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PROGRAM – SESSION 5
Eggins Ln, Lismore, NSW, AUS
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
What+Why
How+Who
Afghan Bazaar, Thomas St, Dandenong, VIC, AUS
5. PLACE CREATION
5.5 PLACE (MIS)MANAGE
▸ Plenty of contributors,
but is it coordinated?
▸ Town Centre Management
▸ City Centre Management
▸ Location Management
(such as Shopping
Centres, Airports etc)
▸ Neighbourhood and
Community Renewal
▸ Community engagement
and renewal
▸ Regeneration
▸ Urban Design
Adapted from Institute of Place
Management, 2008
▸ Tourism & Leisure
▸ Place Marketing and
Branding
▸ Planning
▸ Local Economic
Development
▸ Horticulture
Management
▸ Property Management
▸ Events Management
▸ Visitor Services
Newcastle, NSW, AUS
5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Sydney Rd, Brunswick, Melbourne, VIC, AUS
PLACE MANAGEMENT
▸ Significant places need management
▸ Invest in the social fabric and maintenance
▸ Evaluate and review
▸ Manage change
▸ Place management describes the
proactive intervention process which
maintains the qualities of a successful
place and responds to change.
Institute of Place Management, 2008
▸ Also a term for Placemaking
Street Markets – South Bank, Brisbane QLD, AUS
City Place, Sunshine, Melbourne, VIC, AUS
PLACE MANAGEMENT CHARACTERISTICS
▸ a viable and sustainable vision and
strategic plan
▸ an integrated approach to planning
and implementation
▸ local leadership, resources and an
inclusive and enduring
management structure
▸ effective partnerships between
locals, local government,
businesses, property owners and
State Government.
Cabramatta Moon Festival, NSW, AUS(http://www.noodlies.com/2012/08/cabramatta-moon-
festival-2012-sunday-23-september-11am-to-8pm/)
PLACE MANAGEMENT
▸ Understanding the problem before the solution
▸ Communicating and championing the Aspiration
▸ Actively developing, facilitating and coordinating the delivery
of actions and strategies
▸ Integrating and prioritising all social, community, economic,
marketing, physical and environmental initiatives
Stanley St, Wodonga, VIC, AUS
PLACE MANAGEMENT
▸ Enabling partners to deliver with tools, techniques, etc
▸ Empowering people to contribute to place creation by
giving away power and authority
▸ recognising and resolving the diverse and often
competing views of stakeholders
▸ Engwicht Secret 9 – Focus on the micro
ROB ADAMS SOCIAL FABRIC
▸ 13:27
Victoria St – Mackay, QLD, AUS
PLACE MANAGE –MALCOLM SNOW
5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Humber Bar, Wollongong, NSW, AUS
Circular Quay, Sydney, NSW, AUS
5.1 PLACE ASPIRATION – VISION
▸ Gunning Fog Index
▸ Grow the project
from a vision (endorsed?)
▸ An aspirational vision for the project
can deliver on client objectives and
uniquely
position the place.
▸ At best a vision can “be seen
(literally, in the inner eye),
communicated to others, and
felt by others…. as a vision”
Aexander, Neis, Anninon, & King, 1887
▸ At a minimum it provides the
designer with a framework
or guide towards the
sought outcome.
The Opera House is formally completed in 1973
having cost $102 million. The original completion
date was January 26, 1963 and the original cost
estimate was about $7 million.
Nambour Place Creation - walking tour
5.1 PLACE ASPIRATION – VISION
▸ A vision is a succinct statement that sets the overarching expectations for
the project’s outcomes.
▸ “It identifies the stars you are trying to reach and they need to be far
enough away to make you stretch for them.”
Thomas, 2002
Nambour – original, since 1870
Built on sugar cane, Nambour is a sub-tropical town proud of its history. For 145
years it has been the heart of the Sunshine Coast - a centre for business,
governance and innovation. Handmade by the locals, it is appreciated by visitors for
its country hospitality; local produce and eclectic shops, events, music and places.
▸ Gunning Fog Index
SUCCESSFUL CITIES
▸ high and sustained levels of public
engagement
▸ consistent strategic direction, as well as
collaboration
▸ a trigger for improvement, which
galvanised the political will
▸ http://grattan.edu.au/static/files/assets/8acbce0
7/20101018_media_release_cities_who_decide
s.pdf
Swanston St,, Melbourne, VIC, AUS
5.1 PLACE ASPIRATION - AIMS
▸ Aims or goals are short statements which define the broad physical, social,
environmental and economic outcomes expected of the project…
▸ “ the stars you definitely want to get your hands on to have a sense
of achievement at the end” Thomas, 2002
Hassell, 2007
Matthew St, Nambour, QLD, AUS
5.1 PLACE ASPIRATION - OBJECTIVES
▸ Objectives are statements that define, in greater detail, the critical
requirements or path in order to achieve the project aims (or goals)…
▸ “the steps you need to take to reach the target stars and the means by
which you can prove you have done so” Thomas, 2002
Quota Park – movement and reflection
Skaters are welcome in Nambour. Local competitions over the 2015
school holidays create a platform for National events over summer of
16/17. This, combined with the Creekside, has attracted people to the
cafes, shops and RSL on Matthew St. While the Quota Park skate
facility (with night lighting by 2018) is the hub, street closures over the
weekend enable longboard races through town. The build your own
skateboard for the old train tracks is a big success. The weekend
activity zone (using ‘school’ carpark in front of Quota Park) is being
considered as an overflow area for the popular town activities. (Projects
26, 27 & 28)
Nook & Cranny, Currie St, Nambour, QLD, AUS
5.1 PLACE ASPIRATION - PRINCIPLES
▸ Principles are commonly agreed as best
practice.
