Perodua Value Slide 2023 - Final Compilation V2.pdf
- 2. “ When your values are clear to you, making decisions becomes easier. ” Roy E. Disney 2
- 4. 1 Realize the importance of values to a company 4 5 Clarify the identity of the brand and educate our clients 4 3 Alligning employees with Perodua’s work culture 2 Set Strategic goals 6 Empowering the employees Enhancing team collaboration 4
- 5. Having a set of specific and unique core values can be a highly competitive advantage 5
- 6. OBJECTIVE THE Identify the principles of Perodua Values as outlined by the company Recognize the importance of cultivating the Perodua Values Standardize the staff behavior Practice at work, home and any where they go Implement immediately after they join Perodua and indefinitely even after they quit 6
- 7. “The best of humans is The most beneficial for humans” Prophet Muhammad 7
- 8. CONCEPT 2 8
- 9. VALUES: Beliefs Values The beliefs people have, especially about what is right and wrong The principles that help you to decide what is right and wrong 9
- 10. Drive business and help to reach the goals set for the company. 3 Shape company culture and impact to our business strategy. 2 To ensure that all employees are working towards the same goals. 1 WHAT IS CORE VALUE? 10
- 11. Now let's discuss from Perodua’s point of view; 11
- 12. BACKGROUND 3 12
- 13. Exercise Your Brain & Test You Understanding 13
- 14. To be a leading regional automotive brand with global standards in terms of value PERODUA VISION PERODUA VALUES 14
- 15. In 2016, Perodua introduced the Perodua Values as follows PERODUA VALUES Quality Customer- Centric Respect Innovative and Creative Professionalism 15
- 16. P2 Value’s Transition Our road towards transition 2016 2017 2019 2020 2021 The introduction of 5 Perodua Values Training for all staff regarding the 5 Perodua Values Arise of needs to change the company values Conduct a survey among selected staff & discussion among companies New Perodua Values Training across group 2022 16
- 17. P2 Value’s Transition why this transition is necessary? The Business needs The economy challenges The industry revolution Expansion of business The retain the customer trust 17
- 18. P2 Value’s Transition How we do the transition? ANALYSIS Analysis the values SURVEY Survey among staff STUDY Outcome and market studies The world have change due to pandemic. The landscape of the business totally different compare few years go. What we have done yesterday may not work tomorrow. What we believe should to change The staff is an assets to a company. As the driver, the staff will drive the values. The voice and concern have heard and considered. A study have completed to ensure all the analysis and survey outcome been compiled. The study will ensure the futures values relevant and impactful. 18
- 19. THE UPDATED PERODUA VALUES ARE AS FOLLOWS: Quality Caring Practical Innovative & Creative QCIP 19
- 20. THE DIAGRAM Quality Conscious Customer-Centric Respect Innovative & Creative Professionalism SMART AND DEPENDABLE PERODUA DNA EVOLVED QUALITY CARING INNOVATIVE & CREATIVE PRACTICAL NEW PROFESSIONALISM + RESPECT = CUSTOMER CENTRIC CUSTOMER CENTRIC = CARING 20
- 22. 1 3 2 4 Quality Innovative and Creative Caring Practical PERODUA VALUES 22
- 23. ACTIVITY 1: P2 VALUES CONSTRUCTION TEAM: Building Tallest Tower 23
- 24. You are working as a team. Your task is to erect a mast, using the building units (lego brick) provided to achieve the optimum profit. The mast can be of any design and shape, but must be free standing, without any artificial support or the use of any adhesive substance. The mast should stand long enough for its height to be measured. Instruction: (for details instruction refer to checklist) Your team’s profit will be calculated according to: The operation will consist of two phases: ▮ The planning phase (max of 30 minutes) ▮ The construction phase (max of 10 minutes) ▮ The height of the mast ▮ The time taken to erect it ▮ The number of building bricks used.
