PowerTools for 
Your Business: 
Building Your Toolkit 
Aliza Sherman 
@alizasherman
Speaking about 
PowerTools for Business
waiata (why-ahrt-ah) 
song, chant, psalm 
tautoko (tow-tor-kor) 
to support, prop up, verify, 
advocate, accept
Let’s Explore… 
The Power of Storytelling. 
Making Your Mission. 
Leveraging Technology. 
Nurturing Your Network. 
Being and Finding a Mentor. 
Giving Back.
Tell Your Stories. 
@alizasherman
How I started my business. 
@alizasherman
“Once you’ve looked 
down the barrel of 
a 9mm gun, starting a 
business isn’t scary.” 
--Aliza Sherman 
@alizasherman
@alizasherman
Who should know your story? 
• Your Customers 
• Your Prospects 
• Your Employees 
• The Media
Who should know your story?
Telling your stories and sharing 
your experiences is a gift. 
@alizasherman
Make Your Mission. 
@alizasherman
Triple Bottom Line (TBL)
What fills your spirit? 
Do more of that. 
@alizasherman
I wanted to be writer… 
@alizasherman
My Mission: Empower People 
Through Technology 
@alizasherman
Leverage technology. 
@alizasherman
Do what you do better 
with the right tools. 
@alizasherman
Some of my favorite tools. 
@alizasherman
Manage projects, tasks, people. 
@alizasherman
Schedule meetings with others. 
@alizasherman
Share and archive big files. 
@alizasherman
Expense reports made easy. 
@alizasherman
Save and remember things. 
@alizasherman
Save articles for later. 
@alizasherman
Schedule online messages. 
@alizasherman
Make apps work together. 
@alizasherman
Better manage your time. 
@alizasherman
Pay attention with music. 
@alizasherman
Pay attention with sounds. 
@alizasherman
Find time to stay fit. 
@alizasherman
Stick to your goals. 
@alizasherman
Practice gratitude. 
@alizasherman
Practice mindfulness. 
@alizasherman
Nurture Your Network. 
@alizasherman
Seed, water, weed. 
@alizasherman
Manage your contacts. 
@alizasherman
Network smarter. 
@alizasherman
Don’t approach networking 
as “What can they do for me?” 
Instead, think “What can I do 
for them.” The rest will follow. 
--Aliza Sherman 
@alizasherman
Be and Find a mentor. 
@alizasherman
PowerTools for Business:
@alizasherman 
Jerry Colonna 
1 
2 
3 
4 
5 
Samir Arora 
Charlie Jackson 
Patrice Tanaka 
Terry Wheatley
You never know where 
you’ll find a mentor. Start with 
being a mentor to others. 
You’ll be surprised how 
much you learn. 
--Aliza Sherman 
@alizasherman
Give Back.
@alizasherman
Nobody on their deathbed 
ever said, “I wish I had 
spent more time working 
on my business.” 
--Paul Tsongas 
@alizasherman
It's not the things we do 
in life that we regret 
on our deathbed. It is 
the things we do not. 
--Randy Pausch 
@alizasherman
Whatever road you take, 
make it a good journey. 
@alizasherman
Tell Your Story 
Make Your Mission. 
Leverage Technology. 
Nurture Your Network. 
Be and Find a Mentor. 
Give Back.
Aliza Sherman 
aliza@mediaegg.com 
alizasherman.com

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