Power ColoProposal
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Power Color Catering provides fresh and healthy foods that are delivered directly to customers' homes. They aim to help customers spend more time with their families and less time cooking by preparing gourmet meals. Their mission is to serve superior quality meals using high-quality ingredients in a professional yet caring manner.
Power ColoProposal
- 1. Power Color Catering“We Provide Fresh and Healthy Foods”1
- 2. Power ColorPower Color Catering“Fresh and Healthy Foods Provider” 2
- 3. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone3
- 4. Executive SummaryPower Color - Fresh and Healthy Food Catering Company. We will provide fresh and healthy foods for you everyday with different and uniques treatment. We will make a special program for you that fit your time, workload, and of course budget. You are very important and it is very worth it to have fresh and healthy body for now and your future. Finally our company’s motto is professional and care. We will treat you as our family and as family it’s become our job to care about our health, body, and future with very professional services. 4
- 5. Our CredoPower Color Catering is a full service Catering and Meal Preparation Company. We come directly to your house and prepare delicious gourmet meals . Our food is always “Quality No1". Fresh and healthy will always become our commitment, while enjoyable and happiness also become our faith to deliver the best to our customers.The Power Color concept has grown in popularity because time has become more and more valuable to working professionals. Whether you have a family you would like to spend more time with, or you enjoy living your life instead of slaving in the kitchen to make dinner, we offer you the opportunity to free yourself. Power Color Catering also caters for private parties, events, and functions. Our experienced service staff will make you feel catered to. We pride ourselves on Superior Service, and Superior Food."We make good food, so you don't have to"5
- 6. Mission StatementMission StatementP.C.Catering exists to serve superior personalized gourmet meals that are truly "Home-made". We provide superior service and exceed expectations while providing delicious gourmet meals that are both visually and tastefully appealing. Our purpose is aligned with our company credo.Business ObjectiveTo provide the best quality foods for our customers.To help our in preparing healthy foods.To gain profit and fulfill our owners wealth.6
- 7. Man Power7
- 10. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone10
- 11. 5C11CompanyContextCustomerCompetitorCollabolatorAccording to a national surveyin Taiwan conducted from 1992 to 1997, the prevalence rate ofobesity was about 25 percent for adult Taiwanese, and mean weightincreased 2–5 kg at all age levels compared with datafrom a previous 1986–1988 investigation
- 12. GDP over USD 12000, in 1996DDP is USD 8000, in 1991Customer5CTaiwan has 23,049,407 of population till Feb., 2009In Feb.,2009.Taiwanese GDP is USD15,841GDP$6,000 ＝>Seek for fashion$7,000 => Seek for release$8,000 =>Take care health$12,000 => Focus on intelligent12
- 13. NeihuCustomer88,000 Employees3000 CompaniesHigh Technology Firms28.63 % Growth Rate13
- 14. 5C14CompanyContextCustomerCompetitorCollabolator1. Idealunch http://www.idealunch.com.tw/products.php (Taiwan Public Health Bureau give a recommendation)Price: NTD90-NTD1302. Magicdiethttp://www.magicdiet.com.tw/news.htm(Co-work with Family Mart) Price: NTD100 – NTD1503. Diei 365(Co-work with Business Zone in Sijhih- 汐止) Price: NTD90 – NTD 125
- 16. We don’t need to buy kitchen set
- 17. We don’t need to have a special place to cook
- 18. We also don’t need to hire a chef and employees
- 20. We don’t need to deal with the raw material supplier.
- 21. We don’t need to prepare the foodOutsource Kitchen :Criteria : refer to criteriaOther partnership :Beverage Supplier
- 23. Fitness CentreOutsourcesJicond Foods is the only one supplier who gets both of CAS and GMP certificatesform Taiwan Government.In Taipei // 台北縣五股工業區五工六路18號2樓 TEL：(02)2298-1916 ... FAX：(02)2298-8486 16CollabolatorJicond Foods
- 24. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone17
- 27. Total calories
- 28. Daily tips
- 30. Delicious
- 31. Healthy food
- 32. Fresh food
- 33. An increasing in fuel price
- 34. Strong competition from existing company
- 35. Competition from new entrants’
- 36. Climate changing (Typhoon /Winter season)
- 37. A little bit expensive for student
- 38. Large and wide market
- 39. Economic recovery condition in world
- 40. Health awareness
- 41. Age, gender and income distribution
- 42. People’s changes in Lifestyle and preferences
- 43. New technology
- 44. Global warming
- 46. Pioneer of healthy food catering18
- 47. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone19
- 48. 4P20PlaceProductPromotionPriceNeihu: NT$2200 (坪/3.3057 square meter)
- 49. Nan-Gang: NT$1600 (坪/3.3057 square meter)
- 50. Xi-Zhi: NT$1100 (坪/3.3057 square meter)4P21PlaceProductPromotionPriceXi-Zhi is located nearby NeiHuand Nan-Gang, and the traffic also very convenience.
