Portfolio
- 1. 13 Bridge Park, Gosforth, Newcastle upon Tyne, NE3 2DX Mobile Number: 07795634507 House Number: 0191 2130693 Email: scottyoi98@hotmail.co.uk DOB: 11th February 1998 PORTFOLIO As I’ve already discussed in my CV, I am proud to have set up my own ‘mini business’ by buying and selling pre-owned niche clothing to turn a profit. Already I am very active on social media channels including; Facebook, Instagram, YouTube, Twitter, Snapchat and Pinterest, by marketing myself and my goods to gain a larger online presence and strengthen my own brand. I have a passionate interest in fashion and love keeping up to date with the latest trends to gain a clearer understanding of brands and the message they’re trying to portray. Through my own ‘mini business’, for the past six years I have developed a network of clients across the globe through different avenues of social media. I have gained a deeper understanding as to how to interact with the community in a friendly and beneficial way to portray my brand image in a positive light. At just 21, through my own entrepreneurial skills and ‘can do attitude’, I have generated around £10,000 a year net profit consistently for the past 3 years whilst at university, where I was self-sufficient throughout. I have an eye for attention to detail where my philosophy is that customer care is of the upmost importance. And I have proved that by building up a loyal clientele from my own buyers and sellers. I have created and maintained a Facebook page with over 16,000 active members, dedicated to the ‘Comme des Garçons’ brand. Realising the extent of Comme des Garçons’ following, I saw a gap in the market to create a website dedicated to the brand which allows followers to recycle clothing and encourage garment sustainability. Overtime I have engaged with countless members and answered all queries they ask of me. I pride myself in striving to respond quickly with the right answers. It has taught me how to maintain a following and how to communicate in a professional manner, adhering to social media guidelines and policies. I show a flare for fashion and the latest trends that are set to be released by keeping up to date with news on a range of social media platforms. Over the last few years, I’ve taken a great interest towards how a select few of high-end brands are now collaborating with streetwear brands. A great example of this is Burberry teaming up with Gosha Rubchinskiy as part of the SS18 collection and more recognisably, Louis Scott Whitehead
- 2. Vuitton with Supreme. These collaborations are a new route for brands to adopt - essentially marketing themselves to a larger target audience, making the high-end brands more accessible to markets that otherwise may not have been reached previously. As a result, demand can rocket in new target areas. I have also gained other skills whilst carrying out work experience at digital marketing firm Social Agenda. I was set out to engage with their clients by scheduling posts using different pieces of software such as TweetDeck, as well as using relevant keywords to find users who may be interested in the brand. I also monitored their engagement rate through various social media channels to drive content. During my final semester of university, the Digital Marketing module I chose to study was extremely beneficial as it taught me how to analyse social media data to identify what areas of an online brand need improving to boost engagement rate. I also learnt how to measure the success of a campaign through different KPIs. I also learnt how to reduce bounce rates on a site and how to increase the search listing on the SERP by investing in PPC and improving the organic SEO. During my project, I created brand rich, visual content for sports company, Gymshark, by targeting a specific market and then creating posts that are suitable for the relevant buyer persona, which have an online value proposition. I also identified social trends by creating a macro-environmental PESTEL analysis which can be used to seek out different consumer attitudes within the market. This all links to my own buying and selling as I’ve had to take an active role in analysing social trends within the clothing market. An example of what I do, in order to generate more revenue, I buy coats in summer and then sell them in winter when there is more demand. And vice versa, I buy short sleeve shirts in winter at a cut price to sell them in summer for a profit. I also seek to buy jackets during summertime elsewhere in the world when demand is low and I sell them to clients elsewhere who are experiencing winter. It is all about anticipating trends. Also, during my last Consultancy Project at university, I was able to gather and analyse a vast amount of data from my chosen company and its competitors. I then concluded by transferring my findings into a report format. I have had experience with actively blogging online by creating content and posts to interact with consumers. While at university I have been an active user of Google Analytics where I have used data such as conversion rates, unique page visits and bounce rates to improve a company’s online engagement for their websites. I thrive on problem solving and coming up with viable solutions to resolve issues I’ve faced. When buying and selling my clothing I have come across many problems including; dealing with clients world-wide, different languages, currency, postage across
- 3. the globe, insurance and parcels not arriving on time or not at all. But I have a strategic head, learn quickly and have overcome them all. I have a very methodical approach and will always strive to get the job done to the highest of standards. I’m proactive in finding more efficient ways of doing tasks. Streamlining and eliminating inefficiencies plays a huge role in my method of problem solving. I am full of ideas and thrive on seeing them flourish. I am self-taught at Photoshop and created my own logo for my own garment selling. I have also created my own digital assets across various platforms - predominantly Instagram, Facebook, Twitter - to increase traffic and brand recognition. I am also fully aware of the importance of UTM tagging to determine where people have clicked on a link and in which form they have interacted with the website. This data is useful as you can gain an informed understanding into the type of consumers who are interested in the products or services the client offers. Finally, I have worked in the service industry since the age of 16. While being a waiter and bartender I learnt very quickly to problem solve, be friendly, be able to ‘read’ people and communicate across all social classes. I made sure the customer was always my priority. But most of all I love going to work with a smile. Given the chance I believe I would make a great asset to your team.