▸ They are not necessarily unique to the
project.
▸ They are not for negotiation.
Outcomes: P.E.O.P.L.E. m.a.k.i.n.g p.l.a.c.e.s.
Prosperity: People prosper and local businesses thrive
Excite: ignite relationships, confidence, ideas and esteem
Our legacy: change and evolve over time
People: a place for people not just cars
Liveability: proud of our place to live or work
Exercise + Health: a healthy lifestyle through physical activity and social
interaction
Stein am Rhein, Switzerland
5.1 PLACE ASPIRATION
"Simple, clear purpose and principles give rise to complex, intelligent
behaviour. Complex rules and regulations give rise to simple and stupid
behaviour.” Dee Hock (Founder of Visa)
5.1 PLACE ASPIRATION – ACTION
http://startupquote.com/post/534823829
▸ “Bring the future today”
David Engwicht
▸ A “Bias Towards
Action”
1. Decide from where
you want to be
2. Have a plan to get
from A to B
3. Bad decisions are
better than no
decision.
4. Make decisions from a
state of peace
PLACE ASPIRATION
▸ Austin is the youngest, largest city in
the United States
▸ “The Live Music Capitol of The World”
▸ History
▸ Visionary Leader
▸ Innovation
▸ “Place is the single most important
thing in the global economy” Richard
Florida
http://punchbowlsocial.com/wp-content/uploads/2015/06/5K.jpg
PLACE ASPIRATION
Youth Activity Precinct, Geelong, VIC, AUS
5. PLACE CREATION
Hotel Gosford, Mann St, Gosford, NSW, AUS
5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
5.2 PLACE CONTEXT
▸ Incorporate the context to establish
authenticity and sustainability
▸ Aspiration
▸ We are Hull
Steve Bentley and Chris Sands at Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS
PLACE DNA
1. Make the best of what you've got
2. Express Place DNA in your public
realm
3. Reveal your place secrets
4. Get the people on the streets
5. Understand development DNA
6. Respond to changes in cultural DNA
The Beehive Building, Pall Mall, Bendigo, VIC, AUS
PLACE STRATEGY
1. diagnose the nature of the challenge by
identifying certain aspects of the situation as
critical;
2. create a sensible guiding policy for effecting
change to deal with the problem; and
3. design a set of coherent actions designed
to carry out the guiding policy.
Eggins Ln, Lismore, NSW, AUS
PLACE STRATEGY
1. Accumulate evidence
2. Develop practices
3. Create a sacred expression
4. Encourage “respiration” around your idea
5. Include your personal narrative
6. Align with a metric
7. Expect backlash
Eggins Ln, Lismore, NSW, AUS
5.2 PLACE CONTEXT
High St, Wodonga, VIC, AUS
▸ Turn deficits in assets
▸ “Merchants with heart”
▸ Engwicht Secret 2 – Furnish a
place with soul
▸ Engwicht Secret 12 – study
the ecology
▸ Engwicht Secret 15 – change
the meta-stories
5.2 PLACE CONTEXT
▸ Engwicht Secret 2 – Furnish a
place with soul
▸ Context outcomes
▸ Strengthening local communities
▸ Creating places of distinction
▸ Featuring intrinsic site assets
and resources
▸ Connecting with the surroundings
▸ Ensuring feasibility
▸ An identity which is robust
and authentic is powerful
Giant sinkhole - Guatemala
http://http://www.islandcrisis.net/2010/06/sinkhole-guatemala/
▸ “Stop... and look at what
makes your place
interesting” Rob Adams
(41.18)
5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Enquiry by Design (Deicke Richards)
Moseley Square, Glenelg, SA, AUS
5.3 PLACE DESIGN
▸ Plan and design the place by
1. creating the urban structure
2. making connections
3. detailing the place
4. planning the social fabric
5. considering feasibility and delivery.
▸ All design methods are laden with values
and therefore not necessarily objective.
Like all human thought, there is mystery in design. Fine places develop
from possibility, gained from constantly reframing the problem and by
repeatedly searching for solutions. Revelations help and methods
developed by experience are fundamental.
Lynch & Hack, 1884
5.3.1 CREATING THE STRUCTURE
▸ The arrangement of centres, streets, parks and considers density, block size
and uses.
▸ Integration
▸ functional efficiency
▸ environmental harmony
▸ a sense of place
▸ commercial viability
Varsity Station Village, Design Workshop
Concept - Gold Coast (Deicke Richards)
Hibberson St, Gungahlin, Canberra, ACT, AUS
CREATING THE STRUCTURE
5.3.2 MAKING THE CONNECTIONS
▸ Footpaths, streets, roads,
rivers, bus ways etc are an
integral part of the urban
fabric, with multiple
functions.
▸ “Streets and their
sidewalks, the main public
places of a city, are its
most vital organs.”
