PINTERESTING
             Jaclyn Slovic
      Ammy Sriyunyongwat
            Kiersten Wing
What do these photos have in common?
The Photo Sharing Landscape
Trends
• Specialization based on
  interests
   – Dating
   – Fashion, shopping, style
• Integration of video sharing
• Instant photo sharing:
  LiveShare
• Unique apps for specific
  functions
   – Batch
   – Dermandar
The Evolution of Photos
Photo Sharing Apps vs. Social Networks




              VS
Instagram
• Share your life with
  friends through
  pictures enhanced
  with fun & quirky
  filters
• @instagram
• instagr.am
• blog.instagram.com
Instagram: Fast Facts
• Co-founders: Kevin
  Systrom and Mike
  Krieger (@mikeyk)
• Mobile only (iOS
  3.1.2 or above)
• Launched October 6,
  2010
• Originally called
  Burbn
Instagram: Features
• Filters you can add to
  your photos
• Ability to share on social
  networking sites
• Photos can only be
  posted in square shapes
• Use of hashtags to aid
  searches
• Ability to ―like‖ or
  comment
Instagram Contest Rules
1. Your photo must include the
   #NewhouseSM6 hashtag
2. You cannot ―like‖ your own photo
3. You must ―like‖ at least one other
   NewhouseSM6er’s photo
4. You can ―like‖ as many photos as you
   wish
5. As of now, you can use social media
   to promote your photo
Instagram: How-To
• Filters
• Hashtags
• Icons: Add New
  Keyboard >
  Emoji
Instagram: Trivia
• Founders met their investors in a bar
• Server crashed on launch day
• Reached 500,000 users in under a
  month
• Only 3 months to reach 1 million users
  (faster than Facebook)
• Over 300,000 photos uploaded every day
• Based at the old Twitter offices
Instagram: Tips
• Improve your picture
  quality
• Don’t upload all your
  good pictures at once
• Likes & comments
• Participate in
  competitions
Instagram: Extensions
•   Statigram
•   Instamap
•   Stickygram
•   Printstagram
•   Postagram, Instapost
•   Carousel
•   Photoshake
•   Instamory
•   Instaframe
•   Casetagram
Statigram
• @statigram
• statigr.am
• Web viewer for
  Instagram photos
• Statistics about your
  account
• Send private
  messages
• Makes Instagram
  contests easier
Instagramers.com
•   Phil Gonzalez
•   @philgonzalez
•   ―It’s a very addicting app as
    there is a mix of competition
    and a sense of belonging to a
    same community.‖
•   ―Many times, you want to do
    a successful app so you
    implement a lot of tools, but
    that’s big mistake. Its always
    better to launch a very simple
    app and evolve it.‖
• Organize and share things
  you find on the web through
  ―pinboards‖
• @pinterest
• Free, invite-only
• Platforms
   – Web: www.pinterest.com
   – Mobile: iOS & Android
Pinterest: Fast Facts
• Headquartered in Palo Alto, California
• Co-founders: Ben Silberman, Paul
  Sciarra & Evan Sharp
Pinterest: History
• Began in December 2009
• Achieved closed beta status in March 2010,
  then operated in invitation-only open beta
• Later, site-made registration possible after
  an e-mail request
• ―50 Best Websites of 2011‖ in Time Magazine,
  August 2011
• In October 2011, secured $27 million in funding from
  Andreessen Horowitz, which valued the company at
  $200 million USD
Pinterest Basics
• A pin is an image and may be
  divided into
  pictures, videos, discussions
  and gifts
• Browse pinboards to discover
  new things and get inspiration
  from people who share your
  interests
• Create and populate theme-
  based image boards with
  media found online using the
  Pin It button
Pin Etiquette
  Be nice
  Credit your sources
  Avoid self-promotion
  Report objectionable content
  Tell us how to make Pinterest better
    Suggestions: hi@pinterest.com
    Bugs: bugs@pinterest.com
    Help: help@pinterest.com
Pinterest: Ben Silbermann
• @8en
• ―I’ve always thought that the things
  you collect — whether it’s the
  furniture in your home or the music
  on your iPod — says a lot about
  who you are.‖
• ―I thought it would be great to bring
  that entire experience online and
  help connect people who have
  common interests.‖
Instagram Contest Update
• Photo management and
  sharing application: store,
  sort, search and share
  photos online
• @flickr
• Free and Pro accounts
• Platforms
   – Web: www.flickr.com
   – Desktop
   – Mobile: iOS, Windows
     Phone 7, Android
Flickr: Fast Facts
• Launched February 2004
• Founded by Stewart
  Butterfield and Caterina
  Fake
• Owned by Yahoo!
• 71 million registered
  members
• 80 million unique visitors
• Hosts more than 6 billion
  images
Flickr: Uploading Photos
The Organizr
Flickr on Your Site
• The Flickr badge
  – Create a dynamic
    badge to display
    your Flickr photos
    on your website
• The slideshow
  – Click ―share‖ in
    Slideshow mode to
    grab the link
Flickr App Garden
• Picnik
• Flickriver
• Bulkr
• Bing Maps
  Streetside
• Docent
Flickr API
The future of photo sharing
Who won?
Thank you!

