PGDM - Sem2 Project
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1. The document outlines the agenda for Project WeLike2 which includes sessions on winning strategies from Mahabharata, the magic of voice and accent, growing a business from Rs. 900 to Rs. 90 lacs, effective presentation skills, and winning approaches to retail selling. 2. It also includes segments on guest speakers from Aramex, Perna Global Logistics, and Billbachao in the "We Lounge" section and a list of trending news topics in the "News Wire" section. 3. The document provides an undertaking that the project work was conducted by the student as part of their coursework and was not sourced from any outside agency.
PGDM - Sem2 Project
- 1. PROJECT WELIKE2 Yr PGDM-DLP/ HB 2nd Semester By- Manpreet Singh Koura HPGD/OC18/1961
- 2. 2 Agenda / Topics 2 Agenda / Topics ⮚ We Tube • Winning Strategies from Mahabharta - Prof Nitesh Verma • Magic of Voice & Accent - Prof Chinmay Kamat • 900 to 90 Lacs - Prof Gaurang Chandarana • Effective Presentation skills - Prof Chinmay Kamat • Winning approaches to Retail Selling - Prof Deepti Jandial ⮚ We Lounge • Mr. Percy Avari • Mr. Anup Saggu • Mr. Ameya Kolambekar ⮚ News Wire 1. Whatsapp’s fingerprint feature now available: How to secure your Chats 2. How to optimize your LinkedIn profile in 5 easy steps 3. Tiktok’s new feature lets you share videos with Whatsapp contacts 4. 7 Types of YouTube Ads to advertising on YouTube 5. What id Distribution Center: Role, Advantages & Disadvantages 6. Importance of feedback in an organization 7. What is Advertising? Advertising methods and its Advantages 8. Ways to Advance your Career and be happier at work 9. Google can help you find your lost phone 10. How to review and download to review and download all data related to your Google account
- 3. 3 Agenda / Topics 3 Following Annexure has to be put on first page of the Presentation. Annexure 1 UNDERTAKING BY STUDENT I Mr Manpreet Singh Koura, having admission no. HPGD/OC18/1961, declare that project work done for Project We Like is my own work conducted as part of my syllabus. I further declare that project work has been prepared personally by me after viewing the content under ‘We Tube, We Lounge and Newswire’ and it is not sourced from any outside agency or any other student. I understand that, any such malpractice will result into I being debarred for the subject viva and will be considered fail for that subject. I also understand that I will have to face very serious consequences and my admission to the program will be cancelled without any refund of fees. I am also aware that, I may face legal action, if I follow such malpractice. I hereby abide to take the viva faculty’s decision as final for evaluation of Project We Like. ____________________
- 4. WE LOUNGE
- 5. 5 Agenda / Topics 5 We Lounge…1 Mr. Percy Avari RM – South Asia, Aramex We Lounge…1.1 • Holds a post graduate in accountancy and qualified as a chartered accountant in 1991. • After finishing Chartered accountancy got an opportunity with UPS’s partner LB services as a regional finance manager from 1991 to 1997, where LB became a public company and he moved from Regional Finance Manager to Corporate Finance Sid. • Spend a short spam of time with LB airlines when it was first launched in 1997. • Joined Aramex in its nascent stages in around 1997 and played a key role in taking Aramex from 4 offices to 60+ offices with a network of 950 locations through franchisees. • He has been associated with the company for almost 26 years and seen all sides of business. • He is also on the boards of Express Industry Council of India (EICI) and the Internet and Mobile Association of India (IAMAI). • He has also been honored with the CEO of the year award by the express logistics and supply chain conclave in 2008.
