A sustainable future vision of coachworks, from strategy to product
- 1. Ana Laura Santos Barth Vrijling David Güiza Caicedo Marjolein van Houten Ricardo Mejia Stefanus Heru Prabowo from A to Green A future vision of coachworks developed for COMBIGROEP CARROSSERIEËN
- 2. The product Conceptual level Technical level Business plan Sustainability and Innovation Recommendations Questions | Discussion Concept Development
- 3. Design Brief Concept Development Concept Discovery Concept Design Completing the circle
- 4. The Product
- 5. Concept and business level Technical level Emphasis on; - Logistic system - Usability - Product visualisation Emphasis on; - Loading and unloading Materials & Construction Technical Aspects
- 6. Concept & business level: Delivery system
- 7. g - combi
- 8. g -module
- 9. g -box
- 10. Concept & business level: Delivery system g -box g - combi g -module
- 11. Concept & business level: Delivery system
- 12. Technical level: Engineering details Generic platform Loading and unloading system Construction
- 13. Generic Platform Transversal profiles Aluminum Profiles Conveyor Roll Winch Locking System Technical level: Engineering details
- 14. Technical level: Engineering details Generic Container Design for disassembly Recyclability
- 15. Generic Container Generic Container Platform Detachable Ramps Technical level: Engineering details
- 16. Technical level: Movie
- 17. Business plan
- 18. DECONSTRUCTION Business plan: Stakeholders
- 19. DECONSTRUCTION Business plan: Strategy
- 20. Business plan: Conclusion Business Strategy Becoming the pioneer position in the implementation of sustainable logistic delivery system and thus creating new market Being first to the market > developing first the market share > growing faster than follower competitor when the business reach maturity cycle Adding New Product & Sevices to the Portfolio > Continuously extend market potential
- 21. Business plan: Conclusion Brand Impact : Recognizable as.. . Innovative company : always one step ahead to find creative solutions for better transportation and sustainable logistic distribution system Green Image : supporting sustainable transport policies and consistently lowering environmental load to its products
- 22. Innovation
- 24. product innovativeness Modularity of bodywork : decreasing significant ammount of parts while maintaining customizability Loading-unloading system : Loading unloading form the side that increase the efficiency of the process Recyclability : All the materials can be esaly seperated in the end of product life
- 25. Sustainability
- 26. Fuel efficiency Product requires more construction compared to regular combi > is not lightweight Fuel efficiency is achieved with the delivery system New channel for recycling The modules become a new chanel for the recollection of recycling material
- 27. Material choice: recyclability Using materials that are well recyclable; Steel Aluminium Preventing the use of toxic adhesives and coatings Using materials with good eco-indicator according to LCA; Recycled aluminium PVC
- 28. Material choice: eco indicator
- 29. Design for Disassembly Making sure all materials can be separated to be recycled after use; Replacing fixed connections with detachable ones; Not using adhesives Nuts and bolts Reducing the amount of different materials; Easier recycling logistics
- 30. Recommendations
- 31. Recommendations Timeline Business Strategy Product Development Showmodel for RAI Run Pilot Extended production Netherlands Contact potential clients Realsize prototype for testing Oct 2009 2010 2015 Jan 2009 Complete product development Extended product introduction Promotion material RAI
- 32. Questions?
Editor's Notes
- #4: Ricardo :
- #6: Stevie:
- #12: Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
- #13: Stevie :
- #14: Stevie:
- #15: Stevie :
- #16: Stevie : Modules were designed in technical level to proof / test technical feasibility of the concept
- #17: Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
- #19: Stevie
- #20: Stevie
- #21: Stevie :
- #22: Stevie :
- #25: Stevie
- #27: Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities
- #28: eco-idicator is the inverse of environmental gain.
- #29: eco-idicator is the inverse of environmental gain. call attention to how badly chromium influence the alloys (right upper corner) and the concrete is so good goody (left below corner..)
- #32: Take distance from the product and try to identify qualities in a brainstorming session Perceived intended and non-intended design qualities