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Pinteresting

  • 1. PINTERESTING Jaclyn Slovic Ammy Sriyunyongwat Kiersten Wing
  • 2. What do these photos have in common?
  • 3. The Photo Sharing Landscape
  • 4. Trends • Specialization based on interests – Dating – Fashion, shopping, style • Integration of video sharing • Instant photo sharing: LiveShare • Unique apps for specific functions – Batch – Dermandar
  • 6. Photo Sharing Apps vs. Social Networks VS
  • 7. Instagram • Share your life with friends through pictures enhanced with fun & quirky filters • @instagram • instagr.am • blog.instagram.com
  • 8. Instagram: Fast Facts • Co-founders: Kevin Systrom and Mike Krieger (@mikeyk) • Mobile only (iOS 3.1.2 or above) • Launched October 6, 2010 • Originally called Burbn
  • 9. Instagram: Features • Filters you can add to your photos • Ability to share on social networking sites • Photos can only be posted in square shapes • Use of hashtags to aid searches • Ability to ―like‖ or comment
  • 10. Instagram Contest Rules 1. Your photo must include the #NewhouseSM6 hashtag 2. You cannot ―like‖ your own photo 3. You must ―like‖ at least one other NewhouseSM6er’s photo 4. You can ―like‖ as many photos as you wish 5. As of now, you can use social media to promote your photo
  • 11. Instagram: How-To • Filters • Hashtags • Icons: Add New Keyboard > Emoji
  • 12. Instagram: Trivia • Founders met their investors in a bar • Server crashed on launch day • Reached 500,000 users in under a month • Only 3 months to reach 1 million users (faster than Facebook) • Over 300,000 photos uploaded every day • Based at the old Twitter offices
  • 13. Instagram: Tips • Improve your picture quality • Don’t upload all your good pictures at once • Likes & comments • Participate in competitions
  • 14. Instagram: Extensions • Statigram • Instamap • Stickygram • Printstagram • Postagram, Instapost • Carousel • Photoshake • Instamory • Instaframe • Casetagram
  • 15. Statigram • @statigram • statigr.am • Web viewer for Instagram photos • Statistics about your account • Send private messages • Makes Instagram contests easier
  • 16. Instagramers.com • Phil Gonzalez • @philgonzalez • ―It’s a very addicting app as there is a mix of competition and a sense of belonging to a same community.‖ • ―Many times, you want to do a successful app so you implement a lot of tools, but that’s big mistake. Its always better to launch a very simple app and evolve it.‖
  • 17. • Organize and share things you find on the web through ―pinboards‖ • @pinterest • Free, invite-only • Platforms – Web: www.pinterest.com – Mobile: iOS & Android
  • 18. Pinterest: Fast Facts • Headquartered in Palo Alto, California • Co-founders: Ben Silberman, Paul Sciarra & Evan Sharp
  • 19. Pinterest: History • Began in December 2009 • Achieved closed beta status in March 2010, then operated in invitation-only open beta • Later, site-made registration possible after an e-mail request • ―50 Best Websites of 2011‖ in Time Magazine, August 2011 • In October 2011, secured $27 million in funding from Andreessen Horowitz, which valued the company at $200 million USD
  • 20. Pinterest Basics • A pin is an image and may be divided into pictures, videos, discussions and gifts • Browse pinboards to discover new things and get inspiration from people who share your interests • Create and populate theme- based image boards with media found online using the Pin It button
  • 21. Pin Etiquette Be nice Credit your sources Avoid self-promotion Report objectionable content Tell us how to make Pinterest better Suggestions: hi@pinterest.com Bugs: bugs@pinterest.com Help: help@pinterest.com
  • 22. Pinterest: Ben Silbermann • @8en • ―I’ve always thought that the things you collect — whether it’s the furniture in your home or the music on your iPod — says a lot about who you are.‖ • ―I thought it would be great to bring that entire experience online and help connect people who have common interests.‖
  • 24. • Photo management and sharing application: store, sort, search and share photos online • @flickr • Free and Pro accounts • Platforms – Web: www.flickr.com – Desktop – Mobile: iOS, Windows Phone 7, Android
  • 25. Flickr: Fast Facts • Launched February 2004 • Founded by Stewart Butterfield and Caterina Fake • Owned by Yahoo! • 71 million registered members • 80 million unique visitors • Hosts more than 6 billion images
  • 28. Flickr on Your Site • The Flickr badge – Create a dynamic badge to display your Flickr photos on your website • The slideshow – Click ―share‖ in Slideshow mode to grab the link
  • 29. Flickr App Garden • Picnik • Flickriver • Bulkr • Bing Maps Streetside • Docent
  • 31. The future of photo sharing