- 6. 6 Agenda / Topics 6 We Lounge…1 Mr. Percy Avari RM – South Asia, Aramex We Lounge…1.2 • Initial name was Arab American Express, after 2 years it was abbreviated to Aramex. • It is an international express, mail delivery and logistics services company based in Dubai, UAE. • The company was founded in 1982. • It is the first Arab-based company to be listed on the NASDAQ stock exchange. • Registered in 1996 and started operations in 1997 with only 4 offices and hardly known as whole seller to the middle east. • Started as a franchisee for very emerging group in India. • Considering the focus on Indian market, came as 100% subsidiary in 1999 as Aramex India, A subsidiary of Aramex International. • Over the last 15 years had build a network from 4 offices to 60 offices, and from being a wholeseller into a global logistics solution provider covering all ranges of industry from manufacturers, retailer, bankers and e-commerce.
- 7. 7 Agenda / Topics 7 We Lounge…1 Mr. Percy Avari RM – South Asia, Aramex We Lounge…1.3 Some challenged faced by the company are: • Infrastructure, a biggest challenge in India. Like sending a package from Point A to Point B whether nationally or Internationally in most economical way to the client. • Tax in terms of transportation, As an organization the industry is still in Nathan stage, and governments has been coming up with interpretations of their own laws whether its Income- tax, service tax ratrorespectively . • Uncertainty in tax areas, which leads to extra challenge in managing the operations to ensure the shipments are not held for paperwork. Model/ Idea of Aramex for Indian Market: • Started with a clear understanding saying Aramex goes where business requirements requires it to go but in a model in which we need not to be in every where. We are there in the core markets and is every surrounding markets is partnered with local franchisees or local delivery agents.
- 8. 8 Agenda / Topics 8 We Lounge…1 Mr. Anup Saggu President – Perna Global Logistics We Lounge…2.1 • He told that the logistics company if fully based on ocean business where they can generate highest revenue generating product, as the business started through the shipping line. • The main aim of these company is to simplify the business. • The Perna global logistics is very small company as its employee strength is of 65 only. • They have the highest quality system because they are always ready to experiment new things to ensure their growth in a better way. • They give a very personalized services to their customers • They provide an online facilities to customers like tracking their goods i.e. from its starting position to its destination & how much time will it take to reach. • These companies have all the data available with them, for eg. if a person exports goods from them, then he/she can get all the information at any given point of time. • The logistics company till now have not taken any help of social medis but in future they may get involved in social media marketing, this will turn good in creating awareness. • Logistics company has a very important role in deciding the end price of thr product which the company has to pay.
- 9. 9 Agenda / Topics 9 We Lounge…1 Mr. Anup Saggu President – Perna Global Logistics We Lounge…2.2 • The challenge they had faced during their tenure is infrastructure issues like one runaway at Mumbai Sahara Airport which sometimes leads to delay of goods that affect the customers and price. • Another challenge they had faced is to start an logistics company in India where the regulatory formalities are too intense because of these formalities, it will extend from 3 months to 6 months or to a year. • Challenges faced from government is that government interprets laws every now and then which ultimately results in change of service tax, income tax according to which logistics companies have to rework on their prices. • Despite being so huge in terms of revenue to the center and state there is no ministry assigned to logistics sector like telecom ministry, pharma, education, etc • Every state has its own paperwork which changes every now cause of which have to update the team so that they collect the proper papers so that the sender should not suffer the issue of late delivery or shipment hold for wrong or no paperwork.
