PowerReviews Website Optimization Ideas
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The document outlines opportunities to personalize the user experience on PowerReviews based on visitor context and intent. It recommends tailoring the messaging, value propositions, and next actions shown to visitors based on whether they are new visitors, engaged customers returning to the site, showing strong commercial intent, or existing post-sale customers. The goal is to optimize each user's experience according to their individual needs and move them effectively through the sales process.
PowerReviews Website Optimization Ideas
- 2. New Visitor Optimization ✓ Personalize the entire experience – messaging, value propositions, and next best action based on an individual visitor context. ✓ Not just button colors! 2 Generic ‘One-Size-Fits-All’
- 3. New Visitor Optimization ✓ Intent: Retailer Looking to add ratings / reviews 3
- 4. New Customer Optimization ✓ Visitor Intent: Learn About Enterprise Pricing 4 Enterprise Customers only sees Enterprise Plan SMBs only see the ‘Standard’
- 5. Engaged Customer Optimization ✓ Returned to the site and engaged with more commercially oriented content ✓ Give them on-ramps to take the next step ✓ “next best action” is either starting the free trial or talking to sales. 5
- 6. Engaged Customer Optimization ✓ Intent: Interested in trying Seller Ratings 6
- 7. Strong Commercial Intent ✓ Demonstrated an interest in engaging in the sales process ✓ Focus on expanding the champions in the account, alleviate concerns about value and cost. 7
- 8. Strong Commercial Intent ✓ Intent: Re-affirm features that customer needs – Example is customer wants API access 8
- 9. Strong Commercial Intent ✓ Align Resources to highlight based Customer Intent + Context 9
- 10. Post Sale Optimization ✓ Personalize to Drive Customer Adoption ✓ Candidates for expansion and referrals, ✓ Need advanced services and support. 10
- 11. Post Sale Optimization ✓ Intent: Paying Customer with no active campaigns ✓ Push to ‘ask questions’ 11
- 12. Post Sale Optimization ✓ Change Website for New vs. Existing Customers 12