Personal Branding starts with Self-Development.
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The document emphasizes the importance of effective communication and personal branding, highlighting that success requires empathy, creativity, and the ability to connect with others. It discusses principles of influence, networking strategies, and the need to understand both personal and professional goals while maintaining a unique brand identity. Ultimately, it underscores that branding is shaped by perceptions and emotional connections, urging individuals to be authentic and adaptive in their interactions.
Personal Branding starts with Self-Development.
- 3. Communication Master the art of affecting people with your words
- 4. Don’t be lazy in language
- 5. COMPETENCE CHARACTER EMPATHY
- 6. “Be kind, for everyone you meet is fighting a hard battle.”
- 11. Balls: - Material - Emotional -Professional - Social - Physical -Spiritual
- 12. •CHANGE HAPPENS FAST BUT IT TAKES A LONG TIME TO BE READY FOR IT
- 13. NO PAIN – NO GAIN
- 16. HABITS
- 19. HEAT
- 23. THE ENVIRONMENT WILL NEVER BE PERFECT
- 25. Change your labels Sir Roger Bannister 1954 1 mile/4 minutes
- 26. Creativity & Branding Psychology Make friends with your mind
- 28. FIND CREATIVE WAYS TO ATTRACT PEOPLE • Moment of truth • People see you for 1 moment & this is what they remember • What IMPACT do you create? • Find ways to connect with them • People believe more in non-verbal communication (e.x. court)
- 29. FEAR & STRESS SLOW YOU DOWN!!! Enemies of Creativity
- 30. BRANDING IS THE GENTLE ART OF SEDUCTION
- 31. ROBERT CIALDINI “Influence: The Psychology of Persuasion”
- 32. 6 Principles • Reciprocity • Commitment (Keeping your word) • Social Proof “If lots of other people are doing sthing…then it must be OK” • Liking (You follow sm. You LIKE) • Authority (We feel obliged) (Doctors in advertising) • Scarcity
- 33. What do people Feel about you & your brand? • Be different • Add VALUE
- 34. 4 TYPES OF CEO • 1P: Just print sth. • 4 Ps: Price, Product, Place, Promotion • STP: Strategy, Techniques, & Promotion
- 35. MEE : Marketing Every time, Everyone, Everywhere
- 36. BRAND is.. What people think & feel about : - You - Your service - Your product - Your company
- 37. A BRAND IS NOTHING MORE THAN THE SET OF IMPRESSIONS THAT LIVE IN PEOPLE’S HEADS
- 38. Social Psychology Drives human behavior -Peter Economides Economics is simply the score! When people feel GREAT They do GREAT things
- 39. CEO “If Coca-Cola were to lose all of its production- related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory & forget everything related to Coca-Cola, the company would go out of business”
- 40. Howard Schultz- CEO of Starbucks “We are NOT in the coffee business serving people. We are in the people business serving coffee!!”
- 41. Consistently create & increase your brand’s reputation
- 42. PEOPLE are not searching for Brands They search for solutions in their daily life
- 43. Your marketing strategy& your business plan • Your profile • Branding • Advertising • Promotions • Be professional
- 44. Ask yourself: “Why would I do business with me”? • What’s your product/service? • What are you trying to achieve? • Can you explain your product enthusiastically? • Do you believe what you are saying?
- 46. Different Types of Networking to Raise Your Profile • Professional associations • Chambers of Commerce & Industry • Business Clubs • Facebook Groups • LinkedIn Groups
- 47. FB: Let’s Network Albania http://www.letsnetwork.org.uk/
- 48. Find out their goals & see how you can help Eye contact
- 49. WHAT DO THEY WANT AND NEED?
- 50. What can you contribute to your network? • Offering a venue • Volunteering to speak on a subject as a specialist • Offering deals & Discounts
- 51. WORKING TOGETHER IS POWERFUL
- 54. Links: 1. The Best Jobs For Every Personality Type - Business Insider 2. http://www.myersbriggs.org/
- 55. • Have fun with the Popular Sanguines • Get serious with Perfect Melancholies • Get charged with Powerful Cholerics • Relax with Peaceful Phlegmatics
- 57. Logical Networking If you wait for others to contact you…you may wait for ever
- 58. Basic emotional needs 1. Satisfaction (Achievement)
- 59. 2.Pleasure
- 62. 5. Control (over circumstances & consequences)
- 63. 6. Clarity (A feeling of knowing & understanding)
- 64. 7. Autonomy (Independence by external Factors)
- 65. 8. Security
- 67. Analysis • Who are your contacts? • How do they contribute to your daily activities & revenue?
- 68. Organize your list Dig out all the business cards
- 70. Decide on your approach
- 72. Choose Relevant Groups • Selective • Patient • Realistic • Your time is valuable • You have personal & professional commitments
- 74. Before you join… • Talk to existing members • Can you realistically commit? • Who invited you? - Do you trust them? - Do they attend regularly? • How efficient are the organizers?
- 75. Don’t be a SLOB “A person who is lazy and has low standards of cleanliness”.
- 76. • Don’t get sooo caught up that you lose your joy • Take down notes • Control your Nerves • Be professional • Respect the dress code But: Comfortable • Be time-conscious • Don’t rush You don’t need to meet everybody
- 77. Be yourself
- 78. Stand & Deliver Focus on your message, not yourself
- 79. Confident Networking • Prepare thoroughly • Be true to your own style • Know your business & focus on it • Your professional background/credentials • Your main products • Talk about the whole team
- 80. 1. YOU • Be Unique – Be YOU & Know Yourself
- 81. 2. Logo/Slogan • Create & recreate your basic statement/elevator pitch
- 82. 3. Your Market • Who will buy your product/service & why?
- 83. 4. Your competitors • Who are they? • What makes you different?
- 84. 5. Your Ethics • Why should people choose YOU?
- 85. 6. Live your Brand • Behave according to your values
- 86. 7. Broadcast stories Use them…don’t kill them
- 87. 8. Visualize the future • Does your vision & dream help people?
- 88. 9. Evolve with times
- 89. 10. LOVE “YOU”& YOUR BRAND • Do you know how to Love? (Life, people, products) • Can you stay in Love? • Can the market sense this Love?