- 10. 10 Agenda / Topics 10 We Lounge…1 Mr. Ameya Kolambekar Head Marketing & Growth – BillBachao.com We Lounge…3.1 • Acc to Mr. Ameya, Marketing is about the skill to sell anything. For eg. A tyre or a mobile app • He told that marketing is nothing but its all about numbers. He believes that the numbers are the integral part of the marketing, in the end of the day its purely about business • The aim of Mr. Ameya is to achieve & learn new things • BillBachao.com is a telecom recommendation engineering app where the head of growth work install the app 5 million in 10 months • Approximately 70% users are postpaid users which leads in an overall monthly bill like so by installing the app most people can save 20-25% on their overall monthly plan • Based on usage they give best plan recommendation and from there the user acquisition from 2500 crores turns 65000 crores • They acquire users firstly by mass marketing i.e. through Tv, Radio, Newspaper and secondly through social media, advertisements or from datebases. • They also acquire users by spreading their money like if a person sign in or install the app or if he/she purchases a plan
- 11. 11 Agenda / Topics 11 We Lounge…1 Mr. Ameya Kolambekar Head Marketing & Growth – BillBachao.com We Lounge…3.2 • The main challenge faced by them is how to get across the users who served the net because there are already hundreds of adds popping up at the same time • So Ameya further says that a good strategy is very important due to the busy space • He further describes the SWOTs of his industry ⮚ Strength – level of precision & targeting ⮚ Weakness – huge competitions because of new technology ⮚ Opportunity – lots of opportunities to do the best and change as per needs of people ⮚ Threats – there are no threats, if at all there is on the offline side like the Rickshaw’s and the Taxis due to Ola and Uber coming in. • The advantage of this industry is that this is very productive, versatile, progressive and ever- growing • So, Mr. Kolambekar believes that there are no disadvantages in this industry
- 12. WE TUBE
- 13. 13 Agenda / Topics 13 We Lounge…1 Winning Strategies from Mahabharta -Prof Nitesh Verma News Wire…1.1 Learnings • Maharabharata is written in the Sanskrit language. And the other novel which is written in the Sanskrit is Ramayana. It was written in the year around 3000 B.C. It has around 1.8 billion words and which is in the total. It is one of the longest version. • It is one of the epic battle in the Indian History, which is fought between the two parties that is Kauravas and the Pandavas. This war lasted for almost 18 days. • Kauravas King Duryodhan, wants the war to be held in any way or in any condition. But the Kauravas King Yudhistar opposed or avoid the war. Yudhister, Bhima and Arjun were against the war or in any condition. • And at last, Pandavas won the war.
- 14. 14 Agenda / Topics 14 We Lounge…1 Winning Strategies from Mahabharta -Prof Nitesh Verma News Wire…1.2 Different Strategies which is adopted by Pandavas for winning the war. 1. Turn your weaknesses into your strength. 2. Make Powerful Allies. 3. Leadership. 4. Delegation, Share your Authorities and Responsibilities. 5. Teamwork succeeds whereas individual efforts fail. 6. The right team is made by selecting the right individuals. Get the right man for the right job that is staffing in short in management terms. 7. The interest of the individual should not exceed the team’s interest. The best man for a job with the best capabilities but one with the greatest commitment. In short, everyone has the commitment to do for the team. 8. Know your enemies weaknesses and then exploit them. 9. Inspire and motivate your team whenever there is need. 10. Know different realities and know different ideologies. Therefore, these are the winning strategies from Mahabharata.
- 15. 15 Agenda / Topics 15 We Lounge…1 Magic of Voice and Accent -Prof Chinmay Kamat News Wire…2.1 Learnings • Voice and Accent is the key feature of today’s industry like outsourcing, banking, customer service, etc. • One must be familiar with the basics of voice and accent so that to provide excellence service to their customers. • Intonation, Loudness, Clarity, Rate of speech are the elements which need to be taken into consideration while interacting with someone. • In India, People change their Voice and accent depending upon whom they are speaking with, We speak grammatically correct English but lot of us unknowingly possess mother tongue influence or first language influence which makes it difficult for the other person to understand us.
