Positioning and Content : Getting it right for publishing apps
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The document discusses different types of mobile apps for businesses, including content publishing apps, retail and catalog apps, and enterprise apps. It provides details on each type of app and how they can help businesses increase sales, manage inventory, streamline processes, and more. The document emphasizes determining your target audience and the needs of your business to select the best app type.
Positioning and Content : Getting it right for publishing apps
- 2. The first step towards building a successful app is to know what you want your app to do. This will help you in selec9ng the type of app for your business. What kind of App suits your business? Content Publishing Apps Retail & Catalogue Apps Enterprise Apps
- 3. Content Publishing Got something to sell? Take your business to the next level with a dedicated retail mobile app. Apps built on Instappy are ideal for mobile commerce, are equipped with stock and inventory management, shopping carts, as well as ready for secure payment gateway integra9on. Provide your customers the convenience of purchasing your products at their finger9ps. Whether you own an export house, a niche fashion bou9que, a superstore, or an exo9c pet shop, your mobile commerce store is instantly ready with Instappy. Why How Who Increase Sales
- 4. Retail And Catalogue Apps Got something to sell? Take your business to the next level with a dedicated retail mobile app. Apps built on Instappy are ideal for mobile commerce, are equipped with stock and inventory management, shopping carts, as well as ready for secure payment gateway integra9on. Provide your customers the convenience of purchasing your products at their finger9ps. Whether you own an export house, a niche fashion bou9que, a superstore, or an exo9c pet shop, your mobile commerce store is instantly ready with Instappy. Why How Who Increase Sales
- 5. Enterprise Apps Who If you are a corporate en9ty and you want to streamline your on-‐field ini9a9ves and beLer manage your mobile workforce, then check out our Enterprise Mobile Apps. You can opt for two white label solu9ons -‐ Sales Team Tracker and Campaign Tracker. Why Manage complete tasks like team management, on-‐the-‐go aLendance and loca9on tracking, and inventory as well as order management. Add transparency, control, and accountability to your business. Develop a one-‐stop-‐solu9on to streamline track resources, increase management visibility, and improve organisa9onal efficiency. Get the most effec9ve business tracker for your business, only with Instappy.
- 6. Sales Team Tracker Apps Instappy’s Sales Team Tracker is a comprehensive solu9on that enables you to stay on top of your sales teams at all 9mes. Manage mul9ple sales teams at once in a structured, transparent, and efficient manner. Sales Team Tracker works best for small to large sales teams, field sales forces, and door-‐to-‐door sales teams. You can go for a white-‐label solu9on for your enterprise, and we’ll be happy to provide full training and orienta9on to your teams so that they can instantly adapt and start streamlining and organizing their processes beLer, all on their mobile. Created for wide range of industries Stay connected to your field force 24X7 Seamless order management Effec9ve forecas9ng On-‐the-‐move account management Track mee9ngs MIS on-‐the-‐go Track sales cycle
- 7. Marke9ng Campaign Tracker Apps Instappy’s Campaign Tracker is a campaign management solu9on that empowers the marketers to track, manage and communicate effec9vely and effortlessly with its team involved in a campaign, irrespec9ve of their loca9ons. Get a white-‐label solu9on for your enterprise, and we’ll be happy to provide full training and orienta9on to your teams so that they can instantly adapt and start streamlining and organizing their processes beLer, all on their mobiles. Created for wide range of industries Op9mised field force produc9vity Cost effec9ve work structure Informed decisions based on authen9c data. Your business in your control Interac9ve training module Pay as you grow
- 8. Target Audience Now the next big thing to consider is your target audience. The design, colour, and content of your mobile app will depend upon their likes and preferences. Also during the promo9on of your app, you will have to reach out to not only your exis9ng customers, but also to the poten9al customers. This is how you get to know your target audience: -‐ Friends & Family -‐ These should be the first to view and share reviews about your app. This will help you improve and innovate. -‐ Exis6ng Customers -‐ Next will be your exis9ng customer base. Go all out and plan to share it with them through all means, be it to share the menu of your restaurant or brochure of your university. -‐ Poten6al Customers -‐ Plan to reach out to new customers in advance. Make a separate check list of how to market your app to this segment. Friends & Family Exis6ng Customers Poten6al Customers
- 9. Colour PaleLe and Design So when you have figured out all the intelligent stuff, here starts the crea9ve and most interes9ng part of planning your own mobile applica9on. The colour, scheme and design of your app would greatly affect the way your consumers interact with you and amongst themselves. Title Bar Background Font Colour Different Screen Designs Naviga9on Drawer Op9mise colours of 9tle bar, background & fonts as per your needs. It is always sugges9ve to go with your brand colour paleLe. Vibrant images & colours grab the most aLen9on. But make sure it doesn’t overpower the content. The UI design templates with Instappy are slick, intui9ve & stunning. Choose whichever suits your content the best. Keep the app design light and beau9ful. Keep the design user-‐friendly.