(Jacobs J. , 1961, p. 28)
Papaw Stand – Brisbane, QLD, AUS
5.3.2 MAKING THE CONNECTIONS
▸ Connection outcomes
▸ Linking up
▸ Movement choices
▸ A sense of place
▸ Safe routes for all
▸ The parking problem
▸ Better traffic management
KGUV – Brisbane. Google Earth
5.3.3 DETAILING THE PLACE
▸ Design the buildings
and the adjacent public
realm and the interface
between them
▸ The devil is often in the
detail
▸ Serendipity and
distinctiveness
The Barracks, Brisbane City, QLD, AUS
5.3.4 PLAN FOR SOCIAL FABRIC
▸ Good urban design
understands that the
physical form of a
space is the canvas for
a bigger picture
▸ Strategy development
and implementation
▸ Action orientated
process
▸ “First life, then spaces,
then buildings: the
other way around
never works.” Jan Gehl
EKKA, Gregory Tce, Bowen Hills, QLD, AUS
5.3.5 IMPLEMENTATION AND FEASIBILITY
▸ Delivery framework:
▸ Action map
▸ model for decision making and for implementation
▸ program
▸ staging strategy
▸ A commercial appraisal which presents the financial and
economic implications of the project.
The Age, 655 Collins St, Docklands, Melbourne City, VIC, AUS
5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Robert Mueller Municipal Airport Master Plan, Austin Texas
5.4 URBAN DESIGN DELIVERY
▸ Business Improvement District
▸ Design Advisory Group
▸ Design Assessment
▸ Design Competition
▸ Urban Design Toolkit
▸ Design Review
▸ Incentive Zoning
▸ Life-cycle Cost Analysis
▸ Multi-architect Project Design
▸ Pre-application Meeting
▸ Project Control Group
▸ Public–Private Partnership
▸ Regional Forum
▸ Seed Funding
▸ Special Activity Area
▸ Town Centre Programme
▸ Urban Development Corporation
Maroochydore Town Centre, QLD, AUS
Client
External
Advisory
Group
Project Director
Development Manager
Planning Infrastructure Placemaking Legal
Sales +
Marketing
Community
Place
Manager
5.4 URBAN DESIGN
▸ Construct the hard infrastructure and deliver the soft.
▸ Do planners deliver?
Placemaking
5.4 MICRO FUNDING: SOUP
Wilson Ave, Brunswick, VIC, AUS
5.4 PROTOTYPING
Wilson Ave, Brunswick, VIC, AUS
5.4 PLACE DELIVERY
Wilson Ave, Brunswick, VIC, AUS
5.4 PROTOTYPING
Auckland Council: Pocket Park on Quay St
PLACE ACTIVATION
Why
▸ It's awesome!
▸ Place
branding
Curtin University, Bentley, WA, AUS (Source: Sam Proctor)
How
▸ Start small + strategically
▸ “It’s OK to fail at things -
we have to try”
▸ Letting it happen
▸ The comfort zone
▸ Stay flexible
▸ Enable with expertise
▸ Prepare for the negative
What
▸ Building place into
curriculum
▸ It's all about timing
▸ Incubation and
making
▸ Interactive
▸ Art on the streets
▸ Parking Day
Buckingham Ave, Springvale, VIC, AUS
PLACE DELIVERY
Little Stanley St, Southbank – Brisbane QLD, AUS
PLACE DELIVERY
PLACE DELIVERY
Wilson Ave, Brunswick, VIC, AUS
Old Belvidere Prom - East Perth, WA, AUS
BETTER PLACES ORGANISATIONALLY
1. Process (blue)
2. What’s working? (yellow)
3. What’s not? (black)
4. What if? (green)
5. Gut feel? (red)
http://www.loosetooth.com/Vis
com/gf/6thinkinghats.htm
DELIVERY FRAMEWORK
Lands Office, Dubbo, NSW, AUS
▸ Understand the problem
▸ An Action Map
▸ Prototyping and Funding
▸ Be sneaky
▸ Organisational opportunities and
barriers
▸ A model for decision making and for
implementation
▸ A master program and staging strategy
▸ Financial and economic implications of
the project.
5. PLACE CREATION
Caboolture Town Square (Source Peddle Thorpe)

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Place Process: Section 5 of Introduction to Placemaking

  • 1. PROGRAM – SESSION 5 Eggins Ln, Lismore, NSW, AUS 1 Urban Design + Placemaking 101 2 Civic Principles 3 Place Qualities 8 Outcomes 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions What+Why How+Who
  • 2. Afghan Bazaar, Thomas St, Dandenong, VIC, AUS 5. PLACE CREATION
  • 3. 5.5 PLACE (MIS)MANAGE ▸ Plenty of contributors, but is it coordinated? ▸ Town Centre Management ▸ City Centre Management ▸ Location Management (such as Shopping Centres, Airports etc) ▸ Neighbourhood and Community Renewal ▸ Community engagement and renewal ▸ Regeneration ▸ Urban Design Adapted from Institute of Place Management, 2008 ▸ Tourism & Leisure ▸ Place Marketing and Branding ▸ Planning ▸ Local Economic Development ▸ Horticulture Management ▸ Property Management ▸ Events Management ▸ Visitor Services Newcastle, NSW, AUS
  • 4. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Sydney Rd, Brunswick, Melbourne, VIC, AUS
  • 5. PLACE MANAGEMENT ▸ Significant places need management ▸ Invest in the social fabric and maintenance ▸ Evaluate and review ▸ Manage change ▸ Place management describes the proactive intervention process which maintains the qualities of a successful place and responds to change. Institute of Place Management, 2008 ▸ Also a term for Placemaking Street Markets – South Bank, Brisbane QLD, AUS
  • 6. City Place, Sunshine, Melbourne, VIC, AUS PLACE MANAGEMENT CHARACTERISTICS ▸ a viable and sustainable vision and strategic plan ▸ an integrated approach to planning and implementation ▸ local leadership, resources and an inclusive and enduring management structure ▸ effective partnerships between locals, local government, businesses, property owners and State Government.