- 16. 16 Agenda / Topics 16 We Lounge…1 Magic of Voice and Accent -Prof Chinmay Kamat News Wire…2.2 • In India, there is a myth that if they speak fast they speak fluent, which ultimately creates confusion, moderate rate of speech is taken into consideration. • More you practice, more it will help you to make a control on your rate of speech Techniques to Improve Rate of speech- • Breathing - Slow down breath and relax • Pausing - Take pause after speaking few sentences • Practicing - More Practice, which will ultimately help you control your rate of speech
- 17. 17 Agenda / Topics 17 We Lounge…1 Magic of Voice and Accent -Prof Chinmay Kamat News Wire…2.3 Techniques to Improve Intonation (like News Presenters, Actors, etc) - • Videos & Audios • Observation • Practice Techniques to Improve Loudness & Clarity- • Understanding the aspects of loudness & clarity • Effort on Speech • Practice
- 18. 18 Agenda / Topics 18 We Lounge…1 900 to 90 Lacs -Prof Rachna Narayan News Wire…3.1 Learnings • Money is the most important aspect in today’s life, all of us want to make more and more money in minimum time and hard work. • Money is no substitute to hard work, no substitute for smart work and no substitute for patience. • Implementing your Business Idea in real world is very difficult task, because we can’t imagine the reaction of the people unless or until they see or use that product. Direct implementation can also raise the risk levels. • One should be ready with the work flow i.e. what marketing strategy they are going to use, what market segment they are going to cater, Goals, etc • Clear Focus, less profit margin should be the main focus for first 6month to one year to cater wide segments.
- 19. 19 Agenda / Topics 19 We Lounge…1 900 to 90 Lacs -Prof Rachna Narayan News Wire…3.2 Things needed for a startup- • The Business Idea • Critical appreciation of business idea (Work on your Idea) • Implementation of Idea • Challenges & Hurdles (Will the idea work or not) • Short term and Long term Goals • Finance Investment • Market study for the Product(Price, Advertisement, Similar products) • Segment which you going to cater • Marketing strategy • Focus
- 20. 20 Agenda / Topics 20 We Lounge…1 Effective Presentation Skills -Prof. Chinmay Kamat News Wire…4.1 Learnings • Presentation skills have been a part of the global culture and in today's world it’s a norm to create effective presentations and deliver effective presentations skill • Presentation can be in form of Dashboards as well as normal presentations. • Vocal techniques like voice, voice modulation is an important aspect to eliminate monotony in the speech. • Presentation should be small and simple so that the audience can understand • Create a logical flow and order in which the presentation has to be presented • Planning for contingency- No power supply, LCD malfunction, no speakers Hence create a backup plan so that you should not suffer if any contingency occurs, this can also help you to give effective presentation.
- 21. 21 Agenda / Topics 21 We Lounge…1 Effective Presentation Skills -Prof. Chinmay Kamat News Wire…4.2 Important key aspects to consider while Presentation • Planning the Presentation - decide the content and the order in which the information is to be presented • Conquering your presentation nerves - We all are anxious and nervous while presenting, stage has been since our childhood days • Body Language – It’s the key of effective presentation • Audience Engagement techniques – Visual Aspects (way we maintain eye contact with the audience), interactions with Audience in form of questions • Why is the audience listening to you? What are you going to talk about? How – Skills of how you apply you share to the audience What’s Next – What they will do at the end of the presentation
- 22. 22 Agenda / Topics 22 We Lounge…1 Winning approaches to Retail Selling -Prof. Deepti Jandial News Wire…5.1 Learnings • Retailing is the concept which is the final activity or the steps needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer. • Retailing offers opportunities to reach target market, build product demand through retail promotions and provide consumer feedback of the product to the product marketer. Which ultimately helps the consumer to get hands on the product. • Retailing helps consumers to purchase small quantity from a wide assortment of products at best prices that are considered reasonably affordable. • Indian Retailer: Hyper Market (Big Bazar, Star Bazar) Departmental Store (Lifestyle, Pantaloons, Pyramids)
- 23. 23 Agenda / Topics 23 We Lounge…1 Winning approaches to Retail Selling -Prof. Deepti Jandial News Wire…5.2 Indian Retail Evolution
- 24. 24 Agenda / Topics 24 We Lounge…1 Winning approaches to Retail Selling -Prof. Deepti Jandial News Wire…5.3 Retail Selling Process • Approaching the Customer - Can be handled in 2 ways Hot or Cold A Cold is calling the customer and probably finding what his/her needs would be whereas a hot call would be going down to the doorstep of the customer • Deciding customer needs - Customer will buy what he/she wants not what you are selling, so customer need must be considered almost priority • Product Presentation - Presenting the product to the customers • Closing the sale - Sale is closed when the customer is satisfied and when the happy moment of customer arise when he/she realize that he/she has got the best deal • Follow up process – By calling the Customer and getting the feedback in regards to the product he/she had bought.
