Automating Tweets
Download as PPTX, PDF0 likes1,081 views
The HCL & ISB 'Short Cuts to Success' campaign involved automated tweeting using Excel and Java, aiming to boost engagement through a series of competitive questions. Over four days, participants generated 900 tweets and achieved 28.3k impressions, with strategies emphasizing tweet frequency and content creation. Despite not winning, participants gained insights into content marketing and automation processes during the competition.
Automating Tweets
- 1. Short Cuts to Success Campaign of HCL & ISB Campaign Link: http://shortcutstosuccess.hcltech.com/ Twitter handle: https://twitter.com/sanjeevees Impact : 900 Tweets in 4 days gaining 28.3K impressions Video explaining a similar concept on DM Automation using Excel Sheet: https://youtu.be/k0E0M9vRZBs POC : Automated Tweeting using Excel Sheets An innovation happened over
- 2. • A series of Short Cuts from the 2015 HCL Tech Corporate Video will be revealed to you, followed by few questions. • A new question will be released every two hours and you need to tweet answers to all the questions. • Collective tweeting will help release the next Short Cut of the video. • Once all sections of the video are released, the top five contestants with the highest number of correct answers AND the maximum number of tweets will move on to Round Two. HCL Short cut to success Campaign – Round 1 Rules More Tweets means chances of winning are high! Answers are openly available what's new about it! Easily one can map who is the competitor and can see the answers as well! Rules Strategy Where was the actual Play? Around the Questions or around the Tweets?
- 3. • No. of Players in the Game? • What's happening in the game? • What could be the strategy? Validation Checks Done before entering the competition Check 1 Check 2 • Can tweets be really automated? • Api check? Google information check ? It can be but api will be tracking ….. • Used JAVA to automate human process for tweeting and created a BOT • Where to get the content ? Downloaded 4000 phrases • Read phrases and tweaked them for the campaign content • Predicting the effects of tweets ? • Predicting what will happen to the competition ? Check 3 Time SpentDay 2: Started at 7pm and worked till Day 3: 5am in coding, planning & organizing Trial Test5 AM in morning 86 tweets in 4 minutes Responses Every body is sleeping at 5 am Strategy Spread 86 tweets each at 15 minutes with automation I participated from Day 2 but l kicked off well by Competition Mapping Technology : Tweet Automation Total tweets 900 in 4 days….Impact? Selected in top 6 out of 350 candidates participated Brain Storming : Content Marketing Results
- 4. 8 days BOT impact: 900 Tweets 28.3K impressions | Had started with 0 tweets 7 14 7 12 7 6 5 6 13 30 38 95 11 10
- 5. Report from Twitter Analytics!
- 6. Thank You! I didn’t get through but I learned a lot to think and automate. Some of my tweets are as below : “A rose is a rose is a rose and a tweet is a tweet is a tweet is a shortcut is a ISB!” “A true differentiating campaign making the journey to ISB with tweets at a distance of a stone's throw” “Each passing minute by is worthy to contribute towards this campaign loading the applicatn with 140 to ISB!” “A tweet well written of 140 for ISB is like the pen being mightier than the sword!” “When Marketing and Technology combines something brilliant can happen over a campaign!”
- 7. Appendix Other useful Information for Success mapped during the competition
- 8. • Maximum Tweets Allowed : 2400 per Day • The daily update limit is further broken down into smaller limits for semi-hourly intervals. • Re-tweets are counted as Tweets. • Back calculation maximum of 50 tweets semi hourly intervals About Tweets Source : https://support.twitter.com/articles/15364-twitter-limits-api-updates-and-following Watch Re-Tweet Repeat Is there something else that can be done to Tweets ? If yes how? ( Automation of Human processes?)
- 9. Results of Day 3: Chilling out; Enjoying Feedback I was at different places living my life; they inspired me to write more for them at night!
- 10. Day 4: Recognition of Day 3 : An RBTC Mug I had worked on third party for HCL to setup Alumni program with the tagline Once and ideapreneur, Always and ideapreneur! Lucky enough to get a chance to live what we created and to take the relationship beyond the contract outside for HCL being ex- ideapreneur! The questions that were running back of my mind on Day 4 was more and more content for next day !! It was not easy to read phrases and tweak them for the campaign !
- 11. Day 5: 140 characters were getting hard for continuous tweets This was unexpected ! It changed everything ! Competition realized it! From my experience writing solid content is difficult and time consuming! What could have been best is Retweet HCL , re-tweet people or keep talking about the numbers reached! Watch. Tweet. Retweet! Re-tweeted some and worked ahead for Day 6’s content!
- 12. Day 5: Ready lets Tweet Again Competition was re-tweeting faster! Everybody wants Maximum tweets! I was also in the flow and tweeted every minute! Some people really got angry! An Earthquake that shook me! Lets stop the BOT ! I had almost left it there but was glad to see this : Writing different content can really strike! & I didn’t stop it! Day 6 Danger
- 13. Day 7: Late night Tweeting & Finished it Lets make tweet count for others as well! 6 Days and lot of efforts filled with Momentum!
- 14. The Journey Was Beautiful Indeed!