  • 7. Cabramatta Moon Festival, NSW, AUS(http://www.noodlies.com/2012/08/cabramatta-moon- festival-2012-sunday-23-september-11am-to-8pm/) PLACE MANAGEMENT ▸ Understanding the problem before the solution ▸ Communicating and championing the Aspiration ▸ Actively developing, facilitating and coordinating the delivery of actions and strategies ▸ Integrating and prioritising all social, community, economic, marketing, physical and environmental initiatives
  • 8. Stanley St, Wodonga, VIC, AUS PLACE MANAGEMENT ▸ Enabling partners to deliver with tools, techniques, etc ▸ Empowering people to contribute to place creation by giving away power and authority ▸ recognising and resolving the diverse and often competing views of stakeholders ▸ Engwicht Secret 9 – Focus on the micro
  • 9. ROB ADAMS SOCIAL FABRIC ▸ 13:27
  • 10. Victoria St – Mackay, QLD, AUS PLACE MANAGE –MALCOLM SNOW
  • 11. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Humber Bar, Wollongong, NSW, AUS
  • 12. Circular Quay, Sydney, NSW, AUS 5.1 PLACE ASPIRATION – VISION ▸ Gunning Fog Index ▸ Grow the project from a vision (endorsed?) ▸ An aspirational vision for the project can deliver on client objectives and uniquely position the place. ▸ At best a vision can “be seen (literally, in the inner eye), communicated to others, and felt by others…. as a vision” Aexander, Neis, Anninon, & King, 1887 ▸ At a minimum it provides the designer with a framework or guide towards the sought outcome. The Opera House is formally completed in 1973 having cost $102 million. The original completion date was January 26, 1963 and the original cost estimate was about $7 million.
  • 13. Nambour Place Creation - walking tour 5.1 PLACE ASPIRATION – VISION ▸ A vision is a succinct statement that sets the overarching expectations for the project’s outcomes. ▸ “It identifies the stars you are trying to reach and they need to be far enough away to make you stretch for them.” Thomas, 2002 Nambour – original, since 1870 Built on sugar cane, Nambour is a sub-tropical town proud of its history. For 145 years it has been the heart of the Sunshine Coast - a centre for business, governance and innovation. Handmade by the locals, it is appreciated by visitors for its country hospitality; local produce and eclectic shops, events, music and places. ▸ Gunning Fog Index
  • 14. SUCCESSFUL CITIES ▸ high and sustained levels of public engagement ▸ consistent strategic direction, as well as collaboration ▸ a trigger for improvement, which galvanised the political will ▸ http://grattan.edu.au/static/files/assets/8acbce0 7/20101018_media_release_cities_who_decide s.pdf Swanston St,, Melbourne, VIC, AUS
  • 15. 5.1 PLACE ASPIRATION - AIMS ▸ Aims or goals are short statements which define the broad physical, social, environmental and economic outcomes expected of the project… ▸ “ the stars you definitely want to get your hands on to have a sense of achievement at the end” Thomas, 2002 Hassell, 2007
  • 16. Matthew St, Nambour, QLD, AUS 5.1 PLACE ASPIRATION - OBJECTIVES ▸ Objectives are statements that define, in greater detail, the critical requirements or path in order to achieve the project aims (or goals)… ▸ “the steps you need to take to reach the target stars and the means by which you can prove you have done so” Thomas, 2002 Quota Park – movement and reflection Skaters are welcome in Nambour. Local competitions over the 2015 school holidays create a platform for National events over summer of 16/17. This, combined with the Creekside, has attracted people to the cafes, shops and RSL on Matthew St. While the Quota Park skate facility (with night lighting by 2018) is the hub, street closures over the weekend enable longboard races through town. The build your own skateboard for the old train tracks is a big success. The weekend activity zone (using ‘school’ carpark in front of Quota Park) is being considered as an overflow area for the popular town activities. (Projects 26, 27 & 28)
  • 17. Nook & Cranny, Currie St, Nambour, QLD, AUS 5.1 PLACE ASPIRATION - PRINCIPLES ▸ Principles are commonly agreed as best practice. ▸ They are not necessarily unique to the project. ▸ They are not for negotiation. Outcomes: P.E.O.P.L.E. m.a.k.i.n.g p.l.a.c.e.s. Prosperity: People prosper and local businesses thrive Excite: ignite relationships, confidence, ideas and esteem Our legacy: change and evolve over time People: a place for people not just cars Liveability: proud of our place to live or work Exercise + Health: a healthy lifestyle through physical activity and social interaction
  • 18. Stein am Rhein, Switzerland 5.1 PLACE ASPIRATION "Simple, clear purpose and principles give rise to complex, intelligent behaviour. Complex rules and regulations give rise to simple and stupid behaviour.” Dee Hock (Founder of Visa)
