2. Meaning
Research is an endeavour to discover answers to intellectual and practical
problems through the application of scientific method.
“Research is a systematized effort to gain new knowledge”.
-Redman and Mory.
Research is the systematic process of collecting and analyzing information
(data) in order to increase our understanding of the phenomenon about
which we are concerned or interested.
3. What is
research?
Research is the process of finding solutions to a problem after a
thorough study and analysis of the situational factors
Research provides the needed information that guides
managers to make informed decisions to successfully deal with
problems
The information provided could be the result of a careful analysis
of data gathered firsthand or of data that are already available
(in the company)
4. Objectives of Research
The purpose of research is to discover answers through the application of
scientific procedures.
The objectives are:
To gain familiarity with a phenomenon or to achieve new insights into it –
Exploratory or Formulative Research.
To portray accurately the characteristics of a particular individual, situation or a
group – Descriptive Research.
To determine the frequency with which something occurs or with which it is
associated with something else – Diagnostic Research.
To test a hypothesis of a causal relationship between variables – Hypothesis-
Testing Research.
5. SCIENTIFIC METHOD
‘Science’ refers to the body of systematic and organised
knowledge which makes use of scientific method to acquire
knowledge in a particular field of enquiry.
Scientific method is the systematic collection of data (facts) and
their theoretical treatment through proper observation,
experimentation and interpretation.
Scientific method attempts to achieve a systematic interrelation of
facts by experimentation, observation, and logical arguments from
accepted postulates and a combination of these three in varying
proportions.
6. BASIC POSTULATES
IN SCIENTIFIC METHOD
It relies on empirical evidence.
It utilizes relevant concepts.
It is committed to only objective considerations.
It presupposes ethical neutrality.
It results into probabilistic predictions.
The methodology is made known.
Aims at formulating scientific theories.
7. Purpose clearly defined.
Research process detailed.
Research design thoroughly planned.
High ethical standards applied.
Limitations frankly revealed.
Adequate analysis for decision maker’s needs.
Findings presented unambiguously.
Conclusions justified.
Researcher’s experience reflected.
CRITERIA OF A GOOD RESEARCH
8. SCOPE / SIGNIFICANCE OF RESEARCH
RESEARCH FOR DECISION
RESEARCH FOR DECISION
MAKING
MAKING
Throws light on risks and
uncertainty
Identify alternative courses of
action
Helps in economic use of resources
Helps in project identification
Solves investment problems
Solves investment problems
Solves pricing problems
Solves pricing problems
Solves allocation problems
Solves allocation problems
Solves decision making issues in HR
Solves decision making issues in HR
Solves various operational and planning
Solves various operational and planning
problems of business and industry
problems of business and industry
9. TYPES OF RESEARCH
TYPES OF RESEARCH
Descriptive vs Analytical Research
Descriptive Research is a fact finding
investigation which is aimed at describing the
characteristics of individual, situation or a group (or)
describing the state of affairs as it exists at present.
Analytical Research is primarily concerned
with testing hypothesis and specifying and interpreting
relationships, by analyzing the facts or information
already available.
10. Applied vs Fundamental Research
Applied Research or Action Research is carried
out to find solution to a real life problem requiring an
action or policy decision.
Fundamental Research which is also known as
basic or pure research is undertaken for the sake of
knowledge without any intention to apply it in practice.
It is undertaken out of intellectual curiosity and
is not necessarily problem-oriented.
11. Quantitative vs Qualitative Research
Quantitative vs Qualitative Research
Quantitative Research is employed for
measuring the quantity or amount of a particular
phenomena by the use of statistical analysis.
Qualitative Research is a non-quantitative type
of analysis which is aimed at finding out the quality of a
particular phenomenon.
12. Conceptual vs Empirical Research
Conceptual Research is generally used by
philosophers and thinkers to develop new concepts or to
reinterpret existing ones.
Empirical Research is a data based research
which depends on experience or observation alone. It is
aimed at coming up with conclusions without due regard
for system and theory.
14. ESTABLISHMENT OF RESEARCH
ESTABLISHMENT OF RESEARCH
OBJECTIVES
OBJECTIVES
Research Objectives should be clear and achievable,
as they directly assist in answering the research
problem.
The objectives may be specified in the form of
either statements or questions.
Generally, they are written as statements, using the
word “to”. (For example, ‘to discover …’, ‘to
determine …’, ‘to establish …’, etc. )
15. REVIEW OF LITERATURE
REVIEW OF LITERATURE
Literature Review is the documentation of a comprehensive review of the published
and unpublished work from secondary sources of data in the areas of specific
interest to the researcher.
The main aim is to find out problems that are already investigated and those that
need further investigation.
It is an extensive survey of all available past studies relevant to the field of
investigation.
It gives us knowledge about what others have found out in the related field of study
and how they have done so.
16. PURPOSE OF REVIEW
PURPOSE OF REVIEW
To gain a background knowledge of the research
topic.
To identify the concepts relating to it, potential
relationships between them and to formulate
researchable hypothesis.
To identify appropriate methodology, research design,
methods of measuring concepts and techniques of
analysis.
To identify data sources used by other researchers.
To learn how others structured their reports.
17. How to conduct the Literature
How to conduct the Literature
Survey?
Survey?
Identify the relevant sources.
Extract and Record relevant information.
Write-up the Literature Review.
18. Points to be kept in mind while reviewing literature
Points to be kept in mind while reviewing literature
Read relevant literature.
Refer original works.
Read with comprehension.
Read in time.
Index the literature.
19. HYPOTHESIS
HYPOTHESIS
A hypothesis is an assumption about relations
between variables.
Hypothesis can be defined as a logically conjectured
relationship between two or more variables expressed
in the form of a testable statement.
Relationships are conjectured on the basis of the
network of associations established in the theoretical
framework formulated for the research study.
20. VARIABLES
VARIABLES
Anything that can vary can be considered as a variable.
A variable is anything that can take on differing or
varying values.
For example; Age, Production units, Absenteeism,
Sex, Motivation, Income, Height, Weight etc.
Note: The values can differ at various times for the
same object or person (or) at the same time for different
objects or persons.
21. Types of Variables
Types of Variables
Explanatory vs Extraneous Variable
Explanatory vs Extraneous Variable
The variables selected for analysis are called explanatory
variables and all other variables that are not related to the purpose
of the study but may affect the dependant variable are extraneous.
Dependant vs Independent Variable
Dependant vs Independent Variable
The variable that changes in relationship to changes in another
variable(s) is called dependant variable.
The variable whose change results in the change in another
variable is called an independent variable.
OR
An independent variable is the one that influences the
dependant variable in either a positive or negative way.
22. PROBLEM (VS) HYPOTHESIS
PROBLEM (VS) HYPOTHESIS
Hypothesis is an assumption, that can be tested and
can be proved to be right or wrong.
A problem is a broad question which cannot be
directly tested. A problem can be scientifically
investigated after converting it into a form of
hypothesis.
23. CHARACTERISTICS OF HYPOTHESIS
CHARACTERISTICS OF HYPOTHESIS
Conceptual Clarity - It should be clear and precise.
Specificity - It should be specific and limited in scope.
Consistency - It should be consistent with the objectives of research.
Testability - It should be capable of being tested.
Expectancy - It should state the expected relationships between variables.
Simplicity - It should be stated as far as possible in simple terms.
Objectivity - It should not include value judgments, relative terms or any moral
preaching.
Theoretical Relevance - It should be consistent with a substantial body of
established or known facts or existing theory.
Availability of Techniques – Statistical methods should be available for testing the
proposed hypothesis.
24. Discussions with colleagues and experts about the
problem, its origin and objectives in seeking a solution.
Examination of data and records for possible trends,
peculiarities.
Review of similar studies.
Exploratory personal investigation / Observation.
Logical deduction from the existing theory.
Continuity of research.
Intuition and personal experience.
SOURCES OF HYPOTHESIS
SOURCES OF HYPOTHESIS
25. Descriptive Hypothesis
These are assumptions that describe the characteristics
(such as size, form or distribution) of a variable. The variable
may be an object, person, organisation, situation or event.
Examples:
“Public enterprises are more amenable for centralized
planning”.
TYPES OF HYPOTHESIS
TYPES OF HYPOTHESIS
26. Relational Hypothesis [Explanatory Hypothesis]
These are assumptions that describe the relationship
between two variables. The relationship suggested may be
positive, negative or causal relationship.
Examples:
“Families with higher incomes spend more for recreation”.
Causal Hypothesis state that the existence of or change
in one variable causes or leads to an effect on another
variable. The first variable is called the independent
variable and the latter is the dependant variable.
27. Null Hypothesis
When a hypothesis is stated negatively, it is called null
hypothesis. It is a ‘no difference’, ‘no relationship’ hypothesis.
ie., It states that, no difference exists between the parameter and
statistic being compared to or no relationship exists between the
variables being compared.
It is usually represented as HO or H0 .
Example:
H0: There is no relationship between a family’s income and
expenditure on recreation.
28. Alternate Hypothesis
It is the hypothesis that describes the researcher’s
prediction that, there exist a relationship between two variables
or it is the opposite of null hypothesis. It is represented as HA or
H1.
Example:
HA: There is a definite relationship between family’s
income and expenditure on recreation.
29. FUNCTIONS OR ROLE OF HYPOTHESIS
FUNCTIONS OR ROLE OF HYPOTHESIS
It gives a definite point to the investigation and
provides direction to the study.
It determines the data needs.
It specifies the sources of data.
It suggests which type of research is likely to be more
appropriate.
It determines the most appropriate technique of
analysis.
It contributes to the development of theory.