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The document discusses the key aspects of conscious marketing, including recognition of marketing's greater purpose beyond profit, consideration of stakeholders and interdependence, and presence of ethical leadership. It identifies stakeholders like community, environment, partners, competitors, current and potential customers, and employees. It presents phases of conscious marketing like planning, implementation, and control. It contrasts ethical versus unethical and socially responsible versus socially irresponsible approaches. And provides a framework for ethical decision making involving identifying issues, gathering information, evaluating alternatives, and choosing a course of action.