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Performance-based Hiring
Recruiting Strategies for The Hardcore, Fully
Employed, Hottest Candidates on the Planet
Based	
  on	
  Lou	
  Adler’s	
  
Hire	
  With	
  Your	
  Head	
  and	
  
The	
  Essen2al	
  Guide	
  for	
  Hiring	
  &	
  
Ge8ng	
  Hired	
  
	
  
	
  
Rev	
  614-­‐A	
  
budurl.com/EGFHp3	
  
Today’s Objectives
One

Results of Study on How
Job Satisfaction Drives
Job-Seeking Behavior

Two

Developing a High-tech &
High-touch Passive
Candidate Recruiting
Strategy 

Three

Emphasize the Networking
Capability of LinkedIn
Recruiter
Four

Use Performance-based
Hiring to Build Your Staffing
Business
Performance Based Hiring
Performance-based Hiring Process
A Business Process for Hiring Top Talent
Performance Profiles
Careers, not Lateral Transfers
Talent-centric Sourcing
Target the Best People
Evidence-based Interview
Two Core Questions
Integrated Recruiting
Careers vs. Compensation
Thinking	
  Backwards	
  Talent	
  Strategy	
  
Is	
  there	
  a	
  surplus	
  of	
  the	
  best	
  people	
  or	
  scarcity?	
  
HAVE GET BECOMEDO
Thinking	
  Backwards	
  Talent	
  Strategy	
  
Is	
  there	
  a	
  surplus	
  of	
  the	
  best	
  people	
  or	
  scarcity?	
  
HAVE GET BECOMEDO
Surplus – Weed Out the Weak – Active – Best Who Apply
Thinking	
  Backwards	
  Talent	
  Strategy	
  
Is	
  there	
  a	
  surplus	
  of	
  the	
  best	
  people	
  or	
  scarcity?	
  
HAVE GET BECOMEDO
Surplus – Weed Out the Weak – Active – Best Who Apply
Scarcity – Attract the Best – Passive – Raise the Talent Bar
Hiring Manager Shift: 1st Define Job Not the Person!



Top Candidate Shift: DOING & BECOMING vs. GETTING
Thinking	
  Backwards	
  Talent	
  Strategy	
  
Is	
  there	
  a	
  surplus	
  of	
  the	
  best	
  people	
  or	
  scarcity?	
  
HAVE GET BECOMEDO
Surplus – Weed Out the Weak – Active – Best Who Apply
Scarcity – Attract the Best – Passive – Raise the Talent Bar
DO BECOME
Hiring Manager Shift: 1st Define Job Not the Person!



Top Candidate Shift: DOING & BECOMING vs. GETTING
Thinking Backwards
Are	
  You	
  in	
  a	
  Talent	
  Scarcity	
  of	
  Talent	
  Surplus	
  SituaCon?	
  
HAVE GET BECOMEDO
Surplus – Weed Out the Weak – Active – Best Who Apply
Scarcity – Attract the Best – Passive – Raise the Talent Bar
Sourcing – Recruiting – Assessing – Closing
On-boarding – Performance Management
You Can’t Use a
Talent Surplus
Model in a Talent
Scarcity Situation!
Employee Satisfaction
Zone	
  1	
   Zone	
  2	
   Zone	
  3	
   Zone	
  4	
  
Very ActiveTiptoersExplorersSuper Passive
Time	
  
Growth	
  and	
  Impact	
  
Career Zones & Job-seeking
Zone	
  1	
   Zone	
  2	
   Zone	
  3	
   Zone	
  4	
  
Very ActiveTiptoersExplorersSuper Passive
Time	
  
Growth	
  and	
  Impact	
  
Career Zones & Job-seeking
Zone	
  1	
   Zone	
  2	
   Zone	
  3	
   Zone	
  4	
  
Very ActiveTiptoersExplorersSuper Passive
Time	
  
Growth	
  and	
  Impact	
  
Extraordinary	
  
Career	
  Move	
  
Significant	
  
Career	
  Move	
  
Much	
  BeFer	
  
Job	
  
Somewhat	
  
BeFer	
  Job	
  
Career Zones & Job-seeking
Zone	
  1	
   Zone	
  2	
   Zone	
  3	
   Zone	
  4	
  
Very ActiveTiptoersExplorersSuper Passive
Time	
  
Growth	
  and	
  Impact	
  
Extraordinary	
  
Career	
  Move	
  
Significant	
  
Career	
  Move	
  
Much	
  BeFer	
  
Job	
  
Somewhat	
  
BeFer	
  Job	
  
Career Zones & Job-seeking
20% - Ads30% - ERP50% - Networking
Zone	
  1	
   Zone	
  2	
   Zone	
  3	
   Zone	
  4	
  
