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Kate Buck Jr presents on using Pinterest for business purposes. Pinterest is the 3rd most popular social network in the US, known as a virtual scrapbook and social bookmarking site. It allows users to curate and share content by "pinning" images, videos and other media to boards. Brands can use Pinterest to drive traffic, find new customers and boost their business by creating unique profile boards that engage users. The presentation covers best practices for setting up a Pinterest account and boards, ways to pin and share content, and how Pinterest compares to Facebook for marketing purposes.

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Digital  Marketer  -­‐  DigitalMarketer.com    
Presented  By     Kate  Buck  Jr.     Social  Media  Manager     Founder:     Let’s  Get  Social     Follow  Kate  on  Twi@er     @katebuckjr   Digital  Marketer  -­‐  DigitalMarketer.com    
What  Is  Pinterest?   !   Virtual  Scrapbook   !   Content  curaGon  site   !   Bookmarking  site     !   Social  networking  site   !   All  in  one!   Digital  Marketer  -­‐  DigitalMarketer.com    
Why  should  I  care  about  Pinterest?   !   #3  most  popular  social  network  in  the  US  –  behind   only  Facebook  (#1)  and  Twi@er  (#2)   !   Pinterest  refers  (according  to  Shareaholic)  more  traffic  than     LinkedIn  +  YouTube  +  Google+  =  COMBINED       Digital  Marketer  -­‐  DigitalMarketer.com    
Digital  Marketer  -­‐  DigitalMarketer.com    
Why  should  I  care  about  Pinterest?     Current  Site  Stats:   Digital  Marketer  -­‐  DigitalMarketer.com    
Note:     Pinterest  is  sGll  an  invite  only   site,  so  you  will  need  to  request   an  invite  here:     PinterestInvitePlease@gmail.com   Digital  Marketer  -­‐  DigitalMarketer.com    
Our  Goal  For  You:   To  create  a  unique  Pinterest  profile     that  helps  you  find  new  customers,   drive  traffic  &  boost  your  biz!   Digital  Marketer  -­‐  DigitalMarketer.com    
Best  Prac<ces:  Pinterest   What  Is  Pinterest?   •  Sedng  up  your  Pinterest  account   •  Tools  to  make  managing  your  account  easy   •  Using  Pinterest  for  Business   The  Visual  Revolu5on  of  the  Social  Web     Facebook  and  Pinterest:  Love  or  Hate  Rela5onship?     •  Key  differences  between  markeGng  on  Pinterest  vs.   Facebook     Q&A     Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  SeAng  Up  Your  Profile   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Your  Profile  Page   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Home   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Single  Pin   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Ways  to  Pin   !   Upload  from  your  computer   ! Bookmarklet  in  your  browser       !   Mobile  App   !   From  any  URL  on  the  web   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Ways  to  Share   !   Re-­‐Pin  a  pin  to  one  of  your  boards     !   Over  80%  of  all  pins  are  re-­‐pins!   !   Share  on  Facebook  or  Twi@er   !   98%  of  all  pins  have  been  shared  on  Facebook     !   Send  via  Email   !   Embed  the  pin  on  your  site   !   How  to  know  if  you’ve  been  pinned:   hMp://pinterest.com/source/YourWebsite.com/   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Following   !   Like  Twi@er,  you  can  follow  anyone   !   Not  “friends”  relaGonship  –  so  they  don’t  have   to  follow  you  back     !   You  can  follow  parGcular  boards  a  user  has   created,    you  don’t  have  to  follow  all  of  their   boards   !   You’ll  noGce  a  discrepancy  between  boards   follows  and  people  follows  on  both  your   account  and  others   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  What  are  people  sharing?   !   Pictures   !  Style   !   Bookmarks   !  Clothes   !   Recipes   !  Shoes     !   MoGvaGonal  quotes   !  Accessories   !   Home  décor  ideas   !  Humor   !   Places  to  visit   !  InspiraGon   !   Wedding  inspiraGon   !  Causes   !   Crap  projects   !  Links  to  their   !   Books   social  sites   !   Magazine  Covers   !   Porqolios   !   Movies   !   Screen  caps  of   !   Gips   tesGmonials  &   ! Infographics   social  proof   !   Apps  &  Home  Screens     !   VIDEO   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  What  are  people  sharing?   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Brands   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Brands  –  Who?   ! Online  Retailers     ! Bloggers     ! Offline  Retailers     ! Digital  Agencies     ! News  outlets     ! Tourism  &  Des<na<ons     ! Sports  teams     ! Universi<es     ! Airlines     ! Electronics     ! Clothing  brands     manufacturer   ! Hotels     !   SoXware  developers   ! Car  manufacturers     ! Television  Networks     ! Cosme<cs  companies     ! Interior  Designers     ! Wedding  planners     ! Related  product     providers   !   Restaurants   !   Non-­‐Profits     Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  And  Facebook   Facebook  Sedngs   Auto  publish  your  Pinterest  content  to  Timeline   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Add  a  Tab  to  Your  Fan  Page   !   See  your  Facebook  Page  content  in  Pinterest  format   h@p://apps.facebook.com/pinvolve   !   Add  your  Pinterest  account  to  your  Fan  Page   h@p://woobox.com/pinterest   h@p://tabfusion.com/           Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Video   !   Pin  video  from  YouTube  &  Vimeo   !   Video  is  filtered  to  it’s  own  page  for  easy  viewing:     h@p://pinterest.com/videos/   !   Videos  play  on  Pinterest  &  link  back  to  the  video  source   ! Chill.com  –  Pinterest  for  video   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Contests   !   PersonalizaGon   !   MulGple  chances  to  win   !   Fun  &  interacGve   !   Easy  Steps  &  clear  InstrucGons   Basic  contests:   !   Encourage  users  to  pin  content  from  your  site   !   Encourage  users  to  repin  a  pin   CreaGve  Examples:   !   Kotex  –  Sent  custom  goody  bags  to  50  influenGal  pinners   h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw     !   BMI’s  lo@ery   h@p://storify.com/therabbitagency/the-­‐bmi-­‐pinterest-­‐lo@ery   !   Peugeot  Puzzle  compeGGon   h@p://econsultancy.com/us/blog/9342-­‐peugeot-­‐uses-­‐pinterest-­‐to-­‐launch-­‐puzzle-­‐compeGGon   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Tools   Dashboards  &  AnalyGcs     h@p://pinterest.com/source/yoursite.com/     Google  AnalyGcs     19  Tools  for  Pinterest  Pros   h@p://socialmediatoday.com/node/483747     Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  On  your  site   !   Make  an  effort  to  add  visually  engaging  content  to  your  site  &  posts   !   Photos   !   Video   ! Infographics   !   InstrucGonal   !   Ensure  that  your  content  is  opGmized  &  “pinnable”   !   All  images  used  on  your  site  are  linked  to  your  site   !   Have  a  keyword  rich  Gtle   !   Keywords  in  alternaGve  text   !   Add  a  “Follow  Me  on  Pinterest”  Icon  to  your  other  social  icons   !   h@p://pinterest.com/about/goodies/   !   Add  a  “Pin  It”  bu@on  to  your  Pages  &  Posts   ! Digg  Digg  for  Wordpress   !   Add  a  Call-­‐to-­‐AcGon  in  your  posts  and  YouTube  videos  to  “Pin  this!”   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Why  does  it  maMer?     !   The  social  web  is  becoming  increasingly  visual.  THINK  ABOUT  IT:       Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  the  Visual  Revolu<on   !   It’s  not  just  photo  –  it’s  video,  too!   !   Be  Prepared   !   Strong  visual  imagery  &  storytelling   !   Graphic  presence  on  web  &  social  sites   !   Image  Strategy:  Plan  of  a@ack  on  all  the  different  plaqorms   !   Who  on  your  team  is  visually  inclined?   !   Things  to  consider:   !   Logo,  Corporate  idenGty   !   Typography   !   Icons   !   Photography   !   Storytelling   !   Strategy   !   Engagement  -­‐>  Site  Visitor  -­‐>  Prospect  -­‐>  Customer   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:  Resources,  oh  my!   !   Pinterest  account  dedicated  to  nothing  other  than  Pinterest!   h@p://pinterest.com/pinterestbiz/   !   43  ways  to  build  your  Pinterest  presence   h@p://www.socialable.co.uk/pinterest-­‐43-­‐ways-­‐to-­‐build-­‐your-­‐presence/   !   103  Resources  for  becoming  a  Pinterest  expert   h@ps://provenstratgz.wordpress.com/2012/03/13/103-­‐resources-­‐for-­‐becoming-­‐a-­‐pinterest-­‐expert-­‐social-­‐media/   !   Brands  on  Pinterest   h@p://pinterest.com/kellylieberman/brands-­‐on-­‐pinterest/   !   Pinterest  knockoffs h@p://agbeat.com/real-­‐estate-­‐technology-­‐new-­‐media/33-­‐pinterest-­‐ knockoffs-­‐some-­‐will-­‐thrive-­‐pinspire-­‐will-­‐fail/   Digital  Marketer  -­‐  DigitalMarketer.com    
Pinterest:     Q&A   Digital  Marketer  -­‐  DigitalMarketer.com    
