Contrary to popular belief, they were subject to an approvals process through an Inter-Services Security Board and then onwards to the Joint Intelligence Committee. Later all sibs had to be passed to the Foreign office for further approval. When the Political Warfare Executive (PWE) was formed, the UPC The Whispering Snake Manufacturing consent1 via the dissemination of rumour By CSgt Ade Austin-Rudd, 15(UK) Psychological Operations Group “The essence of rumouring is that you know what nobody else knows and that you want everybody else to know that you know that they don’t know”2 PWE 1942
  • 27. 25 was subsumed as a sub-committee. Of note the franc tireur Sefton Delmer was never a member of the UPC and had his own rumour manufactory. Sibs as weapons of war must not be created haphazardly; they must be subject to approval and they must have their own ‘RoE’. They have to be part of the strategic plan and must support the narrative, albeit loosely. They can be used to undermine malign actors’ morale, to cause confusion as part of a deception plan but most of all they must be targeted. A3A10 is essential to achieve maximum effect, identify the targets’ susceptibility and vulnerability, and to allow Measurement of Effect (MoE). The PWE held the view that sibs ….are not created for the edification or titivation of the gossips; the strategy and techniques of effective whispering have to be closely related to military requirements…11 During World War II this need for A3A or consumer research was not realised and central co-ordination was also paid lip service resulting often in message fratricide or the dissemination of childish and ridiculous sibs. One such 1940 rumour was vilified by the Daily Mail. It stated that 200 man eating sharks had been imported fromAustralia by the British Government and released into the English Channel.12 OPSEC is vital, particularly if the source of the rumour and/ or the disseminator is to retain credibility with the target audience. Rumours must be short. Overly verbose rumours will lose their padding as they are passed and lose their coherence, like a game of Chinese Whispers. Short and pithy rumours will gain embellishment as they are passed, as each vector elaborates. In their study, GordonAllport and Joseph Postman concluded that, “as rumor travels it [...] grows shorter, more concise, more easily grasped and told.”13 His conclusion was based on a test of message diffusion between persons, which found that about 70% of details in a message were lost in the first 5-6 mouth-to-mouth transmissions. Salacious details, especially about enemy leaders will enhance the sibs’effectiveness, as in the case of Hitler and his monorchism. Successful PWE sibs were simple and effective and usually layered, in that they are connected to Gustav Siegfried Eins (GS-1)14 or Soldatatensender15 broadcasts, leaflets, fifth column activity and other products such as the forgery work of Ellic Howe16 . Below are listed some of the more successful rumours:17 “You do not see seagulls over the Mediterranean – they have all been killed by oil from sunken German tankers which tried to supply Rommel” “Women in war factories are losing their good looks, their skins go yellow and they lose their capacity to bear children” “Hitler has given instructions to Goebbels that no more references are to be made to him having been a corporal” “SS men are in safe jobs at home and taking your wives and girlfriends whilst you fight at the front” “Officers get the decent brothels with the best looking girls” In 1944, using a combination of sib and the Nachtrichten fur die Truppen18 newspaper, a new British invention was announced that could ensure that an Allied fighter would shoot down every German plane it attacked: the pilot would set a dial to the type of German plane, presses a button and the gadget, called the Automatic Sight Mk 11D, then takes over. It takes control of the aircraft, flies the plane and opens fire once in the optimum position, thus ensuring a 100% kill rate. This rumour had a grain of truth, six months earlier a new sight called the Giro Gunsight had been fitted to RAF and USAAF fighters. It did not fly the aircraft but it allowed the pilot to better assess angle of deflection and lead and increased by up to 50% the chances of a kill.19 Few can resist the temptation to pass on bad news or find out and pass on details of the private lives of their leaders or key influencers. To be seen to be in the know and to be able to enhance your status by sharing what others don’t know is incredibly seductive. It is the exploitation of these base traits of human nature that form the basis for successful whispered propaganda. The PWE’s recently declassified documents20 define Propaganda as: The deliberate direction, or even manipulation, of information to secure a definitive objective. It is an attempt to direct the thinking of the recipient, without his conscious collaboration, into predetermined channels. It is the conditioning of the recipient by devious methods with an ulterior motive. Propaganda emphasises those facts which best serve its purpose. It creates the atmosphere in which the audience is most susceptible to suggestion. By power of suggestion, which in favourable circumstances becomes instruction, it secures positive action. In the past, much research on rumour and propaganda came from psychological approaches. The focus was on how statements of questionable veracity (absolutely false to the ears of some listeners) circulated orally from person to person. The Internet’s appearance as a new media technology has shown ever new possibilities for the fast diffusion of rumour. Nor had previous research taken into consideration the particular form or style of deliberately chosen rumours for political, strategic and military purposes in particular circumstances. Working within political communication studies, Jayson Harsin introduced the concept of the “rumour bomb”21 . Harsin starts with the widespread definition of rumour as a claim whose truthfulness is in doubt and which often has no clear source even if its ideological or partisan origins and intents are clear. He then treats it as a particular rhetorical strategy in current contexts of media and politics in many societies. For Harsin, a rumour bomb extends the definition of rumour into a communication concept with the following features: 1. A crisis of verification – A crisis of verification is perhaps the most salient and politically dangerous aspect of rumor. Berenson22 defines rumor as a kind of persuasive message involving a proposition that lacks ‘secure standards of evidence.’ 2. A context of public uncertainty or anxiety about a political group, figure, or cause, which the rumour bomb overcomes or transfes onto an opponent. 3. A clearly partisan even if an anonymous source (e.g. “an unnamed advisor to the president”), which seeks to profit politically from the rumor bomb’s diffusion.