- 10. Name your Mobile App Think like your customer. Your app name will be displayed in the stores. Deciding the right name is the most important part of this process. Choose carefully, you cannot rename your app once it's launched. The App name should ideally be the name of your business/product or you can pick a universal and a catchy name. Choose a unique name for beLer in-‐store op9miza9on. Go crea9ve with the name – Check out whether it conveys how amazing your product is? Is it easy to pronounce? Is it also accurate to what your app does?
- 11. Your mobile app content should consist of gorgeous images showcasing your business in the best way. So here are few 9ps for you: Content is King Keep it simple & relevant – understand your audience’s habits. Deliver a great read and treasure feedback. Distribute content, as quality & quan9ty both maLers. Use rich media content like interes9ng videos & gorgeous images. Use loads of relevant keywords in textual content for beLer search results.
- 12. Home Screen Side drawer with list of op9ons to explore Top banner with image scroll view A card which will let your consumer directly call you just by tapping on it Video Card to share videos about your Restaurants Here you can talk about your special offers Give your consumer an opportunity to rate you right from your app only -‐ Put out the most important features about your business on the first screen of your app. For example if you are a restaurant, put the most loved dishes and the special offers on the home screen. Because if your consumer gets what he is looking for in the first go, you have grabbed his aLen9on. -‐ Here’s a sample of how the first screen of your restaurant’s na9ve app would look like. -‐ This will be a func9onal app with content rich content to enable searchability. -‐ This is customizable layout for your app. This can be updated as per the needs.
- 13. Home Screen It can be any no. of widgets with respect to your needs: below are the suggested widgets which can be incorporated with complete details. Sec6on Explana6on Image Dimension Limita6ons Banner Three banners defining the iden9ty of your brand or showcase your brand 1080x740 Highlight Category of your Business 1 Image and heading 480x480 20 Character Highlight Category of your Business 2 Image and heading 480x480 20 Character Special Offer (if any) Image and heading 1000x500 20 Character Review Us (API) URL to redirect to the respec9ve page 20 Character Booking Card It's a contact medium by which user can directly contact app owner 20 Character Banner Highlighted Category Special Offers
- 14. Naviga9on Drawer Naviga9on drawer or the side drawer is the main menu of your app. It works just like the index. Anything about your business that needs to reach your audience needs to be here. Your consumer can access this list any9me, irrespec9ve of whichever page he/she is on. -‐ Let us suppose you are an educa9onal university, so here is a sample for you. Highlight the USPs of your ins9tute A detailed list of courses your students can choose from Share everything one needs to know about the ins9tute Let the Dean do the talking List of all upcoming events You can have these interes9ng things on an app as well Let them call you directly from app Share map of your campus with in the app All facili9es of your ins9tute at their finger 9ps This is what you can have in your side drawer
- 15. Naviga9on Drawer Sec6on Explana6on Image Dimension Limita6ons Home Default 192x192 20 Character About Default 192x192 20 Character Category 1 192x192 20 Character No9fica9on 20 Character Category 2 192x192 20 Character My Favourite Dishes Auto added into the mobile app once liked by the user Special Offer Talk about all the special offers here 192x192 20 Character Social This one has list of all your social proper9es 192x192 20 Character Review Us Add social APIs of all the plalorms where you want your customer to review you 192x192 20 Character Contact Us A separate page to display all the contact details 192x192 20 Character Here’s a sample naviga9on drawer of a restaurant for you. Add fields as per your need. Here are more technical aspects:
