Porter value chain
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Neutrogena secures raw materials and manages its global supply chain operations through continuous technology updates. As the #1 dermatologist-recommended skin care brand with a legacy since the 1930s, Neutrogena maintains product consistency and expands into emerging markets. However, the company faces challenges like stiff competition requiring more innovative products, customer confusion over extensive typical product lines, and occasional quality issues that require addressing Neutrogena's advertising strategies and product ranges.
Porter value chain
- 1. Courtesy of – Abhishek Aggarwal Priyanka Das Sai Kiran Singanamala Sakshi Sharma
- 2. The #1 dermatologists recommended skin brand Rich heritage of quality products Consistency maintained over the years in product managements right from 1930 s Legacy carried forward after acquisition by Johnson & Johnson in 1994 Fast expanding in emerging markets
- 3. •Recruitment – Resources – Website Neutrogena secures responsibility of individual , Online services , Huge raw firm’s management product range materials, supplies, an • Online Capabilities – Primary Staff d other•Drug company targeted consumable customized solutions trained, motiva •Advertisements in Service recruited, items and assets for ted and supervised medical journalsexperts, Product for by primary activities. •No price promotions problem distribution to each skin •Flow & Marketing J&J •No deodorant or skin the current softeners &Sales (tools used: customers •Targets hotels Positioning on the basis inventory of product differentiation control, warehousing, Outbound Logistics • Major use of Unique products to resistorder •Operates in 70 technology for the competition processing, delivery Countries Focus on advertising ( schedule maintenance supply chain Operations etc) • Each country carries operations E.g.: recently Signs famous Products are out its own production actress Kristen Bell) distributed globally marketing activities & • Continuous Updating of the Inbound Logistics stored in respectively and same warehouses Support Support Primary Activities Activities Activities
- 4. • Advertisement strategies needs to be reviewed • Cause - obligation by unilever has caused problems • Stiff competition demands more innovative products • Customers wants more close interaction to sort out their daily skin problems • Overabundance of typical products which confuses consumers (For example of anti ageing range) • Quality Issues in few products (For e.g. Products not providing sufficient UVA protection which claims to do that otherwise)