Pharmacists Use Text Message Giving to Raise Donations This Spring
- 1. Pharmacists Use Text Message Giving to Raise Donations This Spring
- 2. Your Speakers Dave Asheim Founder & CEO Give by Cell Jonathan Little Executive Fellow American Pharmacists Association Foundation
- 3. About Give by Cell ● Division of Engage by Cell ● Combine mobile technology & fundraising ● 12 years experience ● 4,000 clients
- 4. About the American Pharmacists Association (APhA) ● Founded in 1852 ● First-established professional society of pharmacists in the U.S. ● Only organization advancing the entire pharmacy profession ● More than 62,000 practicing pharmacists, pharmaceutical scientists, student pharmacists, pharmacy technicians, and others interested in the profession
- 5. ● Museums ● Court Appointed Special Advocates (CASA) ● Goodwill Industries ● Libraries ● Universities ● Religious Organizations ● Art Societies ● Choral Arts Performing Groups ● Veteran and Military Nonprofits ● Homeless Shelters ● Legal Aid Societies ● Bar Associations ● Medical Research Institutes ● Botanical Gardens ● Humane Societies ● Private Schools and Charter Schools ● Political Coalitions ● Theater Companies ● Shelters for Women and Children ● Health Foundations Why have so many nonprofits gone mobile?... We’re no start-up we work with thousands of clients in many industries:
- 6. Five years ago, mobile technology was seen as “hi-tech,” hard to use and difficult for teams to adopt. Now things have changed, and mobile is necessary for any nonprofit or association to thrive. Mobile is no longer a nice-to-have. It’s a MUST-HAVE.
- 7. With mobile fundraising, now your event is all the time. Mobile reduces barriers to donating any time, anywhere. So, you raise more money quickly and can focus on your mission.
- 8. Mobile Fundraising How does it work?
- 9. Carrier-based donations (Nonprofit Only) Mobile Give Credit Card- based donations (No Restrictions) Mobile Donate Two options for mobile fundraising
- 10. ● Carrier-based donation service: Charged to donors’ cell phone bill ● Donations in pre-set amounts ranging from $5 to $50 ● Requirements: ○ 501(c)(3) nonprofits ○ one year in business ○ over $500,000 in annual revenue 202-22 Mobile Give
- 11. Your donor sees your Call-to-Action CTA can come in the form of Signage, Social Media, MC at a live event, etc. 1 How it works
- 12. Donors text in your keyword to our code We’ll help you find a keyword that works for your organization. 2 How it works
- 13. Donation amounts include $5, $10, $15, $20, $25, $30, $40, or $50 for one time payments Thanks to the Mobile Giving Foundation (MGF), the donation only takes 30 seconds to make and is charged to the donor’s cell phone bill. We never see any dollar amount. $5, $10, $25, or $50 for recurring payments or 3 How it works
- 14. We partner with the Mobile Giving Foundation to make sure your campaign works with all participating carriers. The carrier activation process averages 3-4 weeks for set-up. 4 How it works
- 15. What is the Mobile Giving Foundation? The Mobile Giving Foundation approves Application Service Providers (ASPs) based on a range of criteria, including the functionality of their mobile platform, mobile marketing service capabilities and commitment to pioneering the mobile channel. We work with the Mobile Giving Foundation and all mobile carriers to make sure your donor’s mobile giving experience is seamless.
- 16. How it works Once all carriers are live, it’s time to promote! Advertise your keyword on flyers, TV, internet, radio or live events. Feel free to connect with Give by Cell for marketing tips and advice! 5
- 17. ● Any donation amount ● Charged to credit card/PayPal ● No eligibility requirements Mobile Donate
- 19. Your donor sees your Call-to-action CTA can come in the form of Signage, Social Media, MC at a live event, etc. 1 How it works
- 20. Donors text in your keyword to our code We’ll help you find a keyword that works for your organization. 2 How it works
- 21. They receive an auto-response text message with a link. ● The link can lead to your own donation page or... Fun Fact: When your donors text into a short code, this automatically enters them into a list you can push out content to later! More on that in a moment. 3 How it works
- 22. How it works ...A custom Mobile Donation page 4
- 23. Mobile Donate works with most payment processors Including: PayPal Pro WePay Sage Authorize.net First Data Square Stripe CyberSource
- 24. ● Use at a big event ● Embed on a web page ● Shows up on your donor’s cell phone ● Adds friendly competition so more people donate Screencast Thermometer
- 25. What are some mobile fundraising updates?
- 26. Changes in mobile fundraising ● New ways to capture donor information ● Mobile Giving Foundation’s recent updates that are inclusive of smaller nonprofits and organizations ● Substantial updates made to the amount donors can give ● A much higher adoption rate for giving ● Text messaging has become a great way to encourage giving ● We’ve been able to incorporate Apple Pay, PayPal and other parties to give donors more choices
- 28. Thank you! Dave Asheim Founder & CEO Give by Cell dave@givebycell.com Jonathan Little Executive Fellow American Pharmacists Association Foundation jlittle@aphanet.org