PR Automation (The robots are coming)
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The document discusses the integration of PR robots in the public relations field, emphasizing their potential to enhance efficiency and effectiveness. It addresses common concerns about job displacement while highlighting how robots will aid in tasks such as data analysis, content generation, and real-time updates. Overall, PR robots are positioned as beneficial tools that will enable professionals to focus on higher-level editorial responsibilities.
PR Automation (The robots are coming)
- 1. The PR Robots are coming… Joel Andren, CEO
- 2. …But don’t worry, they are here to help!
- 3. Robots have always brought out complicated emotions, will they… Take our jobs? Make things easier?
- 5. There are things that give us pause
- 6. Same concerns carry over to machine learning/artificial intelligence in the workplace
- 7. Remember the uproar about robot journalists?
- 8. All told, however, it’s been a success
- 9. When PressFriendly launched, there was concern about what we were doing.
- 10. People thought PressFriendly was trying to be this robot
- 11. We actually want to be this robot…
- 12. PR robots are going to make us: 1. Smarter 2. Better 3. Faster
- 13. PR robots are currently helping us show ROI on the coverage and campaigns.
- 14. PR robots are going to use data to help us do our jobs better in other areas.
- 15. Press Release of the future: Data inputs: News, Past releases, Past pickup Boilerplate adjusted Quote generated Set for maximum effect PR’s role: Editor/Sign off
- 16. Media list of the future: Data inputs: Press releases, Reporter archives, Metrics Generated automatically Allows for focus on influence/reach Updates in real-time PR’s role: Editor/Sign off
- 17. Reporter dossier of the future: Data inputs: Reporter archives, Email response data, Social media Real-time info on reporters Suggestions for phrasing Suggestions for time of day PR’s role: Editor/Sign off
- 18. Messaging doc of the future: Data inputs: Past msg docs, Competitor news, Past pickup Generated automatically Able to pre-select tone Adjusts based on events and products changes PR’s role: Editor/Sign off
- 19. Pitch emails of the future: Data inputs: Past pitches, Read rates, Past pickup Generated automatically Able to pre-select tone Customized to individual reporters PR’s role: Editor/Sign off
- 20. PR Robots just want your love