Personalization with AMP
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True personalization involves tailoring offerings to meet each customer's precise needs. The Automated Marketing Platform (AMP) allows for personalization through flexible data storage, prospect segmentation, automatic filtration, and visual and content customization based on customer attributes. AMP's tools can change collateral's look and content based on parameters like a customer's age, location, or purchase history to improve marketing efficiency and customer experience.
Personalization with AMP
- 2. Executive Summary Personalization plays a key role as marketing strives to build better relationships with customers and prospects. This translates into a better return on the company’s marketing investments. The concept of True personalization personalization, though, has evolved. A few years ago, personalization was involves tailoring an limited to addressing a recipient by name; personalization now involves the use of customer analytics and offering the customer a truly offering so it meets the individualized experience. True personalization is not possible without use precise needs of each of technology. This whitepaper highlights how you can create a high degree of personalization in your marketing efforts using MindMatrix’s specific customer. Automated Marketing Platform (AMP.) True Personalization True personalization involves tailoring an offering so it meets the precise needs of each specific customer. Personalization is the directing of all marketing efforts towards finding this laser-sharp target to meet a prospect’s exacting requirements. A study by Gartner G2, imedia communications and the Wharton School of the University of Pennsylvania, summarizes the following benefits of true personalization: More efficient use of customer/prospect time Increased customer retention Overall increases in revenue Increase in average time spent at website by prospects/clients More efficient use of employee time Increased number of website visitors Shortened sales cycle Improved website registration rate Reduced costs Increased margin of average sale However, the report also stated while the majority of marketers know and agree that there is a link between marketing and revenue generation, many are still not utilizing the power of personalization to its fullest. The report states most marketers have yet to use optimal personalized marketing techniques. How AMP Can Help? Personalization can be done at two levels—visually and by content. AMP is a sophisticated program that focuses on both. AMP helps you ‘truly personalize’ your marketing communications. The following AMP features enable you to customize the “look and feel,” as well as, the text of your collateral for an individual situation.
- 3. FLEXIBLE DATA STORAGE: AMP allows storage of customer preferences and contact details using flexible parameters, saving as much or as little AMP has powerful tools information as desired for each contact. that allow you to change PROSPECT SEGMENTATION: AMP allows sorting the look of collateral based prospects and customers manually, according to the attributes you define. For example, sort two on target-related major segments of Joe’s Clothing Store’s parameters. prospects—one in the age group of 30-35, consisting of working professionals, and the other in the age group of 15-18, comprised of students. Within AMP, Joe can save and segment these details into two separate groups. When holding a sale on business suits, you can target contacts from the first segment. Shoppers in the second segment may be contacted when there is a discount on jeans and tees. This also helps ensure your communications remain relevant to clients and do not become “spam.” AUTOMATIC FILTRATION: AMP facilitates the creation of automatic groups based on pre-set filters. AMP allows automated filtration of prospects/customers based on their activity or attributes. By identifying prospect activity, propositions can be directed to the most likely users. For example, suppose retail outlet e-mails discount coupons to customers who have made purchases exceeding $200 within the past month. Using AMP’s ‘Smart list’ feature, this process can be automated. AMP can automatically update this list every month so only those contacts who made purchases, above the specified amount, receive the coupons. VISUAL PERSONALIZATION: AMP has powerful tools that allow you to change the look of collateral based on target-related parameters. For example, suppose Acme Pharmacy is offering a discount on eyeglasses and plans to send an e-mail flyer to everyone on its contact list. Acme can define a parameter to request that all recipients over age 45 receive the e-mail in a larger font size. An interior design firm has data about the preferred color palette of its clients. When sending communications, every can be e-mail can be personalized to the color preferences of the recipient. CONTENT PERSONALIZATION: AMP can personalize the content of specific marketing materials based on target attributes. AMP supports varying levels of content personalization to suit your needs, including an advanced level that facilitates language translation. Consider a Real Estate firm with branches in UK and France. If it wants to market its services in these two countries, there is no need to design two entirely different sets of collateral. AMP’s template design allows translated text to be effectively “dropped in” to your pre-designed marketing materials.
- 4. Similarly, if a particular proposal is being presented to two different units within a corporation, perhaps engineering and marketing, AMP allows you to personalize the content. While the two proposals look the same visually, the text is customized to be directly relevant to the differing concerns of each group. Personalization can be the core element determining the success or failure of a marketing campaign. AMP can help you truly personalize the communication you have with your prospects/customers, thus enabling you to provide them with a superior experience.
- 5. For the past 14 years, MindMatrix has been aligning sales and marketing functions for over 20,000 sales and marketing professionals across 200 companies, from diverse verticals through its innovative sales and marketing software and solutions. Unique to the industry, MindMatrix offers Next Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integrat ion of the 2 functions helping our clients derive the maximum benefit from their investment in marketing and sales automation. Contact me today to know more about how MindMatrix solutions can help you align your marketing and sales processes for improved results.