Apple Inc.ArgjiroRamosajDorina GrezdaNertilëLatifiThink different!VesaBatalli
SWOTVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany History   1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  1980 - Apple went public
  1984- Apple released Macintosh
  1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  2000 - Jobs became the CEO
  2001 - Introduced a digital music player, the iPod
  2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
 2010 – Introduced the largest touch-screen web-browser ever, the iPadSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany Key FactsMission & Vision StatementsCompany HistoryMission & Vision Statement    MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT:   “An Apple computer on every desk” – Steve Jobs  Apple has 4 main divisions: 	Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
 Currently has an approximate  of 17,787 employees
  1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  1980 - Apple went public
  1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  2000 - Jobs became the CEO
  2001 - Introduced a digital music player, the iPod
  2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
 2010 – Introduced the largest touch-screen web-browser ever, the iPadMISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT:   “An Apple computer on every desk” – Steve Jobs
SWOTSWOTSWOTSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryValues/Guiding Principles       VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT:   “An Apple computer on every desk” – Steve Jobs  Apple has 4 main divisions: 	Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
 Currently has an approximate  of 17,787 employees

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Ppt global final

  • 2. SWOTVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany History  1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 3. 1980 - Apple went public
  • 4. 1984- Apple released Macintosh
  • 5. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 6. 2000 - Jobs became the CEO
  • 7. 2001 - Introduced a digital music player, the iPod
  • 8. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
  • 9. 2010 – Introduced the largest touch-screen web-browser ever, the iPadSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany Key FactsMission & Vision StatementsCompany HistoryMission & Vision Statement    MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 10.  Currently has an approximate of 17,787 employees
  • 11. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 12. 1980 - Apple went public
  • 13. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 14. 2000 - Jobs became the CEO
  • 15. 2001 - Introduced a digital music player, the iPod
  • 16. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 17. 2010 – Introduced the largest touch-screen web-browser ever, the iPadMISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
  • 18. SWOTSWOTSWOTSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryValues/Guiding Principles       VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 19.  Currently has an approximate of 17,787 employees
  • 20. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 21.  Currently has an approximate of 17,787 employees
  • 22. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 23. 1980 - Apple went public
  • 24. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 25. 2000 - Jobs became the CEO
  • 26. 2001 - Introduced a digital music player, the iPod
  • 27. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 28. 2010 – Introduced the largest touch-screen web-browser ever, the iPad
  • 29. “Don't follow your Customers; Lead them”
  • 31. “Clear your mind and "Think Different“ “Environmental Values: “Communicate environmental, health, and safety policy and programs to Apple employees and stakeholders. ““Design, manage, and operate our facilities to maximize safety, promote energy efficiency and protect the environment. “United StatesUnited KingdomCanadaJapanAustraliaFranceSwitzerlandItalyGermanyChina
  • 32. CompanyOverviewVision &MissionMarket AnalysisCompetitive AnalysisTrend AnalysisSWOTStrengths, Weaknesses, Opportunities, and Threats Analysis 
  • 33. SWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisMarket Analysis Vision &MissionCompanyOverviewCompetitive AnalysisFinancial AnalysisTarget MarketExternal Factor Evaluation Matrix  Age Groups: 12-35 for Music Fans 18-60 for All ProductsBoth GendersIncome Level: Middle/Upper Income ClassEducational Level: Mostly Secondary and Up Could be primary as wellResidents of: Mainly U.S., Japan, Europe Cities and MetropolsLifestyle: People that enjoy Technology Visual Professionals
  • 34. SWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisMarket Analysis Vision &MissionCompanyOverviewCompetitive AnalysisFinancial AnalysisMarket GrowthExternal Factor Evaluation MatrixExternal Factor Evaluation Matrix   Apple has a steeply increasing market, especially since 2000, when Jobs returnedExample:Operating SystemsWindowsApple
  • 35. SWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisMarket Analysis Vision &MissionCompanyOverviewCompetitive AnalysisFinancial AnalysisCustomer SatisfactionCompetitive Profile MatrixExternal Factor Evaluation MatrixExternal Factor Evaluation Matrix    I’m a PCI’m a Mac
  • 36. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryMarket Segmentation        VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 37.  Currently has an approximate of 17,787 employees
  • 38. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 39.  Currently has an approximate of 17,787 employees
  • 40. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 41. 1980 - Apple went public
  • 42. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 43. 2000 - Jobs became the CEO
  • 44. 2001 - Introduced a digital music player, the iPod
  • 45. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 46. 2010 – Introduced the largest touch-screen web-browser ever, the iPad
  • 49. Online Music Industry
  • 50. Music Device Industry
  • 51. Technological Tools IndustrySWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryPricing Strategy & Market Share         VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 52.  Currently has an approximate of 17,787 employees
  • 53. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 54.  Currently has an approximate of 17,787 employees
  • 55. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 56. 1980 - Apple went public
  • 57. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 58. 2000 - Jobs became the CEO
  • 59. 2001 - Introduced a digital music player, the iPod
  • 60. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 61. 2010 – Introduced the largest touch-screen web-browser ever, the iPadProduces different kind of productsInnovativeInterestingAttractiveApple Inc. has great price strategyReducing size of notebookHolidays salesRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 62. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryCompetitors         VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve JobsDell Inc.HpMicrosoft Corp.IBM Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 63.  Currently has an approximate of 17,787 employees
  • 64. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 65.  Currently has an approximate of 17,787 employees
  • 66. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 67. 1980 - Apple went public
  • 68. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 69. 2000 - Jobs became the CEO
  • 70. 2001 - Introduced a digital music player, the iPod
