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Physical Interaction 
Design 
@argoncobalt 
Ariel Cotton 
www.electricstud.io 
@argoncobalt
This talk focuses on... 
● My background in interaction design 
● What interaction design is 
● How interaction design can be applied to physical 
interfaces, not just software ones 
● Teensy microcontroller demo that uses a pressure 
sensor to control mouse movements on the 
computer screen 
@argoncobalt
Hullo. I’m Ariel Cotton. 
● Artist who makes comics, interactive & figurative art 
● Toy inventor 
● Interaction designer 
● Merges art, design & technology to create 
emotionally engaging and novel experiences 
● Lives and dies by being interdisciplinary 
@argoncobalt
The quintessential fine artist. 
@argoncobalt
I thought STEM was pointless. 
@argoncobalt
Boy was I ever wrong... 
@argoncobalt
I went to Cooper Union for art. 
@argoncobalt
At Cooper I became intrigued by engineering. 
@argoncobalt
Took a break from art for a while. Eventually ended up 
coming back to it and combining it with engineering. 
@argoncobalt
Now an artist + inventor + interaction designer! 
@argoncobalt
My work 
@argoncobalt
Distance Dolls 
@argoncobalt
Lady Godiva 
@argoncobalt
Les Fleurs du Mal 
@argoncobalt
I’m obsessed with unconventional interfaces. 
@argoncobalt
What is interaction design? 
@argoncobalt
Interaction design is... 
● what defines the behavior of an interactive product 
● shaping digital things for people’s use 
● designing the experience of how users interact with 
an object or device, especially in the digital world. 
● making digital things as user-friendly as possible 
● a relatively new discipline 
@argoncobalt
History of 
interaction design 
@argoncobalt
@argoncobalt 
Mechanical motion
Electrical devices 
@argoncobalt
Big computers 
@argoncobalt
@argoncobalt 
Personal computers
Xerox PARC 
@argoncobalt
Household digital devices & ubiquitous computing 
@argoncobalt
How do you… (a) do; (b) feel; (c) know? 
@argoncobalt
Isn’t interaction design more or less the same thing as 
user interface design, user experience design, human-computer 
interaction, web design, product design, 
industrial design or visual design? 
@argoncobalt
Yes and no. 
@argoncobalt
User experience design. 
@argoncobalt
User interface design. 
@argoncobalt
Human-computer interaction. 
@argoncobalt
Web design. 
@argoncobalt
Industrial design. 
@argoncobalt
Visual design. 
@argoncobalt
Product design. 
@argoncobalt
Interaction design concepts 
@argoncobalt
Why do we need interaction design? 
@argoncobalt
Hello there... 
@argoncobalt
Goal-driven design 
Figuring out what users want and need 
@argoncobalt
“Interface as magic” 
The interactions should be so seamless that the users 
don’t even notice the design 
@argoncobalt
Amazon’s mega dropdown! 
@argoncobalt
Most dropdowns have a bit of a delay. 
@argoncobalt
If they didn’t, then the sub-menu would disappear. 
@argoncobalt
No, it’s not voodoo. It’s merely a triangle. 
@argoncobalt
Usability 
The user interface should be usable and easy to 
understand. (Well no, duh...) 
@argoncobalt
Being intuitive 
Even if the user has never seen a product like yours 
before, navigating the user interface should still come 
fairly naturally to him or her. 
@argoncobalt
Learnability 
In cases where the solution to your design problem calls 
for an extremely unique interface, the user should still be 
able to internalize it with relative ease. 
@argoncobalt
10 Principles of Good Design 
@argoncobalt
Know when to innovate and when to 
stick to paradigms that have already 
been established. 
@argoncobalt
Be willing to learn, accept 
constructive criticism, and know 
that you will make mistakes. 
@argoncobalt
@argoncobalt
A couple more points about 
interaction design... 
@argoncobalt
Being interdisciplinary 
● Many art, design and tech fields are more 
interconnected than people think, and they use 
similar principles. 
● I use principles of interaction design in almost all my 
work, be it art, inventing or web design. 
● Ultimately anything that follows the principles I 
mentioned is a piece of interaction design. 
@argoncobalt
Design as a way of life 
● I see everything in life as a design problem waiting to 
be solved. 
● I scrutinize all my surroundings with the same critical 
eye I use when I’m designing something or critiquing 
another person’s design. 
● Interaction design deals primarily with software 
interfaces, but in order to be a good interaction 
designer, you need to notice how everybody interacts 
with everything. 
@argoncobalt
Everywhere you look you’ll see examples of 
interface, layout, and color decision-making. 
@argoncobalt
I take walks through Gowanus and get inspired by 
the old-school typography on all the signs. 
@argoncobalt
Techniques that I use in my work 
@argoncobalt
@argoncobalt
I never go anywhere without a sketchbook. 
@argoncobalt
The Arduino microcontroller platform. 
@argoncobalt
A microcontroller is a very small computer. 
@argoncobalt
The Teensy microcontroller platform. 
@argoncobalt
DEMO: Turning an Arduino into a 
mouse input 
@argoncobalt
Q&A 
@argoncobalt
Farewell 
If you have any questions about Arduino, interaction 
design or anything else I’ve discussed, or you’re interested 
in keeping up with my work, feel free to find me on Twitter 
@argoncobalt or look up my website, www.electricstud.io. 
@argoncobalt

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Physical interaction design