Podon profile
1 like207 views
Khai Vy is a furniture brand located in Vietnam with multiple showrooms. They have perfected cabinet making through decades of experience and blend tradition with modern engineering. Their brand identity features a vibrant red accent color along with three neutral shades of gray to complement their modern aesthetic. They also produce video content such as comedic commercials and instructional clips to promote their products.
Podon profile
- 2. Whether you’re looking for a solution to enhance your brand on digital marketing, or a content solution for your PR campaign, website or any idea about content creativi- ty, we are confident you will be pleased with our result. We always try to place a great emphasis on building coherent and strong working relationships and we have been working with many of our clients since the beginning whatever the level of support you require, we are sure that we will have a package that meet your need. ABOUTUS
- 3. M A RKET ING We are a boutique advertising agency located in Saigon, the most dynamic city of Vietnam. The idea of our name, generated from the concept of “The God of The Ocean”; which is the symbol of power and peace. We understand the power of strong idea, creativity, and honor the peaceful and calm attitude toward our clients. WHO WE ARE! CON TENT SOLUT ION CRE ATIVE
- 4. WHAT WE DO + Personalized Content: Facebook Fanpage, Expert Advice Channel on radio/ television/ magazine/ KOLs’ blog + Interactive Content: Mini-game on fanpage, Online Voting, Online Contest, Review Clip/Article + Visual Content: I nfographic, M eme & Quote, Storytelling Photography, TVC, Viral Clips (Funny Clip, Review Clip, Tips & Tricks Clip) + Influencer Marketing: KOLs, Maven Management + Media planning & buying + Facebook Fanpage, Instagram Visual, Zalo News-fee d + TVC, V iral Clip on Y outube, Faceboo k (Funny clip, Review Clip, Tips & T ricks Clip) + Forum seeding + Google adwords, F acebook ads, SEO , pop-up + Website 2.0 : coding, design, build up the content … + Mobile mar keting: message (SMS, MMS) STRATEGIC COMMUNICATION CONSULTANCY CONTENT MARKETING DIGITAL MARKETING 01 02 03
- 5. PRODUTION HOUSE PROFESSIONAL DESIGN 04 05 Fully-Equipped Owned studio for shooting photos, video and recording audio.
- 6. CLIENTS
- 7. OUR W RK
- 11. Hủ Tiếu Cá is a newly open chained restaurant, the idea is the diversify of the traditional noodle soup which main in- gredients are normally pork and shirmp, now they use fish. The owner came to us in late of 2015 with nothing in mind about the brand, dhe told us about the date of opening ceremony is nearly coming (10 days later).
- 12. After 5 hours of bran-storming, we came to a decision to use the image of the Chef for logo concept. this would create a friendly environment for custom- er when step in to the restaurant. We also creat a series of content for the restaurant with the main concept is the innovation of food (from traditional to modern way) to promote on social network and newspaper.
- 13. on the opening day, the reastaurant sold out 600 bowls of fish noodle in the morning (their expectation is 200 bowls for the whole day). Now they are opening the second restaurant in distric 7, the new center of Sai Gon. DID IT WORK? (Like a charm!)
- 15. “We told the client, you have agreat product, that’s enough, fust leave the branding and producr promotion to us.” Chunmani is a sopplemental food brand from Korea, they need a professional content marketing agency tp promote their content on digital platform to support their trade channel.
- 16. Here how we did it: we took a survey for supplemental food and work with client about the product usage, effect... and draft out a series of storeis on social network (Facebook). we created anew symbol for the brand to make it friendlier with the target audience and make it easier to understand about the product description. We also created video content to get more engagement with fan and target audience.
- 17. DID IT WORK? (Yay! it worked) 2,823 280,000 12,147 Facebook fans in 1 month total impressions We also created discussion on health & doctor forum to create more awareness to brand. Chumani on May 2016 also won the award of “Gold product for health and community“ in Vietnam. total engagements
- 19. Motgame - in full is Mọt Game (literary meaning is gamer geek or gamer nerd) Launched in Dec - 2015, we are one of the best informative source for Vietnamese gamer. All the content in Motgame are focus on the insight of the gamer - What do they want? - What do they feel? - What will they do? -How do they behave / react? -Why do they do this / that? The development team of Motgame are experienced gamer, we will provide to the audience the best and unique content that is adapted from their daily life
- 20. Our unique content transform into personification We create comic character ambassadors that can engage with the audience – for the deep insight of gamer The first core is comic web- based which funny stories about gamer daily life
- 21. DID IT WORK? (Yay! it worked) The second core is viral clips about daily life, game review, game play, trick and tips. The last core we will enhance the engagement with gamer by let they decide what we will do or they will be the content creator by themselves.
- 22. C ntend
- 25. Saigon Food is well-know for their tradition packed canned food. In 2016, they hunched their new strategic: potridige for baby and infant. It is quite new segment for the company, that’s why we as a proffessional PR consultant, come and take the project
- 26. We convinced them to use below the line tool such as: PR. Forum seeding & KOLs because the baby food segment is quite sensitive segment. About the line method will not be effective because the big guys (Unilever, Netley...) are well and make alot of noise. 40 article + 20 article share from other online media (Parental & health forum) 10 hot moms & 1 celebrity sharing their voice about their product.