Very ActiveTiptoersExplorersSuper Passive
Time	
  
Growth	
  and	
  Impact	
  
Extraordinary	
  
Career	
  Move	
  
Significant	
  
Career	
  Move	
  
Much	
  BeFer	
  
Job	
  
Somewhat	
  
BeFer	
  Job	
  
Career Zones & Job-seeking
Shift to Steeper Part of the Career Zone Curve
20% - Ads30% - ERP50% - Networking
Satisfaction by Career Zone
45%	
  
9%	
   4%	
   1%	
  
44%	
  
53%	
  
29%	
  
19%	
  
4%	
  
3%	
  
16%	
  
21%	
  
25%	
  
25%	
  
8%	
  
22%	
  
46%	
  
55%	
  
72%	
  
Very	
  saRsfied	
   Somewhat	
  
saRsfied	
  
Neither	
  saRsfied	
  
nor	
  dissaRsfied	
  
Somewhat	
  
dissaRsfied	
  
Very	
  dissaRsfied	
  
Zone	
  1	
  -­‐	
  Passive	
   Zone	
  2	
  -­‐	
  Explorers	
   Zone	
  3	
  -­‐	
  Tiptoers	
   Zone	
  4	
  -­‐	
  AcRve	
  
38% 41% 9% 9% 3%
Shift from HAVING to DOING
Shift from HAVING to DOING
This is not a job
description. It’s a
person
description.
Shift from HAVING to DOING
This is not a job
description. It’s a
person
description.
Shift from HAVING to DOING
What’s the Real Job?
•  Collaborate with sales rep to
develop customer solutions at
C-level in F500 companies
•  Lead intense detailed product
spec presentations to
sophisticated buying groups
•  Provide technical liaison to
engineering design groups
•  Work with contracts on
developing cost/price/margin
analysis for $5mm+ programs
•  Handle 3-6 major programs
concurrently
•  Assess impact of spec
changes on design, project &
cost projections
This is not a job
description. It’s a
person
description.
3D Dynamic 360° Networking
Mentors
Mentees
Co-workers
Advisors
Consultants
Vendors
Customers
LinkedIn
Groups
Nodes
Project
Managers
Project
Team
Members
Who knows my candidate?
Strangers
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
The Value of Your Connectedness
Strangers
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
The Value of Your Connectedness
Think In-Out Referrals & Careers
vs. Out-In Strangers & Jobs
Strangers
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
The Value of Your Connectedness
Think In-Out Referrals & Careers
vs. Out-In Strangers & Jobs
Surplus
Strategy! 
Scarcity
Strategy!
Strangers
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
The Value of Your Connectedness
Think In-Out Referrals & Careers
vs. Out-In Strangers & Jobs
•  Who is the best person you’ve
worked with in the past few
years?
•  Why is the person top notch?
•  Would the person return my
call if I mentioned your name?
Why this is important:
•  They call you back
•  They’re qualified
•  Ask the “Yes” question
•  Recruit 1st – Network 2nd
•  Use 80/20 Referral Rule
Surplus
Strategy! 
Scarcity
Strategy!
The Value of Your Connectedness
Why this is important:
•  They call you back
•  They’re qualified
•  Ask the “Yes” question
•  Recruit 1st – Network 2nd
•  Use 80/20 Referral Rule
The Value of Your Connectedness
Why this is important:
•  They call you back
•  They’re qualified
•  Ask the “Yes” question
•  Recruit 1st – Network 2nd
•  Use 80/20 Referral Rule
The Golden Rule of
Passive Candidate
Recruiting
Cold calling 3rd degree	
  is	
  
a	
  Rme-­‐waster.	
  	
  
Networking	
  is	
  beFer,	
  
but	
  ..	
  
Ge[ng	
  warm,	
  pre-­‐
qualified	
  referrals	
  is	
  a	
  
game-­‐changer!
Getting the Right People on the Bus
In	
  fact,	
  leaders	
  of	
  
companies	
  that	
  go	
  from	
  
good	
  to	
  great	
  start	
  not	
  
with	
  “where”	
  but	
  with	
  
“who.”	
  They	
  start	
  by	
  
ge8ng	
  the	
  right	
  people	
  on	
  
the	
  bus,	
  the	
  wrong	
  people	
  
off	
  the	
  bus,	
  and	
  the	
  right	
  
people	
  in	
  the	
  right	
  seats.	
  