  • 28. 26 Spring 2015 4. A rapid diffusion via highly developed electronically mediated societies where news travels fast(superseding Knapp’s word of mouth transmission theory). In addition, Harsin locates the rumour bomb within other communication methods as a layered approach. Unlike a “smear campaign,” rumour bombs need not be about discrediting a person. “Spin” also specifically refers to an event and its semiotics. Rumour bombs may seek to produce events themselves. A rumour bomb can be seen as having some characteristics of these general concepts, but rumour bombs happen in very particular cultural and historical conditions. They begin in a rapport between deliberate “disinformers” and media, whether TV news, talk shows, newspapers, radio, or websites. They then circulate across these media, perhaps, but not necessarily, resulting in interpersonal mouth-to-ear rumour propagation. Rumours also play an important role in strategic communication. They can be viewed as stories that seem rational but that are steeped into speculation and falsehoods in connection with a certain narrative. In their book, Daniel Bernardi, Pauline Hope Cheong, Chris Lundry and Scott W. Ruston coin the term narrative IED23 to help explain the function and danger of rumors in a strategic communication context. As Bernardi notes, “Like their explosive cousins, rumours can be created and planted by nearly anybody, require limited resources to utilize, can be deadly for those in its direct path, and can instill fear.” Propaganda by rumour is at its best when it refrains from making outright statements and contents itself with colouring information. It empowers and whitens the characters of some and undermines discredits and blackens others. Rumours are more likely to resonate amongst the target audience and in the minds of people of many cultures more than official news and public affairs statements by military or government officials. In the integrated approach, where communication is key to shaping the battlespace, this must be a case for adopting a rumour warfare campaign that is designed to counter those propagated by malign forces using similar dissemination methods. “Rumour is potentially useful in psychological warfare since its source is not obvious and does not depend on a formal communication system for its dissemination. Typically its dissemination occurs in a friendly face-to- face situation of mutual trust. For this reason, rumour tends to be more credible than conventional means of propaganda. It is particularly suitable for use in primitive communities where formal communications are ill-developed, uncontrolled and uncentralised.”24 Rumour warfare should contain an element of truth in order to enhance credibility (as in the Mk 11D Automatic Sight sib). Outright falsehoods run the risk of being ‘caught out’ and make direct refutation easy, damaging the credibility of the source considerably and potentially irrevocably. For example, this was seen in the case of the claims spread by the Infidels of Britain25 on their Facebook page that there exists an Islamic conspiracy to ban the children’s television program Peppa Pig. No such campaign exists; it was in fact a joke made by an internet prankster Zayn Sheikh26 . Several national newspapers picked up on the story and blindly reprinted it, links to social media groups were included and the story spread like wildfire and was reposted on other right wing social media sites such as those of the National front, English Defence League and Britain First. Even the Muslim Council of Britain was taken in by the spoof27 . In an age where face-to-face communication has been replaced by anonymity and social media the power of rumour, propagated by whatever means, is stronger than ever. “Content is not viewed as an object to be transmitted but as something that is shaped, reshaped and reinforced in a succession of communicative acts….. In this sense a rumor may be regarded as something that is constantly being constructed.”28 Shibutani 1966 CSgt Austin-Rudd has been Information Operations practitioner for 5 years, with operational experience in IO in Helmand. He currently