- 25. NEWS WIRE
- 26. 26 Agenda / Topics 26 We Lounge…1 WHATSAPP’S FINGERPRINT FEATURE NOW AVAILABLE: HOW TO SECURE YOUR CHATS News Wire…1.1 Learnings This article talks about the latest feature enrolled by whatsapp in beta testing wherein the users can secure the chats with their fingerprint. To activate this option we will have to go to the “Privacy” section wherein we will find “Account” option and there we can find a option to activate this feature. The feature is currently available to beta users only and global rollout will be done once the beta testing for the same is done. It further add that beta users can double- check the version by clicking App info which can be found under “Help” which will be available in the settings icon. Android users who are not using this version of the app will have to upgrade their app by going to the Google Play Store. But if you still are unable to find the feature then it is suggested that you delete your app and reinstall it.
- 27. 27 Agenda / Topics 27 We Lounge…1 WHATSAPP’S FINGERPRINT FEATURE NOW AVAILABLE: HOW TO SECURE YOUR CHATS News Wire…1.2 Contd… Once users activate the Fingerprint lock feature then they will have to authenticate it by putting their finger on the scanner. Another important feature about this upgrade is that due to this users will be able to hide the text of a new message that they receive so no one can peek in to your whatsapp to check your messages. This will increase the privacy level of the user on the whatsapp and users will be safe as no one can view user their whatsapp without their consent. As whatsapp is one of the most popular messaging platform in the world this feature will also help whatsapp to maintain its brand image as Privacy protected brand.
- 28. 28 Agenda / Topics 28 We Lounge…1 HOW TO OPTIMIZE YOUR LINKEDIN PROFILE IN 5 EASY STEPS News Wire…2.1 Learnings As far as social life is concerned we have to maintain a strong online platform. For business professionals a Linkedin profile is the golden ticket to the expressway to a strong online platform, increased search rankings/ results and transforming leads into conversions. If your online presence is not optimized for discovery you aren’t relevant, people may not be able to search you, Zero or no lead conversions… Within minutes of receiving a referral or researching a new job, business, or client, you start typing into a search engine to research that person or business. This is standard means your online platform can make or break whether a lead converts to a win.
- 29. 29 Agenda / Topics 29 We Lounge…1 HOW TO OPTIMIZE YOUR LINKEDIN PROFILE IN 5 EASY STEPS News Wire…2.2 Contd… Here are some simple optimization tips to add to your profile to improve your search rankings and start converting those potential leads into conversions. • Headline • Profile photo and cover image • About section • Current Position/ Experience section • Skills The Power Formula For Linkedin Success by LinkedIn expert, trainer, speaker, and consultant Wayne Breitbarth, is an excellent in-depth resource on how LinkedIn can kick-start your business, brand, and job search.
- 30. 30 Agenda / Topics 30 We Lounge…1 TIKTOK'S NEW FEATURE LETS YOU SHARE VIDEOS WITH WHATSAPP CONTACTS News Wire…3.1 Learnings TikTok is one of the fastest growing social media apps in India. Despite the initial ban and controversies surrounding it, popularity of the Chinese app continues to grow in India. To maintain the number one spot / to increase its user base, Tiktok is simplifying the way users share the videos with their contacts on whatsapp. This feature is currently in development stage and will be live soon. This will help users to easily share tiktok videos to their whatsapp contacts or share as a status in no time.
