PRA 304 FINAL PROJECT CRİSİS MANAGEMENT
- 2. Who are we ?
- 3. Last four years number of participants of festival 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 2011 2012 2013 2014 Seri 1 Seri 2 Seri 3
- 4. What is the our crisis ? • Rumour about spring festival cancelled. • Managerial What will be affects of crisis ? • We will lose prestige. • Decrease participant of festival • Loss of confidence against sponsor firms. • Dangerous for next year spring festival. • Guests will suspect about organization.
- 5. How will affect our team members ? • Loosing of motivation • Unwillingness • Members will can be secede from team How can we will increase motivation of team ? - We have to assemble a meeting. - We remind responsibilites of members. - We have to provide flow of information between group members. - Create team spirit
- 6. How can we manage this crisis ? - Emergency action - Press Bulletin - Social media - Appreciation of the situation
- 7. Emergency action • Come together with crisis team • Determine spokesperson of crisis • Distribution of roles within team • Determine extent of crisis • Gathering information
- 8. Press Bulletin • Provide media communication • Organise press meeting • Distribute of facts sheets about event • Exact information • Preparing answers of some specific questions • Clear answer
- 9. Social Media • Which social media platforms best for us ? • How can we use social media platforms to solving crisis ? • We have to determine strategy • We have to determine target groups • How we can reach them ? • When we share information ?
- 10. Facebook and Twitter • Facebook and twitter best social media platforms for us • Share information about rumour • We have to persuade people about rumour is not real • Share video which shooting by the guests of festival
- 11. Appreciation of the situation • Follow up • Doing research about what is the our mistake before the emerge of crisis ? • Adjust plan
- 12. THANK YOU FOR LİSTENİNG TO ME Aşkın Pazarcıklı 20100302120