Pitching, positioning, and monetization
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Elissa Garza's document outlines strategies for bloggers on positioning themselves to attract brand collaborations, crafting effective pitches, and negotiating monetization opportunities. Key topics include understanding one's value, building a media kit, and using various resources and tools for engagement. The document also emphasizes the importance of networking and recognizing when to say no to ensure profitable partnerships.
Pitching, positioning, and monetization
- 1. Elissa Garza @style_wire www.style-wire.com Pitching, Positioning, + Monetization
- 2. WHAT WE’LL COVER: ● Positioning yourself What do you have to offer brands? How can you leverage that? ● Pitching: Who do you pitch to? How do you find them? Crafting a media kit, Writing pitches ● Monetization and negotiation: Maximizing your profit, and visibility T O O L S + R E S O U R C E S ● Wordpress.org or other self-hosted site ● Photoshop, Lightroom, Snapseed ● Camera ● InDesign, Canva, or Word ● Google Analytics
- 3. Why should brands work with you? What do you have to offer brands? How can you leverage that? What value can you assign to that commodity?
- 4. M A R K E T A B L E O F F E R I N G S Identify what you do do best and determine its value. . . ❏ Content/Guest Posts ❏ Photography ❏ Local Market Visibility ❏ Niche Audience ❏ Traffic M Y P H O T O G R A P H Y
- 5. B E F O R E Y O U P I T C H Crafting your pitch. . . ❏ Familiarize yourself with FTC disclosures and regulations ❏ Have quality samples/past work you can reference ❏ Create your media kit + fee structure ❏ Find a contact ❏ LinkedIn ❏ Brand website ❏ Past press releases T H I N G S T O C O N S I D E R ❏ Who are you pitching? ❏ Why are you pitching them? ❏ Does this align with your brand? ❏ Will this brand resonate with your audience? ❏ Research the brand ❏ What will you do if they say yes? ❏ Flesh out your “big idea” ❏ Outline your deliverables
- 6. Crafting your pitch. . . C R E A T I N G Y O U R M E D I A K I T ❏ Include a short biography and mission statement ❏ Include relevant statistics and analytics ❏ All social accounts and following ❏ Blog traffic (UMV, Users, Sessions, or impressive growth statistics) ❏ Demographic/Audience breakdown ❏ Age ❏ Gender ❏ Location ❏ Interests ❏ Include an outline collaboration options, menu of services, fee structure, and rates ❏ Include testimonials and examples of past work or partners
- 7. Crafting your pitch. . . Hi, My name is Elissa Garza and I'm a Boston-based fashion and lifestyle blogger at Style-Wire.com. I'm reaching out to you today regarding a potential collaboration. I am planning a trip to Austin, TX on November 11-13 and would love the opportunity to experience the Kimpton Van Zandt. I have had the pleasure of working with the Kimpton family at the Nine Zero Hotel here in Boston for a staycation and was so impressed with the stay that I would love to share more Kimpton properties with my audience. I'd be happy to provide a full review on Style-Wire.com, a separate post reviewing any on-site dining, ample social promotion, social media takeovers (if your property uses Instagram/Snapchat), as well as the promotional use of any photography for you to publish and share via social as you see fit. I've attached my media kit as well as links to previous hotel and restaurant reviews. Please let me know if there is anything else you may need from me to move forward. I hope to hear from you soon!
- 8. N O W W H A T ? Follow up Negotiate a fee (if applicable) Finalize Deliverables + Posting Dates Create your Content Post + Amplify Submit Invoice Deliver Recap + Reporting CELEBRATE!
- 9. But where do you get all of those samples? Where can I find more collaboration opportunities? Where can I earn commission on sales from my site? What other ways can I generate leads? M O N E T I Z I N G + I N C R E A S I N G R E V E N U E How can I get invited to events?
- 10. M O N E T I Z I N G + I N C R E A S I N G R E V E N U E Product Based Networks: BrandBacker Influenster ApexDrop Blog Networks and Collectives: Activate by Bloglovin Blog Meets Brand Cooperatize HerCampus Linqia Obviously Social One2One Network SheSavvy TapInfluence Affiliate Links and Networks: RewardStyle Shop Style Collective Commission Junction Pepperjam Curate Additional Leads From: PR Agencies Press Releases Local Businesses + Boutiques Additional Services: Administrative Assistance Writing Content Creation Consulting Services Photo Editing Photography Public Speaking Social Media Management Video Production + Editing
- 11. F I N A L T H O U G H T S ● When to Say No ● Review any contracts carefully; don’t be afraid to propose changes ● Never work for free (exceptions can be made for high-value products, accommodations, exploring new verticals, etc.) ● Don’t be afraid to negotiate ● Strengthen your network and relationships by referring others in your network for opportunities that may not be a fit Any final questions?
- 12. T H A N K Y O U Elissa Garza egarza@style-wire.com