This document discusses whether Geneva can be considered the world's first sustainable finance center. While Geneva has pioneered some innovations like microfinance funds, its financial institutions have not been global leaders in integrating ESG factors. More support is needed from large players and associations. Many financial professionals still see sustainable finance as less profitable due to misperceptions despite academic evidence. Education programs are helping address these barriers, and Geneva is well-positioned to develop sustainable finance given its research and humanitarian organizations.
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