Persuasive strategies ppt
- 1. Persuasive Strategies super fun, exciting strategies to help you with persuasive writing Dr. Holbrook
- 2. Claim O States the main point O Takes a stance O Doesn’t move/waver O Key words: “I believe…..,” “I think….”
- 3. Big Names O Mentions experts and important people to support the argument O Key words: Oprah Winfrey (or any famous person) drinks diet Coke, so should you. Or… Oprah believes we should vote for…..
- 4. Logos O Uses logic, numbers, or facts to support the argument O Often appeals to men O Key words/phrases: “Studies show…” 45% of the students… 3 out of 4 dentists agree…
- 5. Pathos O Appeals to the audience’s emotions O Usually appeals to women O (Pathos - the quality or power in an actual life experience or in literature, music, speech) O Examples: -Give money to our charity in order to save the dying puppies. -Do it for the children!
- 6. Ethos O Tries to build trust and credibility O (Ethos - the underlying sentiment that informs the beliefs, customs, or practices of a group or society) O Key words/phrases: we, us, our We will overcome! Join us in the fight!
- 7. Kairos O Builds a sense of urgency O (Kairos – the right or opportune moment, “the supreme moment”) O Key words: now, urgent, hurry
- 8. Repetition O Repeating key words or phrases O Example: O “Yes we can! Yes we can! Yes we can!” – From Obama’s presidential campaign.