Platform Overload (INFOGRAPHIC)
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The document outlines five steps for achieving social media enlightenment, highlighting the importance of selecting the right platforms for your target audience and balancing capabilities with available resources. It emphasizes trends like live streaming and personalized content, and provides insights on various social media platforms such as Facebook, Twitter, and LinkedIn. Additionally, it includes sources for further research and tips on content relevance and engagement strategies.
Platform Overload (INFOGRAPHIC)
- 1. 2 FOLLOW THESE 5 STEPS TO SOCIAL MEDIA ENLIGHTENMENT You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) Sources: 1. “Which Social Media Accounts Really Matter and Why.” Which Social Media Accounts Really Matter and Why. N.p., n.d. Web. 26 Oct. 2016. <https://blog.kissmetrics.com/which-social-accounts-matter/>. 2. Patterson, Michael. “Social Media Demographics for Marketers.” Sprout Social. N.p., 29 Oct. 2015. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/new-social-media-demographics/>. 3. Jackson, Dominique. “Best Social Media Channels for Your Business | Sprout Social.” Sprout Social. N.p., 25 Apr. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-channels/>. 4. Beese, Jennifer. “6 Social Media Trends Taking Over 2016 | Sprout Social.” Sprout Social. N.p., 31 Mar. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-trends/>. 5. “Social Media Management Software | Sprout Social.” Social Media Management Software | Sprout Social. N.p., n.d. Web. 26 Oct. 2016. <http://www.sproutsocial.com/>. 6. Levy, Scott. “How to Choose the Best Social Media Platform for Your Business.” Entrepreneur. N.p., 2 Dec. 2013. Web. 26 Oct. 2016. <https://www.entrepreneur.com/article/230020>. 7. DeMers, Jayson. “The Top 7 Social Media Marketing Trends Dominating 2016.” Forbes. Forbes Magazine, 1 Aug. 2016. Web. 26 Oct. 2016. <http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#2a69bda05da7>. Online surveys Email polls Verbal asks Stay on top of these platform capabilities and trends: 1 Center on the sites your target market uses most Balance social media capabilities with available resources ? Ask Age Gender Income Education Use demographics Your company name Your product lines Your competitors Explore company mentions on social media Pinterest® Highly visual and great for brands with stunning photos or videos. Twitter® Short, text-like posts are best for companies looking for real-time engagement. Think breaking news, updates or announcements. Facebook® Businesses looking to build relationships may choose this platform to give customers a back-stage pass to the people behind the logo. LinkedIn® Good fit for organizations looking to forge connections, engage in group discussions and showcase expertise. YouTube® Best for companies looking to share how-to videos, product or service demos, or new and unusual product features. Take a closer look at these platforms and their uses. 3 Be mindful when choosing your platform Large Facebook Twitter LinkedIn Google+® Discover more about various-sized platforms. Small Tumblr® StumbleUpon® Reddit® Medium Pinterest Instagram® YouTube Foursquare® Yelp® Niche Shared interest Industry-related 4 Be aware of the presence of large, medium, small and niche platforms 5 Become a social media guru www.4imprint.com Check out more content about Platform Overload: PodcastBlue Paper® Video ACHIEVE SOCIAL MEDIA FOR BUSINESS ENLIGHTENMENT WITH THESE EASY STEPS. Content rules Be relevant to ensure your content gets seen Live streaming Demand for live interaction is on the rise Changing social interaction One-sided conversations Customer service messaging Personalization Customized content Social media apps In-app search functions Embedded content Personal digital assistants Follow the link for more on becoming a social media master. Schedules Staffing Budget Follow the link for more on balancing capabilities with resources. Take a deep breath! HOW TO BE ONE WITH SOCIAL MEDIA BEING PRESENT ON SOCIAL MEDIA CAN PROVIDE: PLATFORM OVERLOAD Legitimacy Sustainability Overload! Opportunity for engagement Learn more about social media for business. Ommm!