	
  
Jim	
  Collins	
  
Good	
  to	
  Great	
  
Getting the Right People on the Bus
Driver è Passenger è
Backseat è Driver
Takes 10 minutes to figure
out where you’re going
Overcome concerns,
objections, and Day 1 issues
Get the candidate to sell you!
Get the wrong people off the
best and get the right people
on the bus è get referrals
Applicant Control
Determine the Destination: 10-min Drive
“Let me ask you
candidly, would you
be open to explore
a new career
opportunity if it was
clearly superior to
what you’re doing
today?”
Recruiting Rule #1
Sell the
next step,
not the
job!
No – Maybe – Yes
Here’s what we know:
-  The best get their jobs via networking
-  The best want career moves
-  The best move slower
-  Everyone asks about what they get until
they know what they can do and become
-  The best are in a talent scarcity situation
-  Too many recruiters screen on skills and
getting
-  Too many managers don’t know the job
So given this, here’s what you need to do:
Basic Rule of Recruiting:
- to increase quality of hire and
recruiter productivity
Maximize Best Practices,
Minimize the Time Wasters!
Summary -
✔ Think Scarcity, Backwards, System
✔ Define job, convert it into a career
✔  Implement a 50/30/20 sourcing
program – in reverse
✔  A warm, pre-qualified referral is 5X
è quality and effectiveness
✔  Don’t take “NO” for an answer
✔  Drive the bus: from the first stop to
the final destination!
Next Steps -
✔  Become Performance-
based Hiring Certified
✔  Talent leaders are
invited to audit Mod 1
of online workshop
July 2nd
✔  Find out about our
advocacy program Budurl.com/EGFHp3