- 27. DID IT GROW? (Yay! it up) We creat the good brand awareness for the product. End-us- er beginning to be interesed in the potridge because it is convinient, passily to buy, made in Vietnam (Which suitable for their baby tatse.) We excied what we commit to our client. 10,000,000 reach 55,000 reach 1,000 18,000 Online & print article: KOLs Engagment: (Like, share, content) Engagement content: Forum seeding:
- 29. FILM+ is alocalVOD (Video-on-demand) service provider, their plan is to launch their product and service in Mid of 2016. However, under the pressure of Netflix (another VOD provider from US) they had to launch the product on begining of 2016. Poseidon is in charge of the content for PR on digital platform.
- 30. We recieved the industry and found out that VOD is and we term and will take time for the end-user to understand what it is. Therefore, we combined the traditional method (editorial & advertorial to educate the end-user) and the modern way as well (testimonial, KOL, Forum Seeding... to arise the discussion among the end-user).
- 31. After 3 months we reach around 500,000 end users on digital platform. We also consolidate the negative feedback (using forum seeding) and ask the company to fix the problem. After the first quarter, FILM+ had 10,000 DID IT WORK? (Yes! We did it) subscribers.
- 33. Vhroto o 2015 open their online store on Lazada platform. Before meeting us, Vhroto using many Rich media channel spending the big budget for PR to reach the end - buyer. Their result per month: Conversion rater 0,8% (from Vhroto data)
- 34. understanding their background, Poseidon team consult them to focus more on content to focus more on content to increase the engagment with the end buyer 1. Viral Clip promote on OOH channel (Cinema, LCD...) to increase their online store. 2. Photo story to increase their SEO for landing page 3. Comic content 4. Using KOL to promote the comic.
- 35. - Budget: - The Result: DID IT WORK? (Yes! We did it) Other Team Poseidon Team CR = 1.4% (from Vhroto data)
- 36. Creative
- 39. contact us news - eventcareershome search ABOUT US OUR AWARDS & PARTNER DESIGN YOUR ROOM OUR NETWORK GLOBAL CERTIFICATIONFURNITURE KITCHEN INTERIORGARDEN COLLECTION KV EXLUSIVES SEASON PROMOTION LATEST NEWS Latest news Latest news what’s news? OUT DOOR FURNITURE NEW PRODUCTS IN DOOR FURNITURE NEWS & EVENTS VietBuilt 2017 Our four-person Management Com- mittee brings a wealth of experience to the day-to-day management of KHAI VY Brands. The Management Committee is focused on strengthen- ing the company’s ability to grow with our consumers, create value for our shareholders, and provide com- .elpoepruorofseitinutroppognillep More EXPO - 2017 Our four-person Management Com- mittee brings a wealth of experience to the day-to-day management of KHAI VY Brands. The Management Committee is focused on strengthen- ing the company’s ability to grow with our consumers, create value for our shareholders, and provide com- .elpoepruorofseitinutroppognillep More New Modeling Our four-person Management Com- mittee brings a wealth of experience to the day-to-day management of KHAI VY Brands. The Management Committee is focused on strengthen- ing the company’s ability to grow with our consumers, create value for our shareholders, and provide com- .elpoepruorofseitinutroppognillep More contactusnews-event careers homesearch ABOUTUSOURAWARDS&PARTNERDESIGNYOURROOMOURNETWORKGLOBALCERTIFICATION FURNITURE KITCHENINTERIOR GARDENCOLLECTIONKVEXLUSIVESSEASONPROMOTION LATEST NEWS Latest news Latest newswhat’snews? OUTDOOR FURNITURE NEW PRODUCTS INDOOR FURNITURE Astheoldestcabinet maunufactureinthe KhaiVtyhasperfected thecraftofcabinet making.Wetakethat experienceandblendit modernengineering. SHOWROOM1 HEADOFFICE Astheoldestcabinet maunufactureinthe KhaiVtyhasperfected thecraftofcabinet making.Wetakethat experienceandblendit modernengineering. SHOWROOM2 Astheoldestcabinet maunufactureinthe KhaiVtyhasperfected thecraftofcabinet making.Wetakethat experienceandblendit modernengineering. SHOWROOM3 Astheoldestcabinet maunufactureinthe KhaiVtyhasperfected thecraftofcabinet making.Wetakethat experienceandblendit modernengineering. SHOWROOM4 46MHoangQuocViet,PhuMy 7Dist,HochiminhCity. Tel:088.90808768 Fax:088.97767690 email:khaivyinfo@khaivy.com OURBRAND 46MHoangQuocViet,PhuMy 7Dist,HochiminhCity. Tel:088.90808768 Fax:088.97767690 email:khaivyinfo@khaivy.com CALLCENTER 46MHoangQuocViet,PhuMy 7Dist,HochiminhCity. Tel:088.90808768 Fax:088.97767690 email:khaivyinfo@khaivy.com
- 40. Identity
- 41. CMKY C: 1 M: 99 Y: 97 K: 0 RGB R: 235 G: 34 B: 39 CMKY C: 17 M: 13 Y: 13 K: 0 RGB R: 209 G: 210 B: 211 CMKY C: 37 M: 29 Y: 27 K: 0 RGB R: 166 G: 168 B: 172 CMKY C: 58 M: 49 Y: 47 K: 15 RGB R: 110 G: 111 B: 113
- 44. Video Production
- 45. What we did: - Bà Ngoại Biết Tuốt - Hot girl thay bánh xe - Hot girl shopping Ect...
- 46. More