- 31. 31 Agenda / Topics 31 We Lounge…1 TIKTOK'S NEW FEATURE LETS YOU SHARE VIDEOS WITH WHATSAPP CONTACTS News Wire…3.2 Contd… Due to the entrance of Jio in telecom sector Views on Video streaming sites have boomed (E.g. YouTube) and TikTok has taken this as a advantage Everyone wants to become a star whom people know, TikTok has given this opportunity wherein you don’t require any high end equipments just need a mobile phone with a internet. Simple user interface so that a person with minimum tech knowledge can also use the app. The Whatsapp sharing feature will help app users to share the videos they have made to their friends and family members, which will also help Tiktok to increase the Downloads and Increase user database.
- 32. 32 Agenda / Topics 32 We Lounge…1 7 TYPES OF YOUTUBE ADS TO ADVERTISING ON YOUTUBE News Wire…4.1 Learnings Advertisers look at Youtube as a way to reach audiences who are interested in their products or services. These ads are the best medium to put your message in front of the customers cause ads help to build better connection between the customers and the advertisers. YouTube has divided the ads into 7 types depending upon their visibility, play time, skippable or non—skippable. Advertisers can choose any type to publish its ads. It all depends how much customer they want to cater, ad time period, whether the advertiser want the customer to view full video or they can skip everything matters.
- 33. 33 Agenda / Topics 33 We Lounge…1 7 TYPES OF YOUTUBE ADS TO ADVERTISING ON YOUTUBE News Wire…4.2 Types Of YouTube Ads (7 Types) 1. TrueView video ads or skippable video: These type of ads are best brand engagement advertisements on YouTube. These ads can be skipped after 5 seconds; therefore, these are named as skippable ads. 2. Preroll or non-skippable ads: There are some video ads which cannot be skipped and these can be played before, in the middle or after the video is finished. Unlike skippable videos, these videos are small in length. 3. Bumper ads: Bumpers ads are the smallest types of YouTube ads. these ads are only six seconds long. Bumper ads are displayed before a viewer chooses a video to watch. 4. Display ads: These types of YouTube ads appear above the video suggestion list. Whenever a user search for a particular subject in the search bar of YouTube list of suggested videos displayed along with the display ads. 5. Overlay ads: Overlay ads are the type of YouTube ads which can be viewed at the bottom of the video player or on the top right of the video. These advertisements are also known as “In-video advertisements”. 6. Sponsored cards: Sponsored cards or cards are pop-up advertisements which are designed to display on the video player screen in between the videos. Sponsored cards can also be displayed on the right of the suggested video just like display videos. 7. Masthead format: Masthead is most expensive advertisements on the YouTube app or website. Masthead advertisements are like sponsored cards, but they cover large area on the home page of the website and has maximum visibility.
- 34. 34 Agenda / Topics 34 We Lounge…1 WHAT IS DISTRIBUTION CENTER: ROLE, ADVANTAGES & DISADVANTAGES News Wire…5.1 Learnings Distribution center is a specialized place/ warehouse which is stocked with goods that are to be distributed. These centers are treated as hub of distribution system where the primary objective is to multiple resellers around the loaction of distribution center. The primary difference between a warehouse and distribution center is in the time of storage and operation. In the case of the distribution center, the turnover is faster, that is the time between receiving, and shipping of goods is less, but in the case of the warehouse, the time is longer.
- 35. 35 Agenda / Topics 35 We Lounge…1 WHAT IS DISTRIBUTION CENTER: ROLE, ADVANTAGES & DISADVANTAGES News Wire…5.2 Contd…1 Role of Distribution centre of supply chain: The mail role of distribution center is to maintain proper supply chain. Its primary emphasis is not on the storage but the flow of the goods. They ensure slow moving items are eliminated and options it stocks are either consumed or returned. The distribution center acts as a terminal which is used to make a bulk for break the bulk in order to further transport it. The larger bulks which are incoming are broken down into smaller bulks which are then transported to the respective shipments. Similarly, the smaller bulks in some cases which are arrived at the distribution Centre are assembled and made into larger bulks and then forwarded accordingly.
