Pepsico covideo-bannen-pdf file
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PepsiCo is a global food and beverage company founded in the late 1800s. It has grown significantly over the decades through mergers and acquisitions. PepsiCo operates various divisions including Frito-Lay North America, Quaker Foods North America, PepsiCo Americas Beverages, and PepsiCo International. The company offers a wide range of food and beverage products including snacks, juices, and drinks. PepsiCo's strategy focuses on marketing, advertising, and innovation to drive profitable growth around the world.
Pepsico covideo-bannen-pdf file
- 1. MAI
- 2. Trần Thị Mai Huỳnh Thị Thúy Kiều Nguyễn Thị Hồng Vân Hà Hồng Hân Trịnh Hồng Tiên MAI
- 3. CONTENT: MAI
- 5. COMPANY PROFILE 1880s 1898 1902 1965 1988 2001 1. History: • Making recipe for the soft drink • Coining the name "Pepsi-Cola" • Merger with Frito-Lay, Inc. • The acquisition of Tropicana • Merger with Quaker Oats • Creating the Pepsi-Cola Company MAI
- 6. COMPANY PROFILE a. Mission: 2. Mission and Vision: MAI • Providing consumers with convenient, affordable products. • Investing for long- term position, sustainable growth.
- 7. COMPANY PROFILE b. Vision: 2. Mission and Vision: • Providing a wide range of foods and beverages. • Finding ways to minimize impact on environment. • Investing in the local Communities . MAI
- 9. PRODUCT LINE Drinks Juices Cold Drinks Other Beverages 1. Product Line: KIỀU
- 10. PRODUCT LINE Food NutsBreakfast Cereal Snack Foods 1. Product Line: KIỀU
- 11. PRODUCT LINE 1. Product Line: PepsiCo PepsiCo Americas Food (PAF) Frito-Lay North America (FLNA) Quaker Foods North America (QFNA) Latin Americas Foods (LAF) PepsiCo Americas Beverage (PAB) Pepsi Americas Bottling (PAB) Pepsi Bottling Group (PBG) PepsiCo International (PI) United Kingdom and Europe (UKEU) Middle East, Africa, and Asia (MEAA) KIỀU
- 12. COMPANY PROFILE FRITO-LAY NORTH AMERICA 1961 The Frito Company The Lay Company Frito – Lay, Inc. Today KIỀU • Frito-Lay North America (FLNA) • Making some of the most popular snacks in the U.S
- 13. COMPANY PROFILE QUAKER FOODS NORTH AMERICA • Symbols of quality, great taste and nutrition PepsiCo The Quaker Oats Company 2001 • Some of its best-known and beloved brands KIỀU
- 14. COMPANY PROFILE LATIN AMERICA FOODS • Including all PepsiCo food and snack businesses in Latin America global leader in the cookies market exporting more than 16 countries producing pastries, oats, cereals… the most loved snack brand in MX. the name brand for : o potato chips o several local brands KIỀU
- 15. COMPANY PROFILE KIỀU PEPSICO AMERICAS BEVERAGES Pepsi - Cola Tropicana Naked Juice N.A Coffee Partnership • First created as a refreshing and energizing tonic • One of the world’s most iconic • Recognizing consumer brands
- 16. COMPANY PROFILE KIỀU PEPSICO AMERICAS BEVERAGES Pepsi - Cola Tropicana Naked Juice N.A Coffee Partnership • Enjoying the fresh taste of pure, not-from-concentrate • The juice + Tropicana pure premium => the company's flagship product.
- 17. COMPANY PROFILE KIỀU PEPSICO AMERICAS BEVERAGES Pepsi - Cola Tropicana Naked Juice N.A Coffee Partnership • In 2007, PepsiCo acquired Naked Juice • a premium juice company in the U.S
- 18. COMPANY PROFILE KIỀU PEPSICO AMERICAS BEVERAGES Pepsi - Cola Tropicana Naked Juice N.A Coffee Partnership • Enjoying the fresh taste of pure, not-from-concentrate • The juice + Tropicana pure premium => the company's flagship product.
- 19. COMPANY PROFILE KIỀU PEPSICO EUROPE • All beverage, food and snack businesses in Europe & south Africa In 2011, acquisition of Wimm-Bill- Dann, Russia's leading branded food-and-beverage company => making #1 food , beverage business in Russia.
- 20. COMPANY PROFILE KIỀU PEPSICO EUROPE • All beverage, food and snack businesses in Europe & south Africa In 2010, the PepsiCo brand Marbo opened a potato chip
- 21. COMPANY PROFILE PEPSICO ASIA, MIDDLE EAST & AFRICA KIỀU
- 22. PRODUCT LINE 2. Product Detail: Good For You Better For You Fun For You VÂN
- 23. PRODUCT LINE 2. Product Detail: Good For You • Nutritious products: fruits, vegetables whole grains low-fat dairy nuts, seeds & key nutrients limits on sodium, sugar and saturated fat fueling your body, your performance & your lifestyle VÂN
- 24. Juices Beverages Breakfast Cereal Snacks Hummus Yogurt VÂN
- 25. Juices Breakfast Cereal VÂN 100 % juice smoothies made from real fruit Making with heart-healthy whole grain oats
- 26. PRODUCT LINE 2. Product Detail: Better For You • Offering snacks baked with: lower fat content snacks with whole grains • Beverages with: fewer or zero calories less added sugar All you need to do is enjoy VÂN
- 27. VÂN
- 28. VÂN Potato crisp with zero trans fat zero – calorie enhanced water beverage with antioxidant and other vitamins
- 29. PRODUCT LINE 2. Product Detail: Fun For You • Traditional sodas and snacks • “The best thing you can give your cravings is exactly what they want” (PepsiCo) The food and beverages your taste buds will appreciate VÂN
- 30. VÂN
- 33. COMPANY STRATEGY 1. Marketing: =>PepsiCo believe expertise Vietnam beverage business. • Vietnam’s an important part of PepsiCo’s strategy. • PepsiCo expands products through investment across portfolio. • Vietnam’s an attractive growth market. HÂN
- 35. COMPANY STRATEGY 1. Marketing: Target market: Distribution: HÂN
- 36. VIDEO CLIP:
- 37. COMPANY STRATEGY 2. Advertising: Our advertising reflects this in possible ways HÂN
- 38. COMPANY STRATEGY 2. Advertising: • There are 3 types advertisement: HÂN
- 39. VIDEO CLIP:
- 40. COMPANY STRATEGY 2. Advertising: • PepsiCo confidence new great taste PepsiCo advertising campaigns and marketing programs HÂN
- 41. COMPANY STRATEGY 2. Advertising: • PepsiCo activates league, team localized in-store promotions. • PepsiCo has grown in advertisement and campaigns PepsiCo’s strategy plants to kick out competitors. SLOGAN: HÂN
- 42. CONCLUSION TIÊN
- 44. CONCLUSION TIÊN 2. Keys to success: New policies
- 47. CONCLUSION TIÊN 4. Achievement : 22Top GLOBAL BRANDS/ $ 1 billion each In 200 COUNTRIES
- 49. THANK YOU FOR LISTENING