Personal branding the only thing you need to know
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The document provides tips for building a strong personal brand through deliberate actions such as establishing expertise by following industry leaders, producing unique content, stating opinions as facts to generate controversy, and using social media to add followers and share content regularly. The key message is that personal brands are carefully crafted rather than left to chance, and require ongoing efforts to build influence within a field.
Personal branding the only thing you need to know
- 1. The Only Thing You Need to Know About Personal Branding By: Eli Schwartz SurveyMonkey
- 2. Brands are about differentiation This guy knows it
- 3. Do you know who this is?
- 4. Lady Gaga!
- 5. The most important thing you need to learn about brands Nothing happens by accident
- 6. LuckCarefully crafted Brands are deliberate creations Billion dollar enterpri$e Failed
- 7. Who has the greatest personal brand in the world?
- 10. What do YOU want to be famous for? All of this is choreographed!
- 11. Build your expertise by following a leader Follow the leader(s): • Read what they write • Attend the conferences they go to • Google their names to see where they have published • Follow their backlinks to see who links to them
- 12. Imitating isn’t cheating – it’s smart Your biggest win will be when you can share the spotlight/stage with the experts you copied
- 13. Establish your expertise with content • Blog posts • Opinion pieces • LinkedIn posts • YouTube videos • Partake in interviews • Interview of other people • Present at conferences • Make your own conferences • Write a book • Curate industry news • Slideshare Politicians write books, you can too
- 14. State opinions as facts
- 15. • Pick fights on blog comments • Jump on Twitter chats • Facebook comments • LinkedIn comments • Radical blog positions Create Controversy
- 16. • Cite often • Create expert wrap-up posts • Send thank you emails • Thank profusely in public (Facebook/LinkedIn/Twitter) • Pay it forward with introductions Feed the egos
- 17. • Keep pretending to be that expert • Create your own bio that makes it look like you are an expert • Pay for citations • Use services like HARO Fake it till you make it
- 18. • Surveys • Investigative research • Interviews • Lab testing • Experiments Produce unique data
- 19. • Add everyone you know on LinkedIn (Facebook too) • Gather as many Twitter followers as you can • Never say no to an offer to guest post or present • Show appreciation to your followers by being appreciative Add lots of followers Notice how Apple intentionally creates crowds of fans
- 20. Use tools
- 21. Best practices • Linkedin • Fill your profile to 100% • Write posts • Add your slides and published content • Twitter • Share regularly • Use images • Hashtags • Facebook • Don’t be a moron
- 22. Challenge In the next 30 days, can you deliberately increase your own influence? • Write a blog post sharing something unique • Add at least 20 people on LinkedIn • Have a Facebook post with at least 10 comments • Get retweeted by a major brand
- 23. Any questions? elis@surveymonkey.com - Twitter: @5le