serves as chief instructor at 15 PsyOps and regularly deploys to to MCB Quantico to assist in MCIOC training. Endnotes: 1. Walter Lippmann, Public Opinion, 1922 p 158 2. Meaning Techniques and Methods of Political Warfare 1942 p 7 (ii) 3. Smith, R. Houston. “The Book of Judges,” in the Interpreter’s One-Volume Commentary on the Bible. Abingdon Press, 1984 4. David Nicolle, The Mongol Warlords: Genghis Khan, Kublai Khan, Hulegu, Tamerlane (2004) p. 21 5. Ami des Lois (Paris), 11 floréal, an 4 (28 April 1796). This sentiment was echoed in the 5 brumaire session of the Council of Five Hundred, when Rion paid tribute to Bonaparte: “It is above- all the young hero of Italy, this general who has surpassed himself in heroism, who deserves our attention. Like Caesar, he could say: ‘I came, I saw, I conquered.’ But Caesar attacked the rights of the people, and Bonaparte fights for liberty.” 6. http://www.presidency.ucsb.edu/ws/index.php?pid=16224 You and I have the utmost contempt for Americans who, since
  • 29. 27 Pearl Harbor, have whispered or announced “off the record” that there was no longer any Pacific Fleet – that the fleet was all sunk or destroyed on December 7 –that more than a thousand of our planes were destroyed on the ground. They have suggested slyly that the Government has withheld the truth about casualties – that eleven or twelve thousand men were killed at Pearl Harbor instead of the figures as officially announced. They have even served the enemy propagandists by spreading the incredible story 7. A Psychology of Rumor, Robert Knapp, 1944 8. www.youtube.com/watch?v=MetBQSkDUoA 9. Explaining Hitler: The Search for the Origins of His Evil, Ron Rosenbaum, 1998, P141 10. Actor, Audience, Adversary Analysis. 11. Meaning Techniques and Methods of Political Warfare 1942, p7 (iii) 12. The Fourth Arm, Charles Cruickshank, 1981, p109 13. Psychology of Rumor 1947, p75 14. Black Boomerang, Sefton Delmer, 1962Ch7. Gustav Siegfried Eins (GS1) was a British black propaganda radio station operated by the PWE. It was the brainchild of Sefton Delmer, and purported to be an illegal radio station operating within Nazi Germany 15. Black Boomerang, Sefton Delmer, 1962 Ch11.Soldatensender Calais(G.9) was a British black propaganda broadcaster during the Second World War operated by the Political Warfare Executive. It pretended to be a station of the German military broadcasting network (“Soldiers’ Radio Calais”). The station was in operation between November 14, 1943, and April 30, 1945, when it ceased operations 16. The Black game, Ellic Howe, 1982 17. Black Propaganda in the Second world war, Stanley Newcourt- Nowodworski, 2005, p 113 18. Black Boomerang, Sefton Delmer, 1962, P146. A joint British and American production, a newspaper headed Nachrichten fur die Truppe was produced virtually daily from April 1944 until the very end of the war. It was spread by the RAF but mainly by the USAAF. Production peaked at about two million in November 1944. It was “grey” in character, ie not openly acknowledged as anAllied production, and even some American troops in France thought it was a German effort 19. Black Propaganda in the Second world war, Stanley Newcourt- Nowodworski, 2005, p 129 20. Meaning Techniques and Methods of Political Warfare 1942 21.The Rumour Bomb:Theorising the Convergence of New and Old Trends in Mediated US Politics, Jayson Harsin., Southern Review: Communication, Politics & Culture, Vol. 39, No. 1, 2006, P84-110 22. Rumor and Reflection, Bernard Berenson, 1952 23. Narrative Landmines: Rumors, Islamist Extremism and the Struggle for Strategic Influence, Daniel Bernardi, Pauline Hope Cheong, Chris Lundry and Scott W. Ruston, 2012, P168 24. The use of Rumor in Psychological Warfare, John P. Kishler and Kenneth W.Yarnold, et al, 1958, P661 25. A right wing political movement who claim in their manifesto to represent the indigenous people of Britain. http://www. infidelsofbritain.mysite.com/rhetoric.htm 26. http://www.mirror.co.uk/news/comedian-behind-ban-peppa- pig-4173708 27. http://www.breitbart.com/Breitbart-London/2014/09/06/ Muslims-Peppa-Pig 28. Improvised News, T.Shibutani, 1966, p9