The document discusses teaching user experience research methods to game design students at the University of Southern California. It describes a course where students learn about research principles like GAP and PLAY, observe usability testing, and conduct iterative user testing on their own games-in-progress. Through these hands-on experiences, most students come to understand the value of user research and incorporate it into their later work. The goal is to help shift the paradigm and make user research a normal part of the game development process.