Pop broadcasting
- 2. 2 THE FUTURE OF IN-STORE MARKETING / MEDIA
- 3. 3 The Advertising Challenge Reduce waste Eliminate clutter 8 second impact Measure results Increase sales
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- 16. 16 An Advertising Solution This Sales Lift Machine is an Internet ready ad-player with stand alone features:- High-resolution digital TV screen with sound Electronic text display for POINT-OF-PRODUCT promotion Triggered to play to an interested shopper Battery operated Delivers a one-on-one sales message to a TARGETED buyer within reach of the product 24/7 direct marketing for literally pennies a play.
- 17. 17 Interactive at the POINT-OF-PRODUCT Key Benefits – Digital & Video Display Text Display Pricing Specials / Co-op Promotions Tag Lines Messages Mobile Messaging / Text Consumer needs information, they can text message with their Cell Phone Coupons, recipes, promotions or incentives are downloaded Cell phone number can be captured Video & Sound Multimedia – Mpeg, Avi, etc. Static images – Flash files and Wav
- 18. 18 Wireless Media Player Overview Adjusts volume based on ambient background noise in real time Secure multiple attachment mechanisms Advertiser or retailer can control content in real time Content update through pull system to eliminate hacking Reliable and scalable wireless content updates through Cellular or Wi-Fi Network
- 19. 19 HOW Does It Work? Retailer Store 1 Advertiser HTTPS Administrator Help Desk CCM Intranet Internet Web Server Store 2 Application Server Applications Ad Player Mgmt Services IntelaShelf Reporting Ad Assignment Repository Services Pluggable Services Storage Database File System Email Server Encoding Platform
- 20. 20 Colossal Opportunity NEW COMPETITIVE EDGE PRIVATE BRANDS AND / OR YOUR VENDOR BRANDS
- 22. 22 Measure Results Fruity Cheerios had 323 activations on November 21
- 23. 23 Measure Results IntelaShelfTM Data On Demand – Recent 30 day research on the General Mills La Lechera Flakes • • • Average Activations per day 168 Highest activations – Saturday with 212 Weekly activations - 1176 Most activations (time period) 10-3pm Saturday - 132 4-7pm Wednesday - 114 Activations by Week Activations by Days 8/15-21 1300 8/15-9/18 400 200 SundayM onday Tuesday W ednesdayThursday Friday Saturday 1250 1200 1150 1100 1050 1000 9500 Wk of 8/15 Wk of 8/22 Wk of 8/29 Wk of 9/5 Wk of 9/12
- 24. 24 Key Benefits of the Ad-Player 1. 2. 3. 4. 5. 6. 7. 8. 9. Totally eliminate ad clutter Control the 8 seconds “Moment Of Truth” Ads are changed in-real time Ad effectiveness measured in real time Interactive with customer and advertiser TARGET only shoppers interested in buying Ads can match global demographics Completely wireless, battery operated for portability and without store interruptions Can be mounted in any space – shelves, freezer, stacks
- 25. 25 Solves The Five Major Problems of Worldwide Advertising 1. 2. Eliminating the Waste and ad Clutter with sponsor exclusivity in category Captures the customer in the last 8 seconds – the Moment of Truth where 70% - 80% of customers make the final purchasing decisions in-store 3. Quantitatively measuring the advertising Message Effectiveness in real time to turn shoppers into buyers 4. Interactive “personal” consumer contact at the critical POINT-OF- PRODUCT to LIFT SALES 5. Exclusive GUARANTEE to LIFT SALES or it’s FREE ! “In-store marketing can deliver a 65% lift” Digital Signage
- 26. 26 Our Contact Details Sanjeev Sharma sanjeev@singularityretailsolutions.com +91-98185-96889 http://www.SingularityRetailSolutions.com We would like an opportunity to meet and discuss the details of this patented Point Of Purchase Advertising System which will both make you money and increase Sales!