  • 19. 5.1 PLACE ASPIRATION – ACTION http://startupquote.com/post/534823829 ▸ “Bring the future today” David Engwicht ▸ A “Bias Towards Action” 1. Decide from where you want to be 2. Have a plan to get from A to B 3. Bad decisions are better than no decision. 4. Make decisions from a state of peace
  • 20. PLACE ASPIRATION ▸ Austin is the youngest, largest city in the United States ▸ “The Live Music Capitol of The World” ▸ History ▸ Visionary Leader ▸ Innovation ▸ “Place is the single most important thing in the global economy” Richard Florida http://punchbowlsocial.com/wp-content/uploads/2015/06/5K.jpg
  • 22. Youth Activity Precinct, Geelong, VIC, AUS 5. PLACE CREATION
  • 23. Hotel Gosford, Mann St, Gosford, NSW, AUS 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage
  • 24. 5.2 PLACE CONTEXT ▸ Incorporate the context to establish authenticity and sustainability ▸ Aspiration ▸ We are Hull Steve Bentley and Chris Sands at Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS
  • 25. PLACE DNA 1. Make the best of what you've got 2. Express Place DNA in your public realm 3. Reveal your place secrets 4. Get the people on the streets 5. Understand development DNA 6. Respond to changes in cultural DNA The Beehive Building, Pall Mall, Bendigo, VIC, AUS
  • 26. PLACE STRATEGY 1. diagnose the nature of the challenge by identifying certain aspects of the situation as critical; 2. create a sensible guiding policy for effecting change to deal with the problem; and 3. design a set of coherent actions designed to carry out the guiding policy. Eggins Ln, Lismore, NSW, AUS
  • 27. PLACE STRATEGY 1. Accumulate evidence 2. Develop practices 3. Create a sacred expression 4. Encourage “respiration” around your idea 5. Include your personal narrative 6. Align with a metric 7. Expect backlash Eggins Ln, Lismore, NSW, AUS
  • 28. 5.2 PLACE CONTEXT High St, Wodonga, VIC, AUS ▸ Turn deficits in assets ▸ “Merchants with heart” ▸ Engwicht Secret 2 – Furnish a place with soul ▸ Engwicht Secret 12 – study the ecology ▸ Engwicht Secret 15 – change the meta-stories
  • 29. 5.2 PLACE CONTEXT ▸ Engwicht Secret 2 – Furnish a place with soul ▸ Context outcomes ▸ Strengthening local communities ▸ Creating places of distinction ▸ Featuring intrinsic site assets and resources ▸ Connecting with the surroundings ▸ Ensuring feasibility ▸ An identity which is robust and authentic is powerful Giant sinkhole - Guatemala http://http://www.islandcrisis.net/2010/06/sinkhole-guatemala/ ▸ “Stop... and look at what makes your place interesting” Rob Adams (41.18)
  • 30. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Enquiry by Design (Deicke Richards)
  • 31. Moseley Square, Glenelg, SA, AUS 5.3 PLACE DESIGN ▸ Plan and design the place by 1. creating the urban structure 2. making connections 3. detailing the place 4. planning the social fabric 5. considering feasibility and delivery. ▸ All design methods are laden with values and therefore not necessarily objective. Like all human thought, there is mystery in design. Fine places develop from possibility, gained from constantly reframing the problem and by repeatedly searching for solutions. Revelations help and methods developed by experience are fundamental. Lynch & Hack, 1884
  • 32. 5.3.1 CREATING THE STRUCTURE ▸ The arrangement of centres, streets, parks and considers density, block size and uses. ▸ Integration ▸ functional efficiency ▸ environmental harmony ▸ a sense of place ▸ commercial viability Varsity Station Village, Design Workshop Concept - Gold Coast (Deicke Richards)
  • 33. Hibberson St, Gungahlin, Canberra, ACT, AUS CREATING THE STRUCTURE
  • 34. 5.3.2 MAKING THE CONNECTIONS ▸ Footpaths, streets, roads, rivers, bus ways etc are an integral part of the urban fabric, with multiple functions. ▸ “Streets and their sidewalks, the main public places of a city, are its most vital organs.” (Jacobs J. , 1961, p. 28) Papaw Stand – Brisbane, QLD, AUS
  • 35. 5.3.2 MAKING THE CONNECTIONS ▸ Connection outcomes ▸ Linking up ▸ Movement choices ▸ A sense of place ▸ Safe routes for all ▸ The parking problem ▸ Better traffic management KGUV – Brisbane. Google Earth
  • 36. 5.3.3 DETAILING THE PLACE ▸ Design the buildings and the adjacent public realm and the interface between them ▸ The devil is often in the detail ▸ Serendipity and distinctiveness The Barracks, Brisbane City, QLD, AUS
  • 37. 5.3.4 PLAN FOR SOCIAL FABRIC ▸ Good urban design understands that the physical form of a space is the canvas for a bigger picture ▸ Strategy development and implementation ▸ Action orientated process ▸ “First life, then spaces, then buildings: the other way around never works.” Jan Gehl EKKA, Gregory Tce, Bowen Hills, QLD, AUS
