The document discusses how organizations during the Dot Com era either succeeded or failed based on their ability to turn data into actionable business intelligence and performance management. It emphasizes that data alone is worthless, but data transformed into knowledge through performance management reports and metrics can guide strategic decision making. The document provides tips for organizations to harness historical performance data and metrics to create predictive exception-based reports, balance short and long-term goals, align individual and company objectives, and leverage technology to empower employees with relevant data and knowledge.