The document provides advice for physicians on managing their practice, including managing relationships with referring doctors and patients. It discusses common myths during residency training, the importance of providing good customer service to referring doctors, how to communicate with referring doctors and patients at different stages, and tips for initial visits, history taking, and pre- and post-operative communication. The overall message is that referring doctors and patients are the customer, and the physician should make things as easy, pleasant, and transparent as possible for them.