The Age of the Integrated Brand Experience
- 1. The Age of Integrated Brand Experience
- 2. Consumers are becoming the driving force powering what, when and where brand interactions occur.
- 3. 1) THE SOCIAL INFLUENCERS Tapping into the power source.
- 4. 2) SYNERGY Optimizing touch points.
- 5. 3) POINT OF INFLUENCE Transforming a ‘Point of Influence’ into a call to action.
- 6. • Find your brand’s top 10% influencers • Create immersive, multi-screen experiences • Make sure media channels are integrated
Editor's Notes
- #2: The age of the integrated brand message.
- #3: This is because consumers are becomingthe driving force poweringWHAT, WHERE and WHENbrand interactions occur.
- #4: Identify and empower the top social influencers. Their interaction with their social circles vary from:Friends/family/colleagues talking to each otherFriends/family/colleagues talking to each other + online contactRegular online contact and no Friends/family/colleagues talking to each other
- #5: Once influencers are identified, start to optimize touch points.A touch point is the most effectivechannel(s) to spread a specific message to its target audience.
- #6: Consumers’ conversations and interactions are distinct points of influence. Once marketers establish where theyare,points of influence can direct consumers toward a path to purchase.