Presented  By     Kate  Buck  Jr.     Social  Media  Manager     Founder:     Let’s  Get  Social     Follow  Kate  on  Twi@er     @katebuckjr   Digital  Marketer  -­‐  DigitalMarketer.com    

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Pinterest slides

  • 1. Digital  Marketer  -­‐  DigitalMarketer.com    
  • 2. Presented  By     Kate  Buck  Jr.     Social  Media  Manager     Founder:     Let’s  Get  Social     Follow  Kate  on  Twi@er     @katebuckjr   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 3. What  Is  Pinterest?   !   Virtual  Scrapbook   !   Content  curaGon  site   !   Bookmarking  site     !   Social  networking  site   !   All  in  one!   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 4. Why  should  I  care  about  Pinterest?   !   #3  most  popular  social  network  in  the  US  –  behind   only  Facebook  (#1)  and  Twi@er  (#2)   !   Pinterest  refers  (according  to  Shareaholic)  more  traffic  than     LinkedIn  +  YouTube  +  Google+  =  COMBINED       Digital  Marketer  -­‐  DigitalMarketer.com    
  • 5. Digital  Marketer  -­‐  DigitalMarketer.com    
  • 6. Why  should  I  care  about  Pinterest?     Current  Site  Stats:   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 7. Note:     Pinterest  is  sGll  an  invite  only   site,  so  you  will  need  to  request   an  invite  here:     PinterestInvitePlease@gmail.com   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 8. Our  Goal  For  You:   To  create  a  unique  Pinterest  profile     that  helps  you  find  new  customers,   drive  traffic  &  boost  your  biz!   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 9. Best  Prac<ces:  Pinterest   What  Is  Pinterest?   •  Sedng  up  your  Pinterest  account   •  Tools  to  make  managing  your  account  easy   •  Using  Pinterest  for  Business   The  Visual  Revolu5on  of  the  Social  Web     Facebook  and  Pinterest:  Love  or  Hate  Rela5onship?     •  Key  differences  between  markeGng  on  Pinterest  vs.   Facebook     Q&A     Digital  Marketer  -­‐  DigitalMarketer.com    
  • 10. Pinterest:  SeAng  Up  Your  Profile   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 11. Pinterest:  Your  Profile  Page   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 12. Pinterest:  Home   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 13. Pinterest:  Single  Pin   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 14. Pinterest:  Ways  to  Pin   !   Upload  from  your  computer   ! Bookmarklet  in  your  browser       !   Mobile  App   !   From  any  URL  on  the  web   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 15. Pinterest:  Ways  to  Share   !   Re-­‐Pin  a  pin  to  one  of  your  boards     !   Over  80%  of  all  pins  are  re-­‐pins!   !   Share  on  Facebook  or  Twi@er   !   98%  of  all  pins  have  been  shared  on  Facebook     !   Send  via  Email   !   Embed  the  pin  on  your  site   !   How  to  know  if  you’ve  been  pinned:   hMp://pinterest.com/source/YourWebsite.com/   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 16. Pinterest:  Following   !   Like  Twi@er,  you  can  follow  anyone   !   Not  “friends”  relaGonship  –  so  they  don’t  have   to  follow  you  back     !   You  can  follow  parGcular  boards  a  user  has   created,    you  don’t  have  to  follow  all  of  their   boards   !   You’ll  noGce  a  discrepancy  between  boards   follows  and  people  follows  on  both  your   account  and  others   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 17. Pinterest:  What  are  people  sharing?   !   Pictures   !  Style   !   Bookmarks   !  Clothes   !   Recipes   !  Shoes     !   MoGvaGonal  quotes   !  Accessories   !   Home  décor  ideas   !  Humor   !   Places  to  visit   !  InspiraGon   !   Wedding  inspiraGon   !  Causes   !   Crap  projects   !  Links  to  their   !   Books   social  sites   !   Magazine  Covers   !   Porqolios   !   Movies   !   Screen  caps  of   !   Gips   tesGmonials  &   ! Infographics   social  proof   !   Apps  &  Home  Screens     !   VIDEO   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 18. Pinterest:  What  are  people  sharing?   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 19. Pinterest:  Brands   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 20. Pinterest:  Brands  –  Who?   ! Online  Retailers     ! Bloggers     ! Offline  Retailers     ! Digital  Agencies     ! News  outlets     ! Tourism  &  Des<na<ons     ! Sports  teams     ! Universi<es     ! Airlines     ! Electronics     ! Clothing  brands     manufacturer   ! Hotels     !   SoXware  developers   ! Car  manufacturers     ! Television  Networks     ! Cosme<cs  companies     ! Interior  Designers     ! Wedding  planners     ! Related  product     providers   !   Restaurants   !   Non-­‐Profits     Digital  Marketer  -­‐  DigitalMarketer.com    
