The Emergent Privacy-Industrial Complex
May 15, 2012

Jim Adler
Chief Privacy Officer & General Manager, Data Systems
Intelius

Twitter @jim_adler
Blog    jimadler.me
About Intelius

•   Direct-to-consumer provider
    of public information about
    people to discover others and
    empower yourself

•   20 billion public records in-house

•   Intelius network
     – Over 1 million visitors per day
     – Fulfilled over 20 million orders involving over 50 million reports
     – Protected over 3 million people with our Identity Protection Service


•   Named to Inc. 500/5000 every year since 2007; Top 100 Global company at Red
    Herring Global 2011 Conference
Intelligence


                    Geek          Dweeb
I am not an                Nerd
  Attorney                        Social
              Obsession    Dork
                                Ineptitude
The Three Bears on Privacy
      Industry:                Congress:                Advocates:
“I’ve got a solution…”   “I’ve got a solution…”   “I’ve got a solution…”




       No wonder @Goldilocks can’t get comfortable…
The Vitruvian Man
The Technologist’s Arms & Legs
Mason’s Maxim: Math + Code = Awesome




                             Quants
   Making a killing on Wall Street but still can’t impress the chicks

                                                            Weakonomics.com
Values * (Math + Code) = Awesome
The Humanitarian’s Heart
Privacy Vertigo
                                                           Era
Privacy Expectations 




                         1850   1890   1930   1970     2010
The Institution’s Mind
Privacy Professionals
12,000

10,000

 8,000

 6,000

 4,000

 2,000

    0
         2000   2002      2004             2006              2008              2010

                            Source: International Association of Privacy Professionals & LinkedIn
Too Specialized?                Human
                     Marketing Resources
            Business               Other
        Office of CEO



         Security, IT, Ops

                                               Legal, Compli
                                               ance, Risk, Et
                                                hics, Audit




                                       Source: International Association of Privacy Professionals
Too Isolated?               Raw Materials


                                              Product
                Marketing
                                            Development


                              PRIVACY


                                              Quality
                  Release
                                            Acceptance

                               Privacy
                             Compliance
Too Complex?
The Pursuit of Balance
PRIVACY

 PERILS
TrueRep.com

• View your public
  record profile

• Privacy controls

• Comment on your
  own public record
  profile

• Stay tuned …
Privacy "Perils"
More Power Difference Between “Players”




                                           US deports British
                                                                                                         FBI GPS surveillance
                                          tourists over Tweets
                                                                                    Google privacy policy
         "Player" Power Disparity




                                                                                        unification
                                                      HR exec loses job over
                                                         LinkedIn profile
                                                             updates      Target finds out teen
                                                                             pregnant before                      News of the World
                                          "Girls Around Me"                      parents                           phone hacking
                                                                                               Carrier IQ logging
                                          pulled from market
                                                                                                    location

                                                   Actress sues IMDB                                           Woman caught naked
                                                 over revealing her age                                        by Google Street View
                                                                          GM OnStar tracks
                                                                              users
                                          FB user sets fire to                                                     Rutgers student
                                           home after de-                                                       commits suicide after
                                              friending                                                           spied by webcam


                                                                 More Private “Places”
                                                                        "Place" Privacy
Thank you!


Jim Adler
Chief Privacy Officer & General Manager, Data Systems
Intelius

Twitter @jim_adler
Blog    jimadler.me

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Pii2012 jim adler_may15_lightningtalk

  • 1. The Emergent Privacy-Industrial Complex May 15, 2012 Jim Adler Chief Privacy Officer & General Manager, Data Systems Intelius Twitter @jim_adler Blog jimadler.me
  • 2. About Intelius • Direct-to-consumer provider of public information about people to discover others and empower yourself • 20 billion public records in-house • Intelius network – Over 1 million visitors per day – Fulfilled over 20 million orders involving over 50 million reports – Protected over 3 million people with our Identity Protection Service • Named to Inc. 500/5000 every year since 2007; Top 100 Global company at Red Herring Global 2011 Conference
  • 3. Intelligence Geek Dweeb I am not an Nerd Attorney Social Obsession Dork Ineptitude
  • 4. The Three Bears on Privacy Industry: Congress: Advocates: “I’ve got a solution…” “I’ve got a solution…” “I’ve got a solution…” No wonder @Goldilocks can’t get comfortable…
  • 7. Mason’s Maxim: Math + Code = Awesome Quants Making a killing on Wall Street but still can’t impress the chicks Weakonomics.com
  • 8. Values * (Math + Code) = Awesome
  • 10. Privacy Vertigo Era Privacy Expectations  1850 1890 1930 1970 2010
  • 12. Privacy Professionals 12,000 10,000 8,000 6,000 4,000 2,000 0 2000 2002 2004 2006 2008 2010 Source: International Association of Privacy Professionals & LinkedIn
  • 13. Too Specialized? Human Marketing Resources Business Other Office of CEO Security, IT, Ops Legal, Compli ance, Risk, Et hics, Audit Source: International Association of Privacy Professionals
  • 14. Too Isolated? Raw Materials Product Marketing Development PRIVACY Quality Release Acceptance Privacy Compliance
  • 16. The Pursuit of Balance
  • 18. TrueRep.com • View your public record profile • Privacy controls • Comment on your own public record profile • Stay tuned …
  • 19. Privacy "Perils" More Power Difference Between “Players” US deports British FBI GPS surveillance tourists over Tweets Google privacy policy "Player" Power Disparity unification HR exec loses job over LinkedIn profile updates Target finds out teen pregnant before News of the World "Girls Around Me" parents phone hacking Carrier IQ logging pulled from market location Actress sues IMDB Woman caught naked over revealing her age by Google Street View GM OnStar tracks users FB user sets fire to Rutgers student home after de- commits suicide after friending spied by webcam More Private “Places” "Place" Privacy
  • 20. Thank you! Jim Adler Chief Privacy Officer & General Manager, Data Systems Intelius Twitter @jim_adler Blog jimadler.me

Editor's Notes

  • #14: Legal,Compliance,Risk,Ethics,Audit 68Security,IT,Ops 17Office of CEO 9Business2Marketing 1Human Resources1Other 2