Practical Cases: Power Up your Blog's Ambassadors
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Practical Cases: Power Up your Blog's Ambassadors
- 1. Power up your Blog’s Ambassadors…
- 2. Zadig & Voltaire: How to save a A Level Writer Endorsement Zadig & Voltaire, A fashion and Hype clothes Maker choose to endorse the French Writter Frederic Beigbeder, and Brand 2 of its Bestsellers product (Tunisien Tee-Shirt Zadig & Voltaire) Power up your Blog’s Ambassadors…
- 3. Zadig & Voltaire: How to save a A Level Writer Endorsement Power up your Blog’s Ambassadors…
- 4. Zadig & Voltaire: How to save a A Level Writer Endorsement Why Use Bloggers to promote this endorsment ? Beigbeder decide that He would refuse any Interviews (TV, Radio, Paper Magazines, …) for his last Book « Au Secours, pardon » Therefore, Z & V lost a big part of the profit in this endorsement… Issue : Z & V needed to reach its Consumers who’s profiles is the following 25yo to 35yo, CSP+, Connected, … Power up your Blog’s Ambassadors…
- 5. Zadig & Voltaire: How to save a A Level Writer Endorsement The solution : Build a small selection of « A Level Bloggers », in harmony with the Consumers Profile of Z & V. Make them Participate to a Dedicace Session in one of the Lead Z & V shop in Paris. Offer them the possiblity to share more with the Writer, and therefore, create valued Contents. Power up your Blog’s Ambassadors…
- 6. Zadig & Voltaire: How to save a A Level Writer Endorsement ROI : 8 bloggers (Gross Audience of 1 000 000 VU/Month ) Write productive and valuable Posts on Z & V endorsement. 1 of Them, Thomas Clément, Hosting a web TalkShow with a large audience , made the only Interview of The Writer, and credited largely Z & V in his video. The Branded tunisiens Tee-shirt where sold Out « online & offline » in 3 weeks Power up your Blog’s Ambassadors…
- 7. Zadig & Voltaire: How to save a A Level Writer Endorsement Chosen Extract from the ITW (27 000 Views in Dailymotion): Power up your Blog’s Ambassadors…
- 8. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Club Med, World Wellknown Travel and Leisure Agency, was about to Launch a new Communication Campaign focus on its Historical Fondements. Power up your Blog’s Ambassadors…
- 9. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Needs : Communicate without advertising about the « Happyness », one of the base of CM. Offer a way to make a soft teasing before the Ads campaing in December 2008 Power up your Blog’s Ambassadors…
- 10. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Solution: Create a Collectiv around the notion of Happyness and bring people to « join » the mouvement. Club Med would reveal later to be a sponsor of the « Cause ». Power up your Blog’s Ambassadors…
- 11. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Tools of the Collective (Collectif pour la Création d’une journée Officielle du Bonheur): Events : Regate of « Optimists » (small boats) in Paris, A « Paris les flots » (volleyball, sunbathing, music, on the seine river, in the middle of winter), … Website www.collectifpourlajourneedubonheur.com + Official Group and Page on Facebook Blogs Networking with A level Bloggers (Representing Gross Audience of 5 000 000 VU Months ) + Bloggers From The Mainstream Medias (TV + Newspaper + Radio) Power up your Blog’s Ambassadors…
- 12. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Results Online before Club Med Reveal as the Sponsor of the Collectiv On Website 60 000 Unique Visitors 150 000 Pages view 7 000 signataires of the JODB Manifest On Facebook More than 25 000 Members of the JODB Group and Official Page Power up your Blog’s Ambassadors…
- 13. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Results in the Mainstream Medias Radios : numerous Chronics about the JODB on FG RADIO, Radio Nova, National Radios… Tv: Canal + ( la Matinale, 5 minutes !!) , TF1 (8 O’clock News , most watched tv news broadcast) Paper Magazine (Average Print per Issue= 200 to 300 k ) : Nouvel Obs, Figaro, … Power up your Blog’s Ambassadors…
- 14. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Canal + , La Matinale (An audience of 1.8 Millions telespectators each Morning) Power up your Blog’s Ambassadors…
- 15. Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » TF1 – PPDA - 8 PM News Broadcast ( 5 000 000 Telespectators that Day) Power up your Blog’s Ambassadors…
- 16. Thank you! Any questions?