- 51. The service area of Northern Taipei Branch is 430 square kilometers and in the long term we will extend our service territory to north of the Taipei Country San-Zhi Township, South of Taipei City Nan-Gang District, West of the Dan-Shui River, and East of Taipei Country Xi-Zhi City.4P22PlaceProductPromotionPrice
- 52. 4PProductSpecial PackagesFor Chinese New YearFor BBQ & Moon Festival :For Dragon Boat FestivalUnder postnatal mother:23
- 53. 4PMost of our foods are Asian foods but we will combine with Western food, maybe for once a week.24Product
- 55. Product4PPick Your Own MenuBeveragesDessertSoupCarbohydrateProteinVegetableSubmit26
- 56. Product4PYour MealCalorie : 700 CalPrice : 299 NTTips :Eat regular meals Skipping meals can lead to out-of-control hunger, often resulting in overeating. When you're very hungry, it's also tempting to forget about good nutrition. Snacking between meals can help curb hunger, but don't eat so much that your snack becomes an entire meal.27
- 58. 4PProductPackagingMarket ResearchMaterial: Paper, either for food, drink, and soup. The reasons are: Cheap ( 2 NT / package )
- 60. A lot of designs
- 61. Available in Taiwan in huge quantitySupplier : Ningbo Happy Pack Co., Ltdhttp://yzforeigntrade.en.alibaba.com/aboutus.html29
- 64. 4PProductEat moderate portionsIf you keep portion sizes reasonable, it's easier to eat the foods you want and stay healthy. Did you know the recommended serving of cooked meat is 3 ounces, similar in size to a deck of playing cards? A medium piece of fruit is 1 serving and a cup of pasta equals 2 servings. A pint of ice cream contains 4 servings. Refer to the Food Guide Pyramid for information on recommended serving sizes.Healthy TipsEat regular mealsSkipping meals can lead to out-of-control hunger, often resulting in overeating. When you're very hungry, it's also tempting to forget about good nutrition. Snacking between meals can help curb hunger, but don't eat so much that your snack becomes an entire meal.32
- 66. 4P34Promotion
- 67. 4P35Promotion
- 70. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone38
- 72. ROI40
- 73. Financial AnalysisBreak Even Point Analysis41
- 75. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone43
- 76. ProcessCompany orderArrange the menu for a period of timeOutsource cookedPackagingCustomer online PC WebsiteCustomer know How to orderCustomers select the menuPower Color Catering receive the orderDeliveryCustomer feedback in the end of periodDeliveryCustomers receive the foodCompany Point of ViewCustomer Point of View44
- 77. How to OrderHow to Order:By Phone: 097-521-4940
- 78. By Fax: 097-521-4941 www.powercolorcateringfood.blogspot.comPayment Methods • We accept cash and all major credit cards • For security purpose driver will ask for the credit card for all your credit card Purchases. Operation Hours Monday – Thursday : 8:00 a.m. – 3:00 p.m. Friday : 8:00 a.m. – 2:00 p.m.45* Delivery hours may vary depending on restaurants business hours*
- 79. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone46
- 80. Risk Assessment & Resolution47
- 81. Outline1Power Color25 C Analysis3SWOT Analysis44 P Analysis5Financial Analysis6Business Process7Risk Assessment8Milestone48
- 82. Milestones49
- 83. Thank You!Find it, Try it, &Enjoy it!50
- 84. THANKYOUFind it, Try it, &Enjoy it! 51
- 86. Business Description – MPDeliveryDeliveryOutsourcesCompaniesPower ColorOrderOrder53
- 87. Key to SuccessImpressive and healthy food qualityExcellent services54
- 88. NeihuMacroenvironment:Approximate 88 thousand of employees (88,000)
- 89. Among over 3000 companies, including Acer, Acer Communication, MiTAC Inc, Compal, Winbond, Systex Corporation, Premier, ALi, and Primax Electronics Ltd.Economic Analysis :Most companies in Neihu Technology Park are high technology firms. There are also medium and small size companies and entertainment stores.In 2007, it reached 2 billion and 70 million dollars, a 28.63 % growth rate. In Business Week magazine, it had a list of the top 100 IT companies in the world. 15 Taiwanese companies were in the ranking. Five of them were in Taipei, and three of the companies in Taipei were located in Neihu Technology Park and that amazed the world.55
- 90. 4P – PromotionFree member card that could be use for identity for activities that Power Color made or other special promotion activities.We will distribute birthday card / special gift for our members.We will continuously update info either by SMS or Website.5% of the fee will be donated for social organizations.We will distribute free monthly brochures to our members and prospective consumers.Annual gathering which also could use as network activities.Health seminar for our members and prospective consumers, we will make it twice a year.Our members/consumers could participate in advising new menu foods.We will create competitions or activities such as Family Healthy Food Competition, Fun Run, Walking Sun Shine, Family Bike, and so on.Consumers also could see update info through internet interactive56
- 95. Critical Issues and ResolutionPower Color Catering is a new company and still in the introduction stage. So our critical issues will be handled by :Product strategy—we offer healthy food with different package. We will provide the calories for the food and daily healthy tips in the packages. Continue build brand awareness which will drive customers to increase their usage of Power Color as well as be vocal to their friends about the positive experience they hadCreate a website. Services—we provide excellent service. We will deliver the food on time. To satisfy the customer, we would also do evaluation of our food. Finally, educate people to more concern about their health. If every people concern more about health, they will consider the food they eat. They will choose healthy food. It means it create a big opportunity for us.61