This document describes the PLM4all approach for product lifecycle management aimed at small and medium enterprises. PLM4all uses a simplified and flexible methodology supported by an IT platform to manage all phases of the product lifecycle from ideation through end of life. Key features include lean thinking principles, templates to support lifecycle activities, integration with CAD and ERP systems, and a low total cost of ownership suitable for SMEs. The goal is to provide a standardized yet customizable solution to overcome obstacles preventing wider PLM adoption among smaller companies.