  • 71. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 72. 2010 – Introduced the largest touch-screen web-browser ever, the iPad“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.” Steve JobsRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 73. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryTrend influencing the company          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 74.  Currently has an approximate of 17,787 employees
  • 75. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 76.  Currently has an approximate of 17,787 employees
  • 77. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 78. 1980 - Apple went public
  • 79. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 80. 2000 - Jobs became the CEO
  • 81. 2001 - Introduced a digital music player, the iPod
  • 82. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 83. 2010 – Introduced the largest touch-screen web-browser ever, the iPad1. Real-Time Reviews2. Catching-up is the new laying back 3. Eco-Easy4.Population Growth5. (F)luxury 6. Economic GrowthRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 84. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryReal –Time Reviews          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 85.  Currently has an approximate of 17,787 employees
  • 86. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 87.  Currently has an approximate of 17,787 employees
  • 88. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 89. 1980 - Apple went public
  • 90. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 91. 2000 - Jobs became the CEO
  • 92. 2001 - Introduced a digital music player, the iPod
  • 93. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 94. 2010 – Introduced the largest touch-screen web-browser ever, the iPadRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 95. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistorySignposts for:          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 96.  Currently has an approximate of 17,787 employees
  • 97. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 98.  Currently has an approximate of 17,787 employees
  • 99. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 100. 1980 - Apple went public
  • 101. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 102. 2000 - Jobs became the CEO
  • 103. 2001 - Introduced a digital music player, the iPod
  • 104. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 105. 2010 – Introduced the largest touch-screen web-browser ever, the iPadBest Case Scenario: People attend forums and are part of cyberspaces such as: Twitter, FaceBook, MySpace, etc. The idea to start posting Real Time Reviews is productive. Therefore the demand for Apple products is increasing.Worst Case Scenario: People are not interested in Apple products and are not willing to attend forums. Therefore the demand for Apple products reduces. In-Between Case Scenario: The idea of initiating these kinds of activities results to be not very productive. New attempts are done in order to raise interest for Apple products and features. Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 106. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryCatching Up is the New Laying Back          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 107.  Currently has an approximate of 17,787 employees
  • 108. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 109.  Currently has an approximate of 17,787 employees
  • 110. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 111. 1980 - Apple went public
  • 112. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 113. 2000 - Jobs became the CEO
  • 114. 2001 - Introduced a digital music player, the iPod
  • 115. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 116. 2010 – Introduced the largest touch-screen web-browser ever, the iPadRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 117. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistorySignposts for:          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 118.  Currently has an approximate of 17,787 employees
  • 119. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 120.  Currently has an approximate of 17,787 employees
  • 121. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 122. 1980 - Apple went public
  • 123. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 124. 2000 - Jobs became the CEO
  • 125. 2001 - Introduced a digital music player, the iPod
  • 126. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 127. 2010 – Introduced the largest touch-screen web-browser ever, the iPadBest Case Scenario: The struggling of competition to launch new products. Significantly increase on brand loyalty and image. Also there is an increase in demand and revenue.Worst Case Scenario: Competition launches similar, not better quality products but at lower prices. Decrease in demand, customers complaining about the high prices.In-Between Case Scenario: Similar products are offered by the competitors at a lower price but with lower quality, as well. Brand loyalty increases in the current pace, so do demand, revenue and profits.Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 128. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistoryEco- Easy          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 129.  Currently has an approximate of 17,787 employees
  • 130. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 131.  Currently has an approximate of 17,787 employees
  • 132. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 133. 1980 - Apple went public
  • 134. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 135. 2000 - Jobs became the CEO
  • 136. 2001 - Introduced a digital music player, the iPod
  • 137. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 138. 2010 – Introduced the largest touch-screen web-browser ever, the iPadRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 139. SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision & MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionEFECompanyOverviewCPMIFEFinancial AnalysisVision &MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisVision & MissionMarket AnalysisCompanyOverviewTrend AnalysisCompetitive AnalysisFinancial Ratio AnalysisInternal Factor Evaluation MatrixCompetitive Profile MatrixCompany Vision StatementsCompany Key FactsValues / Guiding PrinciplesCompany Key FactsMission & Vision StatementsCompany HistorySignposts for:          VISION STATEMENT (Most Recent) “An Apple computer on every desk” – Steve JobsVISION STATEMENT (Proposed)To be the global leader in the consumer electronics industry .MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 140.  Currently has an approximate of 17,787 employees
  • 141. Apple has 4 main divisions:  Laptop and personal computer divisionMusic DivisionVideo and Sound divisionWireless network and Accessories Division Net income in 2006 was $1,989 million
  • 142.  Currently has an approximate of 17,787 employees
  • 143. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  • 144. 1980 - Apple went public
  • 145. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  • 146. 2000 - Jobs became the CEO
  • 147. 2001 - Introduced a digital music player, the iPod
  • 148. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  • 149. 2010 – Introduced the largest touch-screen web-browser ever, the iPadBest Case Scenario: The decision to install a type of software in all Apple devices which would inform and aware people for the benefits of recycling is showing good results. People are willing to recycle their Apple products.Worst Case Scenario: No one is reacting toward the recycling program, sales will decrease. Therefore there will be no need for Green Apple Program. In- Between Case Scenario: There is no progress or retreat. However, the customer’s response is relatively positive. Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
  • 150. Thank you for your attention!