Practical Implication of MA (Meeting Architecture) Theories - The encounter before, during and after the encounter by Michael Foreman
- 1. Practical Implication of MA (Meeting Architecture) Theories The encounter before, during and after the encounter © Kenes Group 2011
- 2. Meet The Kenes Group • Est. 1965. A pioneer in the concept & development of PCO and AMC services • Business 55 Core Clients • Congresses • Corporate, Seminars, Incentives 32 International Congresses • Associations Management 18 European Congresses & Consulting 3 Asia Pacific Congresses • Media & marketing services 16 of them are Kenes AM (Association • E-Learning Management) • Education management • Average yearly performance • More than 50 international events worldwide • Over 55,000 participants • 500 multi-lingual, multi-national employees in 15 locations worldwide • Ranked among the 2 biggest Global Congress Organisers • Only Global Organiser Specializing solely in Medical meetings © Kenes Group 2011
- 3. Meeting Architecture Theory • Meetings have the potential to create significantly greater value for stakeholders through better design of content and format. • Meetings provide value for stakeholders through the actions of the participants and meetings are therefore designed to reinforce or change participant behaviour. • Meeting Architecture is the task of designing the meeting experience, its content, format and content © Kenes Group 2011
- 4. Our Definition of MA • Meeting Architecture, Kenes style, is a concept that aims at changing the way meetings are taking place. • Meeting Architecture calls for a change which make meetings themselves innovative and the results significant. • Meeting Architecture is not a trend, but a reply to the various needs of our clients for better knowledge exchange, enhanced learning and more effective networking opportunities. © Kenes Group 2011
- 5. What our clients are expecting • “Bring the excitement back into Science” • Facilitation of serendipitous encounters • Small meetings within larger meetings • Participants to influence content • More opportunities for younger participants to contribute • Opportunities to plan • More choices • Access to content © Kenes Group 2011
- 6. The Encounter? • Face to Face? • Virtual? • Before the Congress? • During the Congress? • After the Congress? © Kenes Group 2011
- 7. Practical Implemenation? © Kenes Group 2011
- 8. © Kenes Group 2011
- 9. Social Networks - Facebook © Kenes Group 2011
- 10. Bespoke Networks © Kenes Group 2011
- 11. Personal Planner © Kenes Group 2011
- 12. ® Chance to Meet © Kenes Group 2011
- 13. POKEN Poken is your 'Social Business Card.' It's aneasy way to share your contact details and online social networks in the real world. © Kenes Group 2011
- 14. SPOTME Spotme is a devise to network, communicate and build relationships at conferences. © Kenes Group 2011
- 16. ® Kpad
- 17. ® Q4U
- 18. © Kenes Group 2011
- 20. E-learning tool Generates revenue Accessible educational value Engages wide range of Enhances benefits to participants stakeholders © Kenes Group 2011
- 21. © Kenes Group 2011
- 22. So What is the Meeting Architects Role? Facilitate Encounters Facilitate Networking Facilitate Education © Kenes Group 2011
- 23. Meeting architecture my congress, my association and my field by creating: • More ways for delegates, members and peers to meet each other • More channels of communication before during and after the meeting • Real and virtual communities that encourage attendance and engagement • Wider opportunities for sponsorship and revenue • Renewed excitement for the meeting © Kenes Group 2011
- 24. Thank You! Michael Foreman mforeman@kenes.com +44(0)207-3838030 © Kenes Group 2011