  • 38. 5.3.5 IMPLEMENTATION AND FEASIBILITY ▸ Delivery framework: ▸ Action map ▸ model for decision making and for implementation ▸ program ▸ staging strategy ▸ A commercial appraisal which presents the financial and economic implications of the project. The Age, 655 Collins St, Docklands, Melbourne City, VIC, AUS
  • 39. 5. THE PROCESS OF PLACEMAKING 1. Place Aspiration 2. Place Context 3. Place Design 4. Place Delivery 5. Place Manage Robert Mueller Municipal Airport Master Plan, Austin Texas
  • 40. 5.4 URBAN DESIGN DELIVERY ▸ Business Improvement District ▸ Design Advisory Group ▸ Design Assessment ▸ Design Competition ▸ Urban Design Toolkit ▸ Design Review ▸ Incentive Zoning ▸ Life-cycle Cost Analysis ▸ Multi-architect Project Design ▸ Pre-application Meeting ▸ Project Control Group ▸ Public–Private Partnership ▸ Regional Forum ▸ Seed Funding ▸ Special Activity Area ▸ Town Centre Programme ▸ Urban Development Corporation Maroochydore Town Centre, QLD, AUS
  • 41. Client External Advisory Group Project Director Development Manager Planning Infrastructure Placemaking Legal Sales + Marketing Community Place Manager 5.4 URBAN DESIGN ▸ Construct the hard infrastructure and deliver the soft. ▸ Do planners deliver? Placemaking
  • 42. 5.4 MICRO FUNDING: SOUP Wilson Ave, Brunswick, VIC, AUS
  • 43. 5.4 PROTOTYPING Wilson Ave, Brunswick, VIC, AUS
  • 44. 5.4 PLACE DELIVERY Wilson Ave, Brunswick, VIC, AUS
  • 45. 5.4 PROTOTYPING Auckland Council: Pocket Park on Quay St
  • 46. PLACE ACTIVATION Why ▸ It's awesome! ▸ Place branding Curtin University, Bentley, WA, AUS (Source: Sam Proctor) How ▸ Start small + strategically ▸ “It’s OK to fail at things - we have to try” ▸ Letting it happen ▸ The comfort zone ▸ Stay flexible ▸ Enable with expertise ▸ Prepare for the negative What ▸ Building place into curriculum ▸ It's all about timing ▸ Incubation and making ▸ Interactive ▸ Art on the streets ▸ Parking Day
  • 47. Buckingham Ave, Springvale, VIC, AUS PLACE DELIVERY
  • 48. Little Stanley St, Southbank – Brisbane QLD, AUS PLACE DELIVERY
  • 49. PLACE DELIVERY Wilson Ave, Brunswick, VIC, AUS
  • 50. Old Belvidere Prom - East Perth, WA, AUS BETTER PLACES ORGANISATIONALLY 1. Process (blue) 2. What’s working? (yellow) 3. What’s not? (black) 4. What if? (green) 5. Gut feel? (red) http://www.loosetooth.com/Vis com/gf/6thinkinghats.htm
  • 51. DELIVERY FRAMEWORK Lands Office, Dubbo, NSW, AUS ▸ Understand the problem ▸ An Action Map ▸ Prototyping and Funding ▸ Be sneaky ▸ Organisational opportunities and barriers ▸ A model for decision making and for implementation ▸ A master program and staging strategy ▸ Financial and economic implications of the project.
  • 52. 5. PLACE CREATION Caboolture Town Square (Source Peddle Thorpe)

Editor's Notes

  • #2: Congratulations we are over the hump! We skip section 7 in the presentation and cover it at the end. The next 3 sections are an opportunity to ‘roll our sleeves up and get our hands dirty’. The East Perth Redevelopment Authority (EPRA) showed character to tackle a brownfield site first, and build a new harbour. What an asset for Perth!
  • #3: Hosier Lane at night.
  • #4: Brunswick has more Greeks of Lakonian origin than anywhere else in Australia. A party comprising the Mayor of Sparta and eight dignitaries came to Brunswick for the official function in 1888, at which Talbot Street, (off Sydney Road, one block north of Victoria Street) was pedestrianised and renamed Sparta Place in recognition of the political and cultural link between the two places. In 2005, Sparta Place was significantly remodelled.
  • #5: An important, but often neglected, stage in place creation. A free concert in the redesigned King George Square in Brisbane. While criticised for a lack of shade (hot enough to cook an egg) it is designed for a city wide function. I understand that Fed Square installs temporary ‘comfort zones’ during hot periods. Has anyone seen them?
  • #6: Social fabric is up and running. Critical to evaluate and review the outcomes and learn. Did we archive the aspiration? Unfortunately, often neglected. Enable change to manage new requirements or fix mistakes. Have a look at this movie and tell me what you think? http://www.placemanagement.org/ Do you have one person who manages your favourite place?
  • #7: The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
  • #8: The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
  • #9: The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
  • #11: A good initiative in Victoria and hopefully a trend for the rest of our valuable places.
