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How To PITCH
Your Startup To
Investors
This presentation represents Jeremey Donovan’s personal opinions and not those of Gartner Inc..
All company and product names mentioned herein are trademarks and registered trademarks of their respective owners.
1

Start with your core
value proposition
Forget hotels (2009)

The friendly
neighborhood way
to pay (2011)

Sync your files
online and across
computers (2009)

Travel like a human

Sell More With Square

Your stuff, anywhere

Positive

Customer-centric

Short

Action-oriented
Catchy

Benefits (not features)
2

Share the problem
you are solving
Hotels are
expensive and
impersonal

Credit card
merchant services
are complex to
setup and manage

Every device has its
own data

Expensive

Complex

Risky

Boring

Time-Consuming

Inconvenient
3

Link the problem to
disruptive macro
trends
Globally connected
youth culture

‘Solo-preneur’
revolution

Explosion of mobile
devices + limitless
storage & bandwidth

3D Printing

Energy
4

Show your solution
A web-based
platform where :
[Travelers can save
and immerse]

A smartphone &
sensor based
platform for
processing credit
card transactions

[Hosts can earn]

Not a feature, not a product, but a…

PLATFORM

A cloud-based
platform to protect,
access, and share
your files anywhere,
anytime
< < < Insert Demo Here >>>
5

Link your business
model to a massive
opportunity
10.9 billion trips/yr
x
0.10% share
x
$20 commission
=
> $200M/yr

$6T CC transactions
x
0.15% share
x
2.5% commission
=
> $200M/yr

1.2 billion PCs
x
0.20% share
x
$100 / yr
=
>$200M/yr

[Massive Market] x [Tiny Share] x [Reasonable Price]
6

Explain how you
acquire customers at
low cost
Events
Internet advertising
Partnerships
Mobile Retailers

Referral incentives
File Sharing

CraigsList

Build ‘virality’ into your product
Remember that product quality is marketing
7

Show traction with real
customers
>10M nights
booked

> $10B processed with
> 40K retailers

>200M users

Though less impactful than revenue from customers,
this is also the place to show traction
with investors, partners, advisors, etc.
8

Handle objections
What about
personal safety?
What about
government
regulations?

How do you handle
credit fraud?

How are you different
than a million other
competitors?

The best offense is a good defense
(but don’t break into jail)
9

Explain why you are
the right team
Passionate, welleducated millennials
initially funded
by Y Combinator

Jack Dorsey, cofounder of Twitter

Passionate, welleducated millennials
initially funded
by Y Combinator

Pedigree matters, but there is no perfect profile
And one last
thing…
10

Close with your ask
How much money?
+
What you are going to spend it on?
+
How you are going to repay it?
Connect with me
Blog: www.speakingsherpa.com
Twitter: @SpeakingSherpa

LinkedIn:
www.linkedin.com/jeremeydonovan

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How to Pitch Your Startup to Investors