Governance involves ensuring data is current, accurate, and used to deliver positive business outcomes while meeting legal and compliance requirements. Effective governance protects sensitive information through a combined IT and business approach. It provides competitive advantages like responsive optimization and customer insight trends. As data moves to the cloud and devices become connected, integration and mobile analytics are maturing to support interactive collaboration and conversations driven by data. Effective dashboards communicate progress, highlight exceptions, and encourage actions through a structure tailored to the audience.