  • #12: An important, but often neglected, stage in place creation. A free concert in the redesigned King George Square in Brisbane. While criticised for a lack of shade (hot enough to cook an egg) it is designed for a city wide function. I understand that Fed Square installs temporary ‘comfort zones’ during hot periods. Has anyone seen them?
  • #13: While you would think planners are good at writing visions – I still see a lot which “create places to live, work and play’. This is a critical platform. Spend time to create something which can be seen in the minds eye – and felt. An opportunity to lay a foundation for character. Here is an example of a postcard from a workshop which contributed to the vision.
  • #14: A good definition from Glen Thomas – a landscape architect. I like a vision to be succinct and to include an indicator. The vision shown for KGUV could have added – “by 2010 KGUV will offer 10,000 m² of commercial floor space targeted towards creative industry” A nice quote from one of the course participants University days.
  • #15: A good definition from Glen Thomas – a landscape architect. I like a vision to be succinct and to include an indicator. The vision shown for KGUV could have added – “by 2010 KGUV will offer 10,000 m² of commercial floor space targeted towards creative industry” A nice quote from one of the course participants University days.
  • #16: We know what to do with community consultation – we don’t always do it well though?
  • #17: A good definition from Glen Thomas – a landscape architect. I like a vision to be succinct and to include an indicator. The vision shown for KGUV could have added – “by 2010 KGUV will offer 10,000 m² of commercial floor space targeted towards creative industry” A nice quote from one of the course participants University days.
  • #18: An excellent book which proposes an urban design method to capture the process by which cities developed organically. A lot of our favourite places may have had a survey, but no masterplan, or development assessment (perish the thought), etc. A nice book to read. Confirms the significance of an aspirational vision and challenges the role of the ‘masterplanner’.
  • #19: So aims build on the vision. These are aims I use for centres which wish to attract knowledge based workers. I have used them so much that they are almost becoming principles. Vision and voice is a key but often neglected component. We will discuss this further at the end of this section.
  • #20: Not the greatest example of objectives – some clients are cautious about defining the critical requirements.
  • #21: Principles are the easiest to remember. Does your workplace have endorsed urban design principles which are consistent across projects and not for negotiation?
  • #22: A cartoon from ‘Beyond the pavement’. Where is the planner...? One course participant suggested ‘making morning tea’!
  • #23: Built from local granite in 1858 the Bank of Australasia was committed to the vision for Yackandandah.  A nice example of single storey mixed use - the bank at the front with the managers residence to the side.  A small front garden transitions between public and private space.   This contributes to one of the best and intact main streets in Australia!
  • #24: Context is a key asset for character. Someone’s constraint is another's opportunity – so think of site characteristics. The Commissariat Store is one of Brisbane's most significant buildings. Located at the birthplace of Queensland - on William Street, facing the Brisbane River. Its first two floors were built by convicts in 1828, and then as Brisbane grew, so did the building. Why is the quality of place so poor – given we will be celebrating Brisbane’s 150 birthday in a couple of years? It is affected by the Riverside Expressway? A key component of Brisbane’s character which is lost.
  • #25: Context is a key asset for character. Someone’s constraint is another's opportunity – so think of site characteristics. The Commissariat Store is one of Brisbane's most significant buildings. Located at the birthplace of Queensland - on William Street, facing the Brisbane River. Its first two floors were built by convicts in 1828, and then as Brisbane grew, so did the building. Why is the quality of place so poor – given we will be celebrating Brisbane’s 150 birthday in a couple of years? It is affected by the Riverside Expressway? A key component of Brisbane’s character which is lost.
  • #26: Hosier Lane at night.
  • #27: The next stage of place creation – context. Two photos of the same place – can you spot the difference? I believe that the aim for new development in heritage areas is to be ‘consistent’ but contemporary – recognisably different. What do you think?
  • #28: Context is a key asset for character. Someone’s constraint is another's opportunity – so think of site characteristics. The Commissariat Store is one of Brisbane's most significant buildings. Located at the birthplace of Queensland - on William Street, facing the Brisbane River. Its first two floors were built by convicts in 1828, and then as Brisbane grew, so did the building. Why is the quality of place so poor – given we will be celebrating Brisbane’s 150 birthday in a couple of years? It is affected by the Riverside Expressway? A key component of Brisbane’s character which is lost.
  • #29: Context is a key asset for character. Someone’s constraint is another's opportunity – so think of site characteristics. The Commissariat Store is one of Brisbane's most significant buildings. Located at the birthplace of Queensland - on William Street, facing the Brisbane River. Its first two floors were built by convicts in 1828, and then as Brisbane grew, so did the building. Why is the quality of place so poor – given we will be celebrating Brisbane’s 150 birthday in a couple of years? It is affected by the Riverside Expressway? A key component of Brisbane’s character which is lost.
  • #30: Context is a key asset for character. Someone’s constraint is another's opportunity – so think of site characteristics. The Commissariat Store is one of Brisbane's most significant buildings. Located at the birthplace of Queensland - on William Street, facing the Brisbane River. Its first two floors were built by convicts in 1828, and then as Brisbane grew, so did the building. Why is the quality of place so poor – given we will be celebrating Brisbane’s 150 birthday in a couple of years? It is affected by the Riverside Expressway? A key component of Brisbane’s character which is lost.