- 25. PERODUA VALUE 25
- 27. QUALITY 1 The standard of something when it is compared to other things like it 2 A high standard, synonym excellence 3 A thing that is part of a person’s character 4 A feature of somebody/something, especially one that makes them different from somebody/something else 27
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- 29. Quality is the result of a job well done. A job well done can only be achieved by someone who cares about their work. Who cares about their work must learn all he/ she can about how to do it right and to the best of his/ her ability. When we care about our work, quality becomes second nature. 1 2 3 QUALITY HAVE A PASSION FOR QUALITY DELIVER HIGH & CONSISTENT QUALITY 29
- 30. 4 5 7 6 Must also strive to continuously improve work as quality standards increase over time Must also observe competitors to see how they are progressing and propose ideas on how to counter it. Be motivated in profession– continuous improvement leads to success, and success is its own motivation. Teach others as sharing knowledge is the best way to learn from experience QUALITY Cont.. ADHERE TO QUALITY STANDARDS 30
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- 32. SITUATION RELATED TO QUALITY PSSB – Sales We currently offers good quality POV vehicles that come with an extended warranty. Customer can safely trade their car through POV with peace of mind and we'll let customer drive their existing car until their new car arrived Perodua Service Management PSSB – Service Service technician compulsory to do quality control checklist (QC) before handing over the vehicle to the customer. Must check the following items according to the related service job to ensure no tasks are missing. It means that Customers are able to receive SAME standard of service process 32
- 33. SITUATION RELATED TO QUALITY PMSB / PGMSB PMSB / PGMSB We are committed to build vehicles of the highest quality using precision production processes and a skilled workforce. Quality is built into every vehicle during the manufacturing process. We improve our car production through the use of Just in Time (JIT). It requires the production line to be stocked with all the right parts. As parts are used, new stock is delivered at the right time and in the right quantity, avoiding interruptions or slow- downs in the production process. 33
- 34. Advanced Certification Program for Leaders, Executive & Front Liners Intensive Apprenticeship / Trainee Program for Junior Executive & Service Advisor SKM & DKM training for service technician and foreman in. Advanced Leadership Program for junior up to senior management’s position Perodua Dealership Program for 2nd Gen Principle Learning & Development Opportunities to enhance staff’s ‘WORK QUALITY’ 34
- 35. SLIDESMANIA.COM QUALITY TOWARDS BUILDING PEOPLE & PRODUCT
- 36. SLIDESMANIA.COM Foundation DOJO 3S DOJO (Sales, Service & Spare Parts) Workshop DOJO Parts & Warranty DOJO OC Room DOJO
- 40. CARING 1 Kind, helpful, and showing that you care about other people; 2 A caring profession = a job that involves taking care of or helping other people 40
- 41. CARING We complete our tasks with the greatest of care – even diving into the tiniest details to ensure we do our work right The key elements in “caring” are professionalism and respect. The term “caring” means understanding our function or purpose in Perodua. When we are professional (achieved by understanding and following company rules/ procedures/ guidelines) in our conduct and respects all;the result is customer satisfaction. 41
- 42. CARING When we are professional (achieved by understanding and following company rules/ procedures/ guidelines) in our conduct and respects all;the result is customer satisfaction. Understand customers needs Delight customers with the Perodua experience Improve the customer experience 42
- 43. The key elements in “caring” are professionalism and respect. The term “caring” means understanding our function or purpose in Perodua. CARING UPHOLD COMPANY IMAGE PRACTICE INTEGRITY PERSONAL PROFESSIONALISM 43
- 44. CARING The key elements in “caring” are professionalism and respect. Value Diversity and Fairness Demonstrate Courtesy and Humility Practice Coopera tion and Support Exercise Emotional Management Respect for the Environment 44
- 45. SITUATION RELATED TO CARING PSSB – Sales PSSB – Service Perodua renowned for our commitment in building a car that optimizing benefits to our customers…To show how much we care our customer To show how much we care our customer, after car servicing we will carry out post service follow-up via call/sms to confirm customer’s satisfaction based on recent service experience. By doing so, we will increase customer retention 45
- 46. SITUATION RELATED TO CARING PMSB / PGMSB PMSB / PGMSB Installation of solar panel and green water harvesting as well as Tree planting at manufacturing area to promote carbon neutral & proving that we CARE the environment Manufacturing aims to eliminate employee accidents & Prevent work- related injuries, illnesses, and death by providing a safe work environment. The introduction of ISO 45001 / OSHA marks a significant step forward in the overall effort to improve occupational health and safety 46
- 47. Perodua Childcare Center Memberi mesej kepada masyarakat bahawa tempat kerja dapat memberi ketenangan minda kepada setiap insan yang bekerja di situ sebagai tanda kita menyayangi (caring) mereka. Sebagai contoh, pekerja yang mempunyai anak kecil tidak perlu bimbang kerana Perodua Child Development Centre (PCDC) sudah tersedia untuk anak mereka dan berdekatan pula dengan pejabat. How we show our care to our staff
- 49. SLIDESMANIA.COM MASJID PERODUA 49 12th May 2017 – His Royal Highness Sultan Sharafuddin Idris Shah Al-Haj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Al-Haj, the Sultan of Selangor, had officiated Masjid Perodua, the first mosque to be built by a corporate entity in the Hulu Selangor district in the state of Selangor. The mosque offers an array of facilities for the usage of Perodua staff and the surrounding community. The facilities include lecture rooms, a mortuary, a special area for Qurban activities, exhibition and display areas – among others. The mosque can accommodate a total of 3,000 worshipers. The Mosque was built on a 4 acre area, of which the Masjid’s building area measures 3,567 square metres. The whole mosque project had cost RM10 million.
- 50. SLIDESMANIA.COM PERODUA CHILD DEVELOPMENT CENTRE (PCDC) 50 Next to Masjid sits PCDC, with a land area of 2,7 acres and a build area of 2,099 metre/square costing RM9 million. The PCDC is our commitment to provide the best facilities to our staff as part of our internal Corporate Responsibility initiative. Program offered as below: • Pusat Jagaan (from 2 months to 3 years) • Taska (from 3 – 4 years) • Pra Tahfiz ( 4 to 6 years) • Tadika ( 5 – 6 years) • KAFA ( 4 – 6 years) • Transit (7 – 12 years)
- 54. SLIDESMANIA.COM PERODUA SEED/ TREE PLANTING PROGRAM 2023 In 2022, Perodua Academy has deployed a Carbon Neutral Awareness video to all Perodua staff. As a continuation from that program, Perodua will arrange one Carbon Neutral offset program which is Perodua Tree Planting Day 2023 ( tentative Q2’23).
