positives and negatives of Google
- 1. SUBMITTED TO: SUBMITTED BY: Dr. NAVREET KAUR ASSOCIATE PROFESSOR SHRYESI SINGHAL SHASHANK SHARMA ARUSHI ADITI KARAN BHALLA KANIKA VERMA ATUL WADEHRA SAKSHI URVISH NIKHIL SHARMA
- 2. Founded by Larry Page and Sergey Brin in 1998, Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies.
- 3. 1. Material symbols: Material symbols can be found in the headquarters of Google almost everywhere. It is essentially made up of cubicles, common areas, and meeting rooms. This informal corporate headquarters conveys to employees that Google values openness, equality, creativity, and flexibility. 2. Language: A language included in Google’s culture. Google also creates an ethical organizational culture which they stress “don't be evil”. 3. Spiritually: Among a growing number of organizations that have embraced workplace spiritually, Google has a strong sense of purpose which is meaningful. Spiritual organizations recognize the worth and the value of people. They seek to create culture in which employees can continually learn and grow.
- 4. “To organize the world’s information and make it universally accessible and useful,” this is the mission of Google Incorporated. An organization’s culture is crucial to determining how communication flows both internally as well as externally. Communication is the driving force behind any organization. Effective communication is the vehicle for moving a company to achieve its goals. The culture at Google is very open and inspiring of creativity and inclusion, which is demonstrated through the accessibility of everyone including the Chief Executive Officers.
- 5. Value is placed on every employee’s input as the company’s continued innovation “depends on the ability of everyone being comfortable sharing ideas and opinions.” Employee job descriptions are not limited to the duties of just that position. Employees receive what Google calls “Innovation Time Off,” in which they dedicate 20% of work time to working on projects of interest to them. This utilization of this policy is how many of Google’s new products were created. Google incorporates the values that it wants the world to share in through the methods in which they make resources available to their employees which allows them to be inspired and creative on a whim.
- 6. Google aims to make information accessible at anytime in any place. They incorporate this in the workplace by having writable surfaces throughout offices to which enable jotting down ideas, laptops everywhere for mobile coding or whatever, and Google sharing cubes and rooms to enable the exchanging of information. Google allows employees to have fun by incorporating extracurricular activities such as football, pool tables, volleyball courts, video games, pianos, ping pong tables, and gyms that offer yoga and dance classes, available for use during the workday. Rewards: Google rewards their employee's hard work with an extremely relaxed workplace that encourages creativity through fun activities such as roller hockey and through a casual dress code. Google also encourages their employees to take care of their minds and their bodies by offering them the ability to work out in the gym.
- 7. Team orientation: Google encourages its employees to work and play together so that a family bond is formed. According to Google , "Meetings that would take hours elsewhere are frequently little more than a conversation in line for lunch and few walls separate those who write code from those who write checks." This really does reinforce a team environment. Customer-responsive: Google encourages its employees to be creative in problem solving methods and allowed them to take decisions that benefit Google users. The employees strive to provide the best service available and to do this they must be able to relate to their users. They understand that "thinking outside of the box" is what they are known for so they go above and beyond what others would do to satisfy a customer need while maintaining company values. Consequently ,Google offers their employees many possibilities which reflect their beliefs. For example ,are allowed to bring their pets along and are provided free snacks, lunch and dinner.
- 9. Google is used for free Has a custom search engine, puts the search results according to the most popular to least popular. Has options for image search, article search, news search or even search for any government document. It searches according to the terms you type and also searches for other terms with same meaning. It is fast, reliable, it has its own dictionary, calculator, and spell check.
- 10. Ads on Google: Many advertisers across the world use the Google Ad Words program to promote products/services on the web. Google is a cheapest source for them as compared to other websites. Google distinguishes ads from search results by labeling them as "sponsored links" or "Ads by Google“ that gives users the best idea to select an appropriate link. Google search tool: Free tools are available for advertisers such as Google Analytics which help advertisers analyze their campaigns and make them more effective.
- 11. Google earth: It is a virtual globe, map and geographical information program that was originally called Earth Viewer 3D, and was created by Keyhole, Inc, a Central Intelligence Agency (CIA) funded company acquired by Google in 2004. It maps the Earth by the superimposition of images obtained from photography. satellite imagery and aerial
- 14. The lack of hierarchy resulted to confusion about control and decision making power which practically affected overall working conditions. Managing workplace diversity is a potent solution. Google’s management should review its organisational composition, job positions, and areas of control.
- 15. Some critics describes Google’s recruitment process as narrow. Knowledge, skills and the necessary human abilities to perform certain job activities should be considered by Google HR team rather than academic proficiency alone. Google is recommended to re-evaluate and study the HRM functions and policies particularly its recruitment process to meet the demands of the target market.
- 16. Google's work ethics shows unjust treatment of contractual employees and inefficient organisational behaviour. Around 30 percent of Google’s total employees are contractual, not given any employee benefits, and treated unfairly. Solve such problems by hiring, training, and providing pay benefits to employees.
- 17. All in all, the negative issues of Google are not yet reflected to its current organisational performance. However, it is forecasted that such negative issues are threats to its success.
- 18. THANK YOU