- 36. 36 Agenda / Topics 36 We Lounge…1 WHAT IS DISTRIBUTION CENTER: ROLE, ADVANTAGES & DISADVANTAGES News Wire…5.3 Contd…2 Advantages of Distribution centre: • Convenience of the customer • Time and cost saving • Retailers can buy the products in small quantities • Financial support • Valuable information from resellers Disadvantages of Distribution centre: • Communication control losses • Loss of Revenue
- 37. 37 Agenda / Topics 37 We Lounge…1 IMPORTANCE OF FEEDBACK IN AN ORGANIZATION News Wire…6.1 Feedback • Feedback, when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop.The system can then be said to feed back into itself. The notion of cause-and-effect has to be handled carefully when applied to feedback systems. • For the growth and success of any organization in the market, it is quite imperative for the management and the HR department to follow certain rules and ethics of business.
- 38. 38 Agenda / Topics 38 We Lounge…1 IMPORTANCE OF FEEDBACK IN AN ORGANIZATION News Wire…6.2 The Importance of Feedback #1 Feedback is there all the time #2 Feedback is just another word for effective listening #3 Feedback is an opportunity to motivate #4 Feedback is essential to develop performance #5 Feedback is a way to keep learning How Feedback Helps • Why does my role exist? • What am I supposed to achieve? • How is my performance tracking? • What is the best use of my time? • How do I influence others? • What is the quality of my relationships with my manager, team members and colleagues?
- 39. 39 Agenda / Topics 39 We Lounge…1 WHAT IS ADVERTISING? ADVERTISING METHODS AND ITS ADVANTAGES News Wire…7.1 Learnings Advertising is an attempt to influence the purchase decisions and buying behavior of the target market. Each and every brands nowadays execute effective advertising campaigns to stand out from competition in the market Every company /firm needs to have a 360 degree advertising and marketing plan taking into consideration their expenses and objective of higher sales and high profits. The firm needs to make a proper calculations and market study before investing on a particular advertisement method…they have to choose the right fit fot their promotions.
- 40. 40 Agenda / Topics 40 We Lounge…1 WHAT IS ADVERTISING? ADVERTISING METHODS AND ITS ADVANTAGES News Wire…7.2 Contd...1 Advertising methods: • Print advertisements • Digital marketing • Television commercials • Hoardings & Signages • Mobile Vans • Radio advertisements Characteristics of Advertising: 1.The field of Advertising requires the brand or the company to pay for creating the ad for the specific media platform and to buy the slots for the same. 2.It is one of the most vital and crucial tools of marketing and promotion of the product and service offerings by the firm. 3.The concept of Advertising is a one-way or a single way of communication wherein the brands communicate with their target audience through the various media and marketing platforms.
- 41. 41 Agenda / Topics 41 We Lounge…1 WHAT IS ADVERTISING? ADVERTISING METHODS AND ITS ADVANTAGES News Wire…7.3 Contd...2 Advantages of Advertising: • It helps the firm to enhance its brand equity and market share. • Helps the firm to reach its target customers in the most effective and efficient manner • It helps the firm to launch its new offerings of products and services amidst much fanfare and galore. • It helps the firm to gain a competitive edge and advantage in the market. • It educates the customer about the brand’s offerings, journey, and history. • It helps the firm to attain its sales targets and rake higher profits.