- 56. THINK OF CARS, THINK OF US 56
- 58. PERODUA VALUE 58
- 59. INNOVATIVE & CREATIVE 1 Introducing or using new ideas, ways of doing something, etc. 1 Involving the use of skill and the imagination to produce something new or a work of art 2 having the skill and ability to produce something new, especially a work of art. INNOVATIVE CREATIVE 59
- 60. The key characteristics of innovation is to observe what people need; to create something new, but that ‘something’ must be practical Innovation is born from understanding what people need Creativity is intelligence having fun The similarities between successful innovative & creative inventions/ activities are that both are practical, new & were created to market things better INNOVATIVE & CREATIVE Innovation is born out of necessity. Creativity is intelligence having fun ADOPT A ‘KAIZEN’ MINDSET RAISE THE BAR 60
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- 63. Section : Warehouse Title : Chemical & 5S Tools Storage 63 A -Problem Background : 1.No proper storage for chemical items & 5S tools for operation usage (thinner,spray,&etc). 2.Previously each section can purchase and keep by themselves. 3.No centralize area causing waste in material and cost. B –Target : 1.To centralize chemical and 5S tools for proper monitoring 2.To control from buying unnecassaries items which is impact to the cost and waste in material. Before: After:
- 64. Title : Bumper Trolley 64 A Problem Background 1.Bumper stack on the trolley causing high possibility for quality issue scratch 2.No proper arrangement for picking activity using pallet trolley. 3.Not enough trolley to support picking activity B Target : 1.To eliminate bumper stacking on the trolley 2.To reduce qulaity issue for bumper caused by unproper parts arrangement. Before: After:
- 65. ACTIVITY 3: INNOVATIVE & CREATIVE Balloon Sofa 65
- 66. PERODUA VALUE 66
- 67. PRACTICAL 1 Connected with real things 2 Sensible and realistic 3 Good at making or repairing things 4 Likely to work 6 Almost complete or total 5 Useful or suitable 67
- 68. Our work/offerings must also be beneficial to those we serve. For it to be beneficial, it must be practical PRACTICAL Another word for practical is logical Logic is the ability to think in a practical manner and to not make decisions based on emotions Practicality is the understanding of your surroundings and reality, and offering real solutions to maximize available resources. This results in waste elimination, which leads to efficiency and practicality in our products and services When done right, practical thinking also leads to new innovative and creative ways to over come any obstacle 68
- 69. SITUATION RELATED TO PRACTICAL PSSB – Sales PSSB – Service Practical use of technology to ensure its in-line with current needs is very important. We’ve created Ufirst Apps as part of our loyalty program. It’s a one stop system for customer to run all sales processes (booking, appointment, renew insurance, redeem coins & locate sales outlet) Customer can find a package that fits their need and change the parts they want with no compromise on genuine parts. Service also introduced practical approach to reach out to our remote customers with Perodua M-Team 69
- 70. SITUATION RELATED TO PRACTICAL PMSB / PGMSB PMSB / PGMSB To avoid CO2 emission to environment and reduce fuel usage we’ve managed to practically use electric transportation that will help to reduce energy & save cost Change of solvent based to water- based paint that work efficiently in achieving carbon neutral due to Non- hazardous material, low toxicity, low VOC content, non-flammable & environmentally friendly 70
- 71. Practical Approach Mono Operation ? Collective operations by both Sales & Service with all Value Chain products, and at same time the outlet can focusing on Customer Satisfaction (CS). ? Practically keep & retain our relationship with existing customer until next replacement (value chain enhancement) New Car Service POV (Trade-in) Customer 71
- 73. SLIDESMANIA.COM SIJIL KEMAHIRAN MALAYSIA & DIPLOMA KEMAHIRAN MALAYSIA & SKILL CONTEST
- 74. SLIDESMANIA.COM ROADSHOW ALZA 2022 AEON Bkt. Mertajam, Penang Mid Valley Megamall AEON Permas Jaya, JB Activities during roadshow After Sales Engagement Insurance (Quote) POV (Retail) – Prospect POV (Car Evaluation) UFirst Redemption UFirst Snap & Win Scan to Win /Registration 360 Video TikTok Engmt (Posting) 360 Video TikTok Engmt (Cumulative View) VR Experience Public Survey
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- 78. Summary These values are meant to guide us to become the best Peroduan we can be By understanding these values, we can work together to make Perodua No.1 (#1) in all aspects, be it in manufacturing, sales, after-sales or various support divisions/ departments and from here #WeGoBeyond. The company is made up of its people and its people will shape the company and here at Perodua, it is always PeopleFirst 78