Presentation guidelines for non designers
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The document offers guidance on improving presentations, emphasizing the importance of having a compelling story and sufficient preparation. Key tips include keeping slides simple, using visuals effectively, and maintaining focus on main messages while minimizing text. Additionally, it advises on design elements and the use of authentic images to enhance credibility and engagement with the audience.
Presentation guidelines for non designers
- 1. Not a designer? You can still make great presentations
- 2. Warning: This presentation prepared by a designer (But a medical marketer named Chen) WAS NOT
- 4. The Objective • Move People from point A to Point B To move an audience Point B Picture by Stig Nygaard Point A
- 5. they can help drive ideas
- 6. “ There is nothing more powerful than an idea whose time has come.” Victor Hugo
- 9. Here’s why But Most Presentations Fail!
- 10. A complicated story (what the hell is the presenter going on about??) Picture by brewbooks
- 11. Insufficient preparation Only 25% of executives prepare more than 2 hours for an important presentation Picture by michael_swan
- 12. Busy unfocused slides (with too much text & too few visuals)
- 13. Zero credibility (Are these real people? Seriously?)
- 14. the result?
- 17. So how can you survive your next presentation? Picture by John Hynes Photography
- 19. The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file. Cliff Atkinson, Beyond Bullet Points
- 20. Know your story Picture by Express monorail
- 22. “If you can't explain it simply, you don't understand it well enough.” Albert Einstein Picture by eff-kay
- 23. Picture by 15527575@N03 Hemingway wrote a 6-word story, saying it is one of his best:
- 24. For Sale: Baby Shoes. Never Worn. Picture by 15527575@N03
- 25. Yup, that’s a story
- 26. Once upon a time____________. Every day ____________. One day____________. Because of that, ____________. Because of that,_____________. Until finally___________. Pixar films follow the same story line*: From an article by Carmine Gallo in Forbes
- 27. The pitch for “Finding Nemo”: Picture by JD Hancock Once upon a time there was a widowed fish named Marlin who was extremely protective of his only son, Nemo. Every day, Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. One day in an act of defiance, Nemo ignores his father’s warnings and swims into open water. Because of that, he is captured by a diver and ends up as a pet in the fish tank of a dentist. Because of that, Marlin sets off on a journey to recover Nemo…. Until finally Marlin and Nemo find each other, reunite, and learn that love depends on trust. From an article by Carmine Gallo in Forbes
- 28. Picture by Rayhego Tell the story to a friend (even a young one)
- 29. If you can’t tell it fluently & interestingly, it is still not good enough Picture by Jd Hanck
- 30. Go back to the drawing board until you get it right
- 32. that are your strongest points Picture by Pilippe Put
- 33. because studies have shown that adding mildly favorable information dilutes the impact of highly favorable information Focus only on the main messages Picture by visualpanic
- 34. the number of slides Don’t be too concerned over
- 35. It isn’t that important
- 36. as long as you pace yourself correctly y Picture by Dance Photographer - Brendan Lally's
- 37. One IDEA per slide (If possible, have)
- 38. an extra slide is FREE The best part? Picture by Camdiluv ♥
- 39. 2 Picture by nemuneko.jc Text on slides Follow the recipe diligently
- 40. Keep words to a minimum Be silent, or say something better than silence
- 41. Use bullet points sparsely Picture by Sean MacEntee
- 42. No buzzwords please Everyone is tired of this overused jargon Picture by whiz-ka
- 43. Play: Find the buzzword!
- 44. Have you found them?
- 45. Read Design: Can they what’s on screen? Are you sure?
- 47. Calibri Ariel Century Gothic Gil Sans Use a standard (boring) font? Go for a fresh (free) font? Type
- 48. If you are using a non-standard font it may look different on a different computer. Save it as a PDF or make sure all recipients have the same font installed. Type
- 49. 3 methods to ensure fonts can be seen at a distance* Size View monitor from the same distance in feet as the inch-size of the monitor (13.3’’ should be viewed at 13.3ft.) * from slide:ology by Nancy Duarte Put the slide sorter view at 66% (It is located on the bottom right of PowerPoint) Divide the age of the oldest person in the room by two 1 2 3
- 50. Contrast Photo Credit: <a href="http://www.flickr.com/photos/10635496 @N07/2316833560/">unleashingmephotogra phy</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by /2.0/">cc</a> Colors on opposite sides of the color wheel will give your text the best contrast against the background Contrast
- 51. 3 The power of images Picture by ShironekoEuro Visuals
- 52. Picture by ShironekoEuro In color they look much better
- 53. Reading is inefficient Pictures beat text because for us
- 54. “I heard it” 10% remembered “I saw it” 35% remembered 65% remembered “I heard & saw it” Memory after 3 days
- 55. Which is faster to comprehend? Which of the following is faster to understand?
- 56. & by 21064423@N08Pictures by 25901680@N00
- 57. & by 21064423@N08Pictures by 25901680@N00 Coined as: The Picture Superiority Effect Called The Picture Superiority Effect
- 59. Images influence your credibility Picture by edenpictures
- 60. Picture by edenpictures Yup!No way If you must We relate to real & authentic (people and situations)
- 61. No clip-art or faceless people
- 62. Avoid “plastic pictures” on image banks (unless you must of course)
- 63. True Story I saw this (stunning) image- bank model in the materials of several companies AND on a bus stop near my home town
- 64. Click for a 2-minute video about stock photography (It’s funny & sad)
- 65. Who’s your daddy? So…use your own (Friends and Family) Picture by Shir Eshel
- 66. Use Creative Commons Selecte comercial and check creative comoon rights "http://www.flickr.com/photos/45940879 @N04/5996465579/">Kalexanderson There are thousands of AUTHENTIC & FREE images you can use under the creative commons (cc) license Picture by Kalexanderson
- 67. compfight.com is a great source for images (select the commercial option) Don’t forget to check the license and give attribution
- 68. Authorstream.com lets you embed images directly into a presentation
- 69. 4 Design Add the Midas touch
- 70. Empty space has meaning. Use it. Picture by The U.S. Army
- 71. Do not stretch. Go high res. Picture by Randy Son Of Robert A pixelated picture makes you look bad
- 72. Create unity Use repetitive themes between slides (such as color, text, elements) Picture by pasukaru76
- 73. Use Colorlovers for great color combinations
- 75.
- 77. Recap
- 78. Ingredients Visible Text Right Image Touch ups
- 79. Thank you! Chen Sirkis Would you like to join our medical marketing blog and receive a FREE copy of an ebook with more presentation tips? click