info@louadlergroup.com

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Performance Based Hiring

  • 1. Performance-based Hiring Recruiting Strategies for The Hardcore, Fully Employed, Hottest Candidates on the Planet Based  on  Lou  Adler’s   Hire  With  Your  Head  and   The  Essen2al  Guide  for  Hiring  &   Ge8ng  Hired       Rev  614-­‐A   budurl.com/EGFHp3  
  • 2. Today’s Objectives One Results of Study on How Job Satisfaction Drives Job-Seeking Behavior Two Developing a High-tech & High-touch Passive Candidate Recruiting Strategy Three Emphasize the Networking Capability of LinkedIn Recruiter Four Use Performance-based Hiring to Build Your Staffing Business
  • 4. Performance-based Hiring Process A Business Process for Hiring Top Talent Performance Profiles Careers, not Lateral Transfers Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Careers vs. Compensation
  • 5. Thinking  Backwards  Talent  Strategy   Is  there  a  surplus  of  the  best  people  or  scarcity?   HAVE GET BECOMEDO
  • 6. Thinking  Backwards  Talent  Strategy   Is  there  a  surplus  of  the  best  people  or  scarcity?   HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply
  • 7. Thinking  Backwards  Talent  Strategy   Is  there  a  surplus  of  the  best  people  or  scarcity?   HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply Scarcity – Attract the Best – Passive – Raise the Talent Bar Hiring Manager Shift: 1st Define Job Not the Person! Top Candidate Shift: DOING & BECOMING vs. GETTING
  • 8. Thinking  Backwards  Talent  Strategy   Is  there  a  surplus  of  the  best  people  or  scarcity?   HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply Scarcity – Attract the Best – Passive – Raise the Talent Bar DO BECOME Hiring Manager Shift: 1st Define Job Not the Person! Top Candidate Shift: DOING & BECOMING vs. GETTING
  • 9. Thinking Backwards Are  You  in  a  Talent  Scarcity  of  Talent  Surplus  SituaCon?   HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply Scarcity – Attract the Best – Passive – Raise the Talent Bar Sourcing – Recruiting – Assessing – Closing On-boarding – Performance Management You Can’t Use a Talent Surplus Model in a Talent Scarcity Situation!
  • 11. Zone  1   Zone  2   Zone  3   Zone  4   Very ActiveTiptoersExplorersSuper Passive Time   Growth  and  Impact   Career Zones & Job-seeking
  • 12. Zone  1   Zone  2   Zone  3   Zone  4   Very ActiveTiptoersExplorersSuper Passive Time   Growth  and  Impact   Career Zones & Job-seeking
  • 13. Zone  1   Zone  2   Zone  3   Zone  4   Very ActiveTiptoersExplorersSuper Passive Time   Growth  and  Impact   Extraordinary   Career  Move   Significant   Career  Move   Much  BeFer   Job   Somewhat   BeFer  Job   Career Zones & Job-seeking
  • 14. Zone  1   Zone  2   Zone  3   Zone  4   Very ActiveTiptoersExplorersSuper Passive Time   Growth  and  Impact   Extraordinary   Career  Move   Significant   Career  Move   Much  BeFer   Job   Somewhat   BeFer  Job   Career Zones & Job-seeking 20% - Ads30% - ERP50% - Networking
  • 15. Zone  1   Zone  2   Zone  3   Zone  4   Very ActiveTiptoersExplorersSuper Passive Time   Growth  and  Impact   Extraordinary   Career  Move   Significant   Career  Move   Much  BeFer   Job   Somewhat   BeFer  Job   Career Zones & Job-seeking Shift to Steeper Part of the Career Zone Curve 20% - Ads30% - ERP50% - Networking
  • 16. Satisfaction by Career Zone 45%   9%   4%   1%   44%   53%   29%   19%   4%   3%   16%   21%   25%   25%   8%   22%   46%   55%   72%   Very  saRsfied   Somewhat   saRsfied   Neither  saRsfied   nor  dissaRsfied   Somewhat   dissaRsfied   Very  dissaRsfied   Zone  1  -­‐  Passive   Zone  2  -­‐  Explorers   Zone  3  -­‐  Tiptoers   Zone  4  -­‐  AcRve   38% 41% 9% 9% 3%
  • 17. Shift from HAVING to DOING
  • 18. Shift from HAVING to DOING This is not a job description. It’s a person description.
  • 19. Shift from HAVING to DOING This is not a job description. It’s a person description.
  • 20. Shift from HAVING to DOING What’s the Real Job? •  Collaborate with sales rep to develop customer solutions at C-level in F500 companies •  Lead intense detailed product spec presentations to sophisticated buying groups •  Provide technical liaison to engineering design groups •  Work with contracts on developing cost/price/margin analysis for $5mm+ programs •  Handle 3-6 major programs concurrently •  Assess impact of spec changes on design, project & cost projections This is not a job description. It’s a person description.
  • 21. 3D Dynamic 360° Networking Mentors Mentees Co-workers Advisors Consultants Vendors Customers LinkedIn Groups Nodes Project Managers Project Team Members Who knows my candidate?
  • 22. Strangers 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You The Value of Your Connectedness
  • 23. Strangers 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You The Value of Your Connectedness Think In-Out Referrals & Careers vs. Out-In Strangers & Jobs
  • 24. Strangers 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You The Value of Your Connectedness Think In-Out Referrals & Careers vs. Out-In Strangers & Jobs Surplus Strategy! Scarcity Strategy!
  • 25. Strangers 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You The Value of Your Connectedness Think In-Out Referrals & Careers vs. Out-In Strangers & Jobs •  Who is the best person you’ve worked with in the past few years? •  Why is the person top notch? •  Would the person return my call if I mentioned your name? Why this is important: •  They call you back •  They’re qualified •  Ask the “Yes” question •  Recruit 1st – Network 2nd •  Use 80/20 Referral Rule Surplus Strategy! Scarcity Strategy!
  • 26. The Value of Your Connectedness Why this is important: •  They call you back •  They’re qualified •  Ask the “Yes” question •  Recruit 1st – Network 2nd •  Use 80/20 Referral Rule
  • 27. The Value of Your Connectedness Why this is important: •  They call you back •  They’re qualified •  Ask the “Yes” question •  Recruit 1st – Network 2nd •  Use 80/20 Referral Rule The Golden Rule of Passive Candidate Recruiting Cold calling 3rd degree  is   a  Rme-­‐waster.     Networking  is  beFer,   but  ..   Ge[ng  warm,  pre-­‐ qualified  referrals  is  a   game-­‐changer!
  • 28. Getting the Right People on the Bus In  fact,  leaders  of   companies  that  go  from   good  to  great  start  not   with  “where”  but  with   “who.”  They  start  by   ge8ng  the  right  people  on   the  bus,  the  wrong  people   off  the  bus,  and  the  right   people  in  the  right  seats.     Jim  Collins   Good  to  Great  
  • 29. Getting the Right People on the Bus Driver è Passenger è Backseat è Driver Takes 10 minutes to figure out where you’re going Overcome concerns, objections, and Day 1 issues Get the candidate to sell you! Get the wrong people off the best and get the right people on the bus è get referrals Applicant Control
  • 30. Determine the Destination: 10-min Drive “Let me ask you candidly, would you be open to explore a new career opportunity if it was clearly superior to what you’re doing today?”
  • 31. Recruiting Rule #1 Sell the next step, not the job! No – Maybe – Yes
  • 32. Here’s what we know: -  The best get their jobs via networking -  The best want career moves -  The best move slower -  Everyone asks about what they get until they know what they can do and become -  The best are in a talent scarcity situation -  Too many recruiters screen on skills and getting -  Too many managers don’t know the job So given this, here’s what you need to do:
  • 33. Basic Rule of Recruiting: - to increase quality of hire and recruiter productivity Maximize Best Practices, Minimize the Time Wasters!
  • 34. Summary - ✔ Think Scarcity, Backwards, System ✔ Define job, convert it into a career ✔  Implement a 50/30/20 sourcing program – in reverse ✔  A warm, pre-qualified referral is 5X è quality and effectiveness ✔  Don’t take “NO” for an answer ✔  Drive the bus: from the first stop to the final destination!
  • 35. Next Steps - ✔  Become Performance- based Hiring Certified ✔  Talent leaders are invited to audit Mod 1 of online workshop July 2nd ✔  Find out about our advocacy program Budurl.com/EGFHp3 info@louadlergroup.com