The document discusses strategies for promoting Ruby on Rails in Germany through public relations (PR) efforts. It proposes launching a German language e-zine called "RubyInside" for developers and decision-makers, as well as a German podcast based on the RailsEnvy format to share news and articles from the e-zine. Sponsorship from local companies is suggested to help support community events and resources to strengthen the Ruby on Rails technology and profile of sponsoring organizations. Interested individuals are encouraged to get involved.