  • 21. Pinterest:  And  Facebook   Facebook  Sedngs   Auto  publish  your  Pinterest  content  to  Timeline   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 22. Pinterest:  Add  a  Tab  to  Your  Fan  Page   !   See  your  Facebook  Page  content  in  Pinterest  format   h@p://apps.facebook.com/pinvolve   !   Add  your  Pinterest  account  to  your  Fan  Page   h@p://woobox.com/pinterest   h@p://tabfusion.com/           Digital  Marketer  -­‐  DigitalMarketer.com    
  • 23. Pinterest:  Video   !   Pin  video  from  YouTube  &  Vimeo   !   Video  is  filtered  to  it’s  own  page  for  easy  viewing:     h@p://pinterest.com/videos/   !   Videos  play  on  Pinterest  &  link  back  to  the  video  source   ! Chill.com  –  Pinterest  for  video   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 24. Pinterest:  Contests   !   PersonalizaGon   !   MulGple  chances  to  win   !   Fun  &  interacGve   !   Easy  Steps  &  clear  InstrucGons   Basic  contests:   !   Encourage  users  to  pin  content  from  your  site   !   Encourage  users  to  repin  a  pin   CreaGve  Examples:   !   Kotex  –  Sent  custom  goody  bags  to  50  influenGal  pinners   h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw     !   BMI’s  lo@ery   h@p://storify.com/therabbitagency/the-­‐bmi-­‐pinterest-­‐lo@ery   !   Peugeot  Puzzle  compeGGon   h@p://econsultancy.com/us/blog/9342-­‐peugeot-­‐uses-­‐pinterest-­‐to-­‐launch-­‐puzzle-­‐compeGGon   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 25. Pinterest:  Tools   Dashboards  &  AnalyGcs     h@p://pinterest.com/source/yoursite.com/     Google  AnalyGcs     19  Tools  for  Pinterest  Pros   h@p://socialmediatoday.com/node/483747     Digital  Marketer  -­‐  DigitalMarketer.com    
  • 26. Pinterest:  On  your  site   !   Make  an  effort  to  add  visually  engaging  content  to  your  site  &  posts   !   Photos   !   Video   ! Infographics   !   InstrucGonal   !   Ensure  that  your  content  is  opGmized  &  “pinnable”   !   All  images  used  on  your  site  are  linked  to  your  site   !   Have  a  keyword  rich  Gtle   !   Keywords  in  alternaGve  text   !   Add  a  “Follow  Me  on  Pinterest”  Icon  to  your  other  social  icons   !   h@p://pinterest.com/about/goodies/   !   Add  a  “Pin  It”  bu@on  to  your  Pages  &  Posts   ! Digg  Digg  for  Wordpress   !   Add  a  Call-­‐to-­‐AcGon  in  your  posts  and  YouTube  videos  to  “Pin  this!”   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 27. Pinterest:  Why  does  it  maMer?     !   The  social  web  is  becoming  increasingly  visual.  THINK  ABOUT  IT:       Digital  Marketer  -­‐  DigitalMarketer.com    
  • 28. Pinterest:  the  Visual  Revolu<on   !   It’s  not  just  photo  –  it’s  video,  too!   !   Be  Prepared   !   Strong  visual  imagery  &  storytelling   !   Graphic  presence  on  web  &  social  sites   !   Image  Strategy:  Plan  of  a@ack  on  all  the  different  plaqorms   !   Who  on  your  team  is  visually  inclined?   !   Things  to  consider:   !   Logo,  Corporate  idenGty   !   Typography   !   Icons   !   Photography   !   Storytelling   !   Strategy   !   Engagement  -­‐>  Site  Visitor  -­‐>  Prospect  -­‐>  Customer   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 29. Pinterest:  Resources,  oh  my!   !   Pinterest  account  dedicated  to  nothing  other  than  Pinterest!   h@p://pinterest.com/pinterestbiz/   !   43  ways  to  build  your  Pinterest  presence   h@p://www.socialable.co.uk/pinterest-­‐43-­‐ways-­‐to-­‐build-­‐your-­‐presence/   !   103  Resources  for  becoming  a  Pinterest  expert   h@ps://provenstratgz.wordpress.com/2012/03/13/103-­‐resources-­‐for-­‐becoming-­‐a-­‐pinterest-­‐expert-­‐social-­‐media/   !   Brands  on  Pinterest   h@p://pinterest.com/kellylieberman/brands-­‐on-­‐pinterest/   !   Pinterest  knockoffs h@p://agbeat.com/real-­‐estate-­‐technology-­‐new-­‐media/33-­‐pinterest-­‐ knockoffs-­‐some-­‐will-­‐thrive-­‐pinspire-­‐will-­‐fail/   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 30. Pinterest:     Q&A   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 31. Presented  By     Kate  Buck  Jr.     Social  Media  Manager     Founder:     Let’s  Get  Social     Follow  Kate  on  Twi@er     @katebuckjr   Digital  Marketer  -­‐  DigitalMarketer.com