Peepcon schema presentation
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The document discusses the importance of schema markup for structuring data to enhance search engine results and improve user engagement. It emphasizes best practices for implementing schema types on a business website, including generating scripts for contact information, social profiles, and location details. Additionally, it provides resources for testing and refining schema markup to optimize local SEO.
![GENERATE THE SCRIPTS
Official Social Profiles
<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "LocalBusiness",
"name" : "SEO Philippines Company",
"url" : "http://seophilippines.company",
"sameAs" : [
"http://www.facebook.com/seophilippinescompany",
"http://www.twitter.com/seophilippinescompany",
"http://plus.google.com/+
seophilippinescompany"]
}
</script>
Facebook
Twitter
Google+
Instagram
YouTube
LinkedIn
Myspace
Business Name](https://image.slidesharecdn.com/dhyftaoksiaiv2xzsi3x-signature-cbdb692b70889c1d489c4105fca554d13e07f26f78eb24824e58122d199d4c16-poli-150327221511-conversion-gate01/85/Peepcon-schema-presentation-30-320.jpg)
![GENERATE THE SCRIPTS
Contact Numbers
<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "LocalBusiness",
"url" : "http://seophilippines.company",
"contactPoint" : [
{ "@type" : "ContactPoint",
"telephone" : "+63 (2) 854 8888",
"areaServed" : "PH",
"contactOption" : "TollFree",
"contactType" : "customer service"
} ] }
</script>
Optional](https://image.slidesharecdn.com/dhyftaoksiaiv2xzsi3x-signature-cbdb692b70889c1d489c4105fca554d13e07f26f78eb24824e58122d199d4c16-poli-150327221511-conversion-gate01/85/Peepcon-schema-presentation-31-320.jpg)
Peepcon schema presentation
- 1. SCHEMA WTF
- 2. QUICK LOOK • Search Engines Agreed… • It’s a Way to “Structure” data • Organize Information • Understand the Content • Add glitter to search results
- 3. – Some Guy at Google “Google’s main focus is to make sure it’s users are getting more value.”
- 4. EXAMPLES Recipe s ……………… Product Reviews Event Information Concert Details Critic Reviews Product Details Official Logo Official Social Profiles Google Authorship Movie Trailers Video Snippets Location Specific A LOT of Contact Number Types Answer Box? Galleries Q&A Knowledge Graph?
- 7. It’s probably this one… since it’s #1 OR THIS ONE
- 8. BUT DOES IT INCREASE YOUR RANKINGS?????
- 9. – Some Guy at Google (but they deleted this) “Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to use your markup.”
- 11. THEN WHY DO IT? • Google values organized information • It values user engagement • Which brings us to relevancy
- 12. • Pogo Sticking • CTR (Click Through Rate) • Time on Site SOME “POSSIBLE” FACTORS (Debunked by Google… LOL) • Bounce Rate • Page Views • Conversions?
- 13. INDIRECT EFFECTS that help your rankings Plus, less than 25% of the websites out there use it
- 14. #WIN
- 15. THAT'S WHY You need to make use of it for your On-page SEO
- 16. IT’S NOT A HACK It’s a “best practice”
- 17. IT WILL HELP YOU Rule the world doesn’t hurt to be on Amazon…
- 18. LET'S START WITH LOCAL
- 19. OPTIMIZE FOR LOCAL SEO • Geo-Sitemaps • NAP (Name, Address, Phone Number) • Multiple Branches? Put together in one page if you want • One page per branch + NAP + Maps
- 20. OPTIMIZE FOR LOCAL SEO • Usual On-page SEO work (+ Set Up Webmaster Tools) • Here’s my fav right now for UX - UserTesting.com • Want a free version? peek.Usertesting.com • Off-page factorsGoogle MyBusiness + Citations + Links + Mentio
- 21. SCHEMA: THE PROCESS • Identify which schema types will fit your needs • Generate/Create the scripts • Use them on the site • Test them • Tweak!
- 22. PICK A TARGET Let’s say… a Business Website. Like this one.
- 24. Go To https://developers.google.com/structured-data/testing-tool/ Tip: Don’t Like Reading in Tagalog? Force it to show in English by adding ?hl=en at the end
- 25. Don’t mind the built-in Genesis Theme Errors
- 26. WHICH SCHEMA DO YOU NEED? • https://developers.google.com/structured- data/ • Everything else @ schema.org? It’s a sure thing.
- 27. FOR BUSINESSES Staples… (NAP) • Address • Corporate Contacts • Social Profile Links • Official Logo Eventually… • Breadcrumbs • Articles • Sitelinks Searchbox • Etc.
- 28. LATEST UPDATE: JavaScript Object Notation (JSON) - #WIN
- 29. GENERATE THE SCRIPTS Official Logo <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "url": "http://seophilippines.company", "logo": "http://seophilippines.company/wp- content/uploads/2015/03/seo-philippines-company.png" } </script> Change This Later
- 30. GENERATE THE SCRIPTS Official Social Profiles <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "LocalBusiness", "name" : "SEO Philippines Company", "url" : "http://seophilippines.company", "sameAs" : [ "http://www.facebook.com/seophilippinescompany", "http://www.twitter.com/seophilippinescompany", "http://plus.google.com/+ seophilippinescompany"] } </script> Facebook Twitter Google+ Instagram YouTube LinkedIn Myspace Business Name
- 31. GENERATE THE SCRIPTS Contact Numbers <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "LocalBusiness", "url" : "http://seophilippines.company", "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+63 (2) 854 8888", "areaServed" : "PH", "contactOption" : "TollFree", "contactType" : "customer service" } ] } </script> Optional
- 32. GENERATE THE SCRIPTS Address <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "name": "SEO Philippines Company", "url": "http://seophilippines.company", "alternateName": "Heritage Hotel SEO", "address": { "@type": "PostalAddress", "streetAddress": "Roxas Boulevard", "addressLocality": "Pasay City", "addressRegion": "Metro Manila", "addressCountry": "Philippines", "postalCode": "1300" } } </script> SORRY! Don’t try this at home
- 33. USE IT • Put it on your site. • NAP can be site-wide. • Page specific schema? Stay on that page!
- 35. TWEAK IT• Combine the code so it’s more efficient • Tweak type so that it’s more specific! • YOU don’t want to be another “LocalBusiness” • https://www.LeapFroggr.com/localbusiness- types
- 36. AFTER TWEAKING
- 37. RESOURCES • https://www.google.com/webmasters/markup-helper/u/0/ • https://developers.google.com/structured-data/ • https://developers.google.com/structured-data/testing-tool/ • http://schema.org/docs/full.html (Full Hierarchy) • http://www.productontology.org • https://www.leapfroggr.com/localbusiness-types • http://builtvisible.com/micro-data-schema-org-guide-generating-rich- snippets/ (Just because it’s from SEO Gadget) “additionalType”
- 39. YOU'RE IN LUCK I have a gift for you • Still in Alpha • Never released before • Actively Being Developed I have no better name for it at the moment…
- 40. HOW TO GET IT? • https://www.LeapFroggr.com/PeepconPlugin • Sign up - Follow instructions… • That’s it! • Oh, you can share the link if you like it. Who doesn’t like freebies?
- 41. LIKED THIS? • Slides will be on Slideshare.net/denseymour • Follow me on Google+, Twitter and Instagram @denseymour • Use other social networks? @denseymour • https://www.leapfroggr.com/schedule