- 16. Select from a range of Call-‐to-‐ac9on cards. These cards enable your customer to call or rate you directly with the tap of card. Or customise as per your requirements: Booking Card Heading Sub-‐heading
- 17. Instappy provides you with a range of Social API Cards to choose from. This means you can have all your digital proper9es in the app, just by dragging their cards. Isn’t it awesome? All you need to do is drag the card, add a corresponding URL, and its done. Social API Cards
- 18. There are many layouts which can be used: following is the content with respect to the suggested layouts !! If you have content under different heads, Image Card with tab view is what you need. Or if you have something to tell via video, go for a Video Card !! About Page Banner Image 1080x740 20 characters for heading Tab View There are three tabs with respect to which content would be required 20 characters for heading Image Card Tab View Video Card Video/Image Textual Content Tabs Image Textual Content
- 19. Inner pages Every element in your naviga9on menu has to have a corresponding page. The lists of content can be represented in the adjacent two ways. The adjacent images show references on how menus can be represented. List View Card View
- 20. Elements Sec6on Image Dimension APP ICON Select from our premium icons or upload your own. 1024x1024 SPLASH SCREEN Select from premium or upload your own. 1920X1080 Push No9fica9ons Enable or disable with respect to the user interac9on needed or not. General Billing Info Auto fill from the profile page. Finish & Publish So your awesome app is now ready. Below are the things you would need to finalise now. To make your life easier Instappy offers you a range of free & premium icons and splash screens, which are as per publishing store guidelines. Also it gives you liberty to upload your own !! Here’s how it looks. Pick from these or upload your own. Same goes for splash screens too.
- 21. Publish On Store Aner your have bought your yearly subscrip9on, you would want your app to reach to people. For that you need to put it on App Store and/or Play Store. If you have an account, well and good, otherwise we are there to help you. Before that just be ready with the following: Pages Sec6on Character Limit App Name Auto filled App Title Title of the app for google play Short Descrip9on Describing your app – use lots of relevant keywords 0-‐80 characters Long Descrip9on Describing your app – use lots of relevant keywords 10-‐4000 characters Category Ra9ng Select from the dropbox App Ra9ng Select from the dropbox App Price Price of the app (if any) We will not only guide you in publishing your app, but also help you in App Store Op9miza9on. We want you to have a successful app.
- 22. Free Updates to your users via Push No9fica9ons Finally, plan out your first push no9fica9on. Push no9fica9ons are great ways to engage with new users and re-‐engage those who are slipping away. Below are some 9ps & tricks to follow: 1. Know your app = know your user: What cool things are happening around your business? This gives you a major head start in deciding what kind of content you’re going to push to them. 2. Frequency: No one likes being told the same thing again and again. A push that says the same thing all the 9me – send it sparingly. 3. Keep it entertaining and informa9ve. 4. Timing is everything: Sending a well-‐9med push can make a huge difference to your users’ experience and the success of your app. A ‘Happy Shopping’ bonus on Saturday mornings is going to out-‐ perform a ‘Happy Shopping’ bonus push at 8am Monday morning by a long shot. 5. No6fica6on length: This will make your push no9fica9on instantly readable by the user. As a rule of thumb: -‐ 60-‐90 characters for Android -‐ No more than 120 character for iOS
- 23. We wish you all the luck with your amazing mobile app. Stay tuned for our 9ps & tricks to market your app!! www.instappy.com