- 42. 42 Agenda / Topics 42 We Lounge…1 WAYS TO ADVANCE YOUR CAREER AND BE HAPPIER AT WORK News Wire…8.1 This article will help you how you can be happier at work. Everyone has set their focus on measurable results While they are working in their twenties like money, accomplishments & achievement & as soon as they get into thirties they realize that the most important part of my success is the person I have become along the way. This is only possible by slowing down and focusing on learning. Learning & Development are the most important part of the company that focuses on developing the skills of their teams and employees. Because in a team you learn and grow faster rather than working as a individual. Nowadays companies provide significant learning & development opportunities to employees and even more important reasons for employees to make learning and development a priority.
- 43. 43 Agenda / Topics 43 We Lounge…1 WAYS TO ADVANCE YOUR CAREER AND BE HAPPIER AT WORK News Wire…8.2 Contd...2 Basically there are 4 significant ways learning and development can help advance in your career and experience work on a whole new level. 1. Happier and feel more satisfied 2. Adding skills will advance your career 3. Become a better person 4. Work is a perfect setting for learning We work with our teams to ensure they get learning experiences they need to be successful. It’s an exciting time to be in the learning space.
- 44. 44 Agenda / Topics 44 We Lounge…1 GOOGLE CAN HELP YOU FIND YOUR LOST PHONE News Wire…9.1 In this article we will get to know how Google can help find our phone. These features will enable you to track your Smartphone regardless of the location. First and foremost important thing is that you should have a active data connection with GPS turned on and you are signed in to the google account. Different methods to recover a lost phone: • Recovery from Desktop: If you have lost your phone Sign in to gmail on your system and go to Homepage – choose security option on left side- select find a lost or stolen phone – select the device you trying to find – verify by entering Gmail password.
- 45. 45 Agenda / Topics 45 We Lounge…1 GOOGLE CAN HELP YOU FIND YOUR LOST PHONE News Wire…9.2 Contd...2 • Erasing the device data: We lost our phone cause we forget where we kept it this were Google’s secure device comes into play. This feature helps you lock your phone in case you don’t have a password pin to protect it and sign out your Google account so that your data is not misused. • Google find my device app: One can download Google’s find my device app, this app is quite similar to Gmail's recovery process. Here the person has to simply sign in with the Gmail account or simply use the guest option and make sure to give the app access to your phone’s location when it asks in order to begin the process.
- 46. 46 Agenda / Topics 46 We Lounge…1 HOW TO REVIEW AND DOWNLOAD ALL DATA RELATED TO YOUR GOOGLE ACCOUNT News Wire…10.1 This article will let you know how you can download you all data related to your Google account. Every one of us nowadays uses at least one service and we end up creating some data that gets saved on Google's servers. This data can be related to Your android device, search history, videos, bookmarks, calendar, files, etc. In Google has allowed you to review your settings for Google products and also gives you the option to download all the data related to your Google account. One can also set the archive partition before submitting the archive request, size from 2GB to 50GB. Archive of file size above 25BG is created in zip64 format, which is not supported by old generation computers. However there are third party software that manage to extract data, even in old generation computers.
- 47. 47 Agenda / Topics 47 We Lounge…1 HOW TO REVIEW AND DOWNLOAD ALL DATA RELATED TO YOUR GOOGLE ACCOUNT News Wire…10.2 Steps to download the data: 1. Connect your notebook or desktop to internet 2. Go to any modern browser, preferably Google Chrome 3. Go to https://myaccount.google.com/ and sign in using your Google account 4. Look for ‘Data & Personalization’ in left side menu and click on it 5. Inside the ‘Data & Personalization’ settings, scroll down and look for download, delete, or make a plan for your data option. 6. Of the three available options under ‘Download, delete, or make a plan for your data; click on download your data. 7. Choose the Google products to include in your archive and configure the settings for each product. These settings may include options to save file as photos or pdf’s etc 8. Once the relevant products are selected, click on the next button available on the button right side to move to create archive 9. Review your selection and click submit button
- 48. THANKING YOU Manpreet Singh Koura HPGD/OC18/1961