  • #31: Context is a key asset for character. Someone’s constraint is another's opportunity – so think of site characteristics. The Commissariat Store is one of Brisbane's most significant buildings. Located at the birthplace of Queensland - on William Street, facing the Brisbane River. Its first two floors were built by convicts in 1828, and then as Brisbane grew, so did the building. Why is the quality of place so poor – given we will be celebrating Brisbane’s 150 birthday in a couple of years? It is affected by the Riverside Expressway? A key component of Brisbane’s character which is lost.
  • #32: Common sense
  • #33: Common sense
  • #34: The third stage in place creation. An Enquiry by Design (EbD) workshop on the Sunshine Coast. A tent set up in a carpark – it really helps to design on site.
  • #35: This sub section builds on the Urban Design Compendium – another key reference. http://www.urbandesigncompendium.co.uk/ Don’t forget to acknowledge your values when designing places for others. A nice quote from a good planner!
  • #36: The structure creates a strong platform for placemaking outcomes. We can see the centre, networks, etc for Varsity Station Village in this workshop drawing.
  • #37: The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
  • #38: My kids and their friends next door selling my left over papaws (you might be able to see my tree behind the customer). We are redesigning the front of our house to relate to the street as our small lot house has the master bedroom at the front – which places constraints on our relationship with the street. What was I thinking? PS the kids are going to paint the power pole.
  • #39: At Kelvin Grove Urban Village the masterplan delivered strong connections to the existing community through new streets and regraded levels for pedestrian access. Contrary to the advice of retail consultants, we also put the centre in the centre (what a crazy idea). Not on the main road.
  • #40: While the KGUV guidelines are clear about Musk Ave (the main street) having active frontages, the Design Review Committee had to work hard to deliver (managing loading bays and pad mounted substations). Can we plan and design for serendipity? This house is the width of the photo. Have you noticed that every house in Seaside has a different white picket fence? (there is even a book on them) http://books.google.com.au/books?id=hSSDEKO5E_MC&pg=PA7&lpg=PA7&dq=Seaside+has+a+different+white+picket+fence&source=bl&ots=VyHr-Gdsfg&sig=cTpMhkAaQqqqZQ67TLjkMgCQKHA&hl=en&ei=v58NTNePOJiekQW_1pSMAg&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCoQ6AEwBA#v=onepage&q&f=false Try typing that into your browser!
  • #41: During the design stage we need to plan (and budget) for the social fabric which will play a large part in place creation.
  • #42: The final stage of the design process. Common sense but sometimes neglected. Is this a street or rear lane? Have a look on Google Earth (it has a bet both ways).
  • #43: http://www.ted.com/talks/tom_wujec_build_a_tower.html Have a look at this movie - what do you think? This internet site is worth subscribing to.
  • #44: Delivery, the fourth stage in place creation.
  • #45: http://www.ted.com/talks/tom_wujec_build_a_tower.html Have a look at this movie - what do you think? This internet site is worth subscribing to.
  • #46: Construct the hard infrastructure and deliver the soft! This requires a specialist team – different from design and planning. While there are variations based on the scale of the project etc it could include a Project Director has extensive experience and may only be needed 2-3 days per week; an external advisory group can be a key source of info and advice; a full time development manager who has building and construction experience but also understands leasing etc; and a part time place manager to have the soft infrastructure running from day one.
  • #47: Hosier Lane at night.
  • #48: Hosier Lane at night.
  • #49: Hosier Lane at night.
  • #50: Hosier Lane at night.
  • #51: While the KGUV guidelines are clear about Musk Ave (the main street) having active frontages, the Design Review Committee had to work hard to deliver (managing loading bays and pad mounted substations). Can we plan and design for serendipity? This house is the width of the photo. Have you noticed that every house in Seaside has a different white picket fence? (there is even a book on them) http://books.google.com.au/books?id=hSSDEKO5E_MC&pg=PA7&lpg=PA7&dq=Seaside+has+a+different+white+picket+fence&source=bl&ots=VyHr-Gdsfg&sig=cTpMhkAaQqqqZQ67TLjkMgCQKHA&hl=en&ei=v58NTNePOJiekQW_1pSMAg&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCoQ6AEwBA#v=onepage&q&f=false Try typing that into your browser!
  • #52: Congratulations we are over the hump! We skip section 7 in the presentation and cover it at the end. The next 3 sections are an opportunity to ‘roll our sleeves up and get our hands dirty’. The East Perth Redevelopment Authority (EPRA) showed character to tackle a brownfield site first, and build a new harbour. What an asset for Perth!
  • #53: Congratulations we are over the hump! We skip section 7 in the presentation and cover it at the end. The next 3 sections are an opportunity to ‘roll our sleeves up and get our hands dirty’. The East Perth Redevelopment Authority (EPRA) showed character to tackle a brownfield site first, and build a new harbour. What an asset for Perth!
  • #54: Hosier Lane at night.
  • #55: The final stage of the design process. Common sense but sometimes neglected. Is this a street or rear lane? Have a look on Google Earth (it has a bet both ways).
  • #56: Wonderful Degraves Lane with Flinders St Station in the background. A functioning laneway which changes during the day and night.
  • #58: Hosier Lane at night.