Ppt presentation on environmental scanning
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Environmental scanning involves collecting, analyzing, and distributing information for strategic purposes. It allows businesses to understand what opportunities exist in their environment and what threats might challenge their position. When conducting an environmental scan, businesses should research factors like technology, the economy, politics, competitors, and their own community. This helps them identify appropriate business ideas and develop strategies to get ahead of competitors.
Ppt presentation on environmental scanning
- 1. Environmental Scanning by Sam Lorenz C. Abenoja
- 2. What is Environmental Scanning?The process of collecting, analyzing, and distributing information for tactical and strategic purposesBrown and Weiner defined environmental scanning as "a kind of radar to scan the world systematically and signal the new, the unexpected, the major and the minor"
- 3. Why do we need to scan?To know what is the appropriate business to start in the place.To develop strategies that you will do to get ahead of competitors.
- 4. SWOT ANALYSISSWOT is a acronym for:
- 5. The strengths of a business can help it maintain its advantages over its competitors. Its weaknesses, on the other hand ,may cause the business to fail. An entrepreneur should exploit or discover the opportunities that com in his way to stay competitive and recognize the possible threat that can challenge his position in the market.
- 6. What to include in the environmental scan?Technological
- 7. New products and services training opportunities
- 10. Economic
- 11. Industry/career demand and decline
- 12. Unemployment
- 13. Inflation
- 16. Political
- 18. State budget deficit or surplus
- 23. Competitors
- 24. Other public and private businesses, universities, and technical colleges
- 25. Campus (& District) Climate
- 26. Students
- 27. Staff
- 28. Faculty
- 29. Administration
- 30. Macroenvironment: STEEPSocio-culturalAttitudes about higher education
- 31. Cultural shiftsTips on Conducting a scanDon’t try to do this alone!Assemble a research teamDivide the workloadAllow your team ample time to do the work
- 32. Thank you for listening!!
- 33. Qiuz1. What is environmental scanning?2. Give one importance on why we need to scan.3-4. Give two things that can be included in the scan.5. Give examples of businesess and one possible place that it will